日本益生菌饮料市场 - 2024-2027

报告概述

日本益生菌饮料市场2023年的价值为23.768亿美元，预计到2027年将达到36.0149亿美元，在预测期内（2024-2027年）复合年增长率为11.07%。

日本消费者越来越重视健康和预防保健，反映出支持消化健康和整体健康的功能性食品的更广泛趋势。益生菌饮料含有促进肠道健康的有益细菌，因其在增强消化、增强免疫力和改善整体健康方面的功效而广受欢迎。这种日益增长的意识得到了日本消费味噌和纳豆等发酵食品的悠久历史的支持，这与益生菌饮料的推出非常吻合。

市面上有各式各样的益生菌饮料，包括优格饮料等乳製品饮料和植物饮料等非乳製品替代品。 Yakult 和 Morinaga Milk Industry 等领先品牌主导着市场，其产品含有经过验证的益生菌菌株和经过广泛研究支持的健康声明。

创新是这个领域的关键驱动力，公司不断开发新的口味、配方和功能性成分，以满足不断变化的消费者偏好。例如，2023 年 8 月，日本公司 Kirin 推出了一款热量减少 50% 的免疫保健后生元饮料，声称可以让注重健康的消费者更容易获得，同时又不影响口味。

市场驱动因素

消费者对低糖或无糖产品的偏好

日本消费者对糖摄取量的日益关注促使公司重新配製益生菌饮料，以在不影响味道或功效的情况下降低糖含量。例如，Yakult Honsha 推出了其旗舰产品 Yakult 的变体，降低了糖含量，迎合了注重健康的消费者，他们寻求益生菌的益处，同时避免摄取过多的糖。这些低糖选择吸引了对糖消费日益警觉的人。

对无糖产品的需求导致了完全无糖益生菌饮料的开发。森永乳业等品牌推出了含有替代甜味剂或甜菊糖等天然糖替代品的益生菌饮料。这些产品迎合了具有特定饮食需求或遵循低碳水化合物生活方式的消费者，扩大了满足这些偏好的益生菌饮料的市场领域。日本零售商透过扩大低糖和无糖益生菌饮料的供应来适应消费者的喜好。

不断进步的技术

日本公司处于开发复杂发酵技术的前沿，以确保益生菌生产的精确控制。例如，Yakult Honsha 等公司利用先进的发酵过程来培养特定的益生菌菌株，如干酪乳桿菌代田 (Lactobacillus casei Shirota)。该技术增强了饮料中益生菌的活力和功效，确保消费者获得具有经过验证的健康益处的高品质产品。

2021年6月，TCI JAPAN的SCIENCE OF PROBIOTICS宣布推出其专利高效发酵工艺，让每个小瓶中含有1000亿个活益生菌，相当于十种典型乳酸菌饮料中的总计数。这项尖端技术可确保保留高水平的活菌，为消费者提供强效且有效的益生菌饮料。

此外，在日本，益生菌产品与数位健康平台结合的趋势日益明显。一些公司提供追踪益生菌摄取量和健康指标的行动应用程序，根据用户资料提供个人化建议。这种整合增强了消费者的参与度并支持个人化的健康管理，正如养乐多等品牌开发的应用程式所见，这些应用程式根据益生菌的消费提供对健康和保健的见解。

市场限制

监理和合规挑战

在日本，厚生劳动省 (MHLW) 对食品的健康声明执行严格的标准。为了做出健康声明，例如声称益生菌饮料可以改善消化健康或增强免疫力，公司必须提供强有力的科学证据来证明其产品的功效。这个过程涉及大量的临床试验和记录，既耗时又昂贵。

在日本，获得新益生菌菌株或配方的批准的过程尤其具有挑战性。证明新菌株既有效又安全的需求涉及全面的测试和广泛的记录。例如，必须在临床试验中评估益生菌菌株的活力和功效，这可能会延迟进入市场。这种审批流程可能会成为创新的障碍，并限制新产品或新品种推向市场。

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

• 影响因素
  • 司机
    • 消费者对低糖或无糖产品的偏好
    • 不断进步的技术
  • 限制
    • 监理和合规挑战
  • 机会
  • 影响分析

