马来西亚消费食品服务市场

与前两年相比，到 2024 年，马来西亚消费者餐饮服务市场规模的当前以金额为准成长将显着放缓。经济放缓主要是因为生活成本上升导致消费者心态改变。儘管核心通膨在 2024 年有所缓和，但食品、燃料和水力发电等必需品的价格持续上涨，削弱了许多马来西亚人的购买力。基于这个原因，我对可自由支配的开支非常谨慎。

本报告研究了马来西亚消费者餐饮服务市场，确定了各行业的食品服务销售额、门市数量、交易数量、成长推动要素、主要企业和主要品牌，并对影响市场的关键因素进行了策略分析，包括饮食习惯、生活方式的改变、旅游支出和法律问题。到 2029 年的预测将显示市场将如何变化。

目录

目录及表格

执行摘要

市场资料

免责声明

资讯来源

马来西亚的限量服务餐厅

关键资料发现

2024 年的发展

• 有限服务连锁餐厅度过了艰难的一年
• 新的本地企业正从老牌连锁企业手中抢走顾客
• 第三方配送服务商发展势头强劲

前景与机会

• 有限服务餐厅业者预计復苏速度较慢
• 免下车取餐和宅配服务越来越受欢迎
• 自助订餐系统对时间紧迫的消费者很有吸引力

分类资料

马来西亚咖啡馆/酒吧

关键资料发现

2024 年的发展

• ZUS Coffee 大获成功
• 越来越偏好提供当地美食的咖啡馆
• 为了应对不断上涨的生活成本，参与企业将目标对准马来西亚人并提供成本绩效的产品。

前景与机会

• 咖啡和茶专卖店受惠于日益增长的咖啡饮用文化
• 预计免下车服务概念将会变得更加流行。
• 数位订购与忠诚度计画一起继续加速成长

分类资料

马来西亚全方位服务餐厅

关键资料发现

2024 年的发展

• 受各国多元饮食文化的推动，亚洲的全方位服务餐厅蓬勃发展
• 中式全服务餐厅的强大影响力将在 2024 年推动成长
• 全方位服务餐厅经营者正在探索不同的履约方式，以降低营运成本

前景与机会

• 菜单多样化是全方位服务餐厅保持竞争优势的关键策略。
• 全方位服务的披萨餐厅改变了菜单的提供方式
• 堂食仍将占据主导地位，但外送将发挥关键作用

分类资料

马来西亚自助咖啡简餐店

关键资料发现

2024 年的发展

• 独立自助咖啡简餐店占据市场主导地位
• 宜家投资在地化菜单以吸引顾客
• 独立美食广场满足消费者对成本绩效选择的需求

前景与机会

• 以IKEA为首的自助咖啡简餐店将维持稳定的门市数量。
• 美食广场和美食餐厅在大城市越来越受欢迎
• 数位订购平台提高效率

分类资料

马来西亚小吃摊/售货亭

关键资料发现

2024 年的发展

• 受茶产品热潮推动，预计 2024 年小吃摊和售货亭数量将快速成长
• 中式小吃摊和售货亭越来越受欢迎
• 生活成本上升促使消费者寻求成本绩效的餐饮

前景与机会

• 日益增加的国际参与企业推动成长
• 消费者对增强体验的需求不断增加
• 参与企业提供多样化产品以吸引新客户

分类资料

马来西亚消费餐饮服务区域分布

关键资料发现

2024 年的发展

• 越来越多的公司开设独立商店
• 新建购物中心推动马来西亚消费餐饮服务成长
• 随着旅行和住宿设施的增加，正在进行维修

前景与机会

• 休閒场所餐饮服务面临的挑战
• 设有专门餐饮区的新购物中心的出现将推动位置的成长
• 瞄准年轻一代的参与企业

分类资料

The market for consumer foodservice in Malaysia registered a marked slowdown in growth current value terms in 2024, when compared to the previous two years. This deceleration was largely due to shifting consumer confidence, in light of the high cost of living. While the rate of core inflation moderated in 2024, the prices of necessities such as food, fuel, and utilities continued to rise, leaving many Malaysians with reduced purchasing power. This led to much more cautious spending on discretion...

Euromonitor International's Consumer Foodservice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
• 2024 key trends
• Competitive landscape
• Independent foodservice developments
• What next for consumer foodservice?

