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乳製品汽水

市场调查报告书

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1448031

乳製品饮料市场 - 2023-2030

Dairy based beverages market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球乳製品饮料市场规模达到456亿美元，预计2030年将达到760.4亿美元，2023-2030年预测期间CAGR为6.6%。

消费者越来越多地寻求除了基本营养之外还能提供额外健康益处的功能性饮料。因此，添加维生素、矿物质、蛋白质、益生菌和其他生物活性成分的乳製品饮料市场不断成长。这些功能性乳饮料针对特定的健康问题，如免疫支持、消化健康、骨骼健康和体重管理，吸引了寻求方便和营养饮料选择的注重健康的消费者。

2022 年 2 月，Chobani LLC 透过推出两个新的乳製品平台扩大了其在冷藏通道的业务：Chobani half & half 和 Chobani 超滤牛奶（一种不含乳糖、富含蛋白质的超滤牛奶）。与该公司的许多其他新产品一样，这些新产品采用当地产的牛奶製造，并采用在美国可广泛回收的纸张包装。

风味乳製品饮料由于其多样化的诱人口味而占据了一半以上的市场。同样，亚太地区在乳製品饮料市场上占据主导地位，由于乳製品行业的不断发展，占据了最大的市场份额。根据农业和加工食品出口发展局（APEDA）的数据，2022-2023年印度向世界出口了67,572.99吨乳製品，价值2.8465亿美元。

动力学

全球消费者健康意识不断增强

全球消费者健康意识的提高是乳製品饮料市场成长的重要动力。随着人们健康意识的增强，他们寻找具有营养价值并符合其健康目标的乳製品。根据经合组织-粮农组织《2020-2029年农业展望》，预计未来十年，全球人均新鲜乳製品消费量将以每年1.0%的速度成长。

奶昔、冰沙、优格饮料和强化乳製品饮料等乳製品饮料因其蛋白质、钙和其他必需营养素含量高而被视为营养选择。乳製品饮料因其高蛋白质含量而闻名，这对于肌肉锻炼、骨骼健康和整体健康至关重要。此外，它们还提供钙、维生素和矿物质等必需营养素，有助于均衡饮食并支持整体健康。

创新和产品开发

乳製品饮料的创新符合当前的健康和保健趋势，重点是天然成分、降低糖含量、清洁标籤以及有机和永续采购。定位为营养、健康、环保的产品引起了注重健康的消费者的共鸣，推动了市场的成长。乳製品饮料的持续创新，例如推出调味和强化选项，正在扩大市场并吸引新消费者。

製造商不断创新并推出新口味、配方和乳製品饮料品种，以满足不断变化的消费者偏好，推动市场扩张。 2020 年 10 月，阿穆尔。 Coop推出了一款新的健康饮料「Amul TRU Seltzer」。 Amul TRU Seltzer 是乳製品、水果和汽水的最佳组合。这些产品采用天然果汁、美味乳製品和有趣的嘶嘶声製成。

来自植物替代品的竞争

杏仁奶、豆奶和燕麦奶等植物性乳製品替代品的日益普及，对乳製品饮料市场构成了重大挑战。由于乳糖不耐症、过敏、道德问题或环境永续性而寻求不含乳製品的消费者可能会选择植物性替代品而不是传统乳製品饮料，从而限制了市场成长。

乳製品饮料含有乳糖、酪蛋白和乳清等致敏成分，可能引发敏感族群的过敏反应。根据美国国立卫生研究院 (NIH) 的数据，70-100% 的成年人患有乳糖不耐症；这些人通常具有东亚血统。消费者中乳糖不耐症和乳製品过敏的普遍存在需要开发替代配方，这可能会限制市场范围。

Consumers are increasingly seeking functional beverages that offer additional health benefits beyond basic nutrition. As a result, there is a growing market for dairy-based beverages fortified with vitamins, minerals, protein, probiotics, and other bioactive ingredients. These functional dairy drinks target specific health concerns such as immune support, digestive health, bone health, and weight management, appealing to health-conscious consumers looking for convenient and nutritious beverage options.

In February 2022, Chobani LLC expanded its presence in the refrigerated aisle by launching two new dairy platforms: Chobani half & half and Chobani ultra-filtered milk, a lactose-free, protein-rich ultrafiltered milk. The new goods are manufactured using milk that is sourced locally, and they are packaged in paper that is widely recyclable in the US, like many of the company's other new products.

