菲律宾美容及个人护理市场

2024年，菲律宾美容及个人护理市场零售量及零售额均录得健康成长。由于生活方式的改变和通膨压力的缓解，消费量较前一年上升。随着都市化的推进，菲律宾的中产阶级正在壮大，而农村地区现代化杂货零售店的发展也吸引了新的消费者。由于信贷管道更加便捷，菲律宾消费者的购买力也不断提升。菲律宾消费者的购买力正在不断提升。

本市场调查报告对菲律宾的美容和个人护理市场进行了分析。报告提供了2020年至2024年的最新零售数据，帮助您识别将推动成长的产业。此外，报告也对2029年的市场变化进行了预测。

目标产品：婴儿及儿童用品、沐浴淋浴设备、彩妆品、除臭剂、除毛剂、护肤品、美容及个人护理、香水、护髮、大众美容及个人护理、男士美容、口腔护理、口腔护理（不包括电动牙刷）、高端美容及个人护理、名牌美容及个人护理、护肤、防晒品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解美容和个人护理市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场数据

免责声明

资讯来源

菲律宾大众美容及个人护理

关键数据发现

2024年的发展

• 都市化推动大众细分领域发展
• 大众市场以实惠的价格提供多功能产品
• 跨国公司主导大众市场

前景与机会

• 大众美容和个人保健产品前景乐观
• 网红行销仍是大众品牌的关键策略
• 创新模式在多个类别中涌现

分类资料

菲律宾高级美容及个人护理

关键数据发现

2024年的发展

• 都市化推动高端市场成长
• 传统奢侈品牌仍是高端市场的领导者
• 消费者渴望探索新的高端品牌

前景与机会

• 旅行机会增加推动奢侈品需求
• 高端通路零售电子商务的兴起
• 拥有商标的独家成分在高端市场仍然很受欢迎

分类资料

菲律宾婴儿及儿童产品

关键数据发现

2024年的发展

• 关注家庭，配套婴童产品
• 竞争格局仍相对巩固
• 超级市场在价格折扣力道加大的情况下引领分销

前景与机会

• 多功能产品受消费者青睐
• 婴儿及儿童用品专卖零售商扩大业务
• 有机和天然成分在产品开发中很重要

分类资料

菲律宾浴室和淋浴设备

关键数据发现

2024年的发展

• 浴缸和淋浴设备因为注重卫生和美观而受到欢迎。
• 跨国公司在浴缸和淋浴设备占有重要地位
• 沐浴和淋浴设备产品的购买集中在食品杂货管道

前景与机会

• 更健康、更积极的生活方式推动人们沐浴和淋浴设备
• 其美白、保湿功效持续受到女性的青睐。
• 人们对更永续模式的兴趣日益浓厚

分类资料

菲律宾彩妆

关键数据发现

2024年的发展

• 更社交化的生活方式和自我表达推动了彩妆品需求
• 本土品牌在竞争格局中拥有巨大优势
• 美妆专卖店引领彩妆分销

前景与机会

• 线上内容创作者和影响者的作用推动了动态成长
• 行动性和可及性推动了忙碌的生活方式
• 多功能趋势持续主导彩妆品

分类资料

菲律宾除臭剂

关键数据发现

2024年的发展

• 气温升高与现代生活方式支撑强劲需求
• 促销活动强化了市场领导的价值提案
• 传统商店型零售商面临零售电子商务的竞争

前景与机会

• 持久留香的除臭剂是个成长机会
• 有机除臭剂仍然是菲律宾文化的重要组成部分
• 整合美容相关成分并扩展人体工学格式

分类资料

菲律宾除毛

关键数据发现

2024年的发展

• 除毛产品面临挑战，效果不一
• 企业家占据中心地位，跨国公司占据主导地位
• 除毛产品价格实惠为线上零售商创造机会

前景与机会

• 除毛剂/漂白产品变得更加不受欢迎，削弱了除毛剂的前景
• 有机趋势带来全新温和配方
• 技术进步对除毛产品带来的挑战

分类资料

菲律宾香水

关键数据发现

2024年的发展

• 社交生活方式和实惠的选择激发了人们对香水的兴趣
• 中低收入消费者推动大众香水需求
• 商店型零售商对于香水品牌至关重要

前景与机会

• 预计这款香水将带来更动感的表现。
• 支持品类开发，扩大大众香水的经销
• 由于淡香水被认为具有更强的耐湿性，因此在未来一段时间内，它很可能仍将是一种受欢迎的选择。

分类资料

菲律宾护髮

关键数据发现

2024年的发展

• 气温升高和活跃的生活方式推动了护髮产品使用量的增加
• 跨国公司在护髮领域保持领先地位
• 传统通路正在输给电子商务零售商

前景与机会

• 护髮产品前景光明
• 针对头髮护理趋势、丰盈度和厚度的最佳解决方案
• 干髮喷雾和小填充用产品预计将会受欢迎

分类资料

菲律宾男性美容

关键数据发现

2024年的发展

• 随着传统规范和习俗的演变，男性的整装仪容也日渐健康
