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市场调查报告书

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1634236

全球天然咖啡因市场 - 2024 - 2031

Global Natural Caffeine Market - 2024 - 2031

出版日期: 2025年01月13日 | 出版商:

DataM Intelligence | 英文 176 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2023年，全球天然咖啡因市场规模达34亿美元，预计2031年将达到52.7亿美元，2024-2031年预测期间复合年增长率为5.6%。

在消费者对清洁标籤有机和健康产品的需求不断增长的推动下，天然咖啡因市场正在稳步增长。天然咖啡因源自咖啡豆、茶叶、瓜拉那和马黛茶等植物来源，与合成咖啡因相比，因其对健康有益且更安全，而广受欢迎。该市场深受蓬勃发展的功能性饮料产业的影响，包括能量饮料、即饮茶和健身饮料，这些饮料越来越多地加入天然咖啡因，以满足注重健康的消费者。

此外，对有机和环保产品的日益偏好刺激了北美和欧洲等地区对天然咖啡因的需求，这些地区的消费者优先考虑透明度和道德采购。由于健康意识的提高和城市化进程的加快，在中国、日本和印度等国家的推动下，亚太地区正在成为一个重要的市场。

例如，根据联合国人居署的统计，都市化仍然是亚太地区的一个决定性的大趋势。全球 54% 的城市人口（超过 22 亿）居住在亚洲。到 2050 年，亚洲城市人口预计将成长 50%，即增加 12 亿。此外，儘管面临高生产成本和合成咖啡因的竞争等挑战，但在产品开发创新和消费者对永续和健康导向解决方案不断增长的需求的推动下，天然咖啡因市场显示出强劲的潜力。

动力学

驱动因素 1 - 清洁标籤产品越来越受欢迎

清洁标籤产品的日益普及是天然咖啡因市场的主要动力，因为消费者在购买时越来越重视透明度和天然成分。清洁标籤产品强调最少的加工、无人工添加剂和明确的成分来源，与天然咖啡因的属性完美契合。因此，清洁标籤的兴起有助于推动市场成长。

例如，到 2024 年，消费者需要更多清洁标籤产品——那些含有天然成分和更少添加剂的产品——因为他们认为这些产品对他们的健康更好。 Acosta Group 今年稍早对 1,200 多名美国消费者进行的一项调查显示，大多数 (83%) 购物者了解清洁标籤产品或听说过这个词。

此外，这一趋势刺激了饮料和零食行业的创新，製造商突出强调“天然来源的咖啡因”，以满足这种不断增长的需求。例如，Runa 和 Guayaki Yerba Mate 等能量饮料因其致力于清洁标籤、强调有机和永续来源的成分而受到关注。

同样，生产含咖啡因水和茶的新创公司透过宣传其产品不含合成添加剂和人工甜味剂而获得了成功。消费者对清洁标籤偏好的转变巩固了天然咖啡因作为各种食品和饮料产品中的关键成分的地位，推动了其市场扩张。

驱动力 2 - 扩展不同产业的应用

天然咖啡因的多功能性正在推动其在多个行业的采用，包括饮料、个人护理和药物。在饮料业，天然咖啡因是能量饮料和即饮茶的重要组成部分，其需求不断增长。根据国际能量饮料协会（IEDA）的数据，2023年全球能量饮料市场成长7.1%，其中天然咖啡因产品贡献显着。在化妆品行业，天然咖啡因因其抗氧化和抗炎特性而被利用，有助于皮肤再生和减少脂肪团。

美国国立卫生研究院 (NIH) 强调咖啡因在增强护肤品方面的功效，导致该领域的需求增加。製药是另一个不断成长的应用领域。天然咖啡因被包含在止痛和呼吸兴奋剂配方中，受益于其天然来源和最小的副作用。印度卫生和家庭福利部报告称，草药市场每年增长 15%，其中天然咖啡因是一种重要成分。

限制——高生产成本

高生产成本使天然咖啡因产品比合成咖啡因产品更昂贵，严重限制了天然咖啡因市场。从咖啡豆、茶叶、瓜拉那和马黛茶等原料中提取天然咖啡因涉及劳动密集型流程、永续农业实践以及有机或公平贸易等认证。这些因素推高了天然咖啡因的成本，其价格通常为每公斤 25 美元至 35 美元，而合成咖啡因的价格约为每公斤 10 美元至 15 美元。

这种成本差异使得製造商很难对天然咖啡因产品进行有竞争力的定价，特别是在价格敏感的市场。例如，Guayaki Yerba Mate等天然咖啡因能量饮料每瓶零售价为3美元至4美元，而Monster Energy或Red Bull等主流合成咖啡因能量饮料的售价约为2美元至4美元每罐 3 个。同样，由于需要可持续采购，天然咖啡因补充剂中使用的有机绿咖啡豆萃取物的成本要高得多。

