市场调查报告书
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1448003
红糖市场 - 2023-2030Brown Sugar Market - 2023-2030 |
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概述
2022年全球红糖市场规模达18.2亿美元,预计2030年将达到31.8亿美元,2023-2030年预测期间CAGR为7.24%。
红糖市场代表了更广泛的甜味剂行业中一个充满活力的领域,以其独特的风味特征以及在传统和现代食品製备中的多功能应用而着称。红糖由甘蔗或甜菜生产,以其独特的焦糖味道、微妙的糖蜜底色和天然的棕色而与众不同,使其与更精製的白糖区分开来。
这种天然甜味剂因其在增强各种烹饪创意和烘焙食品的味道和质地方面的作用而闻名。人们越来越重视天然和最低限度加工的成分,红糖与不断变化的消费者偏好完美契合。它作为一种更天然的甜味剂而享有盛誉,含有糖蜜,引起了注重健康、寻求健康替代品的消费者的共鸣,从而推动了市场的成长。
同样,亚太地区在红糖市场上占据主导地位,占据最大市场份额,超过 1/3。随着消费者坚持追求更天然、更少加工的甜味选择,亚太地区的红糖市场预计将保持扩张,为精製糖提供更健康、风味增强的替代品。
动力学
烘焙和糖果产品对红糖的需求不断增长
推动红糖市场的重要因素是具有健康意识的消费者越来越意识到红糖相对于白糖的优势。红糖的特征是加工最少、糖蜜含量较高和微量营养素,通常被认为是相对更健康的替代品。这种观念促使注重健康的个人选择红糖来满足他们的烘焙和糖果需求,这符合他们对天然成分的饮食偏好。
其独特的颜色和糖蜜含量使太妃糖和软糖等糖果产品具有吸引人的自然外观,符合消费者对更真实风味体验的渴望。消费者偏好烘焙和糖果产品中更健康的甜味替代品的转变极大地促进了市场的扩张。
烘焙和糖果产品製造商正在其产品组合中加入红糖。例如,2023 年 6 月,为了生产新的磨砂红糖肉桂冰淇淋,Jeni's 和 Pop-Tarts 联手。这种味道类似于甜的片状果馅饼,只不过它的味道是冷的,而不是刚从烤麵包机出来的热的。它有真正的糕点片与红糖和肉桂冰淇淋混合在一起,还有肉桂焦糖漩涡。
文化意义
红糖市场由于其在各种烹饪应用中的卓越适应性而经历了大幅增长,这是其持久受欢迎的关键驱动力。红糖以其独特的品质而闻名,例如浓郁的焦糖味、微妙的糖蜜味和天然的棕色色调,已成为烹饪领域的首选。它不仅提升了各种菜餚和饮料的品质,而且超越了传统和现代食谱的界限。
从甜味佳餚到咸味美食,红糖的多功能性是其烹饪吸引力的主导因素。不可否认,红糖在烹饪应用中的突出地位的主要因素是其风味特征。红糖标誌性的焦糖味道,加上淡淡的糖蜜味道,为许多食谱增添了复杂性。
此外,红糖的内在品质使其成为重视不太精製和更天然甜味替代品的消费者的理想选择。一些糖蜜含量的存在使红糖与高度加工的白糖区分开来。红糖作为一种有益健康、更天然的甜味剂的观念与越来越注重饮食选择的消费者的健康意识倾向产生了共鸣。
价格波动
价格波动对红糖市场构成显着限制,对生产者和消费者都产生影响。由于影响全球糖业的多种因素,红糖市场本质上容易受到价格波动的影响。这些价格波动可能会破坏市场平衡,并为整个供应链的参与者带来一定程度的不确定性。
红糖市场价格波动的主要催化剂之一是其对关键糖生产变数的依赖。此外,全球供需动态对于引发价格波动至关重要。食糖市场过度饱和可能会对价格造成下行压力,对食糖生产商带来财务挑战。相反,需求增加或供应链中断(例如物流障碍或贸易限制)可能会引发价格飙升。
此外,必须承认红糖市场的价格波动可能会带来社会经济影响,特别是在食糖生产发挥关键作用的地区。生产商可能会面临收入和盈利能力不一致的问题,这阻碍了他们投资现代化和扩大业务的能力。同时,消费者在食品和饮料购买领域遇到价格不确定性,影响他们的购买决策和财务规划。
政府规章
政府法规对限制红糖市场产生了相当大的影响。这些法规主要解决与糖消费相关的健康担忧,倡导食品安全,并旨在减轻糖对健康的潜在影响。虽然它们旨在保护消费者,但它们常常给食糖生产商和消费者带来挑战。
影响红糖市场的监管限制主要来自对健康日益增长的担忧,特别是肥胖和糖尿病等生活方式疾病的激增。全球各国政府日益担心过量食糖对健康造成的不利影响。
此外,政府法规可能会导致製糖业行销策略和产品配方的转变。某些法规可能需要生产低糖或无糖产品,这可以进一步重塑竞争格局和市场上的产品范围。
Overview
Global Brown Sugar Market reached US$ 1.82 billion in 2022 and is expected to reach US$ 3.18 billion by 2030, growing with a CAGR of 7.24% during the forecast period 2023-2030.
