美国家用电器市场

预计2025年美国家电市场将呈现喜忧参半的趋势，零售量将维持平稳，但以金额为准将成长4%。都市化和可支配所得的增加支撑了市场需求，预计到2030年，市场规模将达到1,502.1亿美元。随着消费者寻求节省空间、易于清洁且注重健康的解决方案，紧凑型多功能家电越来越受欢迎。在通货膨胀和生活空间日益缩小的背景下，各大品牌正努力在高端创新与价格实惠、便利实用之间寻求平衡。

欧睿国际发布的《美国消费性电子市场》报告全面分析了美国消费性电子市场的规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的产业板块。报告重点介绍了主要企业和知名品牌，并对影响市场的关键因素进行了策略分析，包括新产品开发、产品形态趋势和分销挑战。报告也对2029年的市场发展趋势进行了预测。

目标产品：家用空调（HVAC）、大型家电、小型家电

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

购买这份报告的理由：

• ・详细整体情况家电市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 经济压力重塑美国消费性电子市场

关键数据结果

• 图1：2025年的主要趋势

产业表现

• 关税与消费行为塑造市场动态
• 经济压力导致产品碎片化
• 图2：美的U型空调透过召回计画力求实现价格亲民与创新
• 儘管经济下滑，但对冷冻设备的需求依然存在。

未来趋势

• 经济压力和价格敏感度增强正在改变消费者的购买模式。
• 当耐用性下降时，消费者会选择更换而不是维修。
• 能源效率的提高加剧了热泵和空调之间的竞争。
• 图 3：分析师观点
• 图 4：家用电器市场成长细分（2024-2029 年）

竞争格局

• 领导品牌透过多元化的产品组合保持其优势。
• 新参与企业与创新驱动市场动态

频道

• 随着消费者更加重视便利性，电子商务份额不断成长。
• 家电和电子产品专卖店促进线下销售
• 由于产品种类繁多，小家电在电子商务领域越来越受欢迎。

产品

• 多功能性和紧凑设计推动创新
• 图 5：增加自清洁功能可提高功能性
• 对健康和福祉的关注会影响产品开发。
• 图 6：Ninja Detect 搅拌机结合了智慧功能和多功能性，帮助您保持健康。

经济背景

• 图7：实质GDP成长与通货膨胀（2020-2030年）
• 图 8：2025 年美国PEST 分析

消费者背景

• 图 9：2025 年美国消费者的关键洞察
• 图 10：2025 年美国消费者格局

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资讯来源

美国空调

关键数据结果

2025年的发展

• 儘管经济不确定性，但需求依然强劲。
• 图 11：2025 年的主要趋势

产业表现

• 随着消费者细分变得越来越重要，市场蓬勃发展。
• 图 12：通用电气推出全新经济型空调系列
• 预计暖通空调市场向A2L冷媒标准的过渡将是可持续的。
• 图 13：暖通空调市场正向 A2L 冷媒标准过渡，但永续性尚不明朗

未来趋势

• 气温升高促进空调销售
• 分离式空调预计将迎来进一步的显着成长。
• 绿色创新与智慧科技塑造未来发展
• 图 14：分析师观点

竞争格局

• 海尔集团保持领先地位，而美的集团面临召回
• 大金和科普兰合资面向美国市场
• 图 15：绿色高效率的方案对暖通空调系统有重大影响。

频道

• 零售电商以其便利性引领空调分销。
• 家居用品商店和超级市场发展势头强劲

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美国洗碗机

关键数据结果

2025年的发展

• 美国洗碗机销量连续第二年下滑
• 图 16：2025 年的主要趋势

产业表现

• 经济不确定性和低迷的房地产市场导致销售量下降。
• 能源效率依然重要，智慧功能也越来越普及。
• 图 17：Bosch 500 系列承诺在提升品质和能源效率的同时，提升产品效能。
• 紧凑灵活的设计满足了都市化的需求。
• 图 18：丹比桌上型洗碗机设计紧凑，针对小众消费族群。
• 图19：方泰在美国市场推出全新概念的三合一洗碗机

