首页 > 市场调查报告书 > 消费品

市场调查报告书

商品编码

1489485

全球自动铅笔市场 - 2024-2031

Global Mechanical Pencil Market - 2024-2031

出版日期: 2024年06月05日 | 出版商:

DataM Intelligence | 英文 205 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

概述

全球自动铅笔市场在 2023 年达到 4.902 亿美元，预计到 2031 年将达到 6.971 亿美元，2024-2031 年预测期间复合年增长率为 4.5%。

人们越来越意识到一次性钢笔和木铅笔对环境的影响，预计将增强全球自动铅笔市场。自动铅笔被认为是比传统木製铅笔和一次性钢笔更环保的选择，因为它们可重新填充且持久耐用。由于环保书写设备的趋势，市场正在不断成长。

产品美学和功能方面不断创新预计将推动市场发展。製造商专注于人体工学设计和创新功能，这导致了具有缓衝笔芯结构的自动铅笔的发展，这种铅笔可以减少笔芯断裂，同时保持锋利的笔尖。这些进步不仅增强了书写体验，也增加了产品的价值，激励更多的消费者。

2023年，亚太地区预计将成为成长最快的地区，约占全球自动铅笔市场的1/4。随着中国和印度等国家更加重视教育，该产业正在不断扩张。此外，这些国家不断增长的工业和建筑行业预计将推动对自动铅笔的需求，因为建筑师和土木工程师广泛使用这些铅笔来绘製和创建专案布局。

动力学

不断创新和产品开发

自动铅笔市场的成长很大程度上是由创新驱动的。製造商不断推出新功能、材料和设计，以满足不断变化的消费者需求和技术突破。儘管数位产品兴起，但自动铅笔业务由于其独特的功能和应用仍然强劲。技术发展，例如增强的先导成分、人体工学设计和整合功能，提高了性能，鼓励了全球消费者的兴趣和采用。

环保材料、客製化选项和智慧铅笔技术是吸引消费者并促进全球销售的产品开发趋势。 2022 年，「国誉 Enpitsu 锋利自动铅笔」因其铅笔般的简洁而受到讚誉，在中国最负盛名的奖项之一——2022 年设计智造奖中获得荣誉奖。

增加艺术、工艺和教育领域的使用

教育部门是全球自动铅笔市场的主要动力。自动铅笔通常被学生用来记笔记、绘製图表和完成专案。入学率的提高、课程的变化以及学校环境中对书写工具的重视都增加了对自动铅笔的需求。

自动铅笔因其精确性和多功能性而受到画家、建筑师和设计师的欢迎。艺术和设计作为爱好、职业和创意管道的日益普及增加了对具有多种铅尺寸、人体工学设计和创新机制等特定功能的高品质自动铅笔的需求。

价格敏感度和竞争

自动铅笔与传统的木製铅笔竞争，后者通常更便宜。客户（尤其是新兴国家客户）的价格敏感度可能会限制自动铅笔（尤其是优质或高端自动铅笔）的采用。平板电脑、智慧型手机和笔记型电脑等数位笔记和绘图设备的日益普及给自动铅笔业务带来了巨大的挑战。

许多消费者，尤其是年轻一代，比传统书写工具更喜欢数位工具，导致对自动铅笔的需求下降。自动铅笔与原子笔、中性笔和记号笔等多种其他物品竞争。客户可以根据书写风格、墨水颜色选择或使用便利性等变数来选择这些替代品，从而减少对自动铅笔的需求。

The growing awareness of the environmental impact of disposable pens and wooden pencils is expected to enhance the globally mechanical pencils market. Mechanical pencils are considered a more ecological option than traditional wooden pencils and disposable pens because they are refillable and long-lasting. The market is growing because to the trend for environmentally friendly writing equipment.

Rising innovation in product aesthetics and function is expected to drive the market. Manufacturers are focused on ergonomic designs and innovative features, which has led to the development of mechanical pencils with cushioned lead mechanics that decrease lead breakage while maintaining a sharp point. The advances not only enhance the writing experience but also add value to the product, inspiring more consumers.

In 2023, Asia-Pacific s expected to be the fastest-growing region with about 1/4th of the global mechanical pencil market. The industry is expanding as countries such as China and India place a greater focus on education. Furthermore, the rising industrial and construction sectors in these nations are expected to drive demand for mechanical pencils, as architects and civil engineers widely embrace these pencils to draw and create project layouts.

Dynamics

Rising Innovation and Product Development

The mechanical pencil market's growth is largely driven by innovation. Manufacturers are constantly introducing new features, materials and designs to match shifting consumer demands and technology breakthroughs. Despite the rise of digital gadgets, the mechanical pencil business remains strong due to its distinct features and applications. Technological developments, such as enhanced lead compositions, ergonomic designs and integrated features, improve performance, encouraging consumer interest and adoption globally.

Eco-friendly materials, customized options and smart pencil technologies are among the product development trends that attract consumers and boost sales globally. In 2022, "The KOKUYO Enpitsu Sharp Mechanical Pencil," praised for its pencil-like simplicity, received an honorable mention at China's 2022 Design Intelligence Award, one of the most prestigious award programs.

Increasing Usage in Art & Craft and Education

The education sector is a major driver of the mechanical pencil market globally. Mechanical pencils are commonly used by students to take notes, draw diagrams and complete projects. Increased enrollment rates, curriculum changes and a focus on writing instruments in school settings all contribute to the demand for mechanical pencils.

Mechanical pencils are popular among painters, architects and designers because of their precision and versatility. The increasing popularity of art and design as hobbies, vocations and creative outlets increases demand for high-quality mechanical pencils with specific features such as varied lead sizes, ergonomic designs and innovative mechanisms.

