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市场调查报告书
商品编码
1594870
全球纯素优格市场 - 2024-2031Global Vegan Yogurt Market - 2024-2031 |
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概述
2023 年,全球纯素优格市场规模达到 67 亿美元,预计到 2031 年将达到 116 亿美元,2024-2031 年预测期间复合年增长率为 7.1%。
由于消费者对传统乳製品的植物性替代品的需求不断增长,全球纯素优格市场正在经历快速成长。这种增长是由于人们对植物性饮食的健康益处、可持续性和道德考虑的认识提高而推动的。由杏仁、椰子、大豆、燕麦和腰果等原料製成的纯素优格在那些寻求无乳製品、无乳糖和环保选择的人中获得了广泛的吸引力。
风味、质地和营养方面的创新进一步加速了市场的发展,品牌推出了添加益生菌、维生素和矿物质的新配方。纯素优格不仅是乳製品的替代品,也是一种功能性食品,具有多种健康益处。随着消费者偏好转向更永续和更健康的食品选择,预计市场将继续扩大。
对包括优格在内的纯素甜点的需求不断增长,是由多种因素推动的,包括乳糖不耐症、乳製品过敏以及对低热量、低脂肪或无乳製品的需求。乳糖不耐症相对很常见,光在美国就有数百万人受到影响。根据《世界人口评论》,截至 2024 年,美国乳糖不耐症患者(占人口的百分比)为 36%,这就产生了对纯素食选择的需求,从而推动了市场主导地位。
动力学
素食人口不断增加
由于健康意识的提高和对无乳糖替代品的需求,全球对纯素优格的需求正在增长。随着人们越来越意识到饱和脂肪和添加剂对健康的负面影响,许多消费者开始转向植物性选择。纯素优格由杏仁、大豆和椰子等成分製成,提供更健康、不含乳製品的解决方案。纯素食人口也在增加。根据 NCBI 的数据,世界上大约有 8800 万素食主义者。
此外,乳糖不耐症在非裔美国人、亚裔美国人和西班牙裔/拉丁裔等族裔群体中很常见,高达 100% 的东亚人受到影响,而北欧仅为 5%。纯素优格也因其消化健康益处而广受欢迎,因为它通常含有益生菌。人们对消化健康的认识不断增强,加上越来越多的人寻求无乳糖和植物性食品,使纯素优格成为全球市场的关键参与者。
创新和产品多样性
随着对植物性食品的需求增加,优格製造商越来越注重改善其产品的口味、质地和营养成分。发酵技术的进步以及燕麦、杏仁和椰子等多种植物基质的使用,使得纯素优格非常模仿传统乳製品优格的奶油质地和风味。这些创新使植物性优格对更广泛的消费者群体更具吸引力,特别是那些寻求不含乳製品但令人满意的替代品的消费者。
此外,纯素优格产品还添加了乳製品中常见的钙、维生素 D 和维生素 B12 等必需营养素,以满足消费者的营养需求。有些品牌还会添加纤维、蛋白质和超级食品等功能性成分,以满足注重健康的买家的需求。例如,英国无乳优格公司 The Coconut Collab 于 2024 年 7 月推出了高蛋白产品 Protein Yog。
本产品由椰子奶油、椰子水、杏仁和大豆蛋白製成。该产品经过四年的开发,每份含有 10 克蛋白质,提供了美味的植物蛋白选择,进一步扩大了纯素优格对那些寻求口味和营养价值的人的吸引力。风味、质地和营养强化方面的创新使植物性优格比乳製品替代品更具吸引力、功能性和营养竞争力,从而推动纯素优格市场的发展。
生产成本高且价格敏感
纯素优格的高生产成本是由杏仁、椰子、腰果和燕麦奶等植物成分的成本造成的。这些成分通常比乳製品更昂贵,使得纯素优格的生产成本更高。此外,生产植物性优格需要专门的製造流程和设备来复製传统优格的质地、味道和营养成分。这些因素结合起来增加了营运成本。
这种溢价带来了重大挑战,特别是在价格敏感的市场或经济衰退期间,消费者可能会优先考虑更实惠的食品选择。在收入水准较低、价格敏感度较高的发展中地区,纯素优格成本上升可能会限制其市场渗透率。因此,较高的价格可能会阻碍更广泛的采用,特别是当消费者面临更实惠的乳製品替代品的选择时。
Overview
Global Vegan Yogurt Market reached US$ 6.7 billion in 2023 and is expected to reach US$ 11.6 billion by 2031, growing with a CAGR of 7.1 % during the forecast period 2024-2031.
The global vegan yogurt market is experiencing rapid growth, driven by increasing consumer demand for plant-based alternatives to traditional dairy products. This rise is fueled by greater awareness of health benefits, sustainability and ethical considerations associated with plant-based diets. Vegan yogurt, made from ingredients like almond, coconut, soy, oats and cashews, has gained widespread appeal among those seeking dairy-free, lactose-free and environmentally friendly options.
Innovation in flavor, texture and nutrition has further accelerated the market, with brands introducing new formulations that include added probiotics, vitamins and minerals. Vegan yogurt is not only a dairy alternative but also a functional food, offering various health benefits. The market is expected to continue expanding as consumer preferences evolve toward more sustainable and health-conscious food choices.
The rising demand for vegan desserts, including yogurt, is fueled by a variety of factors, including lactose intolerance, dairy allergies and the desire for lower-calorie, lower-fat or dairy-free options. Lactose intolerance disorder is relatively very common, affecting millions of people in US alone. According to the World Population Review, lactose intolerance (% of the population) is 36% in US as of 2024, creating the need for vegan options driving the market dominance.
