市场调查报告书
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1512680
全球植物性益生菌市场 - 2024-2031Global Plant-based Probiotics Market - 2024-2031 |
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概述
2023年,全球植物性益生菌市场达到9.121亿美元,预计2031年将达到13.823亿美元,2024-2031年预测期间复合年增长率为6.1%。
在消费者肠道健康意识不断增强以及对纯素食和素食生活方式日益偏好的推动下,植物性益生菌市场一直在强劲增长。植物性益生菌源自发酵水果、蔬菜和谷物等来源,为传统乳製品益生菌提供了天然且合乎道德的替代品。越来越多的研究进一步支持了这种转变,这些研究强调益生菌对消化健康、免疫力和整体健康的益处。
随着消费者健康意识的增强,对清洁标籤和植物性产品的需求持续增长,推动了市场的创新和扩张。此外,补充剂、饮料和功能性食品等各种形式的植物性益生菌产品的供应不断增加,也促进了市场的成长。公司正在投资新产品开发和策略合作伙伴关係,以满足注重健康的消费者的多样化需求。
在植物性益生菌市场中,细菌成分型益生菌占了28.64%以上的份额。同样,北美在植物性益生菌市场上占据主导地位,占据了超过 1/3 的最大市场份额。由于乳糖不耐症、过敏和饮食偏好,消费者越来越多地寻找不含乳製品的替代品,这导致康普茶、克菲尔和非乳製品优格等植物性益生菌产品的受欢迎程度激增。
动力学
植物性饮食越来越受欢迎
植物性饮食通常对健康有许多好处,包括改善消化、改善心臟健康和降低慢性病的风险。益生菌因其对肠道健康和免疫系统的益处而闻名,非常适合这些饮食的框架。随着越来越多的消费者采用植物性生活方式,他们寻求与其饮食选择相符的补充产品,从而导致对植物性益生菌的需求增加。
2022 年,国际食品资讯理事会的一项调查发现,近四分之一的美国人表示,与前一年相比,消费了更多的植物性食品,这进一步推动了益生菌等相关产品的市场。畜牧业对环境的影响是植物性饮食流行的另一个关键驱动因素。
根据 Good Food Institute 的一份报告,2022 年植物性食品销售的成长速度是食品整体销售的三倍,凸显了消费者对永续食品选择的强烈兴趣。对肉类和乳製品生产的可持续性和碳足迹的担忧正在导致更多消费者选择植物性替代品。随着消费者寻求环保和永续的选择,植物性益生菌市场受益于此转变。
乳糖不耐症和乳製品过敏的发生率不断上升
乳糖不耐症和乳製品过敏的日益普及是全球植物性益生菌市场的重要驱动力。乳糖不耐症影响全球相当一部分人口,特别是在东亚、非洲和南美洲等地区。根据美国国立卫生研究院 (NIH) 的数据,全球约 68% 的人口患有某种程度的乳糖吸收不良。这种情况使人难以消化乳糖(牛奶和乳製品中含有的糖),导致消化不适和其他症状。
2022 年,随着越来越多的人寻求避免含乳糖产品,对植物替代品的需求激增。在美国,估计有 36% 的人口受到乳糖不耐症的影响,这促使消费者选择不含乳製品的产品。植物性益生菌市场受益于这一转变,因为这些产品为那些无法食用传统乳製品益生菌的人提供了可行的替代品。
乳製品过敏可能会导致对牛奶蛋白的严重反应,这进一步增加了对植物性益生菌的需求。与乳糖不耐受这种消化问题不同,乳製品过敏涉及免疫系统,可能导致更严重的健康风险。食物过敏研究与教育 (FARE) 组织估计,乳製品过敏影响美国约 1-2% 的人口,尤其是儿童。这种人口结构的改变促使父母和照顾者寻求植物性益生菌选择,以确保孩子的安全和健康。
供应链中断和原材料短缺
供应链中断和原材料短缺严重限制了植物性益生菌市场的成长。 COVID-19 大流行加剧了全球供应链问题,影响了生产植物性益生菌所需原料的可用性和成本。麦肯锡的报告显示,2022年,全球近73%的企业经历了某种形式的供应链中断,导致生产和分销延迟。
植物性益生菌的关键原料之一包括各种植物性基质,如大豆、杏仁和椰子。由于恶劣的天气条件、劳动力短缺和物流瓶颈,2022年农业部门面临重大挑战。这些因素导致农作物产量下降和成本增加。美国农业部 (USDA) 报告称,用于植物性产品的大豆和其他主要作物的产量显着下降,导致原材料成本平均增加 15%。
Overview
Global Plant-based Probiotics Market reached US$ 912.1 million in 2023 and is expected to reach US$ 1382.3 million by 2031, growing with a CAGR of 6.1% during the forecast period 2024-2031.
