马来西亚零售市场

马来西亚的零售市场规模与 2021 年和 2022 年相比有所放缓，但预计 2024 年零售经常帐成长将比 2023 年略快。在审查期结束时，马来西亚人仍然优先购买食品和饮料等必需品或急需的非食品物品，而不是非必需品或不被视为紧急需要的物品。通膨、高利率和生活成本压力影响了消费者谨慎的消费态度。

本报告研究了马来西亚零售市场，并按通路提供分析，大卖场、超级市场、折扣店、便利商店、多功能零售商、保健和美容零售商、服饰和鞋类零售商、金属製品和日用品店、DIY 和五金店以及耐用消费品零售商，以及它们的表现和麵临的挑战。

目录

目录及表格

执行摘要

操作环境

• 非正式零售
• 实体店面营业时间
• 季节性
• 农历新年
• 开斋节
• 排灯节
• 圣诞节

市场资料

免责声明

资讯来源

马来西亚便利商店

关键资料发现

2024 年的发展

• 消费行为转向离家较近的购物，实现稳健成长
• 随着参与企业投资快速扩张计划，竞争格局正在加剧
• 食品服务数位化继续推动便利商店的发展

前景与机会

• 参与企业仍处于正向扩张模式，前景光明
• 新公共卫生法案和小包装趋势影响便利商店
• 便利商店采用新的店内技术来强化商务策略

通道资料

马来西亚折扣店

关键资料发现

2024 年的发展

• 2024 年，严峻的宏观经济环境将推动消费者涌向折扣店
• D'mart 进行品牌重塑，而 Tunas Manja 则持续实施投资策略
• 折扣店需要的指导方针和支援机制

前景与机会

• 主要参与企业正试图透过超越传统模式来摆脱限制
• 折扣店仍主要针对低收入消费者
• 折扣店在主要的农村和半都市区。

通道资料

马来西亚大卖场

关键资料发现

2024 年的发展

• 大卖场受惠于繁忙生活方式的回归，但竞争也愈演愈烈
• 大型参与企业精简其投资组合
• 大卖场正在参与「Rama Basket」计划，以帮助消费者应对不断上涨的生活成本。

前景与机会

• 企业投资以保持竞争力
• 大卖场为消费者提供一站式购物的便利，同时降低业者的成本。
• Macro Value 重塑 Giant 品牌并进行转型

通道资料

马来西亚超级市场

关键资料发现

2024 年的发展

• 2024 年，高端经销店和进口高级产品的增加将推动品类成长
• Jaya Grocer 继续积极扩大策略，在马来西亚开设新店
• TFP Retail 正在投资高檔超级市场以扩大其在该领域的影响力。

前景与机会

• 预测期内超级市场将获得大量投资
• 永旺等大型超市保持价格竞争力并引进新技术
• 健康和永续性仍然是超级市场策略和消费者需求的关键

通道资料

马来西亚当地一家小杂货店

关键资料发现

2024 年的发展

• 便利商店和超级市场日益激烈的竞争给当地小型杂货店带来了压力。
• 独立的传统杂货零售商正成为经济和零售业发展的受害者
• 小型本地杂货店正在透过更健康的产品、促销和现代付款方式增加店内客流量

前景与机会

• 小型本地杂货店需要现代化才能保持竞争力
• 儘管现代杂货零售商不断涌现，但便利性仍然是一项竞争优势
• 产品组合和消费者忠诚度计划对小型本地杂货店来说是个好兆头

通道资料

马来西亚杂货店

关键资料发现

2024 年的发展

• 马来西亚继续投资百货商场
• Eco Shop 和 AEON 受益于品牌建设
• 杂货店利用成本绩效的定位吸引消费者

前景与机会

• 百货商场透过店面更新整修增强竞争力
• 百货公司的前景光明，因为低价定位吸引了当地消费者
• 全通路策略成为百货公司的前沿

通道资料

马来西亚服装和鞋类专家

关键资料发现

2024 年的发展

• 该类别继续受益于对快时尚品牌的投资
• 随着更多新参与企业寻求改善购物体验，新的奢侈品商场为奢侈品牌提供了机会
• 电子商务正在不断发展壮大，给实体服装和鞋类零售商带来压力。

前景与机会

• 服装和鞋店面临来自体育用品商店的激烈竞争
• 运动服品牌进军服饰和鞋类专卖店
• 电子商务的成长将推动全通路模式

通道资料

马来西亚家用电器和电子产品专家

关键资料发现

2024 年的发展

• 来自日益增长的电子商务零售商的竞争凸显了专业家电和电子产品商店的衰退。
• Harvey Norman 受益于强劲的扩张和发展计划
• 开发智慧和永续家居生活具有巨大的成长潜力

前景与机会

• 全通路模式在专业电子产品零售商中发展势头强劲
• 提高能源效率措施以提高消费者兴趣和负担得起的付款计划
• 行动电话专卖店协助家电及电子产品零售商

通道资料

马来西亚健康美容专家

关键资料发现

2024 年的发展

• 随着马来西亚人越来越注重健康和美容，健康和美容专家继续引领潮流
• 药局透过门市扩张和消费者流动性回归看到成长机会
• 《卫报》透过旗舰店整修推出体验式购物体验