未来趋势

• 预计成长将恢復
• 高阶嵌入式洗碗机铅回收
• 智慧化的AI增强功能引领产品创新
• 图 20：三星在美国市场推出全新概念的三合一洗碗机
• 图 21：LG 智慧洗碗机提供更快的洗衣行程和更高的效率
• 监管不确定性增加

竞争格局

• 海尔和惠而浦在国内生产和品牌忠诚度方面保持领先地位

频道

• 家居电器专卖店推动线下销售

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美国食品烹调器具

关键数据结果

2025年的发展

• 对多功能家用电器的需求推动市场稳定成长
• 图 22：2025 年的主要趋势

产业表现

• 消费者希望烹饪方式能够更简单、更健康。
• 图 23：分析师观点
• 多功能性和创新推动搅拌机市场成长

未来趋势

• 便捷和健康的烹饪方式将塑造未来的创新。
• 厨房机器人以自动化技术挑战传统家用电器
• 低价价格分布和高端市场同时扩张，导致市场一分为二。

竞争格局

• 顶级品牌透过创新和信任保持领先地位。
• 图 24：Ninja 发表配备 BlendSense 技术的全新 Detect Power Pro 搅拌机
• Bella凭藉创新的小型厨房电器提升了品牌知名度

频道

• 电子商务凭藉便利性和价格竞争力促进销售。
• 大卖场和仓储式会员店维持稳定的线下管道

产品

• Vitaminx Ascent X 兼具高性能和智慧功能
• 图 25：Vitamix 发表 Ascent 搅拌机，具备智慧功能和多种预设模式
• 全新 KitchenAid 搅拌机让您更能掌控烹饪过程，让您轻鬆准备更健康的餐点。
• 图 26：KitchenAid 推出具有冷热功能和多种口感层次的搅拌机

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美国热泵

关键数据结果

2025年的发展

• 由于价格实惠且环保，空气源热泵正逐渐成为主流。
• 图 27：2025 年的主要趋势

产业表现

• 由于奖励和实惠的价格，热泵正从暖通空调系统中夺取市场份额。
• 伦诺克斯技术提升了寒冷天气下的性能
• 图 28：伦诺克斯创新解决冬季暖气效率问题
• 消费者选择空气源热泵是为了降低电费和减少对环境的影响。

未来趋势

• 人口趋势和收入成长将支撑未来的市场成长。
• 永续性和节能性是选择气泵的主要原因。
• 图 29：分析师观点
• 税额扣抵使节能型热泵更具吸引力。

竞争格局

• Dandelion Energy 透过直接面向消费者的模式简化了地热安装。
• 图 30：蒲公英能源公司正在利用地热效率来扩大地源热泵的应用。
• LG的新型热泵巩固了其领先地位。
• Jetson Home 透过整合式热泵平台改变了安装模式

频道

• 技术复杂，需要专业安装。
• 电子商务由自助销售和种类繁多的产品提供支援。

产品

• 低全球暖化潜势（GWP）冷媒可提升大金冷冻设备在寒冷天气下的效能。
• 图 31：大金的新型水源模型解决了寒冷地区的局限性
• Lennox 的新产品消除了人们对零下温度热泵的担忧

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美国家用洗衣设备

关键数据结果

2025年的发展

• 儘管经济和贸易不确定性，市场仍保持稳定。
• 图 32：2025 年的主要趋势

产业表现

• 在持续的经济不确定性下，消费者正在延长产品的使用寿命。
• 知名品牌透过节能洗衣解决方案推动永续性发展成长。
• 图 33：伊莱克斯前置式洗衣机和烘干机在永续性方面迈出了坚实的一步

未来趋势

• 永续性和智慧人工智慧能力将变得越来越普遍。
• 关税政策加剧不确定性
• 细分消费者群体仍然是关键的成长驱动力。
• 图 34：海信推出创新迷你洗衣干衣机，瞄准紧凑型生活方式