第 5 章：产业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 监管分析
• DMI 意见

第 6 章：按类型

• 饮用优格
• 康普茶
• 克菲尔
• 特帕什
• 其他的

第 7 章：按成分

• 乳酸菌
• 链球菌属
• 双歧桿菌
• 其他的

第 8 章：按申请

• 肠胃健康
  • 肠道微生物群/微生物组平衡
  • 消化
  • 便秘
  • 腹胀
  • 腹泻
  • 肠漏
  • 发炎
  • 免疫系统
  • 其他的
    • 麸质敏感性
    • 腹痛
    • 胃食道逆流症/幽门螺旋桿菌
    • 抗生素相关腹泻/抗生素后治疗
    • 肠道菌丛/肠道微生物组恢復
    • 其他的
• 阴道健康
• 泌尿道健康
  • 肾结石
  • 泌尿道感染
  • 其他的
• 口腔健康
• 抗/健康老化
• 过敏/气喘
• 骨骼与关节健康
  • 骨关节炎
  • 骨质疏鬆症/矿物质骨密度低
  • 发炎
• 大脑/心理健康
  • 睡觉
  • 认识
  • 情绪
  • 沮丧
  • 重点
• 心血管健康
• 循环
• 减少能量/疲劳
• 代谢症候群/血糖
• 肝臟健康
• 活力
• 免疫/呼吸道感染
• 营养吸收
• 皮肤-头髮-指甲
  • 异位性皮肤炎和湿疹
  • 粉刺
  • 酒渣
  • 头髮生长/掉髮
  • 皮肤微生物群
  • 其他的
• 运动的
• 女性健康
  • 生育能力
  • 停经
  • 怀孕
  • 多囊性卵巢症候群
  • 阴道健康与健康 阴道微生物组
  • 阴道感染 (Bv/Vvc)
  • 怀孕结果
  • 其他的
• 男性健康与男性生育能力
• 体重管理
• 儿科健康
  • 绞痛
  • 便秘
  • 逆流
  • 异位性皮肤炎
  • 其他的
• 其他的

第 9 章：依年龄分类

• 婴儿
• 孩子们
• 成年人
• 老年人

第 10 章：按配销通路

• 超市/大卖场
• 药局和药局
• 便利商店
• 网路零售商
• 其他分销管道

第 11 章：可持续性分析

• 环境分析
• 经济分析
• 治理分析

第 12 章：竞争格局

• 竞争场景
• 市场定位/份额分析
• 併购分析

第 13 章：公司简介

• Yakult Honsha Co., Ltd.
• 公司概况
• 类型组合和描述
• 财务概览
• 主要进展
• NISSIN FOODS HOLDINGS CO., LTD.
• Asahi Group Foods, Ltd.
• Meiji Holdings Co., Ltd.
• Nihon kefir Co., Ltd.
• MEGMILK SNOW BRAND Co., Ltd.
• Nomura Dairy Products Co., Ltd.
• Kirin Holdings Company, Limited (*LIST NOT EXHAUSTIVE)

第 14 章：附录

Report Overview

The Japan Probiotic Drinks market recorded a value of US$ 2,376.80 million in 2023 and is expected to reach a value of US$ 3,601.49 million in 2027, growing at a CAGR of 11.07% during the forecast period (2024-2027).

Japanese consumers are increasingly prioritizing health and preventive care, reflecting a broader trend toward functional foods that support digestive health and overall wellness. Probiotic drinks, which contain beneficial bacteria that promote gut health, have gained popularity due to their perceived benefits in enhancing digestion, boosting immunity, and improving overall health. This growing awareness is supported by Japan's long history of consuming fermented foods like miso and natto, which aligns well with the introduction of probiotic beverages.

The market features a diverse range of probiotic drinks, including dairy-based options like yogurt drinks and non-dairy alternatives such as plant-based beverages. Leading brands like Yakult and Morinaga Milk Industry dominate the market, offering products with proven probiotic strains and health claims supported by extensive research.

Innovation is a key driver in this space, with companies continually developing new flavors, formulations, and functional ingredients to cater to evolving consumer preferences. For instance, in August 2023, Kirin, a Japan-based company introduced a version of its immune care postbiotic drink with 50% fewer calories, claiming to make it more accessible for health-conscious consumers without compromising on taste.

Market Drivers

Consumer Preference for Low-Sugar or Sugar-Free Products

Japanese consumers' growing concern about sugar intake has led companies to reformulate their probiotic drinks to reduce sugar content without compromising taste or effectiveness. For example, Yakult Honsha has introduced variants of its flagship product, Yakult, with reduced sugar content, catering to health-conscious consumers who seek the benefits of probiotics while avoiding excessive sugar. These lower-sugar options appeal to a demographic increasingly vigilant about their sugar consumption.

The demand for sugar-free products has led to the development of entirely sugar-free probiotic drinks. Brands such as Morinaga Milk Industry have launched probiotic drinks with alternative sweeteners or natural sugar substitutes like stevia. These products cater to consumers with specific dietary needs or those who follow a low-carbohydrate lifestyle, expanding the market segment for probiotic drinks that meet these preferences. Retailers in Japan have adapted to consumer preferences by expanding the availability of low-sugar and sugar-free probiotic drinks.

Rising Technological Advancements

Japanese companies are at the forefront of developing sophisticated fermentation technologies that ensure the precise control of probiotic production. For instance, companies like Yakult Honsha utilize advanced fermentation processes to cultivate specific probiotic strains like Lactobacillus casei Shirota. This technology enhances the viability and efficacy of probiotics in their drinks, ensuring that consumers receive a high-quality product with proven health benefits.

