日本食品补充品 - 2024-2027

报告概述

日本食品补充剂市场在2023年达到171.2179亿美元，预计到2027年将达到234.8673亿美元，2024-2027年预测期间复合年增长率为8.49%。

日本消费者对支持特定健康益处的产品表现出强烈的偏好。这包括针对免疫支持、消化健康和认知功能的补充剂。美容补充剂也很受欢迎，专注于增强皮肤健康和头髮生长，反映了日本强劲的美容和个人护理行业。

日本膳食补充剂的监管架构非常严格，强调产品的安全性和功效。产品必须经过严格的测试并获得厚生劳动省 (MHLW) 或消费者事务局 (CAA) 等当局的批准。为了确保透明度和消费者信任，必须遵守标籤法规。

膳食补充剂主要透过药局、药局、保健食品店和超市等既定管道销售。电子商务平台的兴起进一步扩大了准入范围，为全国消费者提供了便利和广泛的产品范围。

日本错综复杂的监管环境给寻求市场进入的新进入者带来了挑战。然而，创新机会比比皆是，特别是在开发解决特定健康问题或利用独特成分的产品方面。电子商务的成长提供了另一种扩张途径，可实现直接面向消费者的销售和个人化行销策略。

日本食品补充剂市场不断发展，重点关注健康、保健和监管合规性。了解和适应消费者偏好，再加上监管要求，对于这个充满活力的行业的持续成长和成功至关重要。

市场驱动因素

营养缺乏症的增加

日本传统饮食历来强调鱼、米、蔬菜以及味噌和酱油等发酵食品，但现在正越来越多地被富含加工食品、糖和脂肪的西化饮食所取代。这些饮食习惯的改变可能会导致营养摄取失衡，导致维生素、矿物质和必需脂肪酸的缺乏。

儘管日本以健康的饮食习惯而闻名，但个人的饮食多样性可能有限。有些人可能没有摄取足够的水果、蔬菜和全谷物，这些是维生素、矿物质和膳食纤维的重要来源。因此，营养缺乏症的增加促进了市场的成长。

例如，《2022 年全球营养报告》指出，日本在实现与饮食相关的非传染性疾病 (NCD) 目标方面取得的进展有限。 4.3% 的成年女性（18 岁及以上）和 6.0% 的成年男性患有肥胖症。日本的肥胖率低于地区平均（女性为 10.3%，男性为 7.5%）。就成年女性而言，该国「正在」实现糖尿病目标（5.0%受影响），但就成年男性而言，该国「偏离」了糖尿病目标（9.1%受影响）。

此外，快速的城市化和忙碌的生活方式往往导致不规则的饮食模式和对方便食品的依赖，而这些食品可能缺乏足够的营养价值。补充剂提供了一种实用的解决方案，可确保在繁忙的日程和饮食挑战中摄取必需的营养。这种趋势在便利性与健康意识交叉的日本城市居民中尤其普遍。

科学、技术、消费者教育和监管支持的进步进一步推动了市场的成长，这些进步共同提高了膳食补充剂的可及性、安全性和有效性。

公司采取的策略

与零售连锁店、药局、保健食品店和电子商务平台合作，扩大市场范围并提高产品的可及性。与医疗保健专业人员、健康中心或企业健康计划的策略合作伙伴关係也有利于产品推荐和分销。

例如，2021年，凯爱瑞与Pharma Foods International Co. Ltd.（PFI）合作，针对功能性食品饮料和膳食补充剂联合健康成分技术进行开发、应用和全球销售。 Pharma Foods International 总部位于日本京都，是利用天然食品来源开发创新成分并将其应用于功能性产品、营养保健品、化妆品和药品的先驱和领导者。

此外，2022 年，麒麟控股将扩大其功能性食品产品阵容，以增强日本的免疫保健能力。麒麟控股将与外部合作伙伴公司合作，增加免疫功能声称和含有其独家后生元乳酸乳球菌菌株的产品数量。补充剂。