Flavored dairy-based beverages account for over half of the market share due to their diverse range of appealing taste profiles. Similarly, Asia-Pacific dominates the dairy-based beverages market, capturing the largest market share due to its growing dairy industry. According to the Agricultural & Processed Food Products Export Development Authority (APEDA), in 2022-2023 India exported 67,572.99 MT of dairy products to the world, valued at 284.65 million USD.

Dynamics

Rising Health Awareness Among Consumers Globally

Rising health awareness among consumers globally is a significant driver for the growth of the dairy-based beverages market. As people become more health-conscious, they seek out dairy products that offer nutritional benefits and align with their wellness goals. According to OECD-FAO Agricultural Outlook 2020-2029, over the next ten years, it is anticipated that the global per capita consumption of fresh dairy products will rise by a 1.0% annual rate.

Dairy-based beverages, such as milkshakes, smoothies, yogurt drinks, and fortified dairy beverages, are perceived as nutritious options due to their high protein, calcium, and other essential nutrient content. Dairy-based beverages are recognized for their high protein content, which is essential for muscle building, bone health, and overall wellness. Additionally, they provide essential nutrients like calcium, vitamins, and minerals, contributing to a balanced diet and supporting overall health.

Innovation and Product Development

Innovation in dairy-based beverages aligns with prevailing health and wellness trends, focusing on natural ingredients, reduced sugar content, clean labels, and organic and sustainable sourcing. Products positioned as nutritious, wholesome, and environmentally friendly resonate with health-conscious consumers, driving market growth. Continuous innovation in dairy-based beverages, such as the introduction of flavored and fortified options is expanding the market and attracting new consumers.

Manufacturers are continuously innovating and introducing new flavors, formulations, and varieties of dairy-based beverages to cater to changing consumer preferences, driving market expansion. In October 2020, Amul. Coop launched a new healthy drink 'Amul TRU Seltzer'. Amul TRU Seltzer is the best dairy, fruit, and fizz combination. The items are made with natural fruit juice, dairy deliciousness, and fun fizz.

Competition from Plant-Based Alternatives

The rising popularity of plant-based dairy alternatives, such as almond milk, soy milk, and oat milk, poses a significant challenge to the dairy-based beverages market. Consumers seeking dairy-free options due to lactose intolerance, allergies, ethical concerns, or environmental sustainability may choose plant-based alternatives over traditional dairy beverages, limiting market growth.

Dairy-based beverages contain allergenic components such as lactose, casein, and whey, which can trigger allergic reactions in sensitive individuals. According to the National Institutes of Health (NIH), 70-100% of adults have lactose intolerance; these individuals are typically of East Asian ancestry. The prevalence of lactose intolerance and dairy allergies among consumers necessitates the development of alternative formulations potentially limiting market reach.

Segment Analysis

The global dairy-based beverages market is segmented based on product type, category, packaging, distribution channel and region.

Consumer Preference for Flavored Dairy-based Beverage

Flavored dairy beverages offer a wide range of appealing flavors such as chocolate, strawberry, vanilla, coffee, and fruit blends, catering to diverse taste preferences. Consumers often seek indulgent and flavorful options that provide a satisfying sensory experience, driving demand for flavored dairy-based beverages. Creative flavor profiles and product innovations, such as exotic fruit blends, and innovative ingredient combinations, attract consumers seeking novel and exciting beverage options

Manufacturers continually introduce new and innovative flavor combinations and formulations to capture consumer interest and differentiate their products in a competitive market. In February 2023, Parle Agro, expanded their dairy portfolio to launch SMOODH Fruit Smoothies, a pioneering product from their dairy brand, SMOODH. The latest offering is a daily treat that combines the delectable taste of fruits with the health benefits of yogurt in an array of delightful flavors.

Geographical Penetration

Asia-Pacific's Growing Dairy Industry

According to the Agricultural & Processed Food Products Export Development Authority (APEDA), Government of India, India currently boasts the largest dairy industry in the world when it comes to milk production; in 2021-2021, the country produced almost 221.1 million tonnes of milk, which is nearly 50% more than the US and more than three times more than China. This growing dairy industry, ensures a consistent and reliable supply chain, enabling manufacturers to meet the growing demand for dairy beverages in Asia-Pacific.

Economic growth and rising disposable incomes in countries across Asia-Pacific have led to increased purchasing power among consumers. As disposable incomes rise, consumers have more discretionary spending capacity, enabling them to afford and purchase dairy-based beverages as part of their regular consumption habits. Additionally, with a large and growing population, there is a substantial consumer base for dairy-based beverages in the region, driving demand and consumption.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the global dairy-based beverages market, influencing various aspects of production, distribution, and consumption. The pandemic disrupted global supply chains, leading to challenges in the sourcing of raw materials, dairy ingredients, and packaging materials. Lockdowns, travel restrictions, and border closures hampered logistics and transportation, affecting the movement of goods and causing delays in production and distribution.