Price Sensitivity and Competition

Mechanical pencils compete with conventional wooden pencils, which are generally less expensive. Price sensitivity among customers, particularly in emerging nations, may limit the adoption of mechanical pencils, particularly premium or high-end ones. The increased popularity of digital note-taking and sketching devices such as tablets, smartphones and laptops presents a substantial challenge to the mechanical pencil business.

Many consumers, especially younger generations, prefer digital tools over traditional writing implements, resulting in a decrease in demand for mechanical pencils. Mechanical pencils compete with a variety of other items, such as ballpoint pens, gel pens and markers. Customers may select these alternatives depending on variables such as writing style, ink color selections or convenience of use, reducing demand for mechanical pencils.

Segment Analysis

The global mechanical pencil market is segmented based on type, lead, material, end-user and region.

Lightweight and Durability Drives the Segment Growth

Plastic is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. The segment's growth is driven by its lightweight and durability, making it a perfect material for a writing instrument that must resist repeated usage. Furthermore, plastic is adaptable and easily molded into a variety of forms and sizes, allowing for a diverse range of patterns and styles. Plastic mechanical pencils are frequently less expensive than their metal counterparts, making them appealing to budget-conscious buyers.

Price sensitivity promotes demand, especially in areas where cost is an important concern. The adaptability appeals to a wide range of consumers, including students and professionals. Plastic mechanical pencils are easier and less expensive to manufacture than metal ones. Manufacturers can swiftly create plastic pencils in huge quantities and provide customization choices to satisfy specific consumer wants.

Geographical Penetration

Rising Demand from Office & Business in North America

North America is expected to be the dominant region in the global mechanical pencil market covering over 30% of the market. The education sector is a major driver of the mechanical pencil market in North America. Mechanical pencils are commonly used by students to take notes, draw diagrams and complete projects. Educational trends such as higher enrollment rates, curricular changes and the introduction of digital learning aids can all have an impact on the demand for mechanical pencils.

Mechanical pencils are crucial instruments in the office for drafting, drawing and marking documents. Trends in office design, work-from-home rules and technological improvements all have an impact on mechanical pencil demand among North American professionals and enterprises. Trends in product development, including eco-friendly materials, ergonomic designs and customized options, could attract customers and boost sales in North America.

Competitive Landscape

The major global players in the market include Faber-Castell, Marco, Deli, Baile, Truecolor, Aihao, China First Pencil Co., Ltd., M&G, Pilot and BIC Inc.

COVID-19 Impact Analysis

Global supply lines were interrupted by lockdowns, travel restrictions and social distancing measures put in place to stop the virus's spread. Manufacturing facilities were temporarily closed or operated at reduced capacity, resulting in delays in mechanical pencil manufacture and delivery. The interruption in the supply chain caused shortages of raw materials, components and completed goods, limiting the market availability of mechanical pencils.

The pandemic influenced consumer behavior, including a greater emphasis on distant work, online learning and home-based activities. As people became accustomed to working and studying from home, there was an increase in demand for stationery and office equipment, particularly mechanical pencils.

Russia-Ukraine War Impact

Russia and Ukraine both generate considerable amounts of raw materials required in the manufacture of mechanical pencils, such as graphite and various metals. The battle might affect the supply of key resources, causing shortages and price increases for manufacturers globally. Companies may need to seek alternate sources or pay greater material costs, affecting consumer product availability and pricing.

Geopolitical tensions can affect consumer perceptions and preferences, resulting in changes in purchase behavior. In response to the conflict, customers can show sympathy with impacted regions by boycotting items from those areas or looking for alternatives. The could cause a shift in demand for mechanical pencils, with buyers preferring products from politically neutral or less affected locations.

By Type

Screw-based
Ratchet-based
Others

By Lead

Graphite
Colored

By Material

Plastic
Metal

By End-User

Students
Professionals
Artists
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In 2024, BIC Inc. has announced that two of its product inventions, the EasyRinse Razor and BIC Break Resistant Mechanical Pencil, have been named as the winners of the 2024 Product of the Year USA Awards.
In September 2022, BIC Inc., a global leader in stationery, lighters and shavers, has announced the release of the Break Resistant Mechanical Pencil, which offers the ideal blend of innovative features and appealing appearance for a smooth, uninterrupted writing experience.

Why Purchase the Report?

To visualize the global mechanical pencil market segmentation based on type, lead, material, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mechanical pencil market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Type mapping available as excel consisting of key products of all the major players.

The global mechanical pencil market report would provide approximately 70 tables, 61 figures and 205 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Lead
3.3.Snippet by Material
3.4.Snippet by End-User
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Innovation and Product Development
  - 4.1.1.2.Increasing Usage in Art & Craft and Education
- 4.1.2.Restraints
  - 4.1.2.1.Price Sensitivity and Competition
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID-19
- 6.1.2.Scenario During COVID-19
- 6.1.3.Scenario Post COVID-19
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Screw-based*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Ratchet-based
7.4.Others

8.By Lead

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 8.1.2.Market Attractiveness Index, By Lead
8.2.Graphite*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Colored

9.By Material

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 9.1.2.Market Attractiveness Index, By Material
9.2.Plastic*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Metal

10.End-User

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2.Market Attractiveness Index, By End-User
10.2.Students*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Professionals
10.4.Artists
10.5.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Russia
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Faber-Castell*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Marco
13.3.Deli
13.4.Baile
13.5.Truecolor
13.6.Aihao
13.7.China First Pencil Co., Ltd.
13.8.M&G
13.9.Pilot
13.10.BIC Inc

LIST NOT EXHAUSTIVE