竞争格局

• 经济不确定性下，主要企业维持市场份额
• 图 35：分析师观点

产品

• 利用人工智慧提高洗衣机效率
• 图 36：三星推出人工智慧洗衣机和烘干机，以提高效率
• 家电和电子产品专卖店引领线下销售管道

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大型美国烹调器具

关键数据结果

2025年的发展

• 市场復苏支撑缓慢但稳定的成长
• 图 37：2025 年的主要趋势

产业表现

• 进阶功能为注重预算的消费者增添价值。
• 图 38：通用电气正寻求在保持价格实惠的同时增加更多功能。
• 家庭烹饪习惯使人们对多功能烹调器具的需求保持强劲。
• 细分策略能够提升创新能力和竞争优势。

未来趋势

• 节能烹饪有助于永续发展
• 一体化厨房带动了对内建家电的需求。
• 智慧科技的融合推动创新

竞争格局

• 领先品牌透过忠诚度和创新来维持其领导地位。

频道

• 专业商店引领分销，因为消费者寻求专家建议
• 对于零售商而言，无缝的全通路体验至关重要。

产品

• Copper Charlie 提倡绿能使用和灵活性
• 图 39：Copper 公司推出插电式电池储能烤箱，以促进绿能使用。
• Bosch FlameSelect 技术可精确控制瓦斯炉具。
• 图 40：Bosch FlameSelect 炉具提升了瓦斯炉的便利性
• 通用电气、博世和三星凭藉创新功能处于领先地位。

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美国微波炉

关键数据结果

2025年的发展

• 儘管销量下滑，但优质化和多功能性推动了价值成长。
• 图 41：2025 年的主要趋势

产业表现

• 消费者关注点按预算敏感型消费者细分
• 图 42：分析师观点
• 优质化提供先进的功能和技术
• 图 43：Panasonic HomeChef 微波炉承诺在一个外形尺寸内实现多种功能。
• 图 44：随着消费者在消费方面变得更加保守，通用电气提供了价值。
• 图 45：Breville Combi 3合1冰箱作为高端多功能产品正受到越来越多的关注。

未来趋势

• 製造商注重提高效率以降低营运成本。
• 智慧微波炉在美国消费者中越来越受欢迎。
• 贸易政策变化和供应链中断构成重大威胁

竞争格局

• Hair Group 和 Sharp Electronics 凭藉多元化的产品组合保持领先地位。
• 细分消费品推动了主要企业的排名

频道

• 由于其便利性和价格竞争力，零售电子商务已成为主要的销售管道。

产品

• 松下凭藉其创新的微波炉设计，彰显了产品的多功能性。

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美国冷冻设备

关键数据结果

2025年的发展

• 优质化和智慧功能推动了美国市场的发展。
• 图 50：2025 年的 50 个关键趋势

产业表现

• 儘管销量下降，高级功能仍能推动增值销售。
• 图 51：Miele 推出高阶「Master Cool」系列冷冻设备
• 垂直伙伴关係增强了多功能性

未来趋势

• 智慧功能和优质化将推动未来的成长
• 图 52：LG 在美国市场取得成功后，将在全球推广 ThinQ
• 葡萄酒冷藏柜和冷却器预计将推动成长

竞争格局

• 海尔集团和惠而浦保持市场主导地位

频道

• 家电和电子产品专卖店促进线下销售
• 消费者偏好限制了电子商务的成长

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美国个人护理电器

关键数据结果

2025年的发展

• 消费者对先进、注重健康的美容和个人护理设备的需求正在上升。
• 图 46：2025 年的主要趋势

产业表现

• 审慎的支出促进了多功能家电的成长。
• 以健康为导向的高端护髮产品为市场成长提供了强劲的动力。
• 图 47：Dyson Supersonic® 吹风机：在家中也能打造专业髮型