The brown sugar market represents a dynamic sector within the broader sweeteners industry, distinguished by its unique flavor characteristics and versatile applications in both traditional and modern food preparation. Brown sugar, produced from sugar cane or sugar beet, distinguishes itself with its distinct caramel taste, subtle molasses undertones, and natural brown color, setting it apart from the more refined white sugar.
The natural sweetener is celebrated for its role in enhancing the taste and texture of a wide array of culinary creations and baked goods. The growing emphasis on natural and minimally processed ingredients, brown sugar aligns seamlessly with shifting consumer preferences. Its reputation as a more natural sweetener, complete with molasses content, resonates with health-conscious consumers in search of wholesome alternatives, which is driving the market growth.
Similarly, Asia-Pacific dominates the brown sugar market, capturing the largest market share of over 1/3rd. As consumers persist in their pursuit of more natural and less processed sweetening options, the brown sugar market in the Asia-Pacific region is anticipated to maintain its expansion, providing a healthier and flavor-enhancing alternative to refined sugars.
Dynamics
Growing Demand for Brown Sugar in Baking and Confectionery Products
The important factor driving the brown sugar market is the growing awareness among health-conscious consumers of the perceived advantages of brown sugar over white sugar. Brown sugar, characterized by minimal processing, a higher molasses content, and trace nutrients, is often considered a relatively healthier alternative. This perception has led health-conscious individuals to choose brown sugar for their baking and confectionery needs, aligning with their dietary preferences for natural ingredients.
Its unique color and molasses content give confectionery products like toffees and fudges an appealing and natural appearance, aligning with the desires of consumers for more authentic flavor experiences. The shift in consumer preference towards a healthier sweetening alternative in baked and confectionery products has significantly contributed to the market's expansion.
The manufacturers of bakery and confectionery products are indulging brown sugar in their product portfolio. For instance, in June 2023, in order to produce a new Frosted Brown Sugar Cinnamon ice cream, Jeni's and Pop-Tarts have teamed up. This flavor is similar to sweet, flaky Pop-Tart, except it tastes cold rather than hot straight out of the toaster. It has actual pastry pieces mixed in with brown sugar and cinnamon ice cream, along with a cinnamon-caramel swirl.
Cultural Significance
The brown sugar market experiences substantial growth owing to its exceptional adaptability in various culinary applications, a pivotal driver of its enduring popularity. Brown sugar, known for its distinct qualities, such as its rich caramel flavor, subtle molasses hints, and natural brown tint, has become a preferred choice in the culinary realm. It not only elevates a wide array of dishes and beverages but also transcends the boundaries of traditional and contemporary recipes.
From sweet delicacies to savory delights, brown sugar's versatility is a dominant factor in its culinary appeal. The predominant factor contributing to the prominence of brown sugar in culinary applications is undeniably its flavor profile. Brown sugar's signature caramel taste, coupled with the faint molasses undertones, adds complexity to a multitude of recipes.
Furthermore, brown sugar's intrinsic qualities make it an ideal choice for consumers who place a premium on less refined and more natural sweetening alternatives. The presence of some molasses content sets brown sugar apart from highly processed white sugar. This perception of brown sugar as a wholesome and more natural sweetener resonates with the health-conscious inclinations of consumers who are increasingly mindful of their dietary choices.
Price Volatility
Price volatility presents a notable constraint on the brown sugar market, exerting its influence on producers and consumers alike. The brown sugar market is inherently susceptible to the vagaries of price swings due to a multitude of factors that shape the broader global sugar industry. These price oscillations can disrupt the market's equilibrium and introduce a degree of uncertainty for participants along the entire supply chain.
One of the primary catalysts for price fluctuations in the brown sugar market is its reliance on key sugar production variables. Additionally, global supply and demand dynamics are paramount in instigating price oscillations. An oversaturated sugar market can apply downward pressure on prices, posing a financial challenge for sugar producers. Conversely, heightened demand or disruptions in the supply chain, such as logistical impediments or trade limitations, can trigger price spikes.
Furthermore, it is imperative to acknowledge that price fluctuations in the brown sugar market can carry socio-economic repercussions, especially in regions where sugar production plays a pivotal role. Producers may grapple with inconsistent incomes and profitability, which hinders their ability to make investments in modernization and expansion of their operations. Simultaneously, consumers encounter price uncertainty that influences their buying decisions and financial planning in the realm of food and beverage purchases.
Government Regulations
Government regulations impose considerable influence in constricting the brown sugar market. These regulations predominantly address health-related apprehensions linked to sugar consumption, champion food safety, and aim to mitigate sugar's potential health consequences. While they are designed to safeguard consumers, they often pose challenges for both sugar producers and consumers.