• 在日益激烈的竞争中，市场领导仍保持韧性
• 菲律宾的数位化推动了零售电子商务的成长

前景与机会

• 男士美容的动态格局
• 亮白功能在男士护肤中依然重要
• 预计跨类别将进一步发展

分类资料

菲律宾的口腔清洁用品

关键数据发现

2024年的发展

• 口腔卫生和美容需求推动强劲的价值成长
• 高露洁棕榄菲律宾公司巩固其在口腔护理领域的领导地位
• 食品杂货零售商在口腔清洁用品分销方面占据强势地位

前景与机会

• 口腔清洁用品需求不断增长推动动态成长
• 国内旅行促进更好的口腔清洁用品
• 口腔护理，注重天然和永续的成分和产品

分类资料

菲律宾护肤

关键数据发现

2024年的发展

• 社交和积极的生活方式推动了对护肤的需求
• 跨国公司主导的分散竞争格局
• 健康和美容专业人士是护肤的关键管道

前景与机会

• 菲律宾护肤前景光明
• 利用潮流和社交媒体策略来增加护肤品销量
• 永续性措施带来新的创新

分类资料

菲律宾的防晒护理

关键数据发现

2024年的发展

• 由于人们强烈希望保护皮肤，防晒油的使用量正在稳步增加
• 本地和国际运动员正面交锋
• 线下和线上通路竞争激烈

前景与机会

• 积极的生活方式和旅行推动了防晒油的销售
• 专注于美白棒和美白功效的新创新
• 消费者对防晒油产品的期望将更高

分类资料

Beauty and personal in the Philippines continued to register healthy retail volume and value growth in 2024. Consumption picked up on the previous year due to lifestyle changes and easing inflationary pressures. Middle income groups are growing in the Philippine's alongside urbanisation, with provincial areas attracting new consumers through the development of modern grocery retailers. Consumer purchasing power has also increased in the Philippines due to easier access to credit facilities. As u...

Euromonitor International's Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urbanisation drives development of mass segment
• Mass segment delivers affordable and multifunctional products
• Multinational players dominate the mass segment

PROSPECTS AND OPPORTUNITIES

• Strong outlook for mass beauty and personal care products
• Influencer marketing to remain a key strategy for mass brands
• Innovative formats will emerge across multiple categories

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urbanisation supports growth of premium segment
• Traditional luxury brands remain leaders in premium segment
• Consumers are keen to explore new premium brands

PROSPECTS AND OPPORTUNITIES

• Growing demand for premium goods accentuated by more travel occasions
• Retail e-commerce develops in the premium channel
• Trademarked and exclusive ingredients to remain popular in the premium segment

