印尼家用电器市场

预计到2025年，技术创新、数位化程度提高以及都市区地区可近性的增强将推动印尼家用电器销售成长。穿戴式电子产品、无线耳机和可携式播放器等类别预计将实现特别强劲的成长，因为人工智慧（AI）和智慧家庭整合技术的进步提高了产品的功能性和对消费者的吸引力。

Euromonitor International发布的《印尼消费电子市场》报告全面分析了印尼家用、可携式和车载电子产品市场的规模和格局。报告提供最新的零售数据，帮助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括新产品开发、分销和定价问题。此外，报告还对市场未来发展趋势进行了预测。

目标产品：电脑及周边设备、车上娱乐系统、消费性电子产品、可携式设备

数据范围：市场规模（实际值和预测值）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 对家用电器市场的深入了解
• 确定成长领域并找出变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场预期发展趋势。

Euromonitor International在市场研究报告、商业参考书籍和线上资讯系统出版领域拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际得以开发可靠的资讯资源，为策略规划提供依据。

目录

目录和表格

执行摘要

• 2025 年消费性电子产品：整体情况
• 2025年主要趋势
• 竞争格局
• 通路开发
• 家用电子电器的未来是什么？

市场数据

免责声明

资讯来源

印尼电脑及周边设备

关键数据结果

2025年的发展

• 笔记型电脑销售成长，但整个品类表现平淡。
• 华硕在电脑及周边设备持续保持领先地位
• 价格竞争持续推动零售电子商务成长。

前景与机会

• 随着消费者生活方式的演变，笔记型电脑持续推动成长。
• 人工智慧推动电脑及周边设备的产品创新
• 优质化和性能提升将是关键创新点。

分类资料

印尼车上娱乐

关键数据结果

2025年的发展

• 嵌入式系统在这个领域持续保持竞争力。
• Pioneer 在不断萎缩的市场中继续保持领先地位
• 零售电商在下滑品类中略有成长。

前景与机会

• 车载娱乐需求持续下降
• 内建产品的便利性降低了售后产品的吸引力。
• 专注于高端市场和小众需求的创新

分类资料

印尼家庭音响与电影

关键数据结果

2025年的发展

• 演讲者预测，儘管品类下滑，但仍将实现成长。
• Polytron 以价格实惠和本地化服务为优势。
• 线下零售对家庭音响仍然很重要，因为消费者希望测试音质。

前景与机会

• 预计价格承受能力和消费者意识将影响市场前景。
• 条形音箱引领产品创新
• 对更智慧、更具沉浸感的音讯产品的需求日益增长

分类资料

印尼家庭影片

关键数据结果

2025年的发展

• 由于价格实惠，液晶电视持续推动成长。
• 中国品牌之间的竞争异常激烈
• 家用电器和电子产品专卖店仍然是主要管道

前景与机会

• 中产阶级的壮大推动了对宽萤幕智慧电视的需求。
• 对智慧功能日益增长的需求将重新定义家庭观影体验。
• 随着中国品牌间竞争加剧，价值主导创新加速发展。

分类资料

印尼影像设备

关键数据结果

2025年的发展

• 智慧型手机持续阻碍影像设备的发展。
• 佳能凭藉旗舰创新保持领先地位
• 实体店对消费者仍然很重要。

前景与机会

• 入门级相机缓解了市场下滑
• 人工智慧和混合成像技术推动创新
• 内容创作者专属的创新推动了对小众数位摄影机的需求。

分类资料

印尼可携式播放器

关键数据结果

2025年的发展

• 无线扬声器推动可携式播放器市场成长
• 儘管面临来自价格更低廉的替代品的日益激烈的竞争，主要参与企业仍保持领先地位。
• 便利性和价值驱动电子商务

前景与机会

• 预计在预测期内，无线扬声器市场将持续成长。
• 智慧功能在不断发展的扬声器市场中变得越来越普遍。
• 串流媒体文化和智慧整合推动了无线扬声器的创新

分类资料

印尼行动电话

关键数据结果

2025年的发展

• 价格较亲民的品牌推动了销售量成长
• 传音控股引领中国品牌重塑印尼智慧型手机市场
• 线下零售仍占据主导地位，因为消费者更重视店内体验。

前景与机会

• 销售成长预计将受到价格优势、互联互通和数位化融合的推动。
• 技术和价格因素推动了入门级智慧型手机的需求。
• 人工智慧整合有望成为产品创新的关键。

分类资料

印尼穿戴式电子产品

关键数据结果

2025年的发展

• 人们日益增强的健康意识推动了对穿戴式电子产品的需求。
• 小米在竞争激烈的穿戴式电子产品市场中保持领先地位
• 促销活动持续推动零售电子商务成长。

前景与机会

• 健康和生活方式趋势将推动穿戴式电子产品的持续成长。
• 人工智慧和感测器技术的创新将增强个人化和健康监测能力。
• 下一代穿戴式装置机会

分类资料

印尼的无线耳机

关键数据结果

2025年的发展

• TWS耳机引领销售量成长
• 小米凭藉高性价比的真无线耳机产品引领无线耳机市场。
• 零售电子商务持续成长

前景与机会

• TWS耳机推动无线耳机销售量
• ANC主动降噪与智慧功能，带来更佳的使用者体验
• 其耐用性和与生活方式的融合将拓展其使用机会。

分类资料

Volume sales of consumer electronics are set to rise in Indonesia in 2025, supported by a combination of technological innovation, rising digital adoption, and expanding accessibility across both urban and rural areas. Growth is expected to be particularly strong in categories such as wearable electronics, wireless headphones, and portable players, where advances in artificial intelligence (AI) and smart home integration are enhancing product functionality and consumer appeal.

Euromonitor International's Consumer Electronics in Indonesia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Laptops sees growth amid flat overall category performance
• Asus continues to lead in computers and peripherals
• Competitive pricing continues to drive growth of retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Growth continues to be driven by laptops as consumer lifestyles evolve
• AI fuels product innovations in computers and peripherals
• Premiumisation and performance improvements will be key innovations

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Built-in systems continue to compete with the category
• Pioneer continues to lead in a shrinking market