此外，2023年，日本製药商大冢製药以4.25亿美元收购了美国女性保健食品公司Bonafide Health及其母公司大冢控股，以使其女性补充剂产品组合多元化。透过本次收购，大冢製药不断拓展女性保健品等领域的业务。这些策略共同推动了在日本食品补充剂市场中营运的公司的成长、扩大市场份额并保持竞争优势。

市场限制

感知过度消费风险

日本消费者经常向医生和药剂师等医疗保健专业人士咨询健康建议和建议。医疗专业人员可能会警告不要过度使用补充剂，并强调从均衡饮食和生活方式中获取营养的重要性。该建议可能会影响消费者对补充剂使用的看法和决定。

一些消费者和医疗保健专业人士担心过度消耗补充剂中某些营养素的潜在风险，这可能会导致不良健康影响。这种谨慎可能会影响消费者的行为和使用模式。例如，2024年，一直销售膳食补充剂和非处方药的小林製药在引起担忧后召回了该产品。

日本在全国范围内召回了一种旨在降低胆固醇水平的膳食补充剂，有人猜测该补充剂可能导致该国两人死亡和约 106 人住院。该公司召回了五种产品，其中包括约 30 万单位的“红曲胆固醇帮助”，该产品以帮助降低胆固醇而闻名。

此外，过度消费的感知风险透过影响消费者态度、监管政策、医疗保健建议和市场动态来限制日本的食品补充剂市场。克服这些挑战需要透过教育、透明度和遵守严格的安全标准来建立消费者信任，同时强调补充剂在支持整体健康和福祉以及均衡饮食方面的补充作用。因此，上述因素抑制了市场的成长。

细分市场分析

日本食品补充剂市场根据成分、剂量、应用、年龄和配销通路进行细分。

抗衰老/健康衰老的需求不断增长推动了该细分市场的成长

预计在 2024 年至 2027 年预测期内，抗衰老/健康老化领域将占据超过 11.29% 的市场份额。抗衰老/健康老化领域在日本食品补充剂市场中占据主导地位，这主要是由于该国人口迅速老化以及对长寿和健康的文化关注。

日本是世界上人口老化程度最高的国家之一。这种人口结构的变化推动了对促进健康老化的补充剂的需求，包括支持关节健康、认知功能和骨骼强度的产品。例如，根据总务省公布的数据，日本65岁及以上老年人的比例也创历史新高，占总人口的29.1%，为世界最高比例。

日本的医疗保健系统提倡定期健康检查和预防保健，这鼓励老年人积极寻求补充剂来管理与年龄相关的疾病。用于心臟健康的 omega-3 脂肪酸和用于肠道健康的益生菌等产品因其预防功效而被广泛消费。

许多大公司都专注于抗衰老领域，在日本推出创新补充剂。例如，2024 年 1 月，资生堂中国业务创新与投资高级副总裁表示，他们将于 2024 年在日本和中国推出一套新的由内而外美容补充剂，以安瓶饮料的形式推出。这一消息。

可持续性分析

在消费者对环保实践的需求、监管压力和企业责任的推动下，日本食品补充剂市场的可持续性变得越来越重要。日本消费者越来越青睐由天然有机成分製成的补充品。这与日本对自然更广泛的文化敬畏相一致，这反映在植物性补充剂（如绿茶或海藻提取物）的日益流行上。

许多日本补充剂公司正在采用环保包装解决方案，减少塑胶的使用并选择可生物降解的材料。例如，FANCL Corporation 为其部分补充剂系列引入了可回收包装。 FANCL回收计划是一项从全国商店的顾客那里收集用过的容器的计划。这些容器由特殊子公司FANCL SMILE进行分类、清洁、干燥和粉碎，然后由合作伙伴回收公司利用材料回收技术回收製成花盆。

此外，大冢製药等公司正在采取措施，透过在生产过程中使用再生能源和优化供应链物流来减少碳足迹，以尽量减少对环境的影响。

日本政府鼓励跨产业的永续实践。促进减少排放、废弃物管理和永续农业的政策的推出直接影响补充剂製造商，推动他们采用更绿色的生产方法。日本越来越多地支持循环经济实践，其中涉及供应链内的材料回收和再利用。

