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市场调查报告书

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1575821

全球小吃店市场 - 2024-2031

Global Snack Bar Market - 2024-2031

出版日期: 2024年10月22日 | 出版商:

DataM Intelligence | 英文 214 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球零食棒市场规模达256亿美元，预计2031年将达到410亿美元，2024-2031年预测期间复合年增长率为6.06%。

消费者对更健康、更方便的零食选择的偏好的改变促进了市场上各种零食产品的发展。忙碌生活方式的兴起也推动了对既美味又方便的便携式零食解决方案的需求。市场动态进一步受到主要参与者的创新产品开发和策略行销努力的影响。

KIND Snacks 于 2024 年 3 月推出的注入适应原的能量棒凸显了全球零食棒市场的一个主要趋势：对方便且注重健康的产品的需求。随着消费者寻求能够缓解压力和补充能量的零食，品牌越来越多地融入功能性成分，以满足健身爱好者、忙碌的专业人士和家庭的需求，从而增强他们在竞争格局中的吸引力。

2023年美国劳动力人口为170,548,899人，凸显了该国的经济实力和消费能力，为北美在零食棒市场的主导地位做出了巨大贡献。庞大、多元化的劳动力推动创新、生产力和消费，培育方便食品选择的强劲市场。人口趋势，加上不断变化的生活方式和注重健康的消费者行为，使美国成为零食棒需求不断增长的关键参与者。

动力学

消费者对便利性的需求不断增加

在当今快节奏的生活方式中，人们正在寻求快速、方便的食物选择，以适应他们繁忙的日程。零食棒以其便携性和即食性，完美地满足了这种需求，使其成为行动消费的有吸引力的选择。此外，健康意识的兴起正在重塑小吃店的格局，进一步推动其成长。

消费者不仅寻求便利，还寻求符合饮食目标的营养选择。这导致由天然成分、有机成分以及蛋白质或纤维强化的零食棒大量涌入。各品牌正在利用这一趋势，将其产品作为传统零食的健康替代品进行行销。随着便利性和健康的融合，全球零食棒市场可望持续扩张，反映出消费者习惯和偏好的变化。

创新产品发布

全球零食棒市场随着创新产品的推出而不断发展。例如，2024 年 8 月，想一想！与 Jessie James Decker 合作推出 Think! MINIS 蛋白质零食棒。这个新系列提供七种口味选择，满足人们对方便携带的零食不断增长的需求，在不牺牲口味的情况下提供均衡的宏量组合。随着消费者越来越多地寻求便携式营养解决方案，这些迷你营养棒标誌着市场的重大发展。

同样，Fazer 限量版 Taste the Future 零食棒的推出，以 Solein 为特色，Solein 是 Solar Foods 于 2024 年 1 月开发的新型蛋白质，有助于市场多元化。这款创新的纯素食零食棒采用 Solein 来增强其营养成分，其中含有必需的铁，而植物性饮食中通常缺乏铁。随着品牌越来越重视永续性和营养，此次合作凸显了使用替代蛋白质来源的趋势。

价格敏感度

随着消费者变得更加重视价格，尤其是在经济衰退期间，他们倾向于更便宜的替代品或通用品牌，这限制了优质零食棒产品的成长潜力。偏好的转变可能会阻碍那些依赖较高价位来传达品质或独特性的品牌，迫使它们要么降低价格，要么提高价值主张以维持市场份额。

此外，价格敏感度可能会带来市场内的竞争压力。品牌可能会采取激进的定价策略、促销和折扣来吸引精打细算的消费者。由于公司优先考虑即时销售而不是长期品牌忠诚度和产品开发，这可能会导致逐底竞争，利润率下降，创新放缓。

Changing consumer preferences towards healthier and more convenient snacking options promotes the various snack products in the market. The rise of on-the-go lifestyles has also contributed to the demand for portable snack solutions that offer both taste and convenience. Market dynamics are further influenced by innovative product development and strategic marketing efforts from key players.