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
• Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenging year for chained limited-service restaurants
• Emerging regional players attract consumers away from established chains
• Third-party delivery providers gain traction

PROSPECTS AND OPPORTUNITIES

• Limited-service restaurant providers anticipate slow recovery
• Drive-through formats and home delivery will continue to gain popularity
• Self-ordering systems will appeal to time-pressed consumers

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

CAFES/BARS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• ZUS Coffee proves major success story
• Growing preference towards cafes offering local cuisine
• Players target Malaysians with value-for-money offerings to counter rising living costs

PROSPECTS AND OPPORTUNITIES

• Specialist coffee and tea shops will benefit from growing coffee drinking culture
• Drive-through concept expected to gain traction
• Digital ordering will continue to boost growth, alongside loyalty schemes

CATEGORY DATA

• Table 28 Cafes/Bars by Category: Units/Outlets 2019-2024
• Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2019-2024
• Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2019-2024
• Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2019-2024
• Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2019-2024
• Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2019-2024
• Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2020-2024
• Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2021-2024
• Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2024-2029
• Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2024-2029
• Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2024-2029
• Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2024-2029
• Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2024-2029
• Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2024-2029

FULL-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Asian full-service restaurants see strong performance, supported by country's diverse food culture
• Strong influence of Chinese-influenced full-service restaurants fuel growth in 2024
• Full-service restaurant players explore various fulfilment methods to reduce operating costs

PROSPECTS AND OPPORTUNITIES

• Menu diversification will be key strategy for full-service restaurant players seeking to maintain competitive edge
• Pizza full-service restaurants adapt their menu offerings
• Dine-in will remain dominant but delivery will play key role

CATEGORY DATA

• Table 42 Full-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
• Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
• Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

SELF-SERVICE CAFETERIAS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Independent self-service cafeterias dominate the market
• Ikea invests in localised menus to attract customers
• Independent food courts cater to consumers seeking value-for-money options

PROSPECTS AND OPPORTUNITIES

• Chained self-service cafeterias, led by Ikea, will maintain stable number of outlets
• Food courts and gourmet hubs will gain popularity in major cities
• Digital ordering platforms will enhance efficiency

CATEGORY DATA

• Table 56 Self-Service Cafeterias: Units/Outlets 2019-2024
• Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
• Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
• Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
• Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
• Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
• Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
• Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
• Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
• Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
• Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
• Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
• Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
• Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029

STREET STALLS/KIOSKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Street stalls/kiosks see dynamic growth in 2024, fuelled by popularity of tea-based offerings
• China-influenced street stalls/kiosks gain traction
• Consumers seek value-for-money meals as a result of rising cost of living

PROSPECTS AND OPPORTUNITIES

• Expansion of international players will drive growth
• Growing consumer demand for enhanced experiences
• Players will diversify their offerings to attract new customers

CATEGORY DATA

• Table 70 Street Stalls/Kiosks: Units/Outlets 2019-2024
• Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
• Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
• Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
• Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
• Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
• Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
• Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
• Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
• Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
• Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
• Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
• Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
• Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

CONSUMER FOODSERVICE BY LOCATION IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• More players open standalone premises
• New shopping malls fuel growth of consumer foodservice in Malaysia
• Growth in travel and lodging locations is accompanied by ongoing refurbishment processes

PROSPECTS AND OPPORTUNITIES

• Challenges lie ahead for consumer foodservice outlets in leisure locations
• Arrival of new shopping malls with dedicated dining areas will facilitate growth through retail locations
• Players to target younger demographic

CATEGORY DATA

• Table 84 Consumer Foodservice by Location: Units/Outlets 2019-2024
• Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
• Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
• Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
• Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
• Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
• Table 90 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
• Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
• Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
• Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
• Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
• Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
• Table 96 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
• Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
• Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
• Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
• Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
• Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
• Table 102 Consumer Foodservice through Retail: Units/Outlets 2019-2024
• Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
• Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
• Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
• Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
• Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
• Table 108 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
• Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
• Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
• Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
• Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
• Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
• Table 114 Consumer Foodservice through Travel: Units/Outlets 2019-2024
• Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
• Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
• Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
• Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
• Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
• Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
• Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
• Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
• Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
• Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
• Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
• Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
• Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
• Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
• Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
• Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
• Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
• Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
• Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
• Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
• Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
• Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
• Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
• Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
• Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
• Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
• Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
• Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
• Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
• Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
• Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
• Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
• Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
• Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
• Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
• Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
• Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
• Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
• Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
• Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
• Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029