较高的成本往往会导致天然咖啡因产品的采用受到限制，特别是在负担能力成为主要问题的新兴市场。因此，高生产成本造成天然咖啡因和合成咖啡因之间巨大的价格差距，对天然咖啡因市场的成长构成重大障碍。这种由劳动密集型提取製程、永续农业实践和认证要求驱动的成本差异限制了天然咖啡因产品的可负担性和可近性，特别是在新兴市场。。

The natural caffeine market is experiencing steady growth, driven by rising consumer demand for clean-label organic and health-focused products. Natural caffeine, derived from plant-based sources such as coffee beans, tea leaves, guarana and yerba mate, has gained popularity due to its perceived health benefits and safer profile compared to synthetic caffeine. The market is heavily influenced by the booming functional beverage industry, including energy drinks, ready-to-drink teas and fitness-centric beverages, which increasingly incorporate natural caffeine to cater to health-conscious consumers.

Moreover, the growing preference for organic and eco-friendly products has spurred demand for natural caffeine in regions like North America and Europe, where consumers prioritize transparency and ethical sourcing. The Asia-Pacific region, driven by countries like China, Japan and India, is emerging as a significant market due to increasing health awareness and urbanization.

For instance, according to UN-HABITAT, urbanization continues to be a defining megatrend in Asia-Pacific. Fifty-four per cent of the global urban population, more than 2.2 billion people, live in Asia. By 2050, the urban population in Asia is expected to grow by 50% - an additional 1.2 billion people. Additionally, despite challenges like high production costs and competition from synthetic caffeine, the natural caffeine market shows robust potential, fueled by innovations in product development and growing consumer demand for sustainable and health-oriented solutions.

Dynamics

Driver 1 - Rising Popularity of Clean Label Products

The rising popularity of clean label products is a major driver for the natural caffeine market as consumers increasingly prioritize transparency and natural ingredients in their purchases. Clean label products emphasize minimal processing, no artificial additives and clear ingredient sourcing, aligning perfectly with the attributes of natural caffeine. Thus, rise of clean-labels helps to boost the market growth.

For instance, in 2024, consumers demand more clean-label products - those with natural ingredients and fewer additives - as they perceive them to be better for their health. Most (83%) shoppers are knowledgeable about clean-label products or have heard the term, according to a survey of more than 1,200 US consumers from earlier this year conducted by The Acosta Group.

Additionally, this trend has spurred innovations in the beverage and snack industries, where manufacturers prominently highlight "naturally sourced caffeine" to cater to this growing demand. For instance, energy drinks like Runa and Guayaki Yerba Mate have gained traction for their commitment to clean labels, emphasizing organic and sustainably sourced ingredients.

Similarly, startups producing caffeine-infused waters and teas have found success by marketing their products as free from synthetic additives and artificial sweeteners. This consumer shift toward clean-label preferences has solidified natural caffeine as a key ingredient in a wide range of food and beverage offerings, driving its market expansion.

Driver 2 - Expanding Applications in Diverse Industries

Natural caffeine's versatility is driving its adoption across multiple industries, including beverages, personal care and pharmaceuticals. In the beverage industry, natural caffeine is a critical component of energy drinks and ready-to-drink teas, which are seeing increasing demand. According to the International Energy Drinks Association (IEDA), the global energy drink market grew by 7.1% in 2023, with natural caffeine-based products contributing significantly. In the cosmetics industry, natural caffeine is utilized for its antioxidant and anti-inflammatory properties, aiding in skin rejuvenation and reduction of cellulite.

The U.S. National Institutes of Health (NIH) highlights caffeine's efficacy in enhancing skincare products, leading to increased demand in this sector. Pharmaceuticals are another growing application area. Natural caffeine is included in pain relief and respiratory stimulant formulations, benefiting from its natural origin and minimal side effects. The Indian Ministry of Health and Family Welfare reports a 15% annual growth in the herbal pharmaceuticals market, with natural caffeine being a prominent ingredient.

Restraint - High Production Costs

High production costs significantly restrain the natural caffeine market by making products derived from natural sources more expensive than those using synthetic caffeine. The extraction of natural caffeine from raw materials like coffee beans, tea leaves, guarana and yerba mate involves labor-intensive processes, sustainable farming practices and certifications such as organic or fair-trade. These factors drive up the cost of natural caffeine, which is typically priced between US$ 25 to US$ 35 per kilogram, compared to synthetic caffeine, which costs around US$ 10 to US$ 15 per kilogram.