未来趋势

• 更加关注健康和保健
• 对多功能性的需求将持续存在。
• 智慧功能和健康趋势将塑造未来的商务策略

竞争格局

• 戴森和Shark Ninja引领新产品发布
• 图 48：Shark 发表限量版轻量多功能吹风机

频道

• 个人护理用品的销售主要由电子商务主导。
• 超级市场和健康美容零售商保持稳定

产品

• 对多功能个人保健产品的需求不断增长
• 人工智慧将为美髮产品带来重大变革
• 图 49：Dyson推出最新智慧多功能吹风机

国家报告免责声明

美国小型烹调器具

关键数据结果

2025年的发展

• 透过多功能性和高级功能实现成长
• 图 53：2025 年的主要趋势

产业表现

• 对经济型和高端车型的需求共同推动了成长
• 随着人们对多功能、健康烹调器具的需求不断增长，气炸锅也随之兴起。
• 健康养生趋势推动了对多功能烹调器具的需求。

未来趋势

• 注重健康的烹饪解决方案推动市场稳定成长
• 智慧功能与数位商务塑造了品类格局
• 两极化的市场将预算型市场和高端市场割裂开来。

竞争格局

• 电子商务加剧了来自创新线上品牌的竞争。
• 新进入者和创新推动竞争和机会。
• 图 54：分析师观点

频道

• 消费者持续转向线上购物，寻找最优惠的价格。
• 家电和电子产品专家凭藉专家建议蓬勃发展

产品

• 通用电气的无胶囊咖啡机是智慧人工智慧整合的绝佳范例。
• 图 55：通用电气推出人工智慧咖啡机，拓展产品组合
• 飞利浦气炸锅 3000 助您在家烹调更健康的食物
• 图 56：飞利浦气炸锅 3000 系列单篮让健康烹调变得轻鬆简单
• Ninja推出创新小巧多功能Crispi气炸锅
• 图 57：Ninja Crisp 四合一可携式气炸锅用途广泛

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美国吸尘器

关键数据结果

2025年的发展

• 受价格实惠、创新和智慧技术趋势的推动，销售成长温和。
• 图 58：2025 年的主要趋势

产业表现

• 贸易关税和供应链中断限制了销售成长
• 实惠的价格和策略性的定价保持了其吸引力。
• 图 59：胡佛价格亲民的手持式吸尘器瞄准的是小众消费族群。
• 先进技术满足消费者对效率的需求

未来趋势

• 智慧技术的应用推动了扫地机器人的发展。
• 永续性和智慧技术驱动创新

竞争格局

• 在竞争激烈的市场中，Bissell 和 Shark Ninja 处于领先地位。
• 图 60：科沃斯机器人产品透过提高效率，承诺实现永续的效能
• 创新与适应维持领先品牌地位
• SharkNinja转移生产是为了规避关税和降低成本。

频道

• 电子商务受益于具有竞争力的价格和丰富的产品种类。
• 关税政策可能会对电子商务的市场份额产生不利影响，从而有利于线下零售商。

产品

• 永续性和能源效率塑造创新
• 图 61：分析师观点
• 可携式机型凭藉其多功能性吸引了都市区消费者。
• 图 62：Dyson无线手持吸尘器：提供多功能技术

国家报告免责声明

The US consumer appliances market is demonstrating a mixed performance in 2025, with retail volume growth of flat and retail value growth of 4%. Urbanisation and higher disposable incomes support demand, projected to grow to reach USD150.21 billion by 2030. Compact and multifunctional appliances are gaining traction as consumers seek space-saving, easy-to-clean and health-focused solutions. Brands are balancing premium innovation with affordable, convenient options amid inflation and smaller liv...

Euromonitor International's Consumer Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Economic pressures reshape the US consumer appliances market

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and consumer behaviour shape market dynamics
• Economic pressures drive product segmentation
• CHART 2 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation Through Recall
• Continued demand for refrigeration appliances despite decline

WHAT'S NEXT?