KIND Snacks' March 2024 launch of adaptogen-infused bars highlights a key trend in the global snack bar market: the demand for convenient and health-focused products. As consumers seek snacks that provide stress relief and energy boosts, brands are increasingly incorporating functional ingredients to cater to fitness enthusiasts, busy professionals, and families, enhancing their appeal in a competitive landscape.

The labor force of 170,548,899 in the US in 2023 underscores the country's economic strength and consumer power, contributing significantly to North America's dominance in the snack bar market. A large, diverse workforce drives innovation, productivity, and consumption, fostering a robust market for convenient food options. The demographic trend, combined with evolving lifestyles and health-conscious consumer behavior, positions the US as a key player in the growing demand for snack bars.

Dynamics

Increasing Demand For Convenience Among Consumers

In today's fast-paced lifestyle, individuals are seeking quick, accessible food options that fit seamlessly into their busy schedules. Snack bars, with their portability and ready-to-eat nature, cater perfectly to this need, making them an attractive choice for on-the-go consumption. Additionally, the rise of health consciousness is reshaping the snack bar landscape, further fueling its growth.

Consumers are not only looking for convenience but also for nutritious choices that align with their dietary goals. This has led to an influx of snack bars made from natural ingredients organic components and those fortified with protein or fiber. Brands are capitalizing on this trend by marketing their products as wholesome alternatives to traditional snacks. As convenience and health converge, the global snack bar market is poised for continued expansion, reflecting changing consumer habits and preferences.

Innovative Product Launches

The global snack bar market continues to evolve with innovative product launches. For instance, in August 2024, think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste. As consumers increasingly seek portable nutrition solutions these mini-sized bars mark a significant development in the market.

Similarly, the introduction of Fazer's limited-edition Taste the Future snack bar, featuring Solein, a novel protein developed by Solar Foods in January 2024, contributes to market diversification. This innovative, vegan-friendly snack bar incorporates Solein to enhance its nutritional profile with essential iron, often lacking in plant-based diets. As brands increasingly prioritize sustainability and nutrition, this collaboration highlights a trend toward using alternative protein sources.

Price Sensitivity

As consumers become more price-conscious, especially during economic downturns, they gravitate towards cheaper alternatives or generic brands, limiting the growth potential for premium snack bar offerings. The shift in preference can hinder brands that rely on higher price points to convey quality or uniqueness, forcing them to either reduce prices or enhance value propositions to maintain market share.

Additionally, price sensitivity can drive competitive pressure within the market. Brands may engage in aggressive pricing strategies, promotions, and discounts to attract budget-conscious consumers. It can lead to a race to the bottom, where profit margins shrink and innovation slows, as companies prioritize immediate sales over long-term brand loyalty and product development.

Segment Analysis

The global snack bar market is segmented based on ingredients, product type, packaging, distribution channel, and region.

High Need For Protein Foods

The global snack bar market is segmented based on product type into granola, protein, breakfast, and others. Protein bars are leading the way. Valued at around US$ 4.03 billion in the US, the high-protein segment featuring bars with at least 15 grams of protein has generated nearly US$ 1.5 billion in sales, reflecting an 8% annual growth, according to Glanbia Plc. This trend is fueled by increasing health consciousness among consumers.

There is a need for convenient, nutrient-dense snacks, particularly amid rising concerns about protein deficiency, especially in children. The World Health Organization highlights that 25% of children globally suffer from protein-energy malnutrition, underscoring the urgent need for accessible protein sources. As consumers seek healthier options, protein bars are becoming popular for their versatility and convenience. This growing demand for nutritious, on-the-go protein bars in the snack market.

Geographical Penetration

High Demand For Convenient Food Products in North America

North America dominates the global snack bar market with the thriving convenience industry that achieved total sales of US$ 859.8 billion, as per the data from the National Association of Convenience Stores (NACS). In-store sales alone reached US$ 327.6 billion, with food service playing a significant role in this success. The increase in average basket size to US$ 7.80 highlights a growing consumer preference for premium snack options that emphasize convenience and quality. Moreover, the convenience store sector's capacity to innovate and expand its food service offerings, especially in prepared foods.