未满足的需求

消费者对补充剂的信任取决于透明且基于证据的健康声明。儘管有严格的监管框架，但仍需要更强有力的临床试验和研究来验证补充剂成分的功效和安全性。这一差距为公司提供了投资严格科学研究以证实健康主张的机会，特别是对于植物萃取物和新颖配方等新兴成分。

随着消费者对环境永续性和道德采购实践的认识不断增强，对源自永续来源成分的补充剂的需求不断增长。品牌有机会透过采用透明的供应链实践、环保包装和支持道德农业实践来使自己脱颖而出。解决这些问题可以提高品牌信誉并吸引有环保意识的消费者。

随着消费者对压力管理、免疫支持和消化健康等特定健康问题的认识不断提高，补充剂有机会提供有针对性的健康解决方案，并具有明显的好处。成分组合和输送系统的创新可以解决这些未满足的需求，为常见的健康挑战提供有效且经过科学验证的解决方案。

儘管补充剂随处可见，但仍需要营养丰富的製剂，以方便的形式提供全面的营养支持。以均衡比例结合维生素、矿物质、抗氧化剂和植物营养素的产品可以满足整体健康解决方案的需求，满足忙碌的生活方式和多样化的饮食偏好。

市场竞争格局

日本市场的主要全球参与者包括四叶日本、DHC Corporation、Yazuya Co. Ltd.、Asahi Group Foods, Ltd.、FANCL Corporation、YUWA CO., LTD.、Meiji Holdings Co., Ltd.、MORINAGA MILK INDUSTRY CO . ., LTD.、Nihon kefir Co., Ltd.、ORIHIRO Co., Ltd. 等。

按成分

维生素

植物药

矿物质

蛋白质和胺基酸

欧米伽脂肪酸

益生菌

其他的

按剂量

药片

胶囊

液体

粉末

咀嚼片和软糖

软胶囊

其他的

按申请

肠胃健康

肠道微生物群/微生物组平衡

消化

便秘

腹胀

腹泻

肠漏

发炎

其他的

麸质敏感性

腹痛

胃食道逆流症/幽门螺旋桿菌

抗生素相关腹泻/抗生素后治疗

肠道菌丛/肠道微生物组恢復

其他的

阴道健康

泌尿道健康

肾结石

泌尿道感染

其他的

口腔健康

抗/健康老化

过敏/气喘

骨骼与关节健康

骨关节炎

骨质疏鬆症/矿物质骨密度低

发炎

大脑/心理健康

睡觉

认识

情绪

沮丧

重点

心血管健康

循环

减少能量/疲劳

代谢症候群/血糖

肝臟健康

活力

免疫/呼吸道感染

营养吸收

皮肤-头髮-指甲

异位性皮肤炎和湿疹

粉刺

酒渣

头髮生长/掉髮

皮肤微生物群

其他的

运动的

女性健康

生育能力

停经

怀孕

多囊性卵巢症候群

阴道健康与健康 阴道微生物组

阴道感染 (BV/VVC)

怀孕结果

其他的

男性健康与男性生育能力

体重管理

儿科健康

绞痛

便秘

逆流

异位性皮肤炎

其他的

其他的

按年龄

婴儿

孩子们

成年人

老年人

按配销通路

超市/大卖场

药局和药局

便利商店

网路零售商

其他分销管道

主要进展

2024 年5 月，日本健康公司Natural Tech Co Ltd 在「需求激增」的情况下发布了一款新的眼部补充剂，并表示现代消费者生活方式的变化和日本人口老化导致与眼睛相关的问题日益增多，该公司旨在透过其产品来解决这一问题。

2023 年 5 月，日本公司 DyDo DRINCO 打算进一步深入研究针对老年人群的健康食品类别，推出其声称有助于减轻眼睛疲劳和改善睡眠品质的双效补充剂。

2021 年 7 月，味之素在一项临床试验的支持下推出了一款补充剂，旨在降低健康中年人和患有某种形式记忆障碍的老年人认知能力下降的风险。

2021 年 11 月，大冢製药有限公司推出了 tocoelle，这是一种为受经前波动困扰的女性提供支持的补充剂。此补充剂提供四种重要成分：大豆油中含有的维生素 E（Y-生育酚和 Y-生育三烯酚）；雌马酚，由大豆异黄酮製成；以及钙，一种日常饮食中常缺乏的矿物质。