Principal among the regulatory constraints affecting the brown sugar market are those emanating from growing concerns about health, specifically the surge in lifestyle diseases like obesity and diabetes. Governments globally have escalated their worries over the adverse health effects of excessive sugar consumption.
Moreover, government regulations may induce transformations in marketing strategies and product formulations within the sugar industry. Certain regulations might necessitate the creation of reduced-sugar or sugar-free product offerings, which can further reshape the competitive landscape and the range of products available in the market.
The global brown sugar market is segmented based on type, form, distribution channel, Application, and region.
Light Brown Type Fuel Surge in Brown sugar Market
The Light Brown segment held 61.1% of the global market share. Light brown sugar has emerged as a notable player within the broader brown sugar market, and its growth can be attributed to various consumer preferences and culinary trends. Light brown sugar is favored for its gentler sweetness compared to its darker counterpart, dark brown sugar. This makes it a versatile choice in recipes where a mild, nuanced sweetness is sought after.
Home bakers and cooks frequently opt for light brown sugar when they aim to sweeten a dish without overpowering its inherent flavors. Light brown sugar retains a portion of its natural molasses, imparting a delicate caramel essence and aroma, which is attracting the consumers around the world, thereby, driving the segment growth in the market.
It finds its way into an array of traditional and modern recipes, from classic pies and puddings to the formulation of flavorful barbecue sauces and marinades. The surge in home baking and cooking practices has substantially increased the demand for light brown sugar. As more individuals engage in culinary experimentation within their own kitchens, light brown sugar becomes a preferred choice for elevating the flavor and texture of their culinary creations.
In September 2023, The first organic oat coffee creamer brand, SOWN(R), is expanding its product flavour lineup with the launch of its new SOWN Light Brown Sugar Organic Oat Creamer. The new SOWN Brown Sugar Organic Oat Creamer, expertly produced to order, has a delightful flavour combination that goes well with any cup of coffee by fusing the health of oats with the warm taste of light brown sugar.
Adoption of Natural Sugars in Asia-Pacific
The Asia-Pacific brown sugar market held the largest market share of 38.3% in 2022 in the brown sugar market analysis. The brown sugar market in the Asia-Pacific region has been on a consistent growth trajectory, underpinned by a convergence of influential factors that have shaped consumer choices and culinary traditions.
Traditional culinary customs in Asia wield significant influence in bolstering the demand for brown sugar. Nations such as India, China, Thailand, and others boast rich culinary legacies that prominently feature brown sugar in the preparation of a myriad of iconic dishes and desserts. For example, Indian sweets like gulab jamun and jalebi, Thai sticky rice with mango, and Chinese sweet soups all incorporate brown sugar as an integral ingredient.
The cultural resonance ensures a constant and enduring demand for brown sugar within the region. According to U.S. Department of Agriculture (USDA), India is the world's top producer of sugar. In 2022, it produced roughly 37 million metric tons of brown sugar. The Organization for Economic Cooperation and Development (OECD) estimates that Indonesia's per-capita sugar consumption in 2022 will be approximately 28.08 kg, a 2% increase from 2021's 27.54 kg.
The Asia-Pacific region has observed a surge in the trend of home baking and cooking, with more individuals venturing into culinary activities within the comforts of their own kitchens. The pandemic, in particular, triggered an upswing in home cooking and baking, with brown sugar being a favored choice for homemade recipes. It is frequently employed in cookies, cakes, muffins, and pastries, imparting these baked delights with a rich flavor and a soft texture
The major global players in the market include Cargill, Inc., ADM, ASR Group, Tereos, E.I.D. Parry (India) Limited, Mitr Phol Sugar Corp., Bunge Limited, Sudzucker AG, Nordzucker AG and Tongaat Hulett Sugar.
The global brown sugar market experienced significant effects from the COVID-19 pandemic. The early stages of the pandemic brought about disruptions in supply chains, labor shortages, and logistical hurdles. These disruptions adversely affected the production and distribution of brown sugar products, creating instability within the market. As people increasingly turned to home cooking and baking during lockdowns, there was a surge in demand for baking ingredients, including brown sugar.
The foodservice sector, which includes bakeries and restaurants, faced a sharp decline in business due to lockdowns and restrictions. This, in turn, impacted bulk purchases of brown sugar and further disrupted the market. Over time, the market responded by implementing safety measures, boosting online sales, and exploring packaging innovations to meet evolving consumer preferences.
The conflict in Russia and Ukraine also left its mark on the brown sugar market. Ukraine is a major producer of sugar beets, a primary source for sugar production. The war disrupted agricultural activities, affecting the supply of sugar beets and, consequently, brown sugar production, which negatively impacted the market.
Moreover, the geopolitical uncertainties resulting from the conflict influenced global trade dynamics, including the import and export of brown sugar. This led to fluctuations in international sugar prices, impacting both consumers and producers. Import-reliant countries had to adapt to shifting trade patterns and sources, while producers grappled with accessing crucial markets.
The global brown sugar market report would provide approximately 69 tables, 70 figures and 212 Pages.
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