In June 2021, TCI JAPAN's SCIENCE OF PROBIOTICS announced the launch of its patented high-efficiency fermentation process, allowing each tiny bottle to contain 100 billion live probiotics, equivalent to the total count in ten typical lactic acid bacteria drinks. This cutting-edge technology ensures that high levels of live bacteria are preserved, offering consumers potent and effective probiotic beverages.

Moreover, in Japan, there is a growing trend to integrate probiotic products with digital health platforms. Some companies offer mobile apps that track probiotic intake and health metrics, providing personalized recommendations based on user data. This integration enhances consumer engagement and supports personalized health management, as seen in apps developed by brands like Yakult, which offer insights into health and wellness based on probiotic consumption.

Market Restraints

Regulatory and Compliance Challenges

In Japan, the Ministry of Health, Labour, and Welfare (MHLW) enforces rigorous standards for health claims made on food products. To make a health claim, such as stating that a probiotic drink improves digestive health or boosts immunity, companies must provide robust scientific evidence demonstrating the efficacy of their products. This process involves extensive clinical trials and documentation, which can be both time-consuming and costly.

The process for obtaining approval for new probiotic strains or formulations can be particularly challenging in Japan. The need to demonstrate that new strains are both effective and safe involves comprehensive testing and extensive documentation. For instance, probiotic strains must be evaluated for their viability and efficacy in clinical trials, which can delay market entry. This approval process can be a barrier to innovation and limit the introduction of new products or strains to the market.

Segment Analysis

The Japan probiotic drinks market is segmented based on type, ingredient, application, age, and distribution channel.

Drinkable Yogurt's Popularity as a Convenient, Nutritious Option Drives the Segment Growth

Drinkable yogurt holds a significant share in the Japan probiotic drinks market, primarily due to its health benefits and convenience. Japanese consumers have increasingly embraced drinkable yogurt as a tasty and practical way to incorporate probiotics into their daily diets. The fermented dairy beverage is known for its ability to improve gut health, enhance digestion, and boost the immune system, making it a popular choice among health-conscious individuals.

The rise of health awareness and preventive healthcare has led to increased demand for probiotic-rich foods, with drinkable yogurt being a convenient and enjoyable option. To fulfil, this growing demand, manufacturers are launching a wide range of products for various applications. For instance, in March 2020, Megmilk Snow Brand launched Nyu-San-Kin Helve, the first yogurt drink designed to reduce allergy symptoms, containing one billion of the probiotic L. helveticus SBT2171 per bottle.

Sustainability Analysis

Many companies are prioritizing organic ingredients, reducing chemical inputs, and sourcing local produce to minimize their carbon footprint. Additionally, the use of eco-friendly packaging materials, such as biodegradable or recyclable containers, is becoming more prevalent. The Japanese market also emphasizes waste reduction, with initiatives aimed at minimizing food waste during production and encouraging consumers to recycle.

To achieve "net zero greenhouse gas emissions by 2050," Yakult is actively reducing greenhouse gas emissions across its entire value chain. The company is focusing on making plastic containers and packaging more sustainable by lightening their weight and switching to easily recyclable materials, such as biomass. These efforts aim to minimize the environmental impact of their packaging.

Unmet Needs

The Japanese market has a strong affinity for traditional fermented products like miso and yogurt, which already incorporate probiotics. However, there is a need for greater innovation in probiotic drinks to differentiate them from existing offerings. This includes the development of new and unique probiotic strains with specific health benefits, novel flavors, and functional ingredients that cater to evolving consumer preferences.

Japanese consumers are highly discerning and often seek products backed by credible scientific evidence. Probiotic drinks with clear, substantiated health claims and transparent labelling can cater to this need. Providing detailed information on the strains used, their proven benefits, and the clinical research supporting these claims can enhance consumer trust and encourage adoption.

Market Competitive Landscape

The major players in the market include Yakult Honsha Co., Ltd., NISSIN FOODS HOLDINGS CO., LTD., Asahi Group Foods, Ltd., Meiji Holdings Co., Ltd., Nihon kefir Co., Ltd., MEGMILK SNOW BRAND Co., Ltd., Nomura Dairy Products Co., Ltd., and Kirin Holdings Company, Limited.

By Type

Drinkable Yogurt

Kombucha

Kefir

Tepache

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Immune System

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

Pcos

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (Bv/Vvc)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Paediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In March 2021, Yakult Honsha is expanding sales of its Yakult 1000 probiotic drink, which features the proprietary Lactobacillus casei strain Shirota. This formulation is designed to relieve stress and enhance sleep quality. The product will be made available across all of Japan, catering to the growing demand for health-focused beverages.

