中国电市场

2025年，受政府补贴和其他经济因素的影响，中国家电市场呈现出喜忧参半的发展趋势。儘管面临房地产市场低迷和消费者信心降温等挑战，市场依然保持成长，其中洗碗机销售在相对较低的基数上实现了显着增长。智慧和人工智慧技术在家用电器中的应用也大大促进了其价值成长。

欧睿国际发布的《中国电力市场报告》全面分析了中国电力市场的规模和结构。报告提供2021年至2025年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括新产品开发、业态趋势和分销问题。报告也对2030年之前的市场发展趋势进行了预测。

目标产品：家用空调设备、大型家用电器、小型家用电器

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解家电市场整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

欧睿国际拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 家电产业凭藉着人工智慧、功能性和价值主导成长克服逆境

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 儘管面临经济挑战，政府补贴仍能推动销售。
• 个人护理电器推动了销售额的成长，其中高速吹风机是成长的主要驱动力。
• 智慧家电和人工智慧家电将彻底改变家用电器。
• 图 2 海尔 AI Eyes 和 Uhome 为日常物品带来视觉和智能

未来展望

• 各公司正在实施各种策略以避免预期的销售下滑。
• 个人护理电器将继续占据主导地位，洗碗机也预计将表现良好。
• 人工智慧已经从噱头发展成为具有内在实用性和具身智慧的技术。
• 消费者理性化与利基家用电器的兴起
• 图 3：家用电器市场成长细分（2024-2029 年）

竞争格局

• 美的、海尔和格力凭藉着规模和创新引领产业。
• 创新和生态系统正在改变消费性电子产业的竞争格局。
• 运用核心能力和采取以消费者为中心的策略所带来的机会
• 海尔的「倾听式行销」透过共同创造革新研发模式
• 图4 「倾听式行销」为海尔在多鼓赛车中带来巨大成功

频道

• 零售电子商务凭藉快速的配送和安装服务占据主导地位
• 全通路策略成为成功的关键
• 图 5. 分析师观点

产品

• 便利性和客製化驱动创新产品设计
• 图 6：Narwal 推出了一款免维护的干湿两用直立式吸尘器，并附有自滤功能。

经济背景

• 图 7 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图8 2025年中国PEST分析

消费者背景

• 图 9. 2025 年中国消费者的关键洞察
• 图10：2025年中国消费者趋势

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资讯来源

中国空调

关键数据结果

2025年的发展

• 人工智慧和进阶功能推动空调在成熟阶段的成长
• 图 11. 2025 年的主要趋势

产业表现

• 补贴和促销活动持续推动强劲成长。
• 分离式空调已成为主流，对节能产品的需求不断增长。
• 改善空气品质对消费者来说至关重要，而这不仅关乎降温。
• 图 12 分析师观点

未来展望

• 由于对节能智慧产品的需求，预计成长将持续。
• 分离式空调仍将是主流选择，但可能会出现新的趋势。
• 人工智慧技术和环保效率将推动未来的销售成长。

竞争格局

• 美的、格力和海尔凭藉创新和通路实力保持领先地位。
• 高端和高性价比产品拥有自己的消费群。
• Dreame凭藉着创新的人工智慧空调革新销售模式

频道

• 零售电子商务持续成长，但线下创新也正在兴起。
• 整合补贴以提高零售电子商务平台的吸引力
• 图13：美的「唱歌空调」在抖音上成为热门话题，获得200万个赞

产品

• 海尔以Good Air空调的智慧功能推动创新
• 图 14 海尔推出 Good Air空调产品组合，打造个人化舒适体验
• 图15 格力发布“AI王子”，一款节能型AI空调

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中式厨具

关键数据结果

2025年的发展

• 补贴政策出台后，销售量下降，但智慧功能和电子商务推动了价值成长。
• 图 21. 2025 年的主要趋势

产业表现

• 逐步取消补贴会阻碍销售量成长
• 搅拌机是最大的类别，预计到 2025 年销售量将下降，但搅拌器销售将表现良好。
• 技术进步驱动市场趋势

未来展望

• 这款外形时尚紧凑的产品有望促进销售。
• 图 22 分析师观点
• 儘管销量下滑，但搅拌机预计仍将是最畅销的产品。
• 技术进步和设计将塑造未来，但价格仍然至关重要。
• 设计与性能同等重要