为什么购买报告？

根据成分、剂量、应用、年龄和配销通路可视化日本食品补充剂市场细分，并了解关键商业资产和参与者。

透过分析趋势和共同开发来识别商业机会。

Excel资料表，包含日本食品补充品市场所有细分市场的大量资料点。

PDF 报告由详尽的质性访谈和深入研究后的综合分析组成。

产品映射以 Excel 形式提供，包含所有主要参与者的关键产品。

日本食品补充剂市场报告将提供约 45 个表格、62 个图表和 204 页。

2024 年目标受众

製造商/买家

产业投资者/投资银行家

研究专业人员

新兴公司

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

• 影响因素
  • 司机
    • 营养缺乏症的增加
    • 公司采取的策略
  • 限制
    • 感知过度消费风险
  • 机会
  • 影响分析

第 5 章：产业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 监管分析
• DMI 意见

第 6 章：按成分

• 维生素
• 植物药
• 矿物质
• 蛋白质和胺基酸
• 欧米伽脂肪酸
• 益生菌
• 其他的

第 7 章：按剂量

• 药片
• 胶囊
• 液体
• 粉末
• 其他的

第 8 章：应用

• 肠胃健康
  • 肠道微生物群/微生物组平衡
  • 消化
  • 便秘
  • 腹胀
  • 腹泻
  • 肠漏
  • 发炎
  • 其他的
    • 麸质敏感性
    • 腹痛
    • 胃食道逆流症/幽门螺旋桿菌
    • 抗生素相关腹泻/抗生素后治疗
    • 肠道菌丛/肠道微生物组恢復
    • 其他的
• 阴道健康
• 泌尿道健康
  • 肾结石
  • 泌尿道感染
  • 其他的
• 口腔健康
• 抗/健康老化
• 过敏/气喘
• 骨骼与关节健康
  • 骨关节炎
  • 骨质疏鬆症/矿物质骨密度低
  • 发炎
• 大脑/心理健康
  • 睡觉
  • 认识
  • 情绪
  • 沮丧
  • 重点
• 心血管健康
• 循环
• 减少能量/疲劳
• 代谢症候群/血糖
• 肝臟健康
• 活力
• 免疫/呼吸道感染
• 营养吸收
• 皮肤-头髮-指甲
  • 异位性皮肤炎和湿疹
  • 粉刺
  • 酒渣
  • 头髮生长/掉髮
  • 皮肤微生物群
  • 其他的
• 运动的
• 女性健康
  • 生育能力
  • 停经
  • 怀孕
  • 多囊性卵巢症候群
  • 阴道健康与健康 阴道微生物组
  • 阴道感染 (BV/VVC)
  • 怀孕结果
  • 其他的
• 男性健康与男性生育能力
• 体重管理
• 儿科健康
  • 绞痛
  • 便秘
  • 逆流
  • 异位性皮肤炎
  • 其他的
• 其他的

第9章：年龄

• 婴儿
• 孩子们
• 成年人
• 老年人

第 10 章：配销通路

• 超市/大卖场
• 药局和药局
• 便利商店
• 网路零售商
• 其他分销管道

第 11 章：可持续性分析

• 环境分析
• 经济分析
• 治理分析

第 12 章：竞争格局

• 竞争场景
• 市场定位/份额分析
• 併购分析

第 13 章：公司简介

• Yotsuba Japan
• 公司概况
• 类型组合和描述
• 财务概览
• 主要进展
• DHC Corporation
• Yazuya Co. Ltd.
• Asahi Group Foods, Ltd.
• FANCL Corporation
• YUWA CO., LTD.
• Meiji Holdings Co., Ltd.
• MORINAGA MILK INDUSTRY CO., LTD.
• Nihon kefir Co., Ltd.
• ORIHIRO Co., Ltd. (*LIST NOT EXHAUSTIVE)

第 14 章：附录

Report Overview

Japan Food Supplement Market reached US$ 17,121.79 million in 2023 and is expected to reach US$ 23,486.73 million by 2027, growing with a CAGR of 8.49% during the forecast period 2024-2027.

