泰国热饮市场

2023年台湾热饮销售趋势将呈现数量上的健康成长，延续前一年的趋势。由于采取了遏制 COVID-19 病毒的措施，许多泰国工人被剥夺了早上喝咖啡的习惯，因此 2020 年和 2021 年的On-Trade销售额有所下降。 2023 年外食业的持续復苏是由于入境旅游业的復苏，所有剩余的入境限制已于 2022 年 10 月取消。

本报告调查了泰国的热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了策略分析，包括市场主要参与企业的趋势。做

目录

执行摘要

市场资料

免责声明

资讯来源

泰国咖啡

关键资料发现

2023年发展

• 儘管生活成本不断上涨，咖啡销售仍持续成长
• 外食服务业者加大力度扩大各自的咖啡连锁店
• 产品创新有助于提升消费者对即时咖啡的认知

前景和机会

• 消费者对新鲜咖啡的需求增加
• RTD加剧竞争
• 在预测期内，永续性仍然是优先事项

分类资料

泰国茶

关键资料发现

2023年发展

• 外食服务销售受益于社交互动程度的提高，但消费者感受到了价格上涨的影响
• 茶製造商迎合健康和保健趋势
• 透过销售优质产品扩大本土品牌

前景和机会

• 健康和永续性趋势将影响预测期内的茶产品创新
• 冲泡茶粉因其便利的定位而提供了额外的可能性
• 餐饮服务强劲復苏

分类资料

泰国的其他热饮

关键资料发现

2023年发展

• 儘管单价上涨，麦芽和巧克力饮料仍在继续增长
• 巧克力饮料受益于奢侈品趋势
• 健康和保健趋势持续影响需求

前景和机会

• 由于持续的健康意识，预计热饮将稳定成长
• 阿华田仍处于垄断地位
• 联合品牌努力是行销策略的重要组成部分

分类资料

Sales of hot drinks in Taiwan saw healthy growth in volume terms in 2023, continuing the trend of the previous year. On-trade sales fell in 2020 and 2021, as measures put in place to contain the COVID-19 virus deprived many Thai professionals of their morning coffee ritual. The ongoing recovery of foodservice in 2023 was boosted by the revival of inbound tourism, following the lifting of all remaining entry restrictions in October 2022. However, it is worth noting that foodservice sales remained...

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
• Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Continued growth for coffee, despite rising cost of living
• Foodservice operators ramp up their efforts to expand their respective coffee shop chains
• Product innovation serve to improve consumer perception of instant coffee.

PROSPECTS AND OPPORTUNITIES

• Increasing consumer demand for fresh coffee
• RTD poses increases competition
• Sustainability to remain a priority during the forecast period

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
• Table 27 Retail Sales of Coffee by Category: Value 2018-2023
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
• Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

TEA IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Foodservice sales benefit from increased levels of social interaction, but consumers feel the effects of rising prices
• Tea manufacturers tap into health and wellness trend
• Local brands expand by selling high quality products

PROSPECTS AND OPPORTUNITIES

• Health and sustainability trends will have impact on product innovation within tea during the forecast period
• Instant tea offers further potential, thanks to its convenience positioning
• Foodservice will see a strong recovery

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2018-2023
• Table 38 Retail Sales of Tea by Category: Value 2018-2023
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
• Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
• Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
• Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
• Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

OTHER HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Malt- and chocolate-based drinks continue to grow, despite hikes in unit prices
• Chocolate based drinks benefit from trend towards indulgence
• Health and wellness trend continues to shape demand

PROSPECTS AND OPPORTUNITIES

• Stable growth expected for hot drinks thanks to continuing health and wellness trend
• Ovaltine will remain the dominant player
• Co-branding initiatives will form key part of marketing strategies

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028