The plant-based probiotic market has been experiencing robust growth, driven by increasing consumer awareness of gut health and a rising preference for vegan and vegetarian lifestyles. Plant-based probiotics, derived from sources like fermented fruits, vegetables, and grains, offer a natural and ethical alternative to traditional dairy-based probiotics. This shift is further supported by the growing body of research highlighting the benefits of probiotics for digestive health, immunity, and overall well-being.
As consumers become more health-conscious, the demand for clean-label and plant-based products continues to rise, fueling innovation and expansion within the market. Moreover, the market's growth is bolstered by the increasing availability of plant-based probiotic products across various forms such as supplements, beverages, and functional foods. Companies are investing in new product development and strategic partnerships to cater to the diverse needs of health-conscious consumers.
The bacteria-ingredient type probiotic segment in plant-based probiotics market accounts over 28.64% share. Similarly, North America dominates the plant-based probiotics market, capturing the largest market share of over 1/3rd. Consumers are increasingly looking for dairy-free alternatives due to lactose intolerance, allergies, and dietary preferences, which has led to a surge in the popularity of plant-based probiotic products such as kombucha, kefir, and non-dairy yogurts.
Dynamics
Rising Popularity of Plant-Based Diets
Plant-based diets are often associated with numerous health benefits, including improved digestion, better heart health, and lower risks of chronic diseases. Probiotics, which are known for their benefits to gut health and the immune system, fit well within the framework of these diets. As more consumers adopt plant-based lifestyles, they seek complementary products that align with their dietary choices, leading to increased demand for plant-based probiotics.
In 2022, a survey by the International Food Information Council found that nearly 1 in 4 Americans reported consuming more plant-based foods compared to the previous year, further driving the market for related products like probiotics. The environmental impact of animal agriculture is another key driver behind the popularity of plant-based diets.
According to a report by the Good Food Institute, plant-based food sales grew three times faster than overall food sales in 2022, highlighting the strong consumer interest in sustainable food choices. Concerns over sustainability and the carbon footprint of meat and dairy production are leading more consumers to choose plant-based alternatives. The plant-based probiotic market benefits from this shift, as consumers look for environmentally friendly and sustainable options.
Growing Incidence of Lactose Intolerance and Dairy Allergies
The increasing prevalence of lactose intolerance and dairy allergies is a significant driver of the global plant-based probiotics market. Lactose intolerance affects a considerable portion of the global population, particularly in regions like East Asia, Africa, and South America. According to the National Institutes of Health (NIH), approximately 68% of the global population experiences some degree of lactose malabsorption. This condition makes it difficult for individuals to digest lactose, the sugar found in milk and dairy products, leading to digestive discomfort and other symptoms.
In 2022, the demand for plant-based alternatives surged as more people sought to avoid lactose-containing products. In the United States, an estimated 36% of the population is affected by lactose intolerance, driving consumers towards dairy-free options. The plant-based probiotics market has benefited from this shift, as these products offer a viable alternative for those who cannot consume traditional dairy-based probiotics.
Dairy allergies, which can cause severe reactions to milk proteins, further contribute to the demand for plant-based probiotics. Unlike lactose intolerance, which is a digestive issue, dairy allergies involve the immune system and can result in more serious health risks. The Food Allergy Research & Education (FARE) organization estimates that dairy allergies affect about 1-2% of the population in the United States, particularly among children. This demographic shift has led parents and caregivers to seek out plant-based probiotic options to ensure the safety and health of their children.
Supply Chain Disruptions and Raw Material Shortages
Supply chain disruptions and raw material shortages have significantly restrained the growth of the plant-based probiotics market. The COVID-19 pandemic exacerbated global supply chain issues, affecting the availability and cost of raw materials needed for producing plant-based probiotics. According to a report by McKinsey & Company, in 2022, nearly 73% of global businesses experienced some form of supply chain disruption, leading to delays in production and distribution.
One of the key raw materials for plant-based probiotics includes various plant-based substrates like soy, almond, and coconut. The agricultural sector faced significant challenges in 2022 due to adverse weather conditions, labor shortages, and logistic bottlenecks. These factors contributed to reduced crop yields and increased costs. The United States Department of Agriculture (USDA) reported a noticeable decline in the production of soybeans and other key crops used in plant-based products, leading to a 15% increase in raw material costs on average.
