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全球即食饭糰市场 - 2024-2031

Global Instant Onigiri Market - 2024-2031

出版日期: 2024年10月22日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球即食饭糰市场规模达9.467亿美元，预计2031年将达到14.823亿美元，2024-2031年预测期间复合年增长率为5.76%。

随着消费者寻求快速、简单的膳食选择，市场正见证向方便食品的重大转变。即食饭糰方便携带、即食，非常适合现代消费者忙碌的生活方式。随着人们对健康和营养的日益关注，对更健康零食替代品的需求也不断增加。由大米和各种馅料製成的即食饭糰可以作为一种营养选择进行销售，从而引起市场更大的兴趣。

全球对亚洲美食（尤其是日本料理）的迷恋正在推动即食饭糰市场的发展。随着越来越多的消费者熟悉饭糰，它在日本以外的地区越来越受欢迎，尤其是在西方国家。为了吸引更广泛的受众，市场上的製造商正在推出创新的口味和馅料，以满足不同的口味偏好。这种趋势增强了产品的差异化，可以吸引传统和喜欢冒险的食客。

例如，2024年7月18日，日清食品推出了「冷冻完美熟食」系列的新一代饭糰，彻底改变了快速早餐的选择。新的饭糰产品将透过该公司的线上商店出售，目标人群为 25 至 40 岁忙碌的职业女性。

动力学

对亚洲食品的兴趣日益浓厚

随着消费者越来越多地探索多样化的烹饪选择，饭糰越来越受欢迎，超越了其传统根源，吸引了更广泛的寻求正宗膳食解决方案的受众。随着全球化和社群媒体的影响，消费者更多地接触亚洲美食，从而对饭糰等传统食品产生了更大的兴趣。随着越来越多的人愿意尝试这些产品，这种文化曝光正在扩大即食饭糰市场。

与西式快餐相比，包括饭糰在内的许多亚洲菜餚被认为是更健康的选择。市场受益于这种观念，吸引了寻求营养零食或代餐的注重健康的消费者。品牌正在利用行销策略来突出饭糰的独特之处，包括其文化意义和多功能性，这增强了消费者的兴趣并推动了市场。

对快速和便携膳食选择的需求

许多消费者同时兼顾工作、家庭和社会承诺，导致对速食解决方案的需求更大。即食饭糰提供了一种随时随地都可以食用的无忧选择，增强了其市场吸引力。即食饭糰通常采用便携包装，方便消费者携带去上班、上学或旅行。这种便利性增强了其在市场上的吸引力，特别是对于忙碌的专业人士和学生而言。

全天吃零食的趋势不断上升，刺激了对速食选择的需求。即食饭糰作为一种营养丰富、令人满意的零食替代品，促进了其市场的成长。该公司正在为即食饭糰推出多种口味和馅料选择，以满足不同的口味偏好。这项创新吸引了寻求便利的消费者，也丰富了市场产品。

来自替代零食的竞争

市面上充斥着无数的零食替代品，包括洋芋片、蛋白棒和即食食品。过多的选择可能会让即食饭糰黯然失色，使其更难以在市场上吸引消费者的注意。许多消费者越来越倾向于被认为更健康的零食，例如蔬菜片、坚果或优格。这些选择通常提倡清洁饮食和天然原料，这可能会限制即食饭糰在市场上的吸引力。

竞争零食通常提供更广泛的口味和创新组合，吸引爱冒险的食客。即食饭糰无法跟上口味趋势和品种，它可能难以保持在市场上的强势地位。随着时间的推移，零食领域的知名品牌已经建立了强大的顾客忠诚度。与这些品牌竞争需要大量的行销努力，这可能会导致即食饭糰市场的资源紧张。

The market is witnessing a significant shift towards convenience foods as consumers seek quick and easy meal options. Instant onigiri, being portable and ready to eat, aligns perfectly with the busy lifestyles of modern consumers. With a growing focus on health and nutrition, there is an increasing demand for healthier snack alternatives. Instant onigiri, made from rice and various fillings, can be marketed as a nutritious option, leading to greater interest in the market.

The global fascination with Asian cuisine, particularly Japanese food, is driving the instant onigiri market. As more consumers become familiar with onigiri, its popularity is growing outside of Japan, especially in Western countries. To attract a wider audience, manufacturers in the market are introducing innovative flavors and fillings, catering to diverse taste preferences. This trend enhances product differentiation and can appeal to both traditional and adventurous eaters.

For instance, on July 18, 2024, Nissin Foods launched a new generation of onigiri under its "Frozen Perfect Meal DELI" series, revolutionizing quick breakfast options. The new onigiri products will be available through the company's online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.

Dynamics

Rising Interest in Asian Foods

As consumers increasingly explore diverse culinary options, onigiri is gaining popularity beyond its traditional roots, appealing to a broader audience seeking authentic meal solutions. With globalization and the influence of social media, consumers are more exposed to Asian cuisines, leading to a greater interest in traditional foods like onigiri. This cultural exposure is expanding the instant onigiri market as more people are willing to try these products.

Many Asian dishes, including onigiri, are perceived as healthier options compared to Western fast foods. The market benefits from this perception, attracting health-conscious consumers looking for nutritious snacks or meal replacements. Brands are leveraging marketing strategies to highlight the unique aspects of onigiri, including its cultural significance and versatility, which are enhancing consumer interest and driving the market.

Demand for Quick and Portable Meal Options

Many consumers are juggling work, family and social commitments, leading to a greater need for quick meal solutions. Instant onigiri offers a hassle-free option that can be consumed on the go, boosting its appeal in the market. Instant onigiri is typically packaged for portability, making it easy for consumers to carry it to work, school or during travel. This convenience enhances its attractiveness within the market, especially among busy professionals and students.

