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市场调查报告书
商品编码
1462691
到 2030 年乳製品饮料市场预测:按产品类型、包装类型、分销管道和地区分類的全球分析Dairy-Based Beverages Market Forecasts to 2030 - Global Analysis By Product Type, By Packaging Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球乳製品饮料市场规模将达到 442 亿美元,预计 2030 年将达到 691 亿美元,预测期内复合年增长率为 6.6%。
乳基饮料是由牛奶或乳製品製成的液体饮料。这些饮料包括奶昔、酵母菌饮料、调味奶和冰沙等多种产品。它作为含有钙、蛋白质和维生素等必需营养素的营养饮料而广受欢迎。乳製品饮料具有多种口味和质地,可满足不同消费者的偏好,成为提神和滋补的消费选择。
消费者对乳製品饮料的健康益处的认识不断增强
消费者对乳製品饮料健康益处的认识不断提高是市场的主要驱动因素。乳製品富含钙、蛋白质、维生素和矿物质等维持整体健康所需的营养素。此外,研究强调乳製品摄取在促进骨骼健康、肌肉生长和体重管理方面的作用,这增加了注重健康的消费者对乳製品饮料的需求。随着消费者优先考虑营养饮料选择,这一趋势预计将继续推动市场成长。
乳糖不耐症和过敏问题
世界上很大一部分人口患有乳糖不耐症或对乳製品过敏,限制了其消费基础。这项限制阻碍了乳製品饮料製造商的市场渗透和收益潜力。此外,消费者越来越意识到这些问题,并越来越多地寻求非乳製品替代品,例如植物来源牛奶替代品。因此,乳製品饮料製造商面临着满足多样化饮食偏好和健康考量的挑战。
开发功能性和营养丰富的乳製品饮料
消费者越来越多地寻求能够提供基本营养以及其他健康益处的饮料。强化和功能性乳製品饮料透过添加维生素、矿物质、益生菌和蛋白质强化等成分来满足这一需求。这些饮料不仅提供必需的营养素,还提供某些促进健康的特性,例如改善消化、支持免疫和提高能量水平。透过利用这一趋势,乳製品饮料製造商可以使他们的产品脱颖而出,吸引註重健康的消费者,并推动市场成长。
与健康相关的争议和负面看法
与健康相关的争议和负面看法对乳製品饮料市场构成重大威胁。对乳糖不耐症、过敏、饱和脂肪含量以及酪农对环境影响等问题的担忧可能会阻碍消费者购买乳製品。此外,关于乳製品消费与心血管疾病和某些类型癌症等健康问题之间潜在关联的持续争论可能会进一步削弱消费者的信心。
COVID-19 的疫情对乳製品饮料市场既有正面的影响,也有负面的影响。儘管疫情提高了人们对健康监测和健身的认识,但製造、供应链和医疗保健服务的中断阻碍了市场的成长。然而,随着医疗保健系统的復苏以及大流行后预防性护理和远端患者监护的重新关注,市场预计将復苏。
乳製品饮料预计将成为预测期内最大的细分市场
预计在预测期内,乳製品饮料领域将主导乳製品饮料市场。这一优势归因于多种因素,包括传统牛奶作为主要饮料的广泛普及、其在各种烹饪应用中的多功能性以及其独特的营养益处,如钙、蛋白质和维生素。以下原因。此外,调味奶和强化奶等行业的持续创新,以及消费者对方便和营养乳製品日益增长的需求,进一步支持了该行业的市场领导地位。
预计利乐细分市场在预测期内将经历最高的复合年增长率
在乳製品饮料市场中,预计利乐细分市场在预测期内将呈现最高成长率。这种成长的部分原因是利乐提供的便利性和便携性,吸引了寻求随身饮料选择的消费者。此外,先进包装技术的进步延长了利乐乳製品饮料的保质期,使其更受製造商和消费者的欢迎。
由于人口快速成长、都市化加快以及可支配收入不断增加,亚太地区预计将保持其在乳製品饮料市场的主导地位。此外,饮食偏好的改变、健康意识的增强以及中阶的快速成长也促进了市场的扩张。此外,对乳製品基础设施、产品创新和分销网络的持续投资进一步巩固了亚太地区在全球乳製品饮料市场的主导地位。
由于消费者对健康和方便的饮料选择的偏好不断增加,以及对乳製品的偏好不断增加,从而推动了市场的扩张,欧洲乳製品饮料市场预计将出现快速增长。此外,该地区强大的乳製品基础设施、严格的品质标准以及产品配方和包装技术的创新也促进了市场的成长。此外,可支配收入的增加和消费者生活方式的改变正在推动乳製品饮料的消费,使欧洲成为市场的关键成长地区。
According to Stratistics MRC, the Global Dairy-Based Beverages Market is accounted for $44.2 billion in 2023 and is expected to reach $69.1 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Dairy-based beverages are liquid refreshments derived from milk or milk products. These beverages encompass a wide range of products, including milkshakes, yogurt drinks, flavored milk, and smoothies. They are popular for their nutritional value, providing essential nutrients such as calcium, protein, and vitamins. Dairy-based beverages offer various flavors and textures, catering to diverse consumer preferences and serving as refreshing and nourishing options for consumption.
