马来西亚家电市场

预计2025年马来西亚消费性电子产品销售将略有下降，这反映了该行业的成熟度以及产品类型的差异化表现。由于生活方式的转变、人工智慧功能和智慧家庭的融合，智慧型手机、穿戴式电子产品和无线耳机等细分市场实现了适度增长，而成像设备和车上娱乐系统系统等其他类别则因消费者偏好变化和产品类别饱和而持续下滑。

Euromonitor International的《马来西亚消费电子市场》报告全面介绍了马来西亚家用、可携式和车载消费电子市场的规模和格局。报告提供最新的零售数据，帮助您识别推动成长的产业。该报告还甄选了主要企业和品牌，并对影响市场的关键因素进行了策略性分析，包括新产品开发、分销和定价问题。报告也提供了市场未来可能的发展方向。

目标产品：电脑及周边设备、车上娱乐系统、家用电器、可携式电器

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费性电子市场
• 确定成长领域并确定变革的动力；
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。公司凭藉其独特的能力和对多元化市场的理解，能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2025 年消费性电子产品：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 家用电子电器的未来如何？

市场数据

免责声明

资讯来源

马来西亚电脑及周边设备

关键数据结果

2025年的发展

• 2025年电脑及周边设备将走向衰退
• 知名国际品牌引领此类别
• 实体店推动销售，但电子商务持续成长势头

前景与机会

• 预计家庭企业的需求将推动品类成长
• 电子竞技和游戏文化的流行可能会支持电脑价值的成长
• 具有长电池寿命的人工智慧笔记型电脑处于创新前沿

分类资料

马来西亚的车上娱乐系统

关键数据结果

2025年的发展

• 车载系统和行动电话影响品类成长，车载娱乐面临困境
• 知名品牌持续引领该类别
• 实体店仍占主导地位，电子商务保持稳定成长

前景与机会

• 迁移至嵌入式系统导致前景黯淡
• 智慧型手机导航应用程式将减少对车载导航系统的需求
• 电商平台旗舰店提升用户体验，促进销售

分类资料

马来西亚家庭音响与电影

关键数据结果

2025年的发展

• 2025年家庭音响和戏院销售量将下降
• 知名国际品牌持续引领品类销售
• 家电和电子产品专卖店继续占据销售主导地位

前景与机会

• 年轻消费者生活水准的提高和串流习惯的改变可能有助于阻止该类别的下滑。
• 电子商务平台和全通路策略将在未来几年推动家庭影片销售
• 人工智慧将推动创新并塑造该产业的发展轨迹

分类资料

马来西亚家庭影片

关键数据结果

2025年的发展

• 2025年家庭影片将大幅下滑
• 韩国品牌依然受欢迎，而中国品牌则以实惠的价格竞争
• 分销领域仍由家电和电子产品专家主导

前景与机会

• 蓬勃发展的住宅房地产市场将在预测期内支撑该类别的成长
• 串流服务将普及家庭观影体验
• 租赁订阅使高级产品拥有者能够负担得起

分类资料

马来西亚影像设备

关键数据结果

2025年的发展

• 由于可自由支配支出减少，影像设备销售持续下降
• 运动摄影机在年轻消费者中越来越受欢迎，巩固了 GoPro 的地位。
• 电子商务持续主导专业电子产品商店

前景与机会

• 智慧型手机将继续对影像设备构成持续威胁
• 街头摄影和怀旧风潮的兴起可能会刺激需求
• 人工智慧创新可能会让运动摄影机对内容创作者更具吸引力

分类资料

马来西亚的可携式播放器

关键数据结果

2025年的发展

• 音乐串流习惯和游戏文化推动了对无线扬声器的需求
• 知名国际品牌引领品类销售
• 商店型零售商仍因其高端品牌定位而受欢迎，而电子商务则提供更实惠的价格

前景与机会

• 极简主义趋势和不断提高的生活水准将在未来几年内支持品类成长
• 数位阅读文化和技术主导的创新有望推动电子阅读器的成长
• 技术进步和设计创新将推动无线扬声器的成长