The rising trend of snacking throughout the day is fueling demand for quick meal options. Instant onigiri serves as a nutritious and satisfying snack alternative, contributing to its growth in the market. Companies are introducing diverse flavors and filling options for instant onigiri, catering to various taste preferences. This innovation attracts consumers looking for convenience and also enriches the offerings in the market.

Competition from Alternative Snacks

The market is flooded with numerous snack alternatives, including chips, protein bars and ready-to-eat meals. This plethora of options can overshadow instant onigiri, making it more challenging for it to capture consumer attention in the market. Many consumers are increasingly leaning towards snacks that are perceived as healthier, such as vegetable chips, nuts or yogurt. These options often promote clean eating and whole ingredients, which can limit the appeal of instant onigiri in the market.

Competing snacks often offer a wider range of flavors and innovative combinations, appealing to adventurous eaters. Instant onigiri does not keep up with flavor trends and variety, it may struggle to maintain a strong position in the market. Established brands in the snack segment have built strong customer loyalty over time. Competing with these brands requires significant marketing efforts, which may strain resources in the instant onigiri market.

Segment Analysis

The global instant onigiri market is segmented based on product type, flavor, distribution channel and region.

Increasing Demand for Plant-Based Foods and Cultural Appeal of Vegetarian Onigiri

The vegetarian onigiri segment holds the largest share of the global instant onigiri market. Consumers are becoming more health-conscious and prefer products with cleaner labels and fewer additives. Vegetarian onigiri often aligns with these preferences, appealing to those looking for nutritious, low-calorie snack options. This shift is prompting manufacturers to develop more vegetarian onigiri varieties, thus expanding the market share for this segment.

Onigiri is a traditional Japanese food that is gaining popularity globally, especially among vegetarian consumers. As more people explore Asian cuisines, the demand for vegetarian options in the instant onigiri market is likely to increase. Manufacturers are innovating by introducing a variety of vegetarian fillings, such as pickled vegetables, mushrooms and plant-based proteins, which enhances the appeal of vegetarian onigiri and attracts a broader customer base.

Geographical Penetration

Cultural Popularity and Growing Convenience Food Demand in Asia-Pacific

Asia-Pacific dominates the global instant onigiri market. Onigiri is a traditional Japanese food and its popularity is expanding beyond Japan to other countries in the region. This cultural familiarity drives demand within the market, making it a favored snack option for consumers. As urbanization increases and lifestyles become busier, consumers in the Asia-Pacific region are seeking convenient meal solutions. Instant onigiri fits this need perfectly, contributing to its dominance in the market.

The proliferation of retail outlets and online platforms in the region makes instant onigiri more accessible to consumers. Increased availability in supermarkets, convenience stores and e-commerce sites supports the growth of the market. Companies in the region are increasingly developing innovative instant onigiri products with unique fillings, ingredients and packaging. The innovations attract consumers and enhance the competitive edge of the market.

For instance, on October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce. This innovative product showcases the culinary heritage of Japan while catering to modern consumers seeking quick flavorful meal options.

Competitive Landscape

The major global players in the market include Kikkoman Corporation, Onisi Foods Co., Ltd., Yamamotoyama U.S.A., Abokichi and Dalian Tianpeng Food Co., Ltd.

Russia-Ukraine War Impact Analysis

The conflict has led to significant disruptions in global supply chains, particularly in agricultural commodities. Ingredients essential for producing instant onigiri, such as rice and seaweed, may face shortages or increased prices, affecting the overall market. As a result of the war, inflation and rising fuel prices are impacting transportation and logistics costs. These rising costs can lead to increased prices for instant onigiri products, which may deter price-sensitive consumers in the market.

The war has prompted consumers to reevaluate their purchasing decisions, potentially leading to a shift towards more locally sourced or stable food options. This shift could challenge the growth of the instant onigiri market, particularly in regions less familiar with this product. Countries affected by the conflict experience decreased export capacity due to sanctions and logistical challenges. This situation could limit the availability of key ingredients for instant onigiri production, constraining supply in the market.

By Product Type

Vegetarian Onigiri
Meat Onigiri

By Flavor

Savory
Sweet

By Distribution Channel

Online Retail
Offline Retail

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On July 18, 2024, Nissin Foods launched a new generation of onigiri under its "Frozen Perfect Meal DELI" series, revolutionizing quick breakfast options. The new onigiri products will be available through the company's online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.
On October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce.

Why Purchase the Report?

To visualize the global instant onigiri market segmentation based on product type, flavor, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel spreadsheet containing a comprehensive dataset of the instant onigiri market, covering all levels of segmentation.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global instant onigiri market report would provide approximately 47 tables, 44 figures and 201 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Interest in Asian Foods
  - 4.1.1.2. Demand for Quick and Portable Meal Options
- 4.1.2. Restraints
  - 4.1.2.1. Competition from Alternative Snacks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. By Product Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 6.1.2. Market Attractiveness Index, By Product Type
6.2. Vegetarian Onigiri*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Meat Onigiri

7. By Flavor

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 7.1.2. Market Attractiveness Index, By Flavor
7.2. Savory*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sweet

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online Retail*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline Retail

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Kikkoman Corporation*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Onisi Foods Co., Ltd.
11.3. Yamamotoyama U.S.A.
11.4. Abokichi
11.5. Dalian Tianpeng Food Co., Ltd.

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球即食饭糰市场 - 2024-2031

Global Instant Onigiri Market - 2024-2031

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：依产品类型

第 7 章：按口味

第 8 章：按配销通路

第 9 章：按地区

第 10 章：竞争格局

第 11 章：公司简介

第 12 章：附录