• Economic pressures and rising price sensitivity will reshaping purchasing patterns
• Consumers replace rather than repair them as durability declines
• Rising energy efficiency drives stronger competition between heat pumps and air conditioners
• CHART 3 Analyst Insight
• CHART 4 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through diversified portfolios
• Emerging players and innovation drive market dynamics

CHANNELS

• E-commerce gains share as consumers prioritise convenience
• Appliances and electronics specialists drives offline sales
• Small appliances thrive in e-commerce with diverse offerings

PRODUCTS

• Multifunctionality and compact design drive innovation
• CHART 5 Air Fryers Increasing Functionality by Adding Self Cleaning Capabilities
• Health and wellness focus influences product development
• CHART 6 The Ninja Detect Blender Combines Smart Features and Multi-functionality for Wellness

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in the US 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in the US 2025
• CHART 10 Consumer Landscape in the US 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite economic uncertainty, demand remains strong
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Strong market performance as consumer segmentation grows in importance
• CHART 12 GE Launches New Range of Air Conditioners with a Focus on Price Point
• HVAC market transitions to A2L refrigerant standard, staying power to be determined
• CHART 13 HVAC Market Transitions to A2L Refrigerant Standard, Staying Power to be Determined

WHAT'S NEXT?

• Rising temperatures to drive air conditioner sales growth
• Split air conditioners to see further strong expansion
• Eco-friendly innovations and smart technologies to shape future development
• CHART 14 Analyst Insight

COMPETITIVE LANDSCAPE

• Haier Group maintains lead while Midea faces recall
• Daikin-Copeland Joint Venture for US Market
• CHART 15 Eco-conscious and Efficient Options Weigh Heavily on HVAC

CHANNELS

• Retail e-commerce leads air conditioner distribution through convenience
• Home products specialists and hypermarkets gain traction

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• US dishwasher sales decline for a second consecutive year
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Volume sales decline amid economic uncertainty and poor housing market performance
• Smart features gain ground as energy efficiency remains key
• CHART 17 Bosch 500 Series Promises Energy Efficiencies in Addition to Additional Qualities
• Compact and adaptable designs meet urbanisation needs
• CHART 18 Danby's Countertop Dishwasher is Compact and Targets a Niche Consumer Base
• CHART 19 FOTILE Launches New Concept 3-in-1 Dishwasher in US Market

WHAT'S NEXT?

• Growth expected to resume
• Premium built-in dishwashers to lead recovery
• Smart and AI-enhanced features to lead product innovation
• CHART 20 Samsung Launches New Concept 3-in-1 Dishwasher in US Market
• CHART 21 LG Smart Dishwashers Deliver Shorter Cycles and Provide Efficiency
• Regulatory uncertainty increases

COMPETITIVE LANDSCAPE

• Haier and Whirlpool maintain lead through domestic production and brand loyalty

CHANNELS

• Home and appliance specialists drive offline sales

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for multifunctional appliances fuels steady market growth
• CHART 22 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers demand formats that support simplified and healthier home cooking
• CHART 23 Analyst Insight
• Multifunctional features and innovation drive blender market growth

WHAT'S NEXT?

• Convenience and healthier cooking to shape future innovation
• Kitchen robots challenge traditional appliances with automation
• Market diverges as budget and premium segments expand simultaneously

COMPETITIVE LANDSCAPE

• Top brands maintain leadership through innovation and trust
• CHART 24 Ninja Launches its New Detect Power Pro Blender with BlendSense Technology
• Bella boosts brand visibility with innovative compact kitchenware

CHANNELS

• E-commerce drives sales with convenience and competitive pricing
• Hypermarkets and warehouse clubs remain stable offline channels

PRODUCTS

• Vitaminx's Ascent X combines performance with smart features
• CHART 25 Vitamix Launches its Ascent Blender Smart Features and Multiple Presets
• New KitchenAid blender enhances control and supports healthier meal preparation
• CHART 26 Kitchen Aid Launches Blender Hot or Cold Capabilities and Wide Range of Textures

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Air to water heat pumps dominate through affordability and eco-conscious appeal
• CHART 27 Key Trends 2025

INDUSTRY PERFORMANCE

• Heat pumps gains share from HVAC systems through incentives and affordability
• Lennox technology improves performance in colder climates
• CHART 28 Lennox Innovation Counters Efficiency Concerns for Winter Heating
• Consumers choose air to water heat pumps to reduce bills and environmental impact

WHAT'S NEXT?