This cost disparity makes it challenging for manufacturers to price natural caffeine-based products competitively, particularly in price-sensitive markets. For instance, natural caffeine energy drinks such as Guayaki Yerba Mate retail at a premium of US$ 3-US$ 4 per bottle, while mainstream synthetic caffeine-based energy drinks like Monster Energy or Red Bull are priced around US$ 2-US$ 3 per can. Similarly organic green coffee bean extracts used in natural caffeine supplements are significantly costlier due to the need for sustainable sourcing.

The higher costs often lead to limited adoption of natural caffeine-based products, especially in emerging markets where affordability is a major concern. Thus, high production costs pose a significant barrier to the growth of the natural caffeine market by creating a substantial price gap between natural and synthetic caffeine. This cost disparity, driven by labor-intensive extraction processes, sustainable farming practices and certification requirements, limits the affordability and accessibility of natural caffeine-based products, particularly in emerging markets. .

Segment Analysis

The global natural caffeine market is segmented based on type, form, application, distribution channel and region.

Rising Adoption of Natural Caffeine in Food & Baverages

The food and beverages segment dominates the natural caffeine market, primarily due to its widespread use in energy drinks, ready-to-drink teas, coffee and functional beverages. Consumers increasingly prefer beverages that provide a natural energy boost, aligning with the global trend toward clean-label and health-conscious products.

Energy drinks and sports beverages, in particular, rely heavily on natural caffeine sourced from coffee beans, guarana and green tea to deliver sustained energy and improved performance. For instance, brands like Red Bull Organics and Guayaki Yerba Mate have captured significant market share by promoting their use of naturally sourced caffeine.

Additionally, the growing popularity of cold brew coffee and green tea-based drinks has further propelled the demand for natural caffeine in this segment. Companies like Starbucks have expanded their offerings with natural caffeine-infused beverages, such as cold brew with guarana or green coffee extract, to cater to health-conscious millennials and Gen Z consumers.

The inclusion of natural caffeine in functional foods like protein bars and caffeinated snacks is also rising, offering consumers convenient energy solutions beyond traditional drinks. This strong consumer preference for natural, functional and clean-label food and beverage options ensures the segment's continued dominance in the natural caffeine market.

Geographical Penetration

Robust Agriculture in Asia-Pacific Drives the Naturak Caffeine Market

Asia-Pacific dominates the global natural caffeine market due to its robust agricultural base, growing health-conscious population and expanding food and beverage sector. Countries like China, India, Japan and South Korea play a pivotal role in driving demand and production, making the region a hub for natural caffeine extraction and consumption. Asia-Pacific has vast plantations of tea, coffee and guarana, which serve as primary sources of natural caffeine. India and China, the world's largest tea producers, supply a significant portion of raw materials for natural caffeine extraction.

For instance, according to Indian Brand Equity Foundation, 2024, estimated that, India became the world's eighth largest coffee grower during 2022-2023. Indian coffee is one of the best coffees in the world owing to its high quality and pertains to be premium in the international markets. India produces two types of coffee: Arabica and Robusta. Robusta is a majorly manufactured coffee with a share of 72% of the total production of Indian coffee. India is considered the fifth largest producer of Robusta coffee globally.

Additionally, Asia-Pacific companies are driving innovation by combining natural caffeine with traditional herbal ingredients to cater to local tastes. For example, blends of green tea with ginseng or matcha in South Korea and Japan appeal to both traditional and modern health-conscious consumers. Thus, above factors helps to boost the region growth.

Competitive Landscape

The major global players in the market include SHRI AHIMSA NATURALS LIMITED, Applied Food Sciences (AFS), Botanic Healthcare, Natura Vitalis, Prinova Group LLC, Nutriventia, UL LLC, Herbochem, Cerata Pharmaceuticals LLP and Stabilimento.

Sustainability Analysis

Sustainability is a critical focus in the natural caffeine market, with increasing efforts to minimize the environmental impact of production and packaging. Companies are adopting organic farming practices and reducing reliance on synthetic fertilizers, aligning with the United Nations' Sustainable Development Goals (SDGs).

Additionally, the use of biodegradable packaging for natural caffeine products is gaining momentum. According to the Global Sustainability Council (GSC), sustainable packaging solutions in the beverage industry could reduce waste by 25% annually. Leading brands are also investing in carbon-neutral manufacturing processes, ensuring minimal environmental footprint and enhanced consumer appeal.

