市场调查报告书
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1594866
全球减肥餐市场 - 2024-2031Global Diet Meal Market - 2024-2031 |
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概述
2023年,全球减肥餐市场规模达1,556.8亿美元,预估至2031年将达到3,415.2亿美元,2024-2031年预测期间复合年增长率为10.32%。
随着消费者偏好转向方便、健康的膳食,全球减肥餐市场正在快速成长。这是因为越来越多的消费者认识到营养对于在不生病的情况下获得医疗保健服务的重要性,因此,人们对低热量、低碳水化合物但含有健康蛋白质的瘦身餐很感兴趣。
此外,美国食品药物管理局(USFDA)、欧洲食品安全局(EFSA)等推动食品品质控制标准、改善食品安全和营养资讯揭露的政策也刺激了市场需求。此政策指南有助于避免其提供未经证实符合公认饮食标准和营养要求的减肥餐产品的情况,从而增强购买者的信心并有助于市场的成长。
由于城市化率高、可支配收入增加以及大量人口健康意识不断增强,亚太地区不断增长的减肥餐市场是成长最快的市场之一。中国政府一直在2030年在国民中推广健康饮食,以控制其他食品中日益增加的肥胖现象,为低热量饮食和均衡饮食创造市场。在印度,糖尿病和心臟病的发病率都在增加,由于国家卫生使命(NHM)等政府政策的推动,对饮食专用食品的需求也有所增加,该政策透过饮食而不是在疾病发生后进行治疗。
动力学
科技进步与消费者偏好的变化
食品保鲜技术的进步,特别是即食食品的加工和包装方面的进步,是推动减肥食品市场的主要因素。例如,泡沫冷冻、真空密封等创新技术,使得不含防腐剂的餐点得以生产,并能快速復活餐食,为消费者提供便利与健康。此外,行动应用程式和网站为消费者提供量身定制的饮食计划和减肥餐配送服务,使人们更容易实现健康目标。
消费者对使用非合成成分的态度不断变化,进一步推动了市场的成长。这导致人们更倾向于不含人工添加剂、防腐剂和添加糖等物质的膳食。联合国粮食及农业组织 (FAO) 表示,世界正在经历清洁标籤食品趋势,这增加了人们对此类食品而非加工食品的渴望。
不断上涨的医疗成本和政府支持
全球医疗保健费用的持续增长促使消费者在预防性医疗保健措施上花费更多,例如有助于过上健康生活和预防慢性病的饮食计划。例如,医疗保险和医疗补助服务中心(CMS)的排名显示,美国医疗保健支出到2022 年将成长4.1%,达到4.5 兆美元,快于2021 年3.2% 的增幅,但远低于2022 年的增幅。
由于医疗保健费用不断增加,许多消费者开始转向减肥餐,以防止因不健康的饮食习惯和生活方式疾病而产生高昂的医疗费用。此外,许多应对肥胖挑战的国家已采取措施,透过有效的营养教育政策和更健康的饮食措施来促进减肥餐市场的扩大。
例如,在英国,国民医疗服务体系 (NHS) 与「更健康」等运动联繫在一起,该运动旨在促进民众更好的饮食习惯,并与减肥餐提供者的业务相呼应。与此类似的是「从农场到餐桌」策略,欧盟委员会负责开发一个有弹性的食品系统,以解决饮食和肥胖问题,从而进一步增加减肥餐的供应。
劳动力短缺和供应链挑战
食品服务业人员的缺乏和供应链的通货膨胀阻碍了全球减肥餐市场。该行业的失业率已无法满足美国劳工统计局 (BLS) 的预期,即到 2030 年,食品製备和服务相关职业的就业人数将增加 12%。结果,包括减肥餐在内的一系列食品的生产和分销出现了延误。
战争和流行病等持续发生的地缘政治事件导致谷物、蔬菜和肉类等材料的供应量激增。因此,这场战争在造成某些食品短缺和现有食品价格上涨方面发挥了重要作用,特别是在减肥餐的生产方面。这种情况对大多数高度依赖进口减肥原料的欧洲国家的减肥餐供应和定价造成了障碍。
Overview
Global Diet Meal Market reached US$ 155.68 billion in 2023 and is expected to reach US$ 341.52 billion by 2031, growing with a CAGR of 10.32% during the forecast period 2024-2031.