前景与机会

• 积极的扩张计划激励健康和美容专业人士
• 屈臣氏计画打造高端概念店组合
• 零售商需要关注健康和「韩流」趋势，以捕捉更多小众美容趋势

通道资料

马来西亚家居用品专家

关键资料发现

2024 年的发展

• 经济状况持续影响消费行为
• Mr DIY 为家居装修和花园中心带来强劲业绩
• IKEA利用消费者的认可和信任，引领家居用品和家具店

前景与机会

• 能够减轻消费者经济负担的参与企业将有望蓬勃发展。
• 随着宠物越来越受欢迎，宠物商店和超级市场。
• Mr DIY 和宜家继续大力投资开发和扩张

通道资料

马来西亚直销

关键资料发现

2024 年的发展

• 直销已成为马来西亚人喜爱的销售和创收管道。
• 在竞争日益激烈的情况下，各大公司都更重视消费者的健康
• 安丽处于领先地位，但品类活力为新兴企业创造了机会

前景与机会

• 现有和新参与企业推动马来西亚的直销
• 加速数位化以提高消费者参与度和体验
• 合作创造直销协同效应

通道资料

马来西亚销售

关键资料发现

2024 年的发展

• 新型自动贩卖机概念将提高便利性和消费者兴趣
• 自动贩卖机的产品和服务种类日益增多，成为消费者的收入来源。
• 随着数位化发展的进步，产品供应也变得多样化

前景与机会

• 更多品牌零售商、新店和更低的推出成本有助于支持马来西亚自动贩卖机的发展
• 自动贩卖机的严格监管
• 预测期内马来西亚创新自动贩卖机的数量预计将增加

通道资料

马来西亚零售电子商务

关键资料发现

2024 年的发展

• 由于消费者重视便利性和有竞争力的价格，零售电子商务将蓬勃发展
• Shopee 市场以强大的行销投入引领，Lazada 市场推动人工智慧电子商务
• 网路食品杂货销售可能激增，但新税威胁电子商务成长轨迹

前景与机会

• 随着消费者寻求有竞争力的价格和愉快的购物体验，零售电子商务发展势头强劲
• TikTok Shop 专注于吸引本地卖家和买家
• 激烈的竞争和人工智慧的发展刺激电子商务

通道资料

Retail in Malaysia saw slightly faster retail current value growth in 2024, compared with 2023, albeit slower than in 2021 and 2022. At the end of the review period, Malaysians continued to prioritise purchasing essentials like food and drinks or immediate need non-grocery items over perceived non-essential or non-immediate need products. The ongoing consumer caution over spending remained informed by inflation, high interest rates and cost-of-living pressures. Constrained household budgets saw...

Euromonitor International's Retail in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• Expansion plans and price competition intensify the landscape
• Players look to technology and experiential shopping to gain a competitive edge
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Chinese New Year
• Hari Raya Aidilfitri
• Deepavali
• Christmas

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong growth performance amid significant shift in consumer behaviour towards closer proximity shopping
• The competitive landscape intensifies as players invest in rapid expansion plans
• Foodservice and digitalisation continue to push the development of convenience retailers

PROSPECTS AND OPPORTUNITIES

• Positive outlook as players remain in aggressive expansion mode
• New public health bill and small packs trend to impact convenience retailers
• Convenience retailers to incorporate new in-store technology to strengthen business strategies

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

DISCOUNTERS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenging macroeconomic environment drives consumers towards discounters in 2024
• D'mart undergoes rebranding exercise while Tunas Manja continues investment strategy
• Guidelines and support mechanisms needed for discounters

PROSPECTS AND OPPORTUNITIES

• Leading players look to escape limitations by developing outside the format
• Discounters to continue to target mainly lower-income consumers
• Discounters face strong competition in key rural and semi-urban locations

CHANNEL DATA

• Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Discounters GBO Company Shares: % Value 2020-2024
• Table 68 Discounters GBN Brand Shares: % Value 2021-2024
• Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
• Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HYPERMARKETS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets benefit from the return to busy lifestyles but the competition intensifies
• Leading players rationalise their portfolios
• Hypermarkets participate in Rahmah Basket programme to help consumers cope with high living costs

PROSPECTS AND OPPORTUNITIES

• Operators to invest to remain competitive
• Hypermarkets to push one-stop shopping benefits to consumers while lowering costs for operators
• Macrovalue to rebrand and transform Giant

CHANNEL DATA

• Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Higher number of premium outlets and imported premium product offers boost category growth in 2024
• Jaya Grocer follows strong expansion strategy in Malaysia through new outlet openings
• TFP Retail invests in its stable of premium supermarkets to grow its presence in the category

PROSPECTS AND OPPORTUNITIES

• Supermarkets to enjoy strong investment in the forecast period
• AEON and other top supermarkets to maintain price competitiveness and embrace technologies
• Health and sustainability to continue to gain weight in supermarket strategies and consumer demand