The global plant-based probiotics market is segmented based on product type, ingredient type, function, distribution channel, end-user and region.
The Surging Demand for Fortified Dairy Alternatives
The demand for fortified dairy alternatives within the plant-based probiotics market has been on a significant rise, driven by consumer preferences for healthier and more nutritious options. Fortified dairy alternatives are products like plant-based milks, yogurts, and cheeses that are enriched with additional nutrients such as vitamins, minerals, and probiotics to enhance their health benefits.
One of the primary drivers of this demand is the increasing awareness of the health benefits associated with plant-based diets and the consumption of fortified foods. According to a report by the Plant Based Foods Association, sales of plant-based milk grew by 6% in 2022, reaching USD 2.6 billion in the United States alone.
A significant portion of this growth can be attributed to the introduction of fortified options that offer added health benefits, such as enhanced calcium and vitamin D levels, which are critical for consumers looking to replace traditional dairy products without compromising on nutrition. In March 2024, New Zealand infant nutrition firm Haven expanded into the plant-based space with the launch of an oat-milk based drink for toddlers aged one and above.
Rising Demand for Plant-Based Probiotics in North America
The demand for plant-based probiotics in North America has seen significant growth, driven by heightened health awareness and the increasing popularity of plant-based diets. The rise in lactose intolerance, allergies, and dietary preferences for dairy-free alternatives has fueled the popularity of plant-based probiotic products such as kombucha, kefir, and non-dairy yogurts. Lactose intolerance is common in North America, with estimates ranging from 36% in the US to 80% in Latin America.
In the United States, this trend is particularly strong. The Plant Based Foods Association reported a 24% increase in sales of plant-based foods in 2022, with this trend continuing in the near future term. The U.S. market for probiotics remains robust, with a significant portion of the market dedicated to plant-based options. The research indicates that the functional foods segment, including plant-based probiotics, is experiencing rapid growth, driven by consumer demand for products offering health benefits beyond basic nutrition.
Canada is witnessing a similar trend. According to the Canadian Health Food Association (CHFA), health and wellness products, including probiotics, have seen increased popularity, with a growing preference for plant-based options. The plant-based probiotic market in Canada is driven by rising awareness of probiotic benefits and a shift towards vegan and vegetarian diets. This growth is supported by the increasing availability of innovative plant-based probiotic products in the Canadian market.
The COVID-19 pandemic has had a profound impact on the plant-based probiotic market, both positively and negatively. On the positive side, the pandemic heightened global awareness of health and wellness, leading to increased demand for products that support immune health and overall well-being. Plant-based probiotics, known for their benefits in gut health and immune support, saw a surge in interest as consumers sought to enhance their health during the pandemic.
The shift drove innovation and product development in the market, with companies introducing new probiotic formulations and expanding their plant-based product lines. Conversely, the pandemic also posed significant challenges for the market. Lockdowns and restrictions disrupted manufacturing and distribution channels, causing supply chain issues and delays.
Additionally, the economic impact of the pandemic led to reduced disposable income for many consumers, potentially limiting their ability to purchase non-essential health products, including probiotics. Despite these challenges, the long-term trend towards health consciousness and the growing preference for plant-based products suggest that the plant-based probiotic market is likely to continue its growth trajectory post-pandemic.
The Russia-Ukraine war has had significant ripple effects on the global economy, including the plant-based probiotic market. The conflict has disrupted supply chains and increased raw material costs due to geopolitical tensions and sanctions. Key ingredients and packaging materials sourced from Eastern Europe and neighboring regions have faced delays and shortages, leading to production slowdowns and increased prices for plant-based probiotic products. Moreover, the instability in the region has led to fluctuating currency values and economic uncertainty, further complicating trade and investment in the probiotic sector.
Additionally, the war has shifted consumer behavior and market priorities, especially in affected regions. With economic instability and rising costs of living, consumers may prioritize essential goods over wellness products like probiotics, potentially reducing market demand. However, in some areas, heightened health concerns and stress from the conflict could drive increased interest in health and wellness products, including plant-based probiotics, as individuals seek to bolster their immune systems and overall well-being.
The major global players in the market include Danone S.A., Nestle S.A., Yakult Honsha Co., Ltd., Probi AB, Renew Life, BioGaia AB, General Mills, Inc., NutraScience Labs, ADM and IFF.
The global plant-based probiotics market report would provide approximately 78 tables, 76 figures, and 219 Pages.
Target Audience 2024
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