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Family focus supports baby and child-specific products
• Competitive landscape remains relatively consolidated
• Supermarkets lead distribution as discounting intensifies

PROSPECTS AND OPPORTUNITIES

• Multi-functional products are endorsed by consumers
• Baby and child-specific retail specialists to expand their position
• Organic and natural ingredients will hold strong significance in product development

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bath and shower thrives due to strong importance placed on hygiene and aesthetics
• Multinationals enjoy strong position in bath and shower
• Bath and shower purchases are concentrated in grocery channels

PROSPECTS AND OPPORTUNITIES

• Healthier and more active lifestyles to drive uptake of bath and shower
• Whitening and moisturising effects remain popular among women
• Growing interest in more sustainable formats

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shift to social lifestyles and self-expression lifts demand for colour cosmetics
• Local brands have a strong advantage in the competitive landscape
• Beauty specialist stores lead the distribution of colour cosmetics

PROSPECTS AND OPPORTUNITIES

• Dynamic growth will be supported by the role of online content creators and influencers
• Mobility and accessibility drives on-the-go lifestyles
• Multi-functional trend to remain commonplace in colour cosmetics

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hotter weather and modern lifestyles support strong demand
• Promotional initiatives strengthen the value proposition of market leaders
• Traditional store-based retailers face competition from retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Long-lasting and fragrant deodorants have opportunity to thrive
• Organic deodorants to remain a key part of Filipino culture
• Integration of beauty related ingredients and expansion of ergonomic formats

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mixed performance as depilatories face challenges
• Multinationals hold the lead as entrepreneurs make a splash
• Affordability of depilatories provides opportunity for online retailers

PROSPECTS AND OPPORTUNITIES

• Weak outlook for depilatories as hair removers/bleaches lose further appeal
• Organic trend will offer new skin-friendly formulas
• Challenges for depilatories amid technological advancements

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Social lifestyles and affordable choices drive interest in fragrances
• Middle and low-income consumers drive demand for mass fragrances
• Store-based retailers are vital to fragrance brands

PROSPECTS AND OPPORTUNITIES

• Further dynamic performance is anticipated for fragrances
• Wider distribution of mass fragrances to support category development
• Eau de parfum will remain a popular option due to its perceived ability to withstand humidity

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hair care usage rises amid hotter weather and active lifestyles
• Multinational players sustain their lead in hair care
• Traditional channels lose out to e-commerce retailers

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the hair care category
• Volume and thickness amongst top solutions trending in hair care
• Dry hair spray and smaller refill formats expected to gain popularity

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy growth in men's grooming as traditional norms and practices evolve
• Market leaders remain resilient amidst growing competition
• Digitilisation in the Philippines supports retail e-commerce growth

PROSPECTS AND OPPORTUNITIES

• Dynamic outlook for men's grooming
• Brightening and whitening features will remain important in men's skin care
• Further cross-category developments are anticipated

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Oral hygiene and aesthetic needs underpin strong value growth
• Colgate-Palmolive Philippines consolidates its strong lead in oral care
• Grocery retailers hold a strong position in oral care distribution

PROSPECTS AND OPPORTUNITIES

• Dynamic growth as demand for oral care expands
• Domestic travel will provide further boost to oral care
• Oral care to focus on natural and sustainable ingredients and products

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Social and active lifestyles drive demand for skin care
• Fragmented competitive landscape is led by multinationals
• Health and beauty specialists are pivotal channel in skin care

PROSPECTS AND OPPORTUNITIES

• Bright prospects for skin care in the Philippines
• Trend jacking and social media strategies to boost skin care sales
• Sustainability efforts will bring new innovations

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sun care is steadily rising amid strong desire to protect skin
• Local and international players compete head on
• Strong competition between offline and online channels

PROSPECTS AND OPPORTUNITIES

• Active lifestyles and travel to boost sun care sales
• New innovations to focus on sticks and whitening claims
• Consumers will expect more benefits from their sun care products

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029