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市场调查报告书
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1666180
全球饮食和营养应用市场 - 2025 至 2033 年Global Diet and Nutrition Apps Market - 2025-2033 |
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2024 年全球饮食和营养应用市场规模达到 27.6 亿美元,预计到 2033 年将达到 95.8 亿美元,2025-2033 年预测期内的复合年增长率为 14.3%。
全球饮食和营养应用程式市场由旨在帮助用户管理饮食习惯和追踪营养摄取量的行动应用程式组成。这些应用程式提供多种功能,例如卡路里计算、饮食计划、运动追踪和个人化营养建议。随着人们对健康意识的增强,市场经历了显着增长,越来越多的人转向数位解决方案来管理饮食,设定健身目标并增强整体健康水平。
个人化健康管理的需求是饮食和营养应用市场成长的主要驱动力,而推动其成长的动力源于人们对健身、减肥和疾病预防的兴趣日益浓厚。许多此类应用程式利用人工智慧和机器学习等先进技术,根据用户的健康资料提供客製化建议。随着市场的不断发展,改善用户体验并提供更精准的营养和健康见解的创新正在涌现。随着行动技术成为日常生活中不可或缺的一部分,饮食和营养应用程式市场将进一步扩大,新的应用程式不断被开发出来以满足全球消费者的多样化需求。这些因素推动了全球饮食和营养应用市场的扩张。
驱动因素与约束因素
健康意识不断增强
日益增强的健康意识是全球饮食和营养应用市场发展的主要动力。随着人们越来越意识到维持健康生活方式的重要性,对帮助追踪和优化饮食的工具的需求也随之增加。这种转变得益于人们获取健康资讯的管道越来越广泛,以及对预防生活方式疾病的重视,从而扩大了这些应用程式的市场。消费者现在更专注于追踪他们的食物摄取量,了解营养需求,并对他们的饮食做出明智的决定。
人们日益增强的健康意识也引发了人们对健身、体重管理和疾病预防的兴趣。因此,人们开始藉助技术寻求个人化支持,饮食和营养应用程式提供客製化的见解和即时跟踪,帮助用户实现健康目标。针对纯素、无麸质和生酮等特定饮食习惯的专用应用程式的需求显着增长。预计这一趋势将持续下去,进一步推动全球饮食和营养应用市场的成长。
此外,该行业的主要参与者推出了创新产品,将推动全球饮食和营养应用市场的成长。例如,2023 年 10 月,MyFitnessPal 为 Google Wear OS 用户推出了新的更新和功能,使他们的饮食和运动追踪和记录更轻鬆、更简化。透过这些更新,用户现在可以直接在 Wear OS 智慧手錶上监测他们的饮食摄取量,包括追踪卡路里和营养。这使得记录食物和运动资料变得更加方便,而无需拿出手机,因为智慧手錶提供了一种更实用、更容易随时随地追踪健康指标的方法。所有这些因素都要求全球饮食和营养应用程式市场的发展。
此外,与企业健康计划相结合的需求不断增长,促进了全球饮食和营养应用市场的扩张。
隐私和资料安全问题
隐私和资料安全问题是全球饮食和营养应用市场面临的重大挑战。使用者经常分享敏感的健康讯息,例如饮食习惯和医疗状况,这引发了人们对这些资料安全性的担忧。资料外洩或未经授权的存取会破坏信任,从而限制这些应用程式的广泛采用。对个人资讯被滥用或处理不当的担忧为用户带来了障碍,他们可能不愿提供个人化营养指导所需的必要详细资讯。
研究表明,60% 的成年人担心公司追踪他们的健康资料,2021 年医疗保健领域的资料外洩影响了超过 4500 万人。这凸显了这些系统的脆弱性以及更强有力的安全措施的必要性。为了解决这些问题,应用程式开发人员必须实施强大的资料保护策略,例如加密、安全的资料储存和明确的隐私权政策。确保遵守资料保护法并获得使用者对资料收集的同意是建立信任和鼓励应用程式采用的关键步骤。因此,上述因素可能会限制全球饮食和营养应用市场的潜在成长。
The global diet and nutrition apps market reached US$ 2.76 billion in 2024 and is expected to reach US$ 9.58 billion by 2033, growing at a CAGR of 14.3 % during the forecast period 2025-2033.