• Retail e-commerce sees slight growth in a declining category

PROSPECTS AND OPPORTUNITIES

• Ongoing decline in demand for in-car entertainment category
• Convenience from built-in products reduces attractiveness of aftermarket products
• Innovation focused on premium segments and niche demand

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Speakers sees growth amidst declining categories
• Polytron leads through affordability and local relevance
• Offline retail remains key for in home audio as consumers like to test sound quality

PROSPECTS AND OPPORTUNITIES

• Affordability and consumer awareness expected to shape the market outlook
• Soundbars lead in product innovation
• Increasing demand for smarter and more immersive audio products

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• LCD TVs continue to drive growth through affordability
• Stiff competition arising from Chinese brands
• Appliances and electronics specialists remains the leading channel

PROSPECTS AND OPPORTUNITIES

• Expanding middle class fuels demand for wide-screen smart TVs
• Increase in demand for smart features redefines home viewing experience
• Value-driven innovation accelerates as Chinese brands intensify competition

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smartphones continue to hamper the growth for imaging devices
• Canon maintains leadership through flagship innovation
• Physical retail stores remain key for consumers

PROSPECTS AND OPPORTUNITIES

• Entry-level cameras cushion market decline
• AI and hybrid imaging drive innovation
• Innovation driven by content creators boosts niche digital camcorder demand

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless speakers drive growth for portable players
• Leading players maintain leadership amid rising competition from more affordable alternatives
• Convenience and value driving e-commerce

PROSPECTS AND OPPORTUNITIES

• Wireless speakers to see continued growth over the forecast period
• Smart features gain ground in evolving speakers market
• Streaming culture and smart integration fuel innovation in wireless speakers

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume growth driven by more affordable brands
• Transsion Holdings leads as Chinese brands reshape Indonesia's smartphone market
• Offline retail remains dominant as consumers prioritise in-store experience

PROSPECTS AND OPPORTUNITIES

• Volume growth is expected to be driven by affordability, connectivity and digital integration
• Technology and value fuel demand for entry-level smartphones
• AI integration expected to be the key for product innovations

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness fuels demand for wearable electronics
• Xiaomi maintains leadership in competitive wearable electronics market
• Promotions continue to drive retail e-commerce growth

PROSPECTS AND OPPORTUNITIES

• Health and lifestyle trends drive continued growth in wearable electronics
• AI and sensor innovation enhance personalisation and health monitoring
• Opportunities for next-generation wearables

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS earbuds leads in volume growth
• Xiaomi leads the wireless headphones market with value-driven TWS offerings
• Retail e-commerce continues to grow

PROSPECTS AND OPPORTUNITIES

• TWS earbuds driving volume growth for wireless headphones
• ANC and smart features elevate user experience
• Lifestyle integration and durability expand use occasions

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030