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全球数位浮水印市场 - 2024-2031

Global Digital Watermarking Market - 2024-2031

出版日期: 2024年11月21日 | 出版商:

DataM Intelligence | 英文 212 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球数位浮水印市场在2023年达到13.6亿美元，预计到2031年将达到30.9亿美元，2024-2031年预测期间复合年增长率为10.80%。

该市场的大幅扩张主要是由于各行业对数位版权管理和智慧财产权保护的需求不断增长而推动的。对安全、高效的内容管理系统的需求，特别是在媒体和娱乐领域，推动了市场的扩张。

数位浮水印科技产业的关键成长因素是媒体、娱乐和教育等多个产业的快速数字化。随着内容数位化和线上分发的不断发展，盗版和非法使用的风险加剧，需要实施数位浮水印系统。这些解决方案提供了一种将资讯整合到数位媒体中的可靠方法，有助于追踪和验证内容所有权和使用情况。

数位盗版和版权侵权事件的增加也有助于市场成长。媒体和娱乐等行业尤其容易受到影响，由于非法内容分发而导致收入大幅下降。数位浮水印技术为这些挑战提供了有效的解决方案，允许内容创作者和发行者在其媒体中植入唯一标识符，从而增强智慧财产权的追踪和执行。

动力学

知名科技公司的利用率不断上升

谷歌部署了 SynthID 工具来加水印和识别人工智慧生成的影像，将数位浮水印放置在影像像素内，人眼无法察觉，但可以检测到以用于识别目的。 Meta 将其平台 Instagram 和 Facebook 上人工智慧生成的内容指定为“人工智慧製造”，强调水印在区分人工智慧生成的媒体方面的重要性。

此外，OpenAI 最近于 2024 年初发布了有关旨在区分合法照片和人工智慧生成照片的技术的声明，这突显了数位浮水印日益增长的必要性。 OpenAI 已加入资讯来源和有效性联盟 (C2PA) 指导委员会，认可验证数位内容有效性的国际标准。这些倡议得到了微软、软体公司、相机生产商和互联网平台等着名行业利益相关者的支持，刺激了多个行业对有效数位浮水印解决方案的需求。

保护医疗数据并打击错误讯息

加泰隆尼亚大学 (UOC) 的 Tanya Koohpayeh Araghi 最近进行的一项研究引入了一种创新方法来保护数位资料，特别是有关医学影像的数据。该研究表明，新颖的数位浮水印技术在资料安全方面取得了重大进步，该技术将不可见浮水印和数位签章合併到文件中。这项发展与医学影像（例如 X 光、CT 扫描和 MRI）尤其相关，可确保这些影像在线上共享时的有效性和完整性。

这个概念扩展到多媒体内容，透过提供可靠的机制来追踪数位材料的来源和真实性，促进打击错误讯息的策略。研究采用离散小波转换（DWT）和奇异值分解（SVD）的组合来产生稳健且不显眼的数位浮水印。这些浮水印能够有效抵御常见的数位漏洞，包括过滤和讯号处理攻击。

此外，此创新方法降低了计算复杂性，从而提高了其效率和广泛应用的可访问性。这项技术在打击假新闻方面的实施凸显了其更广泛的潜力，能够检测修改的内容并帮助识别虚假资讯来源。这项研究正在推动先进数位浮水印解决方案市场的发展，增强各个领域的安全性，包括医疗保健、媒体和网路安全。

效果有限

专家和 NBC 新闻的一项研究表明，儘管 Adobe 和 Meta 等公司倡议建立水印标准（例如 C2PA 水印），但结果却令人失望。儘管这些项目旨在让公众了解人工智慧生成的内容，但该技术仍处于萌芽阶段，尚未证明其在有效减少虚假资讯方面的功效。

水印技术的一个主要限制是它对规避技术的敏感度。使用裁剪或萤幕截图等简单方法可以轻鬆消除元资料中包含的不可见标籤和照片上的可见标籤。此外，着名的社群媒体和科技公司尚未实施严格的法规，要求对人工智慧生成或人工智慧修改的内容进行标记，从而削弱了水印作为阻止错误讯息传播的威慑作用。

The substantial expansion of this market is chiefly propelled by the rising demand for digital rights management and the safeguarding of intellectual property across diverse sectors. The demand for secure and efficient content management systems, particularly in the media and entertainment sectors, drives market expansion.