Dynamics
Rising Vegan Population
The global demand for vegan yogurt is growing due to rising health consciousness and the need for lactose-free alternatives. With increasing awareness of the negative health impacts of saturated fats and additives, many consumers are turning to plant-based options. Vegan yogurt, made from ingredients like almonds, soy and coconut, offers a healthier, dairy-free solution. The vegan population is also on the rise. According to NCBI, there are Approximately 88 Million vegans in the World.
Additionally, lactose intolerance is common in ethnic groups such as African Americans, Asian Americans and Hispanic/Latinos, with up to 100% of East Asians affected, compared to just 5% in Northern Europe. Vegan yogurt is also gaining popularity for its digestive health benefits, as it often contains probiotics. The growing awareness of digestive wellness, combined with the increasing number of people seeking lactose-free and plant-based foods, positions vegan yogurt as a key player in the global market.
Innovation and Product Variety
As demand for plant-based options rises, yogurt makers are increasingly focused on improving the taste, texture and nutritional profiles of their products. Advances in fermentation techniques and the use of diverse plant bases such as oats, almonds and coconuts have led to vegan yogurts that closely mimic the creamy texture and flavor of traditional dairy yogurt. These innovations make plant-based yogurts more appealing to a broader consumer base, particularly those seeking dairy-free yet satisfying alternatives.
Additionally, vegan yogurt products are being fortified with essential nutrients like calcium, vitamin D and vitamin B12, commonly found in dairy-based products, to meet the nutritional needs of consumers. Some brands are also adding functional ingredients like fiber, protein and superfoods to cater to health-conscious buyers. For instance, The Coconut Collab, a UK-based dairy-free yogurt company, launched a high-protein product Protein Yog in July 2024.
The product is made from coconut cream, coconut water and almond and soy proteins. With 10g of protein per serving, this product, developed over four years, provides a delicious plant-based protein option, further expanding the appeal of vegan yogurt to those looking for both taste and nutritional benefits. Innovation in flavor, texture and nutritional fortification is driving the vegan yogurt market by making plant-based options more appealing, functional and nutritionally competitive with dairy alternatives.
High Production Costs and Price Sensitivity
The high production cost of vegan yogurt is driven by the expense of plant-based ingredients such as almond, coconut, cashew and oat milk. These ingredients are generally more costly than their dairy counterparts, making the production of vegan yogurt more expensive. Additionally, producing plant-based yogurt requires specialized manufacturing processes and equipment to replicate the texture, taste and nutritional profile of traditional yogurt. These factors combine to increase operational costs.
This premium pricing poses a significant challenge, particularly in price-sensitive markets or during economic downturns when consumers may prioritize more affordable food options. In developing regions, where income levels are lower and price sensitivity is higher, the elevated cost of vegan yogurt can limit its market penetration. As a result, the higher price point may discourage wider adoption, especially when consumers are faced with the option of more affordable dairy alternatives.
The global vegan yogurt market is segmented based on source, type, flavor, distribution channel and region.
Rising Consumer Demand for Nutritious Products
The global vegan yogurt market is segmented based on type into fortified and non-fortified. Fortified vegan yogurt has become a dominant force due to rising consumer demand for plant-based, nutritious alternatives to dairy. These products offer enhanced nutritional profiles, with added protein, fiber, vitamins and probiotics, meeting the needs of health-conscious consumers and those with dietary restrictions like lactose intolerance or veganism.
For instance, Nature's Fynd's launch of Fy Yogurt in January 2024, represents a breakthrough in fortified vegan yogurt. Made with Fy, a sustainable fungi protein, this dairy-free yogurt is available in flavors like strawberry, peach and vanilla and provides 8 grams of protein, 4 grams of fiber and live active cultures per serving. It not only delivers a creamy texture but also offers a rich nutrient profile, aligning with consumer preferences for both taste and health benefits in plant-based alternatives.
Rising Vegan Population in North America
North America has emerged as a dominant force in the vegan yogurt market, driven by an increasing awareness of health and wellness among consumers. With 4% of US population identifying as vegan and 10% considering themselves either vegetarian or vegan according to the Animal Health Foundation, there is a substantial and growing consumer base actively seeking plant-based alternatives.
The shift is not limited to vegans alone, as the broader trend toward plant-based eating continues to gain traction, with a 6.6% increase in plant-based food sales in 2022 underscoring the growing mainstream appeal of these products. As consumer interest in plant-based options intensifies, North America is leading the charge in vegan yogurt innovation, setting the stage for continued growth in the market.
The major global players in the market include General Mills, Inc., The Hain Celestial Group, Danone S.A., The Coconut Collaborative Ltd, Kite Hill, G.T.'s Living Foods LLC, Nancy's Probiotic Foods, COYO Pty Ltd, KaTech Ingredient Solutions GmbH and Drums Food International Private Limited.
Russia-Ukraine War Impact
The Russia-Ukraine war disrupted the supply chains of the market, particularly in the sourcing of key ingredients. The conflict has also led to higher production costs due to rising energy prices and inflation, which resulted in increased retail prices for plant-based products. These cost pressures, combined with economic uncertainty, dampen consumer spending on premium products like vegan yogurt in certain markets.
While challenges like supply chain disruptions and rising costs pose short-term hurdles, the vegan yogurt market continues to show resilience. The war has heightened awareness of sustainability and ethical consumption, potentially boosting demand for plant-based alternatives as consumers seek healthier and environmentally friendly options. Growing consumer interest in plant-based diets, driven by health and sustainability concerns, remains a key driver of market expansion, particularly in Western markets.
The global vegan yogurt market report would provide approximately 62 tables, 54 figures and 203 pages.
Target Audience 2024
LIST NOT EXHAUSTIVE