Japanese consumers exhibit a strong preference for products that support specific health benefits. This includes supplements targeting immune support, digestive health and cognitive function. Beauty supplements are also popular, focusing on enhancing skin health and hair growth, reflecting Japan's robust beauty and personal care industry.

The regulatory framework governing dietary supplements in Japan is stringent, emphasizing product safety and efficacy. Products must undergo rigorous testing and receive approval from authorities such as the Ministry of Health, Labour and Welfare (MHLW) or the Consumer Affairs Agency (CAA). Compliance with labeling regulations is mandatory to ensure transparency and consumer trust.

Dietary supplements are predominantly sold through established channels such as pharmacies, drugstores, health food stores and supermarkets. The rise of e-commerce platforms has further expanded access, offering convenience and a wide product range to consumers nationwide.

Navigating Japan's intricate regulatory landscape poses challenges for new entrants seeking market entry. However, opportunities abound for innovation, particularly in developing products that address specific health concerns or leverage unique ingredients. E-commerce growth presents another avenue for expansion, enabling direct-to-consumer sales and personalized marketing strategies.

The Japanese food supplement market continues to evolve with a focus on health, wellness and regulatory compliance. Understanding and adapting to consumer preferences, coupled with navigating regulatory requirements, are crucial for sustained growth and success in this dynamic sector.

Market Drivers

The Rise of Nutritional Deficiencies

Traditional Japanese diets, which historically emphasized fish, rice, vegetables and fermented foods like miso and soy sauce, are being increasingly replaced by more Westernized diets high in processed foods, sugars and fats. These dietary shifts may contribute to imbalances in nutrient intake, leading to deficiencies in vitamins, minerals and essential fatty acids.

Despite Japan's reputation for healthy eating habits, dietary diversity among individuals may be limited. Some people may not consume enough fruits, vegetables and whole grains, which are important sources of vitamins, minerals and dietary fiber. Thus rise of nutritional deficiencies boosts market growth.

For instance, the Global Nutrition Report, 2022, stated that Japan has shown limited progress towards achieving the diet-related non-communicable disease (NCD) targets. 4.3% of adult (aged 18 years and over) women and 6.0% of adult men are living with obesity. Japan's obesity prevalence is lower than the regional average of 10.3% for women and 7.5% for men. The country is 'on course' to meet the target for diabetes when looking at adult women (5.0% affected), but they are 'off course' to meet the target for diabetes when looking at adult men (9.1% affected).

Moreover, the rapid urbanization and hectic lifestyles often lead to irregular eating patterns and reliance on convenience foods, which may lack adequate nutritional value. Supplements offer a practical solution to ensure essential nutrient intake amidst busy schedules and dietary challenges. This trend is particularly prevalent among urban dwellers in Japan, where convenience and health consciousness intersect.

The market's growth is further propelled by advancements in science, technology, consumer education and regulatory support that collectively enhance the accessibility, safety and effectiveness of dietary supplements.

Strategies Adopted by the Companies

Collaborating with retail chains, pharmacies, health food stores and e-commerce platforms expands market reach and enhances product accessibility. Strategic partnerships with healthcare professionals, wellness centers, or corporate wellness programs also facilitate product recommendation and distribution.

For instance, in 2021, Kerry partnered with Pharma Foods International Co. Ltd. (PFI) for the development, application and global sales of a joint health ingredient technology for functional foods and beverages and dietary supplements. Pharma Foods International, based in Kyoto, Japan, is a pioneer and leader in innovative ingredients developed from natural food origins for application into functional products, nutraceuticals, cosmetics and pharmaceuticals.

Additionally, in 2022, Kirin Holdings is expanding its functional food product lineup to increase immune care in Japan. In collaboration with external partner companies, Kirin Holdings will increase immune function claims and the number of products containing its exclusive postbiotic Lactococcus lactis strain Plasma Kirin Group introduced Kirin iMuse Immune Care Good Sleep Plus, a dual-care supplement for immunity and quality sleep.

