中国零售市场

目前，中国零售业在 2024 年正以中等速度成长，儘管预计成长率与 2023 年相比将略有放缓。宏观经济因素发挥了重要作用，经济放缓，住宅市场面临挑战。高失业率和可支配所得减少影响了消费者信心，导致消费更加理性，消费习惯更加谨慎。

本报告研究了中国的零售市场，并按通路提供分析，包括大卖场、超级市场、折扣店、便利商店、多功能零售商、保健和美容零售商、服饰和鞋类零售商、金属製品和日用品店、DIY 和五金店以及耐用品零售商，以及它们的业绩和麵临的挑战。

目录

目录及表格

执行摘要

操作环境

市场资料

免责声明

资讯来源

中国便利商店

关键资料发现

2024 年的发展

• 中国低线城市的成长推动了便利商店的销售
• 引进人工智慧（AI）提高业务效率和竞争力
• 儘管竞争压力巨大，便利商店领导者仍保持优势

前景与机会

• 预计未来五年中国便利商店将大幅成长
• 向低线城市的策略扩张推动成长
• 营业时间和产品系列可能会扩大

通道资料

中国折扣店

关键资料发现

2024 年的发展

• 消费者追求成本绩效，折扣店在中国蓬勃发展
• 国内折扣店在竞争格局中胜过海外竞争对手
• 更喜欢小型折扣店

前景与机会

• 折扣店预计将继续主导中国市场
• 本地化对中国折扣店日益重要
• 自有品牌是一个具有潜在成长的领域

通道资料

中式大卖场

关键资料发现

2024 年的发展

• 随着消费者偏好的改变，中国大卖场持续衰退
• 大卖场衰退之际，沃尔玛购物中心仍维持领先地位
• 阻止大卖场衰退的策略

前景与机会

• 在消费者偏好不断变化的情况下预测大卖场的稳定性。
• 差异化策略旨在推动大卖场成长
• 配送范围可望改善

通道资料

华人超级市场

关键资料发现

2024 年的发展

• 由于消费行为的改变，超级市场预计在 2024 年将实现温和成长
• 迈向更有效率的超级市场供应链
• 为了保持竞争力，参与企业纷纷转向线上，并专注于新鲜食品

前景与机会

• 超级市场可望稳定成长，中小城市有机会
• 零售电子商务的竞争压力对超级市场业绩构成挑战
• 超级市场也呈现两极化

通道资料

中国当地的小杂货店

关键资料发现

2024 年的发展

• 疫情过后，小型本地杂货店仍维持价值成长
• 本地小型杂货店继续在中国零售业中发挥关键作用
• 当地小型杂货店仍然高度分散。

前景与机会

• 预测期内中国小型本地杂货店将保持缓慢而稳定的成长
• 年轻一代更喜欢现代化的杂货店，成长面临挑战
• 越来越多的参与企业正在利用数位工具来获取优势

通道资料

中国百货公司

关键资料发现

2024 年的发展

• 2024年影响中国百货的多种因素
• 创新和 Z 世代偏好推动杂货店稳步成长
• 大型百货适应竞争格局维持成长

前景与机会

• 社区化商业模式协助百货业稳定成长
• 预计未来综合店将会快速发展。
• 杂货店可能专注于提高顾客忠诚度

通道资料

中国服装和鞋类专家

关键资料发现

2024 年的发展

• 消费者偏好的变化将推动服装和鞋类专卖店稳步但谨慎的成长
• 到2024年，快时尚在服装业的地位将下降，而国产品牌将占据主导地位
• 直播的流行将鼓励更多线下零售商参与其中