Why Purchase the Report?

To visualize the Japan probiotic drinks market segmentation based on type, ingredient, application, age, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan probiotic drinks market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan probiotic drinks report would provide approximately 39 tables, 58 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Ingredient
• 3.3. Snippet by Application
• 3.4. Snippet by Age
• 3.5. Snippet by Distribution Channel

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Consumer Preference for Low-Sugar or Sugar-Free Products
    • 4.1.1.2. Rising Technological Advancements
  • 4.1.2. Restraints
    • 4.1.2.1. Regulatory and Compliance Challenges
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Type

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 6.1.2. Market Attractiveness Index, By Type
• 6.2. Drinkable Yogurt*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Kombucha
• 6.4. Kefir
• 6.5. Tepache
• 6.6. Others

7. By Ingredient

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 7.1.2. Market Attractiveness Index, By Ingredient
• 7.2. Lactobacillus*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Streptococcus
• 7.4. Bifidobacterium
• 7.5. Others

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Gastrointestinal Health*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.2.3. Gut Microbiota/Microbiome Balance
  • 8.2.4. Digestion
  • 8.2.5. Constipation
  • 8.2.6. Bloating
  • 8.2.7. Diarrhea
  • 8.2.8. Leaky Gut
  • 8.2.9. Inflammation
  • 8.2.10. Immune System
  • 8.2.11. Others
    • 8.2.11.1. Gluten sensitivity
    • 8.2.11.2. Abdominal Pain
    • 8.2.11.3. GERD/Helicobacter pylori
    • 8.2.11.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
    • 8.2.11.5. Gut Flora/Gut Microbiome Restoration
    • 8.2.11.6. Others
• 8.3. Vaginal Health
• 8.4. Urinary Tract Health
  • 8.4.1. Kidney Stones
  • 8.4.2. UTIs
  • 8.4.3. Others
• 8.5. Oral Health
• 8.6. Anti/Healthy Ageing
• 8.7. Allergies/Asthma
• 8.8. Bone & Joint Health
  • 8.8.1. Osteoarthritis
  • 8.8.2. Osteoporosis/Low Mineral Bone Density
  • 8.8.3. Inflammation
• 8.9. Brain/Mental Health
  • 8.9.1. Sleep
  • 8.9.2. Cognition
  • 8.9.3. Mood
  • 8.9.4. Depression
  • 8.9.5. Focus
• 8.10. Cardiovascular Health
• 8.11. Circulation
• 8.12. Energy/Fatigue Reduction
• 8.13. Metabolic Syndrome/Blood Glucose
• 8.14. Liver Health
• 8.15. Energy
• 8.16. Immunity/Respiratory Infections
• 8.17. Nutrient Absorption
• 8.18. Skin-Hair-Nails
  • 8.18.1. Atopic Dermatitis & Eczema
  • 8.18.2. Acne
  • 8.18.3. Rosacea
  • 8.18.4. Hair Growth/Hair Loss
  • 8.18.5. Skin Microbiome
  • 8.18.6. Others
• 8.19. Sports
• 8.20. Women's Health
  • 8.20.1. Fertility
  • 8.20.2. Menopause
  • 8.20.3. Pregnancy
  • 8.20.4. Pcos
  • 8.20.5. Vaginal Health & Health Vaginal Microbiome
  • 8.20.6. Vaginal Infections (Bv/Vvc)
  • 8.20.7. Pregnancy Outcomes
  • 8.20.8. Others
• 8.21. Men's Health & Men's Fertility
• 8.22. Weight Management
• 8.23. Pediatric Health
  • 8.23.1. Colic
  • 8.23.2. Constipation
  • 8.23.3. Regurgitation
  • 8.23.4. Atopic Dermatitis
  • 8.23.5. Others
• 8.24. Others

9. By Age

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
  • 9.1.2. Market Attractiveness Index, By Age
• 9.2. Infant*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Children
• 9.4. Adults
• 9.5. Seniors

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Pharmacies and Drug Stores
• 10.4. Convenience Stores
• 10.5. Online Retailers
• 10.6. Other Distribution Channels

11. Sustainability Analysis

• 11.1. Environmental Analysis
• 11.2. Economic Analysis
• 11.3. Governance Analysis

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Yakult Honsha Co., Ltd.*
  • 13.1.1. Company Overview
  • 13.1.2. Type Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. NISSIN FOODS HOLDINGS CO., LTD.
• 13.3. Asahi Group Foods, Ltd.
• 13.4. Meiji Holdings Co., Ltd.
• 13.5. Nihon kefir Co., Ltd.
• 13.6. MEGMILK SNOW BRAND Co., Ltd.
• 13.7. Nomura Dairy Products Co., Ltd.
• 13.8. Kirin Holdings Company, Limited (*LIST NOT EXHAUSTIVE)

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us