竞争格局

• 知名品牌透过创新巩固自身优势。
• 图 23 熊牌发布了一款新型搅拌机，该搅拌机配备了分离水和豆子的技术。
• 未来的关键在于产品创新和通路拓展。

频道

• 零售电子商务以具有竞争力的价格推动食品加工设备的销售。
• 美的和九阳凭藉全通路策略引领线上销售

产品

• 智慧功能重新定义了食品加工设备的功能。
• 图 24 Supor 推出配备智慧数位介面的新型研磨机
• 一款紧凑型搅拌机应运而生，旨在满足日益分散的市场需求。
• 图25：九阳发布了一款带有折迭式手柄的新型紧凑型搅拌机

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中国热泵

关键数据结果

2025年的发展

• 透过创新和政策克服衰退，走向成长
• 图 26 2025 年的主要趋势

产业表现

• 中央政府补贴逐步取消会阻碍企业绩效。
• 在严峻的市场环境下，空气源热泵引领潮流。
• 永续性至关重要，因为消费者和政府都在优先考虑环保供暖解决方案。
• 图 27 美的推出 True Warm 超低温热泵，协助农村供暖转型

未来展望

• 技术整合和政府支持推动成长
• 图 28 分析师观点
• 低温技术对北方地区至关重要
• 空气源热泵将继续占据主导地位。

竞争格局

• 海尔和美的在适应不断变化的消费者需求方面处于领先地位
• 国内领导者透过多元化经营来适应不断变化的市场环境。

频道

• 非零售通路凭藉整合解决方案占据主导地位。
• 零售电子商务已成为重要的通路

产品

• 人工智慧和智慧技术革新热泵
• 图 29 TCL Air Energy 将在 2025 年 HPE Expo 上展示 AI 赋能的超级节能係列
• 海尔以热声技术的进步推动创新
• 图 30 海尔发布了一款不使用压缩机或冷媒的热声热泵

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中国家用洗衣设备

关键数据结果

2025年的发展

• 人工智慧、补贴和收入成长推动了家用洗衣机的成长
• 图 31 2025 年的主要趋势

产业表现

• 都市化和收入成长推动了对高端洗衣机的需求。
• 随着快速高效的烘干成为越来越多消费者的首要考虑因素，自动烘干机正展现出蓬勃发展的势头。
• 美的利用人工智慧驱动的洗衣解决方案优质化
• 图 32 COLMO Turing 将引领智慧洗衣机迈向真正的人工智慧

未来展望

• 由于可支配收入增加以及消费者对先进功能的需求，预计价值将会上涨。
• 人工智慧驱动的洗衣解决方案有望推动优质化。
• 不断变化的消费者需求和永续性正在改变产业格局。

竞争格局

• 海尔以创新的洗衣解决方案引领业界潮流。
• 图 33 分析师观点
• 新进入者以创新产品挑战现有竞争对手。
• 海尔以「倾听式行销」取得成功
• 图34 海尔透过「倾听式行销」取得了巨大成功

频道

• 零售电子商务逐渐成为主流，促销和直播带货推动了销售成长。
• 线下零售在推动高级产品销售方面仍然发挥关键作用。
• 家用洗衣机品牌转向D2C和“数位聆听”

产品

• 多鼓设计成为各大品牌的差异化优势
• 图 35. 多滚筒设计将成为家用洗衣机领导者必备的要素

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中国大炊具

关键数据结果

2025年的发展

• 收入成长和政府补贴支撑着持续强劲的成长。
• 图 36 2025 年的主要趋势

产业表现

• 补贴和经济状况改善提振了零售量
• 海尔透过人工智慧赋能的抽油烟机提升优质化。
• 图 37 海尔在 AWE 2025 上发表人工智慧全自动抽油烟机
• 住宅市场疲软导致炉具需求下降

未来展望

• 嵌入式炉灶仍将主导市场，但随着补贴减少，预计其市场份额将会下降。
• 人工智慧驱动的优质化推动成长
• 多功能嵌入式产品可实现最高效能。

竞争格局

• 现有核心品牌透过专注于厨房的策略来保持其优势。
• 图 38 分析师观点
• 炉灶製造商举步维艰，而智慧产品製造商却蓬勃发展。

频道

• 线下体验能促进高端消费，但零售电商正在加速发展

产品

• 烤箱的先进演算法重新定义了烹饪体验
• 图39 美的微型蒸气烧烤炖菜煎烤箱实现了演算法精度
• Robam的整合式厨房套件提供协调且智慧的产品
• 图 40 Robam 将于 2025 年推出多款不同风格主题的厨房套件。