Moreover, in 2023, Japanese drugmaker Otsuka Pharmaceutical acquired U.S. women's health food company Bonafide Health for $425 million, its parent Otsuka Holdings, to diversify its portfolio of women's supplements. Through this acquisition, Otsuka Pharmaceutical has been expanding its business of women's health supplements and other fields. These strategies collectively drive growth, expand market share and sustain competitive advantage for companies operating in Japan's food supplement market.

Market Restraints

Perceived Overconsumption Risks

Japanese consumers often consult healthcare professionals, such as doctors and pharmacists, for health advice and recommendations. Medical professionals may caution against excessive use of supplements, emphasizing the importance of obtaining nutrients from a balanced diet and lifestyle. This advice can influence consumer perceptions and decisions regarding supplement use.

There is a concern among some consumers and healthcare professionals about the potential risks of overconsumption of certain nutrients from supplements, which can lead to adverse health effects. This caution may influence consumer behavior and usage patterns. For instance, in 2024, Kobayashi Pharmaceutical, which has been selling dietary supplements and over-the-counter drugs, recalled the product after concerns were raised.

Japan issued a nationwide recall of a dietary supplement which was to lower the levels of cholesterol amid speculations that it could have led to two deaths and around 106 hospitalizations in the country. The company recalled five products including around 3,00,000 units of 'beni-koji choleste help', which was renowned for helping lower cholesterol.

Moreover, perceived risks of overconsumption restrain the food supplement market in Japan by influencing consumer attitudes, regulatory policies, healthcare advice and market dynamics. Overcoming these challenges requires building consumer trust through education, transparency and adherence to rigorous safety standards while emphasizing the complementary role of supplements in supporting overall health and well-being alongside a balanced diet. Thus above factors restrain market growth.

Market Segment Analysis

The Japan food supplement market is segmented based on ingredient, dosage, application, age and distribution channel.

Rising Demand for Anti/Healthy Ageing Drives the Segment Growth

The anti/healthy ageing segment is expected to dominate with over 11.29% of the market during the forecast period 2024-2027. The anti/healthy ageing segment is dominant in Japan's food supplements market primarily due to the country's rapidly aging population and cultural focus on longevity and wellness.

Japan has one of the world's oldest populations. This demographic shift drives demand for supplements that promote healthy aging, including products that support joint health, cognitive function and bone strength. For instance, according to figures released by the Ministry of Internal Affairs and Communications, the proportion of Japan's elderly, defined as age 65 and above, is also at a record high, comprising 29.1% of the population, the highest rate in the world.

Japan's healthcare system promotes regular health checkups and preventive care, which encourages older adults to actively seek supplements for managing age-related conditions. Products like omega-3 fatty acids for heart health and probiotics for gut health are widely consumed for their preventive benefits.

Many major companies are focusing on the anti-aging segment to launch innovative supplements in Japan. For instance, in January 2024, Shiseido said that they would be launching a new set of beauty-from-within supplements that comes in the form of ampoule drinks in Japan and China in 2024, senior vice president of the company's China Business Innovations and Investments announced the news.

Sustainability Analysis

Sustainability in Japan's food supplements market is increasingly important, driven by consumer demand for eco-friendly practices, regulatory pressure and corporate responsibility. Japanese consumers are gravitating toward supplements made from natural and organic ingredients. This aligns with Japan's broader cultural reverence for nature, reflected in the rising popularity of plant-based supplements, like those derived from green tea or seaweed.

Many Japanese supplement companies are adopting eco-friendly packaging solutions, reducing plastic use and opting for biodegradable materials. For instance, FANCL Corporation has introduced recyclable packaging for some of its supplement lines. The FANCL Recycling Program is an initiative that collects used containers from customers at stores nationwide. These containers are sorted, cleaned, dried and crushed by the special subsidiary FANCL SMILE and then recycled into flower pots by a partner recycling company using material recycling technology.

In addition, companies like Otsuka Pharmaceutical are taking steps to reduce their carbon footprint by using renewable energy in production processes and optimizing supply chain logistics to minimize environmental impact.