The global diet and nutrition apps market consists of mobile applications designed to help users manage their dietary habits and track their nutritional intake. These apps provide a variety of features such as calorie counting, meal planning, exercise tracking, and personalized nutrition advice. As awareness around health and wellness increases, the market has experienced significant growth, with more people turning to digital solutions to manage their diet, set fitness goals, and enhance their overall well-being.
The demand for personalized health management is a key driver in the growth of the diet and nutrition apps market, fueled by a growing interest in fitness, weight loss, and disease prevention. Many of these apps utilize advanced technologies like artificial intelligence and machine learning to deliver tailored recommendations based on users' health data. As the market continues to evolve, innovations that improve user experience and provide more precise insights into nutrition and wellness are emerging. With mobile technology becoming an integral part of daily life, the diet and nutrition apps market is poised for further expansion, with new apps constantly being developed to meet the diverse needs of consumers worldwide. These factors have driven the global diet and nutrition apps market expansion.
Market Dynamics: Drivers & Restraints
Growing Health Consciousness
Growing health consciousness is a major driver of the global diet and nutrition apps market. As people become more aware of the importance of maintaining a healthy lifestyle, the demand for tools to help track and optimize their diets has increased. This shift, fueled by greater access to health information and a focus on preventing lifestyle diseases, has expanded the market for these apps. Consumers are now more focused on tracking their food intake, understanding nutritional needs, and making informed decisions about their diets.
This growing awareness of health is also driving interest in fitness, weight management, and disease prevention. As a result, people are turning to technology for personalized support, with diet and nutrition apps offering tailored insights and real-time tracking to help users stay on course with their health goals. Demand for specialized apps catering to specific diets, like vegan, gluten-free, and keto, has grown significantly. This trend is expected to continue, further fueling the growth of the global diet and nutrition apps market.
Additionally, key players in the industry have innovative product launches that would drive this global diet and nutrition app market growth. For instance, in October 2023, MyFitnessPal introduced new updates and features for users of Google's Wear OS to make tracking and logging their diet and exercise easier and more streamlined. With these updates, users can now monitor their dietary intake, including tracking calories and nutrients, directly on their Wear OS smartwatches. This makes it more convenient to log food and exercise data without needing to pull out a phone, as the smartwatch offers a more hands-on, accessible way to track health metrics on the go. All these factors demand the global diet and nutrition apps market.
Moreover, the rising demand for integration with corporate wellness programs contributes to the global diet and nutrition apps market expansion.
Privacy and Data Security Concerns
Privacy and data security concerns are significant challenges in the global diet and nutrition apps market. Users often share sensitive health information, such as dietary habits and medical conditions, raising concerns about the security of this data. Data breaches or unauthorized access can undermine trust, limiting the widespread adoption of these apps. The fear of misuse or mishandling of personal information creates a barrier for users who may hesitate to provide essential details for personalized nutrition guidance.
Studies show that 60% of adults are worried about companies tracking their health data, and in 2021, data breaches in the healthcare sector affected over 45 million people. This highlights the vulnerabilities in these systems and the need for stronger security measures. To address these concerns, app developers must implement robust data protection strategies, such as encryption, secure data storage, and clear privacy policies. Ensuring compliance with data protection laws and obtaining user consent for data collection are critical steps to building trust and encouraging app adoption. Thus, the above factors could be limiting the global diet and nutrition apps market's potential growth.
The global diet and nutrition apps market is segmented based on type, service, platform, devices, age, end-user, and region.
The iOS segment is expected to dominate the global diet and nutrition apps market share
The iOS segment holds a major portion of the global diet and nutrition apps market share and is expected to continue to hold a significant portion of the global diet and nutrition apps market share during the forecast period. The iOS segment plays a key role in the global diet and nutrition apps market, driven by the large user base of iPhones and iPads. iOS users have access to a wide variety of health and fitness apps, many of which are integrated with Apple's ecosystem, such as the Apple Health app and fitness trackers. This integration provides a seamless user experience and encourages more engagement with diet and nutrition tracking.
Apple's emphasis on privacy and security makes iOS an appealing platform for users concerned about the safety of their health data. Additionally, iOS devices offer high-quality displays and advanced technology, enabling more accurate and visually engaging tracking of nutrition and wellness data. As a result, the demand for diet and nutrition apps on iOS is expected to grow, driven by its strong user base and privacy features.