A key growth element for the digital watermark technology industry is the swift digitization across multiple sectors, including media, entertainment and education. With the increasing digitization and online distribution of content, the risk of piracy and unlawful usage intensifies, requiring the implementation of digital watermarking systems. These solutions provide a dependable approach for integrating information into digital media, facilitating the tracking and verification of content ownership and utilization.

The rising occurrences of digital piracy and copyright violations also assist market growth. Industries like media and entertainment are especially susceptible, experiencing significant revenue declines due to illicit content distribution. Digital watermark technology offers an efficient solution to these challenges by allowing content creators and distributors to implant unique identifiers within their media, hence enhancing tracking and enforcement of intellectual property rights.

Dynamics

The Rising Utilization By Prominent Technology Firms

Google has deployed its SynthID tool to watermark and identify AI-generated images, placing a digital watermark within the image pixels that is imperceptible to the human eye yet detectable for identifying purposes. Meta designates AI-generated content on its platforms, Instagram and Facebook, as "Made by AI," emphasizing the significance of watermarking in differentiating AI-produced media.

Furthermore, OpenAI's recent declaration in early 2024 regarding technologies designed to distinguish between legitimate and AI-generated photographs underscores the increasing necessity for digital watermarking. OpenAI has joined the Steering Committee of the Coalition for Information Provenance and validity (C2PA), endorsing international standards for validating the validity of digital content. These initiatives, supported by prominent industry stakeholders such as Microsoft, software companies, camera producers and internet platforms, stimulate the demand for effective digital watermarking solutions across multiple sectors.

Protecting Medical Data And Combatting Misinformation

A recent study by Tanya Koohpayeh Araghi at the Universitat Oberta de Catalunya (UOC) has introduced an innovative approach to securing digital data, specifically regarding medical images. The research demonstrates significant advancements in data security with a novel digital watermarking technique that incorporates invisible watermarks and digital signatures within files. This development is particularly relevant to medical imaging-such as X-rays, CT scans and MRIs-ensuring the validity and integrity of these images when shared online.

The notion extends to multimedia content, facilitating strategies to combat misinformation by providing a reliable mechanism for tracking the origin and authenticity of digital materials. The study employs a combination of discrete wavelet transform (DWT) and singular value decomposition (SVD) to produce robust and inconspicuous digital watermarks. These watermarks are robust against common digital vulnerabilities, including as filtering and signal processing attacks.

Furthermore, the innovative method reduces computational complexity, hence improving its efficiency and accessibility for widespread application. The implementation of this technique in combatting fake news highlights its broader potential, enabling the detection of modified content and aiding in the identification of disinformation sources. This research is driving the market for advanced digital watermarking solutions, enhancing security across various sectors, including healthcare, media and cybersecurity.

Limited Effectiveness

Experts and an NBC News study indicate that, despite initiatives by firms like Adobe and Meta to establish watermarking standards, such as the C2PA watermark, the outcomes have been disappointing. Although these projects seek to enlighten the public about AI-generated content, the technology is still nascent and has not yet demonstrated its efficacy in effectively mitigating disinformation.

A primary limitation of watermarking technology is its susceptibility to evasion techniques. Invisible tags included in metadata and visible labels on photographs can be effortlessly eliminated using straightforward methods such as cropping or screenshotting. Moreover, prominent social media and technology firms have yet to implement rigorous regulations necessitating the labeling of AI-generated or AI-modified content, hence diminishing the efficacy of watermarking as a deterrent against the dissemination of incorrect information.

Segment Analysis

The global digital watermarking market is segmented based on type, deployment mode, technology, application and region.

Advancement In Invisible Digital Watermarking

Invisible watermarks are imperceptible to the human eye and are integrated into the digital content without impacting the viewer's experience. These watermarks are generally employed for forensic analysis, copyright safeguarding and broadcast surveillance. Invisible watermarks offer significant security benefits while preserving the content's visual integrity, rendering them particularly advantageous in sensitive and high-value contexts.

The invisible digital watermark sector experiences innovations with Google's launch of SynthID, a groundbreaking tool intended for inserting inconspicuous identity markers in generative graphics. SynthID, created by Google DeepMind, incorporates an imperceptible watermark at the pixel level, facilitating straightforward verification without compromising image quality or visibility to the human eye.

