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市场调查报告书
商品编码
1455806
全球类黄酮蔬菜市场 - 2024-2031Global Flavonoid Vegetables Market - 2024-2031 |
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概述
全球类黄酮蔬菜市场在 2023 年达到 4.001 亿美元,预计到 2031 年将达到 6.721 亿美元,2024-2031 年预测期间CAGR为 6.7%。
植物性饮食的日益普及导致富含黄酮类蔬菜的消费量增加。随着消费者出于健康、环境和道德原因接受以植物为中心的饮食模式,对富含类黄酮的蔬菜的需求激增,促进了市场成长。市场参与者也正在投资创新,以加强富含类黄酮的蔬菜的加工和包装。
北美市场越来越关注健康和保健,这增加了对富含类黄酮的蔬菜等功能性食品的需求。消费者越来越多地寻找除了基本营养之外还具有健康益处的食物,从而导致富含类黄酮的蔬菜的消费增加,作为均衡饮食的一部分。北美市场参与者正在透过创新和多样化类黄酮蔬菜市场的产品供应来应对不断增长的需求。
例如,根据 Gills Onions 报导,2023 年 6 月 26 日,美国 93% 的餐饮场所广泛使用洋葱,这是推动北美类黄酮蔬菜市场发展的重要环节。洋葱是开胃菜的顶级菜单之一,在洋葱圈、洋葱花和法式洋葱汤等受欢迎的菜餚中占有重要地位。红洋葱在美国食品服务领域的日益普及进一步增强了该地区市场,因为它扩大了北美富含类黄酮的蔬菜的品种和供应量。
动力学
扩大注重健康的消费者基础
不断扩大的注重健康的消费者群体正在导致市场偏好转向更健康的食品选择。这一趋势转化为对类黄酮蔬菜的更大需求,随着生产商响应消费者偏好而推动市场成长。随着越来越多的消费者优先考虑健康和保健,对类黄酮蔬菜等天然、营养丰富的食品的需求不断增长。这种需求的增加为富含类黄酮的产品创造了更大的客户群,从而直接影响了市场的成长。
注重健康的消费者往往愿意为被认为更健康或更营养的产品支付溢价。这一趋势鼓励生产商开发增值产品,例如预包装沙拉、混合冰沙或添加类黄酮的即食蔬菜零食,从而透过增加产品创新和收入来源来推动市场成长。
例如,2023 年12 月16 日,根据Gintux Organization 的数据,美国注重健康的消费者基础的扩大是由于消费者将预算的9% 多用于购买健康食品,这反映出对优先考虑健康食品的坚定承诺.他们的饮食选择中的健康。此外,很大一部分具有健康意识的消费者(占43%)愿意为更健康的产品支付高价,这表明他们愿意投资于有助于他们整体健康的物品。
此外,绝大多数具有健康意识的消费者积极追求健康和保健,凸显人们越来越意识到维持健康生活方式的重要性。该族群对有机食品的偏好也很明显,47% 的人表示偏好此类选择,这是推动全球类黄酮蔬菜市场成长的因素。
对功能性食品的需求不断增长
人们对健康和保健的日益重视正在推动功能性食品(包括类黄酮蔬菜)的采用,作为均衡饮食的一部分。市场参与者正在利用这一趋势,宣传类黄酮的健康益处,例如其抗氧化特性和降低慢性病风险的潜力,从而推动全球类黄酮蔬菜市场的成长。
对功能性食品不断增长的需求正在推动产品配方的创新,包括富含类黄酮的蔬菜。市场参与者正在开发新的配方和强化技术,以增强类黄酮蔬菜的营养成分,使其对注重健康的消费者更具吸引力,并推动全球类黄酮蔬菜市场的成长。
例如,根据食品技术专家组织研究所的数据,2022 年 4 月 1 日,强化/功能性食品的全球销售额大幅增长,2021 年达到 2,920 亿美元,而 2020 年为 2,740 亿美元。16 个国家透露,42% 的消费者在2021 年购买的功能性食品比前一年更多,这表明人们对具有健康益处的产品越来越感兴趣。
消费者意识有限
消费者对富含类黄酮的蔬菜的健康益处认识有限,导致市场对这些产品的需求减少。消费者可能不会积极寻找类黄酮蔬菜,导致销售下降和市场成长放缓。如果没有足够的认识,消费者可能无法区分富含类黄酮的蔬菜与其他农产品选择,这会阻碍市场成长,因为生产商难以有效定位其产品并在市场上竞争。
消费者意识有限为类黄酮蔬菜的行销和推广工作带来了挑战。市场参与者需要在教育活动和促销活动中投入更多蔬菜,以提高人们对富含类黄酮蔬菜的健康益处的认识,这可能会增加行销成本并影响盈利能力,从而抑制类黄酮蔬菜市场的成长。
Overview
Global Flavonoid Vegetables Market reached US$ 400.1 million in 2023 and is expected to reach US$ 672.1 million by 2031, growing with a CAGR of 6.7% during the forecast period 2024-2031.
