 |
市场调查报告书
商品编码
1400780
越南热饮市场Hot Drinks in Vietnam |
||||||
价格
简介目录
根据统计总局的研究，越南GDP成长率预计将从年终的6.5%增加到2023年底的4.5%。对劳动力市场疲软和即将到来的全球经济衰退的担忧导致消费行为在 2023 年变得更加保守，增加储蓄，减少在热饮等非必需品上的支出。政府试图透过将付加税率从 10% 降低至 8% 来支持企业和消费者。
本报告调查了越南热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了包括市场主要参与企业趋势在内的策略分析。我们正在做
目录
执行摘要
市场资料
免责声明
资讯来源
越南咖啡
关键资料发现
2023年发展
- 咖啡需求受到经济放缓和通膨上升的影响
- 咖啡豆价格因产量短缺而急剧上升
- 咖啡持续受益于新产品创新
前景和机会
- 咖啡预计在预测期内表现较好
- 预计消费者将对新鲜咖啡表现出浓厚兴趣
- 豆荚的预期机会有限，但当地企业和食品服务业者可以占领更大的市场占有率
分类资料
越南茶
关键资料发现
2023年发展
- 2023年茶叶零售额将持续录得正成长
- 随着人们对健康和养生的关注不断增长，水果/花草茶将成为 2023 年最具活力的茶类
- 即时受惠于产品创新，重点在于砂糖选择
前景和机会
- 由于这些产品的各种健康益处和经济改善，茶叶销售量预计将大幅成长
- 健康和保健将继续对茶叶销售产生重大影响
- 零售电商持续扩大配销通路占有率
分类资料
越南的其他热饮
关键资料发现
2023年发展
- 其他热饮零售量持续下降
- 2023年餐饮销售将持续成长，Milo将巩固在该领域的主导地位
- 零售电子商务在其他热饮分销领域也越来越受欢迎。
前景和机会
- 其他热饮可能面临各种其他产品的激烈竞争
- 越南的健康和保健发展趋势可能会影响新产品的开发和创新
- 巧克力风味粉末饮料可能仍然是一个利基市场，但其他植物性热饮也受益于其健康形象
分类资料
简介目录
Product Code: HDVN
Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global recession have led to a more conservative consumer behaviour in 2023, with increased savings and decreased spending on non-essential items such as hot drinks. The government looked to support companies and consumers by reducing the VAT rate from 10% to 8% st...
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Hot drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for hot drinks?
MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
- Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COFFEE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Demand for coffee impacted by a slowdown in the economy and elevated inflation
- Production shortfall leads to a sharp rise in the price of coffee beans
- Coffee continues to benefit from new product innovation
PROSPECTS AND OPPORTUNITIES
- Coffee is expected to see the better performance over the forecast period
- Consumers expected to show higher interest in fresh coffee
- Limited opportunities expected for pods, but local players and foodservice operators could carve out more share in the market
CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
- Table 27 Retail Sales of Coffee by Category: Value 2018-2023
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
- Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Tea continues to record positive retail value growth in 2023
- Fruit/herbal tea is the most dynamic tea category in 2023 as focus on health and wellness continues to grow
- Instant tea benefits from product innovation with a focus on reduced sugar options
PROSPECTS AND OPPORTUNITIES
- Tea sales expected to see strong growth thanks to the various health claims of these products and an improving economy
- Health and wellness will remain a key influence on sales of tea
- Retail E-Commerce will continue to expand its share in distribution channels.
CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2018-2023
- Table 38 Retail Sales of Tea by Category: Value 2018-2023
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
- Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
- Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
- Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
- Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Other hot drinks continues to decline in retail volume terms
- Foodservice sales thriving in 2023 while Milo cements its leading position in the category
- Retail E-commerce is getting popularity in other hot drinks' distribution
PROSPECTS AND OPPORTUNITIES
- Other hot drinks set to face strong competition from various other products
- Vietnam's developing health and wellness trend likely to inform new product development and innovation
- Chocolate-based flavoured powder drinks likely to remain a niche, but other plant-based hot drinks should benefit from healthy image
CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028
