美国永续发展市场

超过一半的美国消费者担心气候变化，约 60% 的消费者希望透过日常行动对环境产生正面影响。这为永续性发展创造了机会，近一半的消费者回收利用，超过三分之一的消费者减少厨余垃圾和塑胶。素食和纯素产品吸引了超过三分之一不吃肉的消费者，并推动了整个产业的成长。

本报告考察了美国永续发展市场，并总结了五个地区行业领导者的具体行业趋势、商业宣传活动以及永续发展态度和期望。我们也介绍了在永续产品系列处于领先和落后地位的公司和品牌，并深入了解全球主要市场的消费者永续性态度、期望和采用情况的演变。

目录

调查范围

主要发现

介绍

• 美国永续发展市场：按产业分類的关键指标（2023 年）

消费行为

• 环保意识
• 美国消费者永续性意识与行为：2020-2024
• 绿色行动
• 美国消费者环境行为：2024 年
• 信任绿色标籤
• 美国消费者对产品声明的信任度：2024 年
• 购物偏好
• 美国消费者循环购物偏好：2024 年
• 永续消费类型
• 美国的永续消费者类型：2024 年
• 零浪费：美国最大的消费者类型：2024

市场规模及产品渗透率

• 美国各产业永续发展市场规模：2020-2023
• 美国永续产品各产业渗透率：2020-2023

永续产品

• 美容和个人护理：2020-2023 年美国十大永续性属性的 SKU 的定价和人均支出以及产品渗透率
• 无酒精饮品
• 主食
• 小吃
• 乳製品和替代品
• 烹饪原料及膳食
• 宠物护理
• 消费者健康
• 纸巾和卫生用品
• 居家照护
• 热饮

竞品分析

• 2020-2023 年美国永续性属性 SKU 销售排名前 10 的公司
• 2020-2023 年美国永续产品渗透率排名前 10 名的公司

机会 - 按行业

• 美容与个人护理：美国十大永续性属性市场规模：2020-2023
• 无酒精饮品
• 主食
• 小吃
• 乳製品和替代品
• 烹饪原料及膳食
• 宠物护理
• 消费者健康
• 纸巾和卫生用品
• 居家照护
• 热饮

机会 - 按关键属性群组

• 不使用人工成分：主要国家永续产品市场规模：2020-2023
• 永续包装：主要国家永续产品市场规模：2020-2023
• 永续采购：主要国家永续产品市场规模：2020-2023年

Over half of US consumers are worried about climate change, with almost 60% aiming to positively impact the environment through their everyday actions. This creates growth opportunities for sustainable claims, with nearly half of consumers recycling and over a third reducing food waste and plastics. Vegetarian and vegan products are driving growth across industries, appealing to over a third of consumers who are meat avoiders, with many of these willing to pay more for food and beverages with su...

Euromonitor International's Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers' evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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TABLE OF CONTENTS

List Of Contents And Tables

SCOPE

• CHART 1 Sustainability Country Report Scope 2024

KEY FINDINGS

• CHART 2 Sustainability Country Report Main Findings 2024

INTRODUCTION

• CHART 3 Sustainability Market in the USA: Key Metrics by Industry 2023

CONSUMER BEHAVIOUR

• Environmental awareness
• CHART 4 Consumers' Sustainability Awareness and Actions in the USA 2020-2024
• Green actions
• CHART 5 Consumers' Environmental Action in the USA 2024
• Trust in green labels
• CHART 6 Consumer Trust in Product Claims in the USA 2024
• Shopping preferences
• CHART 7 Consumer Circular Shopping Preferences in the USA 2024
• Sustainable consumer types
• CHART 8 Sustainable Consumer's Types in the USA 2024
• CHART 9 Zero Wasters: Largest Consumer Type in the USA 2024

MARKET SIZE AND PRODUCT PREVALENCE

• CHART 10 Sustainability Market Size By Industry in the USA 2020-2023
• CHART 11 Sustainability Product Prevalence by Industry in the USA 2020-2023

SUSTAINABLE PRODUCTS

• CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 13 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 14 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 16 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 17 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 18 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 19 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 20 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 21 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 22 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023

COMPETITOR ANALYSIS

• CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in the USA, 2020-2023
• CHART 24 Top 10 Companies: Sustainability Product Prevalence in the USA, 2020-2023

SEIZING THE OPPORTUNITY - BY INDUSTRY

• CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 26 Soft Drinks: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 27 Staple Foods: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 28 Snacks: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 29 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 30 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 31 Pet Care: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 32 Consumer Health: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 33 Tissue & Hygiene: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 34 Home Care: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 35 Hot Drinks: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023

SEIZING THE OPPORTUNITY - BY KEY ATTRIBUTE GROUP

• CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023
• CHART 37 Sustainable Packaging Claims: Market Size of Sustainable Products across selected countries 2020-2023
• CHART 38 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023