The growing popularity of plant-based diets is contributing to increased consumption of flavonoid-rich vegetables. As consumers embraced plant-centric eating patterns for health, environmental, and ethical reasons, demand for vegetables high in flavonoids surged, boosting market growth. Market players are also investing in innovation to enhance the processing and packaging of flavonoid-rich vegetables.
The North American market is witnessing a growing focus on health and wellness, boosting demand for functional foods like flavonoid-rich vegetables. Consumers are increasingly seeking out foods that offer health benefits beyond basic nutrition, leading to increased consumption of flavonoid-rich vegetables as part of a balanced diet. Market players in North America are responding to growing demand by innovating and diversifying their product offerings in the flavonoid vegetables market.
For instance, on June 26, 2023, according to Gills Onions, the widespread use of onions in 93 percent of American dining establishments serves as a significant link in boosting the North American flavonoid vegetable market. Onions are among the top menu items for appetizers, featuring prominently in popular dishes such as onion rings, onion blooms, and French onion soup. The rising popularity of red onions in the U.S. food service scene further strengthens the region market, as it expands the variety and availability of flavonoid-rich vegetables in North America.
Dynamics
Expansion of Health-Conscious Consumer Base
The expanding health-conscious consumer base is causing a shift in market preferences toward healthier food options. This trend translates into greater demand for flavonoid vegetables, driving market growth as producers respond to consumer preferences. As more consumers prioritize health and wellness, there is a growing demand for natural, nutrient-rich foods like flavonoid vegetables. This increased demand directly influences market growth by creating a larger customer base for flavonoid-rich products.
Health-conscious consumers are often willing to pay a premium for products perceived as healthier or more nutritious. This trend encourages producers to develop value-added products such as pre-packaged salads, smoothie mixes, or ready-to-eat vegetable snacks fortified with flavonoids, thus driving market growth through increased product innovation and revenue streams.
For instance, on December 16, 2023, according to Gintux Organization, the expansion of the health-conscious consumer base in the United States was driven by that consumers allocated 9% more of their budget to purchasing healthy foods, reflecting a strong commitment to prioritizing health in their dietary choices. Furthermore, a significant portion of health-conscious consumers, accounting for 43%, are willing to pay a premium price for healthier products, indicating their readiness to invest in items that contribute to their overall well-being.
Additionally, an overwhelming 91% of health-conscious consumers actively pursue health and wellness, highlighting a growing awareness of the importance of maintaining a healthy lifestyle. A preference for organic food products is also evident among this demographic, with 47% expressing a preference for such options, which are factors driving the global flavonoid vegetables market growth.
Rising Demand for Functional Foods
The growing emphasis on health and wellness is driving the adoption of functional foods, including flavonoid vegetables, as part of a balanced diet. Market players are leveraging this trend by promoting the health benefits of flavonoids, such as their antioxidant properties and potential to reduce the risk of chronic diseases, thus driving the global flavonoid vegetable market growth.
The rising demand for functional foods is driving innovation in product formulations, including flavonoid-rich vegetables. Market players are developing new formulations and fortification techniques to enhance the nutritional profile of flavonoid vegetables, making them more appealing to health-conscious consumers and driving the global flavonoid vegetable market growth.
For instance, on April 1, 2022, according to the Institute of Food Technologists Organization, there was a significant increase in global sales of fortified/functional foods, reaching $292 billion in 2021 compared to $274 billion in 2020. A survey conducted by Kerry across 16 countries revealed that 42% of consumers bought more functional foods in 2021 than in the previous year, indicating a growing interest in products offering health benefits.