The global diet meals market is growing rapidly as there is a shift in consumer preference towards convenient health-focused meals. This is because a growing number of consumers recognize the importance of nutrition in availing healthcare services without falling ill in the first place, hence, the appeal for skinny meals, which are low in calories, low in carbohydrates but with healthy proteins.
Furthermore, policies such as the USFDA, EFSA and others which are promoting standards of food quality control and improving food safety and disclosure of nutritional information are fueling the market demand. The policy guidelines assist in averting the situation where it offers diet meal products that are unconfirmed to the accepted diet standards and nutritional requirements, hence enhancing the confidence of the buyers and aiding the growth of the market.
The growing diet meals market in Asia-Pacific is one of the fastest growing markets due to the high urbanization rate, rising disposable income and growing health consciousness of the massive population. The government of China has been promoting a healthy diet among its citizens by 2030 in a bid to control obesity which is on the rise among other foods, creating a market for low-calorie meals which is a balanced diet. In India, where diabetes and heart ailments are all on the increase, the demand for diet-specific foods has also increased due to government policies such as the National Health Mission (NHM), which addresses treatment through diet rather than after the illness occurs.
Dynamics
Technological Advancements and Changing Consumer Preferences
Progress in food preservation techniques especially in the processing and packaging of ready-to-eat meals is a major factor driving the diet meals market. For instance, innovations such as foam-freezing and vacuum-sealing, enabled the production of preservative-free meals and the rapid revival of the same meals to provide convenience and health to consumers. In addition, mobile applications and websites offer consumers tailored diet programs and diet meal delivery services, making it easier for people to achieve their healthy targets.
The changing consumer attitude towards the use of non-synthetic ingredients further drives the market growth. This leads to a higher inclination for meals devoid of substances such as artificial additives preservatives and added sugars as well. Citing the Food and Agriculture Organization (FAO) of the United Nations, the world is experiencing a clean-label food trend which has increased the cravings for such rather than processed diet meals.
Rising Healthcare Costs and Government Support
The continuous growth of healthcare costs worldwide has triggered consumers to spend more on preventive health care measures such as diet-based meal programs which assist in leading a healthy life and prevention of chronic conditions. For instance, rankings by the Centers for Medicare & Medicaid Services (CMS) indicate that US health care spending grew 4.1% to reach US$ 4.5 trillion in 2022, faster than the increase of 3.2% in 2021, but much slower than the rate of 10.6% in 2020.
Due to the increasing health care cost, many consumers are turning to diet meals to prevent incurring exorbitant medical bills that arise as a result of unhealthy feeding practices and lifestyle diseases. Furthermore, many of the countries contend with the challenge of obesity have put in place measures to facilitate the expansion of diet meals market through effective nutritional education policies and healthier eating initiatives.
For instance, in UK, the National Health Service (NHS) associates itself with campaigns such as Better Health, which is aimed at promoting better eating habits among the population and echos the business of diet meal providers. Similar to this is the Farm to Fork Strategy where the European Commission is in charge of developing a resilient food system to tackle diets and obesity and therefore further increasing the availability of diet meals.
Workforce Shortages and Supply Chain Challenges
The lack of people working in the food service industry and the inflation of the supply chain hamper the global diet meal market. The unemployment in this sector has made it impossible to satisfy US Bureau of Labor Statistics (BLS) expectations that by 2030, employment in food preparation and serving-related occupations will have risen by 12%. As a result, the range of food products including diet meals has suffered delays in production and distribution.
The ongoing geo-political events such as war and pandemics are an upsurge in the availibility of materials like cereals, greens and meats. Thus, this war has played a significant role in creating a lack of some food products and increased prices for the available ones, especially in the production of diet meals. This situation has created barriers in terms of supply and pricing of diet meals in most of the countries in Europe where there is a high dependence on imported diet ingredients.