Japan's government encourages sustainable practices across industries. The introduction of policies promoting reduced emissions, waste management and sustainable agriculture directly impacts supplement manufacturers, pushing them toward greener production methods. Japan is increasingly supporting circular economy practices, which involve recycling and reusing materials within the supply chain.

Unmet Needs

Consumer trust in supplements hinges on transparent and evidence-based health claims. Despite stringent regulatory frameworks, more robust clinical trials and research studies are needed to validate supplement ingredients' efficacy and safety. This gap presents an opportunity for companies to invest in rigorous scientific research to substantiate health claims, particularly for emerging ingredients like botanical extracts and novel formulations.

With increasing consumer awareness of environmental sustainability and ethical sourcing practices, there is a growing demand for supplements derived from sustainably sourced ingredients. There is an opportunity for brands to differentiate themselves by adopting transparent supply chain practices, eco-friendly packaging and supporting ethical farming practices. Addressing these concerns could enhance brand credibility and appeal to environmentally conscious consumers.

As consumer awareness grows around specific health concerns such as stress management, immune support and digestive health, there is an opportunity for supplements that offer targeted health solutions with clear benefits. Innovations in ingredient combinations and delivery systems could address these unmet needs, providing effective and scientifically validated solutions to common health challenges.

Despite the widespread availability of supplements, there remains a need for nutrient-dense formulations that provide comprehensive nutritional support in a convenient format. Products that combine vitamins, minerals, antioxidants and phytonutrients in balanced proportions could meet the demand for holistic health solutions, catering to busy lifestyles and diverse dietary preferences.

Market Competitive Landscape

The major global players in the Japan market include Yotsuba Japan, DHC Corporation, Yazuya Co. Ltd., Asahi Group Foods, Ltd., FANCL Corporation, YUWA CO., LTD., Meiji Holdings Co., Ltd., MORINAGA MILK INDUSTRY CO., LTD., Nihon kefir Co., Ltd., ORIHIRO Co., Ltd. and among others.

By Ingredient

Vitamins

Botanicals

Minerals

Protein & Amino Acids

Omega Fatty Acids

Probiotics

Others

By Dosage

Tablet

Capsules

Liquid

Powder

Chewables & Gummies

Soft Gels

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter Pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

PCOS

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (BV/VVC)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channel

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In May 2024, Japanese wellness firm natural tech Co Ltd released a new eye supplement amid 'skyrocketing demand' and said that lifestyle changes of modern consumers and the country's aging population have led to increasing eye-related problems, which it aims to address with its new supplement.

In May 2023, Japanese firm DyDo DRINCO intends to delve further into the health foods category targeted at the aged population, following the launch of its dual-action supplement that it says helps reduce eye fatigue and improve sleep quality.

In July 2021, Ajinomoto launched a supplement, backed by a clinical trial, to reduce the risk of cognitive decline in healthy middle-aged persons and elderly experiencing some form of memory impairment.

In November 2021, Otsuka Pharmaceutical Co., Ltd. launched tocoelle, a supplement to support women bothered by pre-menstrual fluctuations. This supplement delivers four important components: vitamin E (Y-tocopherol and Y-tocotrienol) contained in soy oil; equol, produced from soy isoflavones; and calcium, a mineral often lacking in daily diets.

Why Purchase the Report?

To visualize the Japan food supplement market segmentation based on ingredient, dosage, application, age and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan food supplement market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan food supplement market report would provide approximately 45 tables, 62 figures and 204 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Ingredient
• 3.2. Snippet by Dosage
• 3.3. Snippet by Application
• 3.4. Snippet by Age
• 3.5. Snippet by Distribution Channel

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. The Rise of Nutritional Deficiencies
    • 4.1.1.2. Strategies Adopted by the Companies
  • 4.1.2. Restraints
    • 4.1.2.1. Perceived Overconsumption Risks
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Ingredient

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 6.1.2. Market Attractiveness Index, By Ingredient
• 6.2. Vitamins*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Botanicals
• 6.4. Minerals
• 6.5. Protein & Amino Acids
• 6.6. Omega Fatty Acids
• 6.7. Probiotics
• 6.8. Others