• Demographic trends and rising incomes support future market growth
• Sustainability and savings drive preference for air pumps
• CHART 29 Analyst Insight
• Tax credits boost appeal for energy efficient heat pumps

COMPETITIVE LANDSCAPE

• Dandelion Energy simplifies geothermal installation with direct consumer model
• CHART 30 Dandelion Energy Leverages Geothermal Efficiencies to Scale the Geo Heat Pump
• LG's new heat pumps strengthen its leadership
• Jetson Home disrupts installation model with integrated heat pump platform

CHANNELS

• Technical complexity makes installation via professional contractors essential
• E-commerce supported by DIY sales and widened product selection

PRODUCTS

• Low GWP refrigerant enhances Daikin's cold weather performance
• CHART 31 Daikin Tackles Cold Climate Limits with New Water-Source Model
• Lennox launch addresses sub-zero heat pump concerns

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market remains stable amid economic and trade uncertainty
• CHART 32 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers stretch product lifecycles amid persistent economic uncertainties
• Leading brands drive sustainability growth through energy-efficient laundry solutions
• CHART 33 Electrolux Front-Load Washers and Dryers Going Strong for Sustainability

WHAT'S NEXT?

• Sustainability and smart AI features set to become increasingly prevalent
• Tariff policies heighten uncertainty
• Segmented consumer focus to remain important growth driver
• CHART 34 Hisense Targets Compact Living with Innovative Mini Washer-dryer Combo

COMPETITIVE LANDSCAPE

• Leading companies maintain market share amid economic uncertainty
• CHART 35 Analyst Insight

PRODUCTS

• AI-driven efficiency in laundry appliances
• CHART 36 Samsung Launches AI-Integrated Washer and Dryers Designed to Enhance Efficiency
• Appliances and electronics specialists lead offline sales channels

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market resilience underpins modest but steady growth
• CHART 37 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium features enhance value for budget-conscious consumers
• CHART 38 GE Looks to Include Multitude of Features While Remaining Affordable
• Home-cooking habits sustain strong demand for versatile cookers
• Segmentation strategy boosts innovation and competitive advantage

WHAT'S NEXT?

• Energy-efficient cooking supports sustained growth
• Integrated kitchens drive demand for built-in appliances
• Smart technology integration informs innovation

COMPETITIVE LANDSCAPE

• Major brands maintain leadership through loyalty and innovation

CHANNELS

• Specialist stores leads distribution as consumers seek expert advice
• Seamless omnichannel experience essential for retailers

PRODUCTS

• Copper Charlie oven promotes cleaner power usage and flexibility
• CHART 39 Copper Launches Plug-in Battery Storage Oven to Promote Cleaner Power Usage
• Bosch FlameSelect offers precise gas hob control
• CHART 40 Bosch's FlameSelect Cooktop Builds in Convenience for Gas-preference Cookers
• GE, Bosch, and Samsung lead with innovative features

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite volume decline, value growth driven by premiumisation and multifunctionality
• CHART 41 Key Trends 2025

INDUSTRY PERFORMANCE

• Segmented consumer focus driven by budget-conscious consumers
• CHART 42 Analyst Insight
• Premiumisation offers advanced features and technology
• CHART 43 Panasonic's HomeChef Microwave Promises a Variety of Functions in One Form Factor
• CHART 44 GE Provides Value Offerings as Consumers Pivot Towards Wallet Conservatism
• CHART 45 Breville's Combi 3 in 1 Highlights a Premium Multifunctional Offering

WHAT'S NEXT?

• Manufacturers emphasise efficiency to reduce running costs
• Smart microwave formats growing in appeal amongst US consumers
• Trade policy changes and supply chain disruptions poses major threat

COMPETITIVE LANDSCAPE

• Hair Group and Sharp Electronics maintain lead through diverse offerings
• Segmented consumer offerings support leading companies' ranking

CHANNELS

• Retail e-commerce the main sales channel owing to convenience and competitive pricing

PRODUCTS

• Panasonic drives multifunctionality with innovative microwave designs

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and smart features drive US market
• CHART 50 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium features drive value sales despite volume decline
• CHART 51 Miele Launched a Line of Premium "MASTERCOOL" Refrigeration Appliances
• Cross-vertical partnerships enhance multi-functionality

WHAT'S NEXT?