Additionally, key players in the industry investments and innovative product launches that would drive this segment growth in the global diet and nutrition apps market. For instance, in March 2023, the personalized nutrition startup Zoe raised an additional $2.5 million as part of a Series B extension round, bringing their total funding in this round to $38 million. This funding will help Zoe continue developing and expanding its platform, which focuses on providing tailored nutrition advice based on individual biology, helping people make more personalized and effective food choices.
Also, in September 2024, InsideTracker launched a new feature called Nutrition DeepDive, a food and supplement tracker that provides highly personalized nutritional insights by analyzing data from multiple sources, including blood tests, DNA, and fitness tracker data. These factors have solidified the segment's position in the global diet and nutrition apps market.
North America is expected to hold a significant position in the global diet and nutrition apps market share
North America holds a substantial position in the global diet and nutrition apps market and is expected to hold most of the market share. This growth is driven by several key factors, including demographic changes, technological advancements, and rising health awareness.
One significant driver is the aging population in North America. In 2022, 58 million individuals in the U.S. were aged 65 and above, and this figure is expected to grow to 22% of the population by 2040, creating a greater demand for health management solutions.
Smartphone penetration also plays a crucial role, as the widespread adoption of smartphones makes diet and nutrition apps more accessible. Affordable and integrated into daily life, smartphones allow users easy access to health information and services. Growing health consciousness among consumers is another key factor, with more people seeking tools to monitor their nutrition and make healthier lifestyle choices.
Additionally, in this region a major of key players' presence, well-advanced healthcare infrastructures, and innovative launches would drive this global diet and nutrition apps market growth. For instance, in July 2024, in the U.S. Cleveland Clinic and FitNow teamed up to launch an innovative diet app, aiming to help users adopt healthier eating habits and manage their nutrition more effectively.
This app combines Cleveland Clinic's expertise in medical and health sciences with FitNow's experience in fitness and wellness technology. The goal is to provide users with a tool that not only helps them track their food intake but also offers personalized recommendations based on their specific health needs, goals, and preferences. Thus, the above factors are consolidating the region's position as a dominant force in the global diet and nutrition apps market.
Asia Pacific is growing at the fastest pace in the global diet and nutrition apps market share
Asia Pacific holds the fastest pace in the global diet and nutrition apps market and is expected to hold most of the market share. The Asia-Pacific diet and nutrition apps market is experiencing rapid growth, fueled by several key factors. One of the main drivers is the rising smartphone penetration across the region. As smartphones become more affordable and integrated into everyday life, they offer easy access to diet and nutrition apps, allowing users to track and manage their health and nutrition more efficiently.
Furthermore, there is a growing health awareness among consumers, leading to increased demand for apps that support healthier lifestyle choices, including food tracking, weight management, and overall wellness. The rapid urbanization and expanding middle class in Asia-Pacific further contribute to this trend, driving higher food expenditures and a need for innovative solutions in the food and wellness industries. These demographic shifts present significant opportunities for diet and nutrition apps to meet the evolving demands of consumers in the region.
Additionally, in this region, key players' innovative launches would drive this global diet and nutrition apps market growth. For instance, in February 2024, NutriAIDE is a new mobile app launched to help users make healthier and more sustainable nutrition choices. The app was introduced by R. Hemalatha, the Director of the ICMR-National Institute of Nutrition, and Markus Keck, Chair of Urban Climate Resilience at Augsburg University in Germany. Where it was unveiled in front of scientists involved in the transformation of urban food environments.
Also, in April 2024, Britannia NutriChoice, a popular brand in India known for its range of healthy snacks, launched a new health monitoring app called NutriPlus. The app was introduced to coincide with World Health Day, emphasizing the importance of maintaining good health. Thus, the above factors are consolidating the region's position as the fastest-growing force in the global diet and nutrition apps market.
The major global players in the diet and nutrition apps market include Lifesum AB, MyNetDiary Inc., PlateJoy LLC, Noom, Inc., SPOKIN, INC., Ovia Health, MyFitnessPal, Inc., FitNow, Inc., Cronometer, YAZIO., Fatsecret., and WW International, Inc. among others.
The global diet and nutrition apps market report delivers a detailed analysis with 60+ key tables, more than 50 visually impactful figures, and 176 pages of expert insights, providing a complete view of the market landscape.
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