分类资料

马来西亚行动电话

关键数据结果

2025年的发展

• 全球不确定性下，价格实惠的中阶智慧型手机销售成长
• 三星领先，小米紧随其后
• 家电和电子产品专卖店推动销售，但电子商务正在快速成长

前景与机会

• 经济不确定性推动中价格分布智慧型手机成长
• 网红行销和云端游戏将告知消费者如何与他们的装置互动
• 高调的新产品发布将继续推动该类别的成长

分类资料

马来西亚的穿戴式电子产品

关键数据结果

2025年的发展

• 随着马来西亚人采取更健康的生活方式，智慧穿戴装置推动成长
• 中国品牌以实惠的价格引领类别销售
• 家电和电子产品专家占据主导地位，价格竞争推动电子商务成长

前景与机会

• 预计健康和保健趋势将推动稳定成长
• 小米零售扩张标誌着其对该品类的更深层渗透
• 智慧戒指预示着个性化穿戴装置的新时代

分类资料

马来西亚无线耳机

关键数据结果

2025年的发展

• TWS的普及和生活方式的改变推动无线耳机的成长
• 中国品牌以多层次的产品线引领无线耳机市场
• 到 2025 年，电子商务将主导分销格局并获得发展势头

前景与机会

• 生活方式和串流媒体习惯推动了中价格分布无线耳机的需求
• 游戏文化推动无线头带和 TWS 耳机的需求
• 开放式无线耳机预示着新一轮产品创新浪潮

分类资料

Volume sales of consumer electronics in Malaysia fell slightly in 2025, reflecting a maturing industry and mixed performance across product categories. While segments such as smartphones, wearable electronics, and wireless headphones recorded modest growth due to lifestyle shifts, AI-powered features, and smart home integration, other categories, including imaging devices and in-car entertainment systems, continued to decline due to changing consumer preferences and category saturation.

Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Decline for computers and peripherals in 2025
• Established international brands lead the category
• Physical stores lead sales, but e-commerce continues gaining traction

PROSPECTS AND OPPORTUNITIES

• Demand from home businesses set to aid category growth
• Popularity of e-sports and gaming culture could support value growth in computers
• AI-powered laptops with extended battery life are at the forefront of innovation

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• In-car entertainment struggles as in-built systems and mobile phones impact category growth
• Established brands continue to lead the category
• Brick-and-mortar stores remain dominant, while e-commerce maintains steady growth

PROSPECTS AND OPPORTUNITIES

• Shrinking prospects due to shift towards built-in systems
• Navigation apps on smartphones will reduce the requirement for in-car navigation
• Flagship brand stores on e-commerce platforms may enhance user experience and promote sales

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume decline for home audio and cinema in 2025
• Established international brands continue to lead category sales
• Appliances and electronics specialists continue to dominate sales

PROSPECTS AND OPPORTUNITIES

• Higher standard of living and streaming habits of young consumers may help stem category decline
• E-commerce platforms and omnichannel strategies will support sales of home video in the years ahead
• Artificial intelligence will drive innovation and shape the category's trajectory

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steep decline for home video in 2025
• Korean brands remain popular, while Chinese brands compete by offering affordability
• Distribution landscape continues to be dominated by appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

• Buoyant residential property market to support category growth over the forecast period
• At-home cinematic experience via streaming services will gain traction
• Rental subscription set to offer affordable ownership in premium products

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Imaging devices continues to see decline as discretionary spending reduces
• Popularity of action cameras among young consumers solidifies GoPro's position
• E-commerce continues to gain ground on appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

• Smartphones will remain a persistent threat to imaging devices in the years ahead
• Rise of street photography and nostalgia trend may fuel demand
• AI-Powered innovation could elevate action camera appeal among content creators

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Music streaming habits and gaming culture drive demand for wireless speakers
• Established international brands lead category sales
• Brick-and-mortar retailers remain popular for premium brands positioning, while e-commerce offers affordability

PROSPECTS AND OPPORTUNITIES

• Minimalist trend and higher standard of living will support category growth in the coming years
• Digital reading culture and tech-driven innovation expected to propel growth of e-readers
• Technological advancements and design innovations will drive growth in wireless speakers

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable mid-range smartphones make gains amid global uncertainties
• Samsung leads with Xiaomi following closely behind
• Appliances and electronics specialists lead sales, but e-commerce enjoys rapid growth

PROSPECTS AND OPPORTUNITIES

• Mid-range smartphones will drive growth amid economic uncertainty
• Influencer marketing and cloud gaming inform how consumers interact with devices
• High profile launches will continue to drive category growth in the years ahead

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart wearables drives growth as Malaysians adopt healthier lifestyles
• Chinese brands lead category sales with affordable price tags
• Appliances and electronics specialists hold sway while competitive pricing drives growth in e-commerce

PROSPECTS AND OPPORTUNITIES

• Steady growth predicted thanks to health and wellness trends
• Xiaomi's retail expansion signals deeper category penetration
• Smart ring signals a new era of personalised wearables

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS popularity and lifestyle shifts drive wireless headphones growth
• Chinese brands lead wireless earphones with tiered offerings
• E-commerce dominates distribution landscape, gaining ground in 2025

PROSPECTS AND OPPORTUNITIES

• Lifestyles and streaming habits will drive demand for mid-range wireless headphones
• Gaming culture will drive demand for wireless headbands and TWS earbuds
• Open-ear wireless earbuds signal a new wave of product innovation

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030