• Smart features and premiumisation set to drive future growth
• CHART 52 LG Planning to Roll out ThinQ Globally after Seeing Success in US Market
• Wine coolers and chillers likely to lead growth

COMPETITIVE LANDSCAPE

• Haier Group and Whirlpool Corp maintain market dominance

CHANNELS

• Appliances and electronics specialists drive offline sales
• E-commerce growth constrained by consumer preferences

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for advanced and health-focused beauty and personal care devices grows
• CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

• Cautious spending supports growth in multifunctional appliances
• High-end hair care appliances with a health focus offer strong avenue for growth
• CHART 47 Dyson Supersonic r(TM) hair dryer: Bringing Professional Hairstyling Home

WHAT'S NEXT?

• Health and wellness focus set to intensify
• Demand for multifunctionality here to stay
• Smart features and health trends to shape future business strategies

COMPETITIVE LANDSCAPE

• Dyson and Shark Ninja drive new launches
• CHART 48 Shark Launches Limited-Edition Lightweight Multitasking Hair Dryer.

CHANNELS

• E-commerce dominates personal care appliances sales
• Hypermarkets and health and beauty retailers remain stable

PRODUCTS

• Rising demand for multifunctional personal care products
• AI drives notable change in hair care appliances
• CHART 49 Dyson Launches its Latest Intelligent Multi-Styler Hair Dryer

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth driven by multifunctionality and premium features
• CHART 53 Key Trends 2025

INDUSTRY PERFORMANCE

• Demand for both value and premium models fuels growth
• Air fryers grows with demand for multifunctional healthy cooking products
• Health and wellness trends drive demand for versatile cooking appliances

WHAT'S NEXT?

• Steady market growth driven by health-conscious cooking solutions
• Smart features and digital commerce shape category landscape
• Polarised market divides budget and premium shoppers

COMPETITIVE LANDSCAPE

• E-commerce fuels competition with innovative online brands
• New entrants and innovation drive competition and opportunities
• CHART 54 Analyst Insight

CHANNELS

• Consumers continue to shift online in search of most favourable prices
• Appliances and electronics specialists thrive thanks to expert advice

PRODUCTS

• GE's pod less coffee machine exemplifies smart AI integration
• CHART 55 GE Expands its Portfolio With AI-Powered Coffee Maker
• Philips Airfryer 3000 supports healthier cooking at home
• CHART 56 New Philips Airfryer 3000 Series Single Basket Simplifies Healthy Cooking
• Ninja innovates with compact, multifunctional Crispi air fryer
• CHART 57 Ninja Crisp 4-1 a Portable Air Fryer Offers Multifunctional Usage

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Modest growth in sales driven by affordability, innovation, and smart technology trends
• CHART 58 Key Trends 2025

INDUSTRY PERFORMANCE

• Trade tariffs and supply chain disruptions limit volume growth
• Affordability and strategic pricing sustain appeal
• CHART 59 Hoover's Affordable Handheld Vacuum Targets Niche Consumer Segments
• Advanced technology meets consumer demand for efficiency

WHAT'S NEXT?

• Smart technology adoption propels growth in robotic vacuum cleaners
• Sustainability and smart technology drives innovation

COMPETITIVE LANDSCAPE

• Bissel and SharkNinja lead in a concentrated market
• CHART 60 Ecovacs' Robotic Offerings Promise Sustainable Performance Through Increased Efficiency
• Innovation and adaption sustain leading brands' positions
• SharkNinja shifts production to avoid tariffs and cut costs

CHANNELS

• E-commerce benefits from competitive pricing and product variety
• Tarif policies may impact e-commerce share in favour of offline retailers

PRODUCTS

• Sustainability and energy efficiency shape innovation
• CHART 61 Analyst Insight
• Portable models attract urban consumers through versatility
• CHART 62 Dyson's Cordless Stick: A Multifunctional Tech Offering

COUNTRY REPORTS DISCLAIMER