SynthID will first be accessible to a restricted cohort of users via Google's Imagen AI, which is a component of their cloud-based generative art toolkit. This technology corresponds with increasing market expectations for transparency in AI-generated content, especially as the functionalities of generative tools evolve.

Geographical Penetration

Rising Use In Several Industries In North America

North America digital watermarking market is witnessing substantial expansion, propelled by rising need for content authentication, copyright protection and secure digital media delivery. Industries including entertainment, media and advertising are swiftly implementing watermarking solutions to protect digital assets due to increasing apprehensions around piracy and unauthorized copying.

Moreover, as AI-generated material proliferates, firms are investing in invisible watermarking technologies that can integrate seamlessly with digital content without compromising its quality or appearance, rendering them especially attractive for creative sectors.

North American regulations are progressively endorsing digital watermarking as a mechanism for copyright enforcement and content transparency. Regulatory frameworks, including the United States Digital Millennium Copyright Act (DMCA), furnish legal support for the safeguarding of watermarked property, granting content creators and companies avenues for redress against infringement.

Competitive Landscape

The major global players in the market include Digimarc Corporation, Nielsen Holdings PLC, Civolution (Kudelski Group), Verance Corporation, MarkAny Inc., Kantar Media, Digify, Verimatrix, Vobile Group Limited and ZOO Digital Group PLC.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine crisis has impacted the digital watermarking sector, particularly as cyber warfare and information security gain prominence in the digital landscape. Since the conflict began in February 2022, Russia and Ukraine have encountered heightened cyber threats, including targeted assaults on digital infrastructure via DDoS and data-wiping methods.

The circumstances have intensified the demand for effective digital watermarking solutions to safeguard media integrity and prevent misinformation. Digital watermarking, integral to cybersecurity tactics, facilitates the identification and monitoring of digital material distribution, crucial for nations aiming to safeguard information and uphold narrative authenticity during crises.

Moreover, the battle has precipitated a transition towards cloud computing and improved digital resilience. Assaults on physical data centers have compelled governments and enterprises to shift data and applications to the cloud for enhanced security and continuity. In this context, digital watermarking is becoming an essential instrument for overseeing sensitive information in cloud-based systems, guaranteeing authenticity and traceability in situations with increased privacy requirements.

Type

Visible Watermarking
Invisible Watermarking
Others

Deployment Mode

Cloud-Based
On-Premise

Technology

Reversible Watermarking
Non-Reversible Watermarking

Application

Media and Entertainment
Authentication and Security
Copyright Protection
Branding and Marketing
Others

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In September 2023, Digimarc introduced the pioneering Secure, Automated, Fair and Efficient (SAFE) Digital Copyright Protection, representing a notable advancement in the Digital Watermark Technology sector. This innovative solution meets the changing requirements of content creators and businesses by offering a thorough and sophisticated method for digital copyright protection.

Why Purchase the Report?

To visualize the global digital watermarking market segmentation based on type, deployment mode, technology, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the digital watermarking market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global digital watermarking market report would provide approximately 70 tables, 62 figures and 212 pages

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Deployment Mode
3.3. Snippet By Technology
3.4. Snippet by Application
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The Rising Utilization By Prominent Technology Firms
  - 4.1.1.2. Protecting Medical Data And Combatting Misinformation
- 4.1.2. Restraints
  - 4.1.2.1. Limited Effectiveness
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Visible Watermarking*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Invisible Watermarking
7.4. Others

8. By Deployment Mode

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 8.1.2. Market Attractiveness Index, By Deployment Mode
8.2. Cloud-Based*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premise

9. By Technology

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.1.2. Market Attractiveness Index, By Technology
9.2. Reversible Watermarking*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Non-Reversible Watermarking

10. By Application

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2. Market Attractiveness Index, By Application
10.2. Media and Entertainment*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Authentication and Security
10.4. Copyright Protection
10.5. Branding and Marketing
10.6. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. US
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Digimarc Corporation*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Nielsen Holdings PLC
13.3. Civolution (Kudelski Group)
13.4. Verance Corporation
13.5. MarkAny Inc.
13.6. Kantar Media
13.7. Digify
13.8. Verimatrix
13.9. Vobile Group Limited
13.10. ZOO Digital Group PLC

LIST NOT EXHAUSTIVE