COVID-19 prompted shifts in consumer behavior and preferences, including changes in shopping habits, consumption patterns, and dietary choices. Concerns about health and immunity led some consumers to prioritize functional and nutritious beverages, including dairy-based products perceived as offering health benefits. However, economic uncertainties and financial constraints resulted in some consumers opting for lower-priced or private-label brands.

Russia-Ukraine War Impact Analysis

The geopolitical tensions and economic sanctions imposed on Russia and Ukraine created market uncertainty and volatility in the dairy industry. Uncertainty regarding trade relations, export-import regulations, and currency fluctuations impacted investment decisions, pricing strategies, and market dynamics for dairy-based beverages.

By Product Type

Non- Fermented
- Fluid Milk
- Fresh Milk
- Skim Milk
- Tone Milk
- Standardized Milk
- Homogenized Milk
- Evaporated Milk
- Condensed Milk
- Milkshakes
- Smoothies
- Others
Fermented
- Drinkable Yogurt
- Buttermilk
- Others

By Category

Flavored
Unflavored

By Packaging

Can
Pouch
Bottle
Tetra Pack
Others

By Distribution Channel

Supermarkets/hypermarkets
Convenience stores
Specialty Stores
Online Channels
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In February 2021, GoodSport Nutrition, a Chikago-based start-up, launched a dairy-based sports drink GoodSport, which contains 97% dairy.
In March 2023, Heritage Foods Ltd., an Indian dairy manufacturer, unveiled a new line of buttermilk products under the 'A-One' trademark as well as a variety of milkshakes packaged in easy-to-serve carton boxes. Heritage Foods' new 'A-One' product line consists of spiced buttermilk with fewer calories that are naturally refreshing.
In May 2023, Kerry Dairy Ireland launched a new dairy beverage for the Chinese market, that will encourage senior citizens to age healthily. To satisfy the local demand for high-quality, sustainably produced, and grass-fed dairy products, Original includes a blend of milk powder that supports immunological, muscular, bone, and cognitive health.

Competitive Landscape

The major global players in the market include Nestle, Danone, GCMMF, MORINAGA MILK INDUSTRY CO., LTD, Chobani, LLC, Saputo, TURM-Sahne GmbH, CavinKare Group, Meiji Holdings Co., Ltd., Yili Group

Why Purchase the Report?

To visualize the global dairy-based beverages market segmentation based on product type, category, packaging, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of dairy-based beverages market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global dairy-based beverages market report would provide approximately 70 tables, 64 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Product Type
3.2.Snippet by Category
3.3.Snippet by Packaging
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Health Awareness Among Consumers Globally
  - 4.1.1.2.Innovation and Product Development
- 4.1.2.Restraints
  - 4.1.2.1.Competition from Plant-Based Alternatives
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Product Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2.Market Attractiveness Index, By Product Type
7.2.Non- Fermented*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3.Fluid Milk
- 7.2.4.Fresh Milk
- 7.2.5.Skim Milk
- 7.2.6.Tone Milk
- 7.2.7.Standardized Milk
- 7.2.8.Homogenized Milk
- 7.2.9.Evaporated Milk
- 7.2.10.Condensed Milk
- 7.2.11.Milkshakes
- 7.2.12.Smoothies
- 7.2.13.Others
7.3.Fermented
- 7.3.1.Drinkable Yogurt
- 7.3.2.Buttermilk
- 7.3.3.Others

8.By Category

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2.Market Attractiveness Index, By Category
8.2.Flavored*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Unflavored

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Can*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Pouch
9.4.Bottle
9.5.Tetra Pack
9.6.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Convenience stores
10.4.Specialty Stores
10.5.Online Channels
10.6.Others
10.7.

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Russia
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Nestle*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Danone
13.3.GCMMF
13.4.MORINAGA MILK INDUSTRY CO., LTD
13.5.Chobani, LLC
13.6.Saputo
13.7.TURM-Sahne GmbH
13.8.CavinKare Group
13.9.Meiji Holdings Co., Ltd.
13.10.Yili Group

LIST NOT EXHAUSTIVE

14.Appendix

14.1.About Us and Services
14.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

乳製品饮料市场 - 2023-2030

Dairy based beverages market - 2023-2030

目录

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按产品类型

第 8 章：按类别

第 9 章：按包装

第 10 章：按配销通路

第 11 章：按地区

第 12 章：竞争格局

第 13 章：公司简介

第 14 章：附录