The global diet meal market is segmented based on product, type, packaging, distribution channel and region.
High Demand for Carel-Based Food
The rising prevalence of health issues such as obesity and diabetes across the globe has led to a gradual increase in the need for these dietary packages to be low-calorie yet filled with protein-filled foods. The World Health Organization (WHO) reported that in 2022, 2.5 billion adults aged 18 years and older were considered to be overweight, one of them being over 890 million adults who were obese and this also adds to the context of the diet meals. Mounsey and Barnsley (2021) observe that in addition to general weight loss programs, specific meals such as carel based meal plans are gaining more preference.
Whole grain-based foods, as well as protein blend even fortifies those foods, are gaining acceptance among health seekers. Most of these meals are also centered around other ingredients such as whole maize, lentils and millet which not only help to achieve the desired dietary requirements but also help to enrich the protein content of the meal. With an increased awareness of health complications emanating from obesity and diabetes, the market for high-protein cereals and cereal-based meals has changed significantly.
High Prevalence of Lifestyle Diseases and Strong Consumer Awareness in North America
The North America region holds a substantial share of the diet meals market, given the high incidences of lifestyle diseases coupled with the consumer's high regard for wellness. According to the Centers for Disease Control and Prevention (CDC), almost about 42% of the adult population in the United States is either overweight or obese, proving that there is a need for food that is designed for overweight and obese populations. Such approaches equally have their focus in an advanced US food processing economy where appropriate foods designed in various dietary interventions are readily available.
Similarly, governmental policies also encourage the consumption of dietary-specific food items. Healthier diets have been promoted by the dietary guidelines set forth by the United States Department of Agriculture (USDA) which thereby encourages the use of these meal types. Furthermore, this demand can also be attributed to the controlled diet meal delivery services offered in the market which is ideal for busy consumers who are health conscious. These services enable a healthy diet without having to spend excess time in cooking healthy meals.
The major global players in the market include Atkins Nutritionals, Inc., Herbalife Ltd., Nutrisystem Ltd., Kellogg Company, Olympus Corporation, Weight Watchers International, Jenny Craig, The Gold's Gym International, 3 CAD Hospitality LLP and HAPPY OJO LIFESTYLE PRIVATE LIMITED.
Sustainability Analysis
Sustainability is increasingly influencing the global diet meals market, as companies prioritize eco-friendly ingredients and biodegradable packaging. The Global Sustainability Council for Food and Agriculture Council notes that the diet meals sector can also help achieve environmental objectives when sourcing mainly plant- and fungi-derived products which are usually less carbon-intensive than animal-sourced. This shift aligns with a growing consumer demand for environmentally-conscious products, prompting businesses to adopt sustainable practices actively.
In addition to this, diet meals that make use of seasonal produce help in addition to bringing down the carbon footprint associated with the transportation of goods. As the level of consciousness towards the environment increases, the movement directed towards the adoption of sustainable practices in the diet meals industry is likely to continue. It is not only that consumers' preferences are being catered to but also active measures are being undertaken to improve sustainability.
Russia-Ukraine War Impact
The ongoing conflict between Russia and Ukraine has severely disrupted the global food supply chain leading to an increase in costs of raw materials and hence the prices of diet meals. Ukraine is among the countries that are known for agricultural production and export, the war has disrupted the country's grain exports for a long time. Before the war, most of the world's wheat and sunflower oil came from Ukraine.
Nonetheless, the ports located along the Black Sea have been under siege, coupled with the hostilities, these exports have come almost to a standstill causing shortages which have caused an increase in prices at all levels of supply. This scenario has also posed problems to some sectors including the diet meal, especially in areas where most of their raw materials are sourced from these imports. Due to the increased price of the ingredients, the players in the sector have found it difficult to price their diet meals competitively. The effects of the war have impacted food distribution chains but also aided in inflation in many nations.
The global diet meal market report would provide approximately 70 tables, 65 figures and 201 pages.
Target Audience 2024
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