CHANNEL DATA

• Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising competition from convenience retailers and supermarkets exerts strong pressure on small local grocers
• Independent traditional grocery retailers are prey to economic and retailing developments
• Small local grocers use healthier selections, promotions and modern payment opportunities to increase in-store traffic flows

PROSPECTS AND OPPORTUNITIES

• Small local grocers need to modernise to remain competitive
• Accessibility remains a competitive advantage despite the rise of modern grocery retailers
• Product mixes and consumer loyalty initiatives offer bright spots for small local grocers

CHANNEL DATA

• Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Department stores continue to see investment in Malaysia
• Eco Shop and AEON benefit from brand-building initiatives
• Variety stores leverage value for money positioning to win over consumers

PROSPECTS AND OPPORTUNITIES

• Department stores players to revamp and refurbish outlets to strengthen their competitiveness
• Positive outlook for variety stores as their lower-price positioning appeals to local consumers
• Omnichannel strategies to the fore for department stores players

CHANNEL DATA

• Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The category continues to benefit from investments in fast fashion brands
• More players bank on evolving the shopping experience while new upscale malls offer opportunities for luxury brands
• E-commerce develops and grows to exert pressure on physical apparel and footwear retailing

PROSPECTS AND OPPORTUNITIES

• Apparel and footwear specialists face strong competition from sports goods stores
• Sportswear brands to expand within apparel and footwear specialists
• E-commerce expansion encourages omnichannel approach

CHANNEL DATA

• Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Competition from a rising number of e-commerce retailers informs the downturn in appliances and electronics specialists
• Harvey Norman benefits from strong expansion and development plans
• Strong growth potential lies in the development of smart and sustainable home living

PROSPECTS AND OPPORTUNITIES

• Omnichannel approach to gain momentum among appliances and electronics specialists
• Energy-efficiency initiatives and accessible payment plans to pique the interest of consumers
• Mobile phone specialists to add dynamism to appliances and electronics retailing

CHANNEL DATA

• Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and beauty specialists continue to ride the wave of health- and beauty-conscious Malaysians
• Pharmacies see growth opportunities through outlet expansion and renewed consumer mobility
• Guardian unveils experiential shopping experience through the redesign of its flagship store

PROSPECTS AND OPPORTUNITIES

• Aggressive expansion plans to fuel health and beauty specialists
• Watson's is set to build its premium concept stores portfolio
• Retailers need to heed health and "Korean wave" movements to tap into more niche beauty trends

CHANNEL DATA

• Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The economic situation continues to shape consumer behaviour
• Mr DIY pushes the strong performance of home improvement and gardening stores
• Ikea leverages consumer recognition and trust to lead homewares and home furnishing stores

PROSPECTS AND OPPORTUNITIES

• Players able to ease the financial burden on consumers are well placed to prosper
• Expanding and emerging brands in pet shops and superstores as pets gain popularity
• Mr DIY and Ikea to continue to see strong investments in development and expansion

CHANNEL DATA

• Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Direct selling enjoys popularity as a sales and income generating channel among Malaysians
• Major players focus on consumer health and wellness while the competition intensifies
• Amway leads but category dynamism offers opportunities for emerging players

PROSPECTS AND OPPORTUNITIES

• Existing and new players to push direct selling in Malaysia
• Accelerated digitalisation to improve consumer engagement and experience
• Collaboration to create synergies in direct selling

CHANNEL DATA

• Table 140 Direct Selling by Product: Value 2019-2024
• Table 141 Direct Selling by Product: % Value Growth 2019-2024
• Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 144 Direct Selling Forecasts by Product: Value 2024-2029
• Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• New vending ideas to enhance convenience and pique consumer interest
• Vending develops in terms of offer and as a consumer income option
• Product offer diversifies amid growing digital development

PROSPECTS AND OPPORTUNITIES

• More branded retailers, new locations and low start-up costs to help develop vending in Malaysia
• Strong regulation of vending
• Malaysia to see growing number of vending machines with novel ideas in the forecast period

CHANNEL DATA

• Table 146 Vending by Product: Value 2019-2024
• Table 147 Vending by Product: % Value Growth 2019-2024
• Table 148 Vending GBO Company Shares: % Value 2020-2024
• Table 149 Vending GBN Brand Shares: % Value 2021-2024
• Table 150 Vending Forecasts by Product: Value 2024-2029
• Table 151 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail e-commerce prospers as consumers appreciate convenience and competitive pricing
• Shopee Marketplace leads with strong marketing input while Lazada Marketplace fosters AI e-commerce
• Groceries could take off online but a new tax threatens e-commerce's growth trajectory

PROSPECTS AND OPPORTUNITIES

• Retail e-commerce to gain momentum as consumers seek attractive prices and exciting shopping experiences
• TikTok Shop focuses on engaging local sellers and shoppers
• Intense competition and AI developments to spur e-commerce

CHANNEL DATA

• Table 152 Retail E-Commerce by Channel: Value 2019-2024
• Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 154 Retail E-Commerce by Product: Value 2019-2024
• Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029