Consumer Behaviour Analysis

Consumers in the global natural caffeine market are increasingly prioritizing clean-label products. Clean labels refer to products that have simple, recognizable ingredients with no artificial additives, preservatives or unnecessary chemicals. This trend is particularly strong among health-conscious consumers, millennials and Gen Z, who are more informed and discerning about the ingredients in their food and beverages. The consumers seek transparency and trust in the brands they choose, with a preference for functional drinks that contain natural organic and non-GMO ingredients.

The demand for clean-label functional drinks is driven by a growing awareness of the potential negative impacts of synthetic chemicals, artificial sweeteners and preservatives on health. Consumers are particularly focused on health benefits like immune support, hydration, energy and mental clarity, but they expect these benefits to come from natural sources like fruits, vegetables, plant extracts and natural sweeteners like stevia or honey.

Emerging Market Players and Strategic Initiatives

Emerging players in the natural caffeine market are adopting innovative strategies to capture market share and meet the growing demand for clean-label organic and health-conscious products. The companies are focusing on sustainability, transparency and product differentiation to appeal to a broader consumer base. One key strategy involves sourcing caffeine from diverse, sustainable plant-based origins like guarana, green coffee and yerba mate, ensuring high quality while supporting environmental sustainability.

For example, Runa, a brand offering guarana-based beverages, emphasizes its commitment to sustainability by sourcing guarana from indigenous communities in the Amazon Rainforest, promoting both fair trade and environmental preservation. Emerging players are also leveraging digital platforms and social media to engage with consumers, particularly Millennials and Gen Z, who seek transparency in ingredients and sustainability practices.

Key Developments

In June 2024, Starbucks Corporation, a prominent player in the caffeinated beverages industry, launched a new range of products, including the Caramel Vanilla Swirl Iced Coffee and handcrafted energy drinks. The Starbucks Tripleshot Energy drink, one of the recent highlights, boasts 65mg of caffeine content along with protein and B vitamins.
In November 2023, Quench expanded its portfolio by acquiring Neighbors Coffee, a U.S.-based office coffee supplier. This acquisition aligns with Quench's growing role in providing premium point-of-use coffee solutions for commercial customers, further cementing its commitment to the evolving coffee market.
In May 2023, TopGum, a gummy supplement manufacturer, unveiled its Gummiccino line of high-dosage caffeine gummies infused with an extract from robusta coffee beans (Coffea robusta). This innovation leverages TopGum's proprietary microencapsulation technology, which enhances flavor and absorption, offering a convenient and flavorful alternative to traditional caffeine sources.

Why Purchase the Report?

To visualize the global natural caffeine market segmentation based on type, form, application, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the natural caffeine market with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global natural caffeine market report would provide approximately 70 tables, 64 figures and 201 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Form
3.3. Snippet by Application
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Popularity of Clean Label Products
  - 4.1.1.2. Expanding Applications in Diverse Industries
- 4.1.2. Restraints
  - 4.1.2.1. High Production Costs
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Forces Analysis
5.2. Regulatory Analysis
5.3. Pricing Analysis
5.4. Patent Analysis
5.5. Value Chain Analysis
5.6. Consumer analysis
5.7. Import and Export Analysis
5.8. Scientific Analysis
5.9. Importance of Clean Labels
5.10. Brand Share Analysis
5.11. Sustainability Analysis
5.12. Emerging Market Players And Strategic Initiatives

6. By Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 6.1.2. Market Attractiveness Index, By Type
6.2. Coffee*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Tea
6.4. Cocoa
6.5. Guarana
6.6. Others

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Powder*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Liquid
7.4. Capsules and Tablets

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Food and Beverages*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. LiPharmaceuticals
8.4. Personal Care and Cosmetics
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Individual Consumers*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Businesses/Corporates

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.7.1. US
  - 10.2.7.2. Canada
  - 10.2.7.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.7.1. Germany
  - 10.3.7.2. UK
  - 10.3.7.3. France
  - 10.3.7.4. Italy
  - 10.3.7.5. Spain
  - 10.3.7.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.7.1. Brazil
  - 10.4.7.2. Argentina
  - 10.4.7.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.7.1. China
  - 10.5.7.2. India
  - 10.5.7.3. Japan
  - 10.5.7.4. Australia
  - 10.5.7.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. SHRI AHIMSA NATURALS LIMITED*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Applied Food Sciences (AFS)
12.3. Botanic Healthcare
12.4. Natura Vitalis
12.5. Prinova Group LLC.
12.6. Nutriventia
12.7. UL LLC
12.8. Herbochem
12.9. Cerata Pharmaceuticals LLP
12.10. Stabilimento

LIST NOT EXHAUSTIVE