前景与机会

• 儘管面临其他管道的挑战，中国服装和鞋类专家仍有望保持韧性
• 打造消费者愿意停留的商店
• 服装和鞋类专家的数位转型机会

通道资料

中国电及电子产品专家

关键资料发现

2024 年的发展

• 住宅市场放缓，家电和电子产品专家保持稳定
• 一二线城市的家电和电子产品专卖店呈现优质化
• 竞争格局发生变化，大型零售商举步维艰

前景与机会

• 缓慢而稳定的成长以及消费者向能源效率的转变
• 零售电子商务的竞争日益激烈
• 预测期内可能发生的领导层变动

通道资料

中国健康美容专家

关键资料发现

2024 年的发展

• 国产品牌带动美妆专卖店稳定成长
• 药局稳定成长和集中化
• 大型製药公司之间的竞争日益激烈

前景与机会

• 美容专家预计在国内品牌和创新的推动下，美容产业将再次实现强劲成长
• 药局透过提供广泛的产品继续成长
• 差异化是美容专业人士的关键策略

通道资料

中国家居产品专家

关键资料发现

2024 年的发展

• 家居和家具店成长稳定但放缓
• 随着 DIY计划的兴起，家居装饰和园艺商店继续增长
• 竞争减弱，IKEA市占率上升

前景与机会

• 儘管面临持续挑战，无毒产品需求仍维持稳定成长
• 参与企业可能会投入线上和线下资源来吸引消费者
• 宠物店和超级市场预计将出现最快成长

通道资料

中国直销

关键资料发现

2024 年的发展

• 产品和服务创新激发消费者兴趣
• 安丽在竞争日益激烈的情况下取得成功
• 需要许可证，这阻碍了新进入者

前景与机会

• 由于信任度不断提高，预计直销将稳定成长
• 社群商务的挑战与机会
• 向低线城市扩张

通道资料

中国销售

关键资料发现

2024 年的发展

• 由于对便利性的需求不断增长，增长速度适中
• 利用科技提高自动贩卖机的普及率
• 自动贩卖机处理的商品种类如下：

前景与机会

• 预计未来五年将实现平稳温和成长
• 智慧型自动贩卖机在中国将继续受到欢迎
• 便利商店之间的竞争日益激烈

通道资料

中国零售电子商务

关键资料发现

2024 年的发展

• 零售电子商务儘管略有放缓，但仍保持强劲成长
• 随着抖音和拼多多的发展，竞争格局发生变化
• 简化的电子商务购物体验

前景与机会

• 预计零售电子商务将持续快速成长
• 创新和技术进步将推动未来成长
• 超个人化购物可能是中国电子商务的未来

通道资料

Retail in China experienced moderate current value growth in 2024, although a slight slowdown in the rate of increase was seen compared with 2023. Macroeconomic factors played a significant role, with the economy slowing down, and the housing market facing challenges. High unemployment rates and reduced disposable incomes impacted consumer confidence, leading to more rational consumption and more cautious spending habits.

Euromonitor International's Retail in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• Digital and social media initiatives drive retail growth
• Shifts in retail channels favour value-based retail and online sales
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• 618 Shopping Festival and Double 11 Shopping Festival
• Shanghai May 5th Shopping Festival

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising sales for convenience retailers thanks to growth across China's lower-tier cities
• Adoption of artificial intelligence (AI) enhances operational efficiency and competitiveness
• Leaders in convenience retailers sustain their dominance despite competitive pressures

PROSPECTS AND OPPORTUNITIES

• Strong growth forecast for convenience retailers in China over the next five years
• Strategic expansion into lower-tier cities set to drive growth
• Hours of operation and product portfolios likely to be extended

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

DISCOUNTERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rapid growth for discounters in China, as consumers seek value for money
• Domestic discounters surpass international rivals in the competitive landscape
• A preference for smaller stores in discounters

PROSPECTS AND OPPORTUNITIES

• Anticipated continued momentum for discounters in the Chinese market
• Increased importance of localisation in discounters in China
• Private label is an area with growth potential

CHANNEL DATA

• Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Discounters GBO Company Shares: % Value 2020-2024
• Table 68 Discounters GBN Brand Shares: % Value 2021-2024
• Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
• Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HYPERMARKETS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued decline for hypermarkets in China, amidst shifting consumer preferences
• Walmart Supercenter maintains its leadership amidst decline for hypermarkets
• Strategies to try and stop the decline for hypermarkets

PROSPECTS AND OPPORTUNITIES

• Stability forecast for hypermarkets amidst evolving consumer preferences
• Differentiation strategies aim to drive growth for hypermarkets
• Improvement in delivery coverage anticipated

CHANNEL DATA

• Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets sees modest growth amidst evolving consumer behaviours in 2024
• Move towards supply chain efficiency in supermarkets
• Players move online and focus on fresh food to remain competitive

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for supermarkets, with opportunities in lower-tier cities
• Competitive pressure from retail e-commerce will challenge the performance of supermarkets
• Polarisation may be seen in supermarkets