With food service accounting for 26.9% of in-store sales and contributing 37.3% to total in-store profits, the region's commitment to improving customer experience through a wide range of enticing snack bar products is likely to sustain market growth. As consumers increasingly demand convenient, high-quality snacks, North America is well-positioned to maintain its dominant role in the global snack bar market.

Competitive Landscape

The major global players in the market include General Mills Inc., Kellogg Company, Mars Incorporated, Mondelez International Inc., Nestle SA, Halo Foods Limited, PepsiCo Inc., Associated British Foods, Abbott Laboratories, and Lotus Bakeries Corporate.

Russia-Ukraine War Impact

The Russia-Ukraine war disrupted supply chain management and raised ingredient costs. The conflict has caused shortages and price hikes for essential components in snack bar production. Logistical challenges have further strained transportation routes, leading to delays and increased freight costs. These factors contribute to inflationary pressures, making snack bars more expensive and potentially shifting consumer habits toward more affordable alternatives.

Consumer preferences overall are evolving with a growing emphasis on health and sustainability worldwide. Many consumers are preferring toward nutritious snack options, prompting brands to focus on organic and ethically sourced products. In the global market, various companies started innovating by reformulating recipes and diversifying their supply chains to mitigate risks.

By Ingredients

Whole Grains
Nuts and seeds
Dried Fruit
Others

By Product Type

Granola bars
Protein bars
Breakfast bars
Other Snack bars

By Packaging

Single Serve
Family Packs

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In July 2024, Upcycled Foods, Inc. and Act Bar introduced a new line of premium snack bars that cater to health-conscious consumers seeking wholesome options with a positive impact. These Upcycled Certified, vegan, and non-GMO bars feature ReGrained SuperGrain+, a nutritious ingredient made from leftover grains from beer brewing, rich in plant protein, dietary fiber, and prebiotics.
In April 2024, Ready, a rapidly growing active nutrition company known for its popular Clean Protein Bars, announced the launch of its new Kids Whole Grain Protein Bars. With support from global athletes like Giannis Antetokounmpo and Aaron Donald, Ready aims to Fuel the Family by offering innovative snacks designed for children's nutritional needs.
In August 2024, Think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste.

Why Purchase the Report?

To visualize the global snack bar market segmentation based on ingredients, product type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel spreadsheet containing a comprehensive dataset of the snack bar market, covering all levels of segmentation.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global snack bar market report would provide approximately 70 tables, 68 figures, and 214 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Ingredients
3.2. Snippet by Product Type
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Innovative Product Launches
  - 4.1.1.2. Increasing Demand for Convenience Among Consumers
- 4.1.2. Restraints
  - 4.1.2.1. Price Sensitivity
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Ingredients

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 7.1.2. Market Attractiveness Index, By Ingredients
7.2. Whole Grains
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Nuts and seeds
7.4. Dried Fruit
7.5. Others

8. By Product Type

8.1. Introduction
8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
8.3. Market Attractiveness Index, By Product Type
8.4. Granola bars
- 8.4.1. Introduction
- 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.5. Protein bars
8.6. Breakfast bars
8.7. Other Snack bars

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets and Hypermarkets
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Specialty Stores
9.5. Online Stores

10. By Packaging

10.1. Introduction
10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
10.3. Market Attractiveness Index, By Packaging
10.4. Single Serve
- 10.4.1. Introduction
- 10.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.5. Family Packs

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. US
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. General Mills Inc.
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Kellogg Company
13.3. Mars Incorporated
13.4. Mondelez International Inc.
13.5. Nestle SA
13.6. Halo Foods Limited
13.7. PepsiCo Inc.
13.8. Associated British Foods
13.9. Abbott Laboratories
13.10. Lotus Bakeries Corporate

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球小吃店市场 - 2024-2031

Global Snack Bar Market - 2024-2031

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按成分

第 8 章：依产品类型

第 9 章：按配销通路

第 10 章：按包装

第 11 章：按地区

第 12 章：竞争格局

第 13 章：公司简介

第 14 章：附录