Growing consumer awareness of health benefits associated with dairy-based beverages
Growing consumer awareness of the health benefits associated with dairy-based beverages serves as a key driver in the market. Dairy products are rich sources of essential nutrients such as calcium, protein, vitamins, and minerals, which are vital for maintaining overall health. Additionally, research highlighting the role of dairy consumption in promoting bone health, muscle growth, and weight management has led to increased demand for dairy-based beverages among health-conscious consumers. This trend is expected to continue driving market growth as consumers prioritize nutritious beverage options.
Concerns regarding lactose intolerance and allergies
A considerable portion of the global population is lactose-intolerant or allergic to dairy products, leading to a restricted consumer base. This limitation hampers market penetration and revenue potential for dairy beverage manufacturers. Additionally, the rising awareness of these issues among consumers has prompted them to seek alternative non-dairy options, such as plant-based milk substitutes. As a result, dairy-based beverage companies face challenges catering to diverse dietary preferences and health considerations.
Development of functional and fortified dairy beverages
Consumers are increasingly seeking beverages that offer additional health benefits beyond basic nutrition. Functional and fortified dairy drinks cater to this demand by incorporating ingredients like vitamins, minerals, probiotics, and protein enhancements. These beverages provide essential nutrients but also offer specific health-promoting properties such as improved digestion, immune support, and enhanced energy levels. Capitalizing on this trend allows dairy beverage manufacturers to differentiate their products, attract health-conscious consumers, and drive market growth.
Health-related controversies and negative perceptions
Health-related controversies and negative perceptions pose a significant threat to the dairy-based beverages market. Concerns regarding issues such as lactose intolerance, allergies, saturated fat content, and the environmental impacts of dairy farming can deter consumers from purchasing these products. Additionally, ongoing debates surrounding the potential links between dairy consumption and health issues like cardiovascular disease and certain types of cancer can further erode consumer confidence.
The COVID-19 pandemic has both positively and negatively impacted the Dairy-Based Beverages market. While there has been increased awareness of health monitoring and fitness due to the pandemic, disruptions in manufacturing, supply chains, and healthcare services have hindered market growth. However, the market is expected to rebound as healthcare systems recover, and there is a renewed focus on preventive healthcare and remote patient monitoring post-pandemic.
The milk beverages segment is expected to be the largest during the forecast period
The milk beverages segment is poised to dominate the dairy-based beverages market during the forecast period. This dominance can be attributed to several factors, including the widespread popularity of traditional milk as a staple beverage, its versatility in various culinary applications, and its inherent nutritional benefits such as calcium, protein, and vitamins. Additionally, the segment's continued innovation with flavored and fortified milk varieties, coupled with growing consumer demand for convenient and nutritious dairy options, further propels its market leadership.
The tetra packs segment is expected to have the highest CAGR during the forecast period
The tetra packs segment is projected to experience the highest growth rate during the forecast period in the dairy-based beverages market. This growth can be attributed to several factors, including the convenience and portability offered by tetra packs, which appeal to consumers seeking on-the-go beverage options. Additionally, advancements in packaging technology have enhanced the shelf life and preservation of dairy-based beverages in tetra packs, driving their popularity among both manufacturers and consumers.
Asia Pacific is positioned to sustain its dominance in the dairy-based beverages market due to the region's large and rapidly growing population, coupled with increasing urbanization and rising disposable incomes, which drive robust demand for dairy products. Additionally, changing dietary preferences, growing health consciousness, and a burgeoning middle class contribute to the market's expansion. Moreover, ongoing investments in dairy infrastructure, product innovation, and distribution networks further strengthen Asia Pacific's leading position in the global dairy-based beverages market.
Europe is poised for rapid growth in the dairy-based beverages market due to increasing consumer demand for healthy and convenient beverage options, coupled with a growing preference for dairy products, which is driving market expansion. Additionally, the region's strong dairy industry infrastructure, stringent quality standards, and innovation in product formulations and packaging techniques contribute to market growth. Furthermore, rising disposable incomes and changing consumer lifestyles are fueling the consumption of dairy-based beverages, positioning Europe as a key growth region in the market.
Key players in the market
Some of the key players in Dairy-Based Beverages Market include Agropur Cooperative, Arla Foods Amba, Chobani, LLC, Danone S.A., Dean Foods Company, Fonterra Co-operative Group Limited, FrieslandCampina N.V., General Mills, Inc., Grupo LALA, S.A.B. de C.V., ITC Ltd, Meiji Holdings Co., Ltd., Mengniu Dairy Co., Ltd., Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle S.A., PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, Unilever PLC, Varun Beverages, Yakult Honsha Co., Ltd. and Yili Group.
In March 2024, Varun Beverages, leading bottler of beverage major PepsiCo, is expanding its production capacities in the juices and value-added dairy products segments in 2024, according to the latest annual report of the company. Besides, Varun Beverages Ltd (VBL) is strengthening its distribution network and chilling infrastructure, which is essential to enhance presence in the existing and under-penetrated markets, its promoter & Non-Executive Chairman Ravi Jaipuria told shareholders.
In April 2023, India's leading milk and milk Product Company, Mother Dairy Fruit and Vegetable Pvt. Ltd has announced that it is releasing 15 new products for the summer of 2023. According to the company and its food developers, the new products were developed on the basis of consumer insights. These new products were aimed at tapping into indulgence and the consumer's evolving consumption pattern. The new products include ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.