Limited Consumer Awareness
Limited consumer awareness about the health benefits of flavonoid-rich vegetables results in reduced demand for these products in the market. Consumers may not actively seek out flavonoid vegetables, leading to lower sales and slower market growth. Without adequate awareness, consumers may not distinguish flavonoid-rich vegetables from other produce options, which hampers market growth as producers struggle to position their products effectively and compete in the market.
Limited consumer awareness poses challenges for marketing and promotion efforts targeting flavonoid vegetables. Market players need to invest more vegetables in educational campaigns and promotional activities to raise awareness about the health benefits of flavonoid-rich vegetables, which can increase marketing costs and impact profitability, restraining the flavonoid vegetable market growth.
The global flavonoid vegetables market is segmented based on vegetables, compounds, applications, and region.
Wide Availability and Consumption and Long Shelf Life of Onions
Onions holds the largest share of the global market. Onions are the most widely consumed vegetables globally, with a presence in various cuisines and culinary traditions worldwide. This widespread consumption contributes to the significant market share held by the onions segment. The high concentration of flavonoids in onions makes them highly sought after by health-conscious consumers, further boosting segment growth.
For instance, according to the U.S. National Onion Association, global onion production is estimated to reach around 105 billion pounds annually. On average, each person worldwide consumes approximately 13.67 pounds of onions per year. Notably, Libya stands out with the highest onion consumption, boasting an impressive average per capita intake of 66.8 pounds.
Onions have a relatively long shelf life and can be stored for extended periods under proper conditions. This characteristic makes them a preferred choice for consumers and food manufacturers alike, ensuring consistent demand for the onions segment. Market players are capitalizing on the popularity of onions by developing value-added products such as onion powder, flakes, and extracts, further contributing to the market dominance of the onions segment within the flavonoid vegetables market.
Strong Agricultural Sector and Innovations in North America
North America dominates the global flavonoid vegetables market. North America has a large and diverse population with a significant portion actively seeking out healthy and nutritious food options. This consumer base drives substantial demand for flavonoid-rich vegetables, contributing to North America's dominance in the global flavonoid vegetables market.
For instance, on April 1, 2022, according to the Institute of Food Technologists Organization, the sales of functional food and drinks in the United States reached $83 billion in 2021, marking a 6.8% increase compared to 2020. These findings underscore the rising demand for functional foods globally and in the U.S., reflecting consumers' increasing focus on nutrition and wellness.
The region's favorable climate conditions, advanced farming techniques, and infrastructure support efficient production and supply of these vegetables to meet both domestic and international demand. North American market players continually introduce new varieties, value-added products, and packaging innovations to meet evolving consumer preferences and differentiate their offerings in the competitive market landscape.
The pandemic disrupted global supply chains, affecting the production, transportation, and distribution of flavonoid vegetables. Lockdowns, travel restrictions, and labor shortages led to delays in harvesting, processing, and shipping, causing disruptions in the supply of flavonoid-rich vegetables to the market. Fluctuations in prices of agricultural commodities, including flavonoid-rich vegetables, were observed during the pandemic due to supply chain disruptions, labor shortages, and changes in demand dynamics.
Consumer behavior shifted during the pandemic, with an increased focus on health and nutrition. This led to a growing interest in functional foods, including flavonoid-rich vegetables, as consumers sought to bolster their immune systems and maintain overall health. As a result, there was a surge in demand for these products, driving market growth despite supply chain challenges.
The conflict disrupted agricultural activities in both Russia and Ukraine, major producers of vegetables including flavonoid-rich varieties. These disruptions led to shortages and difficulties in sourcing flavonoid vegetables, affecting the global market. Market players faced challenges in maintaining consistent supply chains and meeting consumer demand, which slowed down the market growth.
The war prompted importing countries to diversify their Vegetabless of flavonoid vegetables to mitigate risks associated with the conflict. This resulted in shifts in global trade patterns, with some countries seeking alternative suppliers or reducing their reliance on Russia and Ukraine. Market players had to adapt to changing trade dynamics and explore new markets to maintain their competitiveness.
The major global players in the flavonoid vegetables market include Bordas S.A., Otto Chemie Pvt. Ltd., Conagen, Inc., Aadhunik Ayurveda Vitals, Cocoatrait, NP Nutra, Clearsynth, Fruitomed, Merck KGaA, Biosyntia.
The global flavonoid vegetables market report would provide approximately 62 tables, 58 figures, and 213 Pages.
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