CHANNEL DATA

• Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth maintained in small local grocers amidst post-COVID-19 shifts
• Small local grocers continues to play a crucial role in China's retail landscape
• Small local grocers remains highly fragmented

PROSPECTS AND OPPORTUNITIES

• Slow and stable growth expected to be maintained for small local grocers in China over the forecast period
• Challenges to growth as younger generations prefer modern grocery retailers
• More players will leverage digital tools to get ahead

CHANNEL DATA

• Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Various factors impact department stores in China in 2024
• Steady growth for variety stores, driven by innovation and Gen Z preferences
• Leading department stores adapt and maintain growth in a competitive landscape

PROSPECTS AND OPPORTUNITIES

• Stable growth forecast for department stores through community commercialisation
• Rapid development expected for variety stores moving forward
• Variety stores likely to look at enhancing customer loyalty

CHANNEL DATA

• Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shifting consumer preferences lead to stable but cautious growth for apparel and footwear specialists
• Domestic brands dominate as fast fashion falters in apparel in 2024
• The popularity of live broadcasts means more offline retailers are becoming involved

PROSPECTS AND OPPORTUNITIES

• Resilience expected for apparel and footwear specialists in China, despite the challenge from other channels
• Creating outlets in which consumers want to spend time
• Opportunities for digital transformation within apparel and footwear specialists

CHANNEL DATA

• Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Appliances and electronics specialists remains stable amidst housing market slowdown
• Premiumisation is notable in appliances and electronics specialists in tier-1 and tier-2 cities
• Competitive landscape shifts, with key retailers struggling

PROSPECTS AND OPPORTUNITIES

• Slow and stable growth, and the consumer shift towards energy efficiency
• Rising competition from retail e-commerce
• Possibility of a change in leadership in the forecast period

CHANNEL DATA

• Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth for beauty specialists, driven by domestic brands
• Steady growth and increasing concentration for pharmacies
• Intensification of competition amongst leading players in pharmacies

PROSPECTS AND OPPORTUNITIES

• Return to stronger growth expected for beauty specialists, driven by domestic brands and innovation
• Continued growth for pharmacies as they offer wider product ranges
• A key strategy for beauty specialists will be differentiation

CHANNEL DATA

• Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stable but slower growth for homewares and home furnishings stores
• Rise in DIY projects drives continued growth for home improvement and gardening stores
• Ikea's share strengthens amidst competitors' decline

PROSPECTS AND OPPORTUNITIES

• Stable growth expected despite ongoing challenges, with non-toxic products sought
• Players likely to invest in both online and offline resources to attract consumers
• Pet shops and superstores set to see the most dynamic growth

CHANNEL DATA

• Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Innovation in products and services boosts consumers' interest
• Amway's strong performance amidst decline of competitors
• Entry of new players discouraged by need for a permit

PROSPECTS AND OPPORTUNITIES

• Stable growth expected for direct selling due to greater trust
• Challenges and opportunities from social commerce
• Expansion into lower-tier cities

CHANNEL DATA

• Table 140 Direct Selling by Product: Value 2019-2024
• Table 141 Direct Selling by Product: % Value Growth 2019-2024
• Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 144 Direct Selling Forecasts by Product: Value 2024-2029
• Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth, led by increased need for convenience
• Increased prevalence of technology-enabled vending machines
• Categories served by vending expand beyond the traditional

PROSPECTS AND OPPORTUNITIES

• Stable moderate growth expected for the next five years
• Smart vending will continue to see significant growth in popularity in China
• Increasing competition for vending from convenience stores

CHANNEL DATA

• Table 146 Vending by Product: Value 2019-2024
• Table 147 Vending by Product: % Value Growth 2019-2024
• Table 148 Vending GBO Company Shares: % Value 2020-2024
• Table 149 Vending GBN Brand Shares: % Value 2021-2024
• Table 150 Vending Forecasts by Product: Value 2024-2029
• Table 151 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth for retail e-commerce, despite slight slowdown
• Competitive landscape shifts, with Douyin and Pinduoduo gaining ground
• Simplified shopping experiences in e-commerce

PROSPECTS AND OPPORTUNITIES

• Sustained high growth projected for retail e-commerce
• Innovation and technological advances set to drive growth in the future
• Hyper-personalised shopping likely to be the future of e-commerce in China

CHANNEL DATA

• Table 152 Retail E-Commerce by Channel: Value 2019-2024
• Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 154 Retail E-Commerce by Product: Value 2019-2024
• Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029