7. By Dosage

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Dosage
  • 7.1.2. Market Attractiveness Index, By Dosage
• 7.2. Tablet*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Capsules
• 7.4. Liquid
• 7.5. Powder
• 7.6. Others

8. Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Gastrointestinal Health*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.2.3. Gut Microbiota/Microbiome Balance
  • 8.2.4. Digestion
  • 8.2.5. Constipation
  • 8.2.6. Bloating
  • 8.2.7. Diarrhea
  • 8.2.8. Leaky Gut
  • 8.2.9. Inflammation
  • 8.2.10. Others
    • 8.2.10.1. Gluten sensitivity
    • 8.2.10.2. Abdominal Pain
    • 8.2.10.3. GERD/Helicobacter pylori
    • 8.2.10.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
    • 8.2.10.5. Gut Flora/Gut Microbiome Restoration
    • 8.2.10.6. Others
• 8.3. Vaginal Health
• 8.4. Urinary Tract Health
  • 8.4.1. Kidney Stones
  • 8.4.2. UTIs
  • 8.4.3. Others
• 8.5. Oral Health
• 8.6. Anti/Healthy Ageing
• 8.7. Allergies/Asthma
• 8.8. Bone & Joint Health
  • 8.8.1. Osteoarthritis
  • 8.8.2. Osteoporosis/Low Mineral Bone Density
  • 8.8.3. Inflammation
• 8.9. Brain/Mental Health
  • 8.9.1. Sleep
  • 8.9.2. Cognition
  • 8.9.3. Mood
  • 8.9.4. Depression
  • 8.9.5. Focus
• 8.10. Cardiovascular Health
• 8.11. Circulation
• 8.12. Energy/Fatigue Reduction
• 8.13. Metabolic Syndrome/Blood Glucose
• 8.14. Liver Health
• 8.15. Energy
• 8.16. Immunity/Respiratory Infections
• 8.17. Nutrient Absorption
• 8.18. Skin-Hair-Nails
  • 8.18.1. Atopic Dermatitis & Eczema
  • 8.18.2. Acne
  • 8.18.3. Rosacea
  • 8.18.4. Hair Growth/Hair Loss
  • 8.18.5. Skin Microbiome
  • 8.18.6. Others
• 8.19. Sports
• 8.20. Women's Health
  • 8.20.1. Fertility
  • 8.20.2. Menopause
  • 8.20.3. Pregnancy
  • 8.20.4. PCOS
  • 8.20.5. Vaginal Health & Health Vaginal Microbiome
  • 8.20.6. Vaginal Infections (BV/VVC)
  • 8.20.7. Pregnancy Outcomes
  • 8.20.8. Others
• 8.21. Men's Health & Men's Fertility
• 8.22. Weight Management
• 8.23. Pediatric Health
  • 8.23.1. Colic
  • 8.23.2. Constipation
  • 8.23.3. Regurgitation
  • 8.23.4. Atopic Dermatitis
  • 8.23.5. Others
• 8.24. Others

9. Age

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
  • 9.1.2. Market Attractiveness Index, By Age
• 9.2. Infant*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Children
• 9.4. Adults
• 9.5. Seniors

10. Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Pharmacies and Drug Stores
• 10.4. Convenience Stores
• 10.5. Online Retailers
• 10.6. Other Distribution Channels

11. Sustainability Analysis

• 11.1. Environmental Analysis
• 11.2. Economic Analysis
• 11.3. Governance Analysis

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Yotsuba Japan*
  • 13.1.1. Company Overview
  • 13.1.2. Type Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. DHC Corporation
• 13.3. Yazuya Co. Ltd.
• 13.4. Asahi Group Foods, Ltd.
• 13.5. FANCL Corporation
• 13.6. YUWA CO., LTD.
• 13.7. Meiji Holdings Co., Ltd.
• 13.8. MORINAGA MILK INDUSTRY CO., LTD.
• 13.9. Nihon kefir Co., Ltd.
• 13.10. ORIHIRO Co., Ltd. (*LIST NOT EXHAUSTIVE)

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us