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中国微波炉

关键数据结果

2025年的发展

• 在销量下滑的背景下，优质化和多功能微波炉成为市场主流。
• 图 41 2025 年的主要趋势

产业表现

• 经济放缓会导致销量下降，但多功能性仍然很重要。
• 独立式微波炉是主流。
• 技术进步推动了豪华车型的成长
• 图42 美的推出一款略带復古风的多功能微波炉

未来展望

• 微波炉的销售量预计将会下降，而价格实惠的产品可能会继续占据主导地位。
• 儘管消费者对高端功能的需求不断增长，但嵌入式微波炉仍然是一个小众市场。
• 智慧和多才多艺是推动创新和成长的关键。

竞争格局

• 美的和格兰仕凭藉具有竞争力的价格继续保持领先地位。
• 图 43 分析师观点
• 新参与企业利用高端和功能丰富的趋势

频道

• 零售电商凭藉极具竞争力的价格主导微波炉市场。
• 线下零售商仍坚守阵地，销售高级产品。

产品

• 格兰仕透过设计和技术推动创新
• 图 44 格兰仕扩大其復古微波炉产品线，以迎合年轻消费者的美的偏好
• 小米以时尚可靠的微波炉产品瞄准注重性价比的消费者。
• 图 45 小米推出米家 20L 节能微波炉，采用「回归本源」设计

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中国个人护理电器

关键数据结果

2025年的发展

• 创新和高端需求推动价值成长，而销售却停滞不前。
• 图 46 2025 年的主要趋势

产业表现

• 家电补贴和收入成长为这个艰难的年份带来了稳定。
• 美髮产品类别成长强劲，而其他类别则出现下滑。
• 便携性重新定义了中国个人护理电器。
• 图 47 松下发布了一款高功率的折迭式吹风机

未来展望

• 预计其价值将因品质和设计而增加。
• 价值型产品与高端创新产品之间可能日益加剧的两极化
• 随着智慧功能整合和效能提升，除毛刀变得更具吸引力。

竞争格局

• 主要企业面临日益激烈的竞争。
• 对提供可携式和小型个人护理设备的品牌的需求
• 市场趋势与创新带来的机会

频道

• 随着消费者追求便利性，零售电子商务逐渐成为主流。
• 多通路策略是零售策略的关键。
• 图 48 分析师观点

产品

• Dreame凭藉先进的健康功能推动创新
• 图 49 Dreame 推出配备先进护髮技术的 X30 高阶吹风机
• 智慧科技透过个人化提升使用者体验
• 图 50 博朗推出搭载 SkinAir 技术的男士刮鬍刀 9 系列 2.0

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中国冷冻设备

关键数据结果

2025年的发展

• 随着销售成长放缓，优质化有助于提升价值。
• 图 51 2025 年的主要趋势

产业表现

• 美的透过创新高容量机型推动优质化
• 儘管冷冻设备技术日趋成熟，多门冷藏库仍是推动销售的主要动力。
• 优质化和创新驱动价值成长
• 图 52 美的推出业内容量最大的嵌入式冰箱/冷藏库，容量达 750 公升
• 根据消费者回馈持续改进产品
• 图 53 海尔的 Wheat Wave冷藏库之所以成功，要归功于「倾听行销」。

未来展望

• 优质化和创新势在必行，但销售成长却难以实现。
• 在高端市场之外，营养成分保留的重要性也日益凸显。
• 人工智慧和永续性塑造製冷产业的未来

竞争格局

• 海尔、美的和海信凭藉优质化和创新占据市场主导地位。
• 新创新兴企业推动创新和活力
• 图 54 分析师观点

频道

• 零售电商透过促销和直播获得优势
• 社交电商随着高端冷冻设备销售的成长而蓬勃发展

产品

• 氮肥保藏技术革新食品保藏方案
• 图 55 卡萨特和方迪率先开发了以氮为基础的保鲜技术

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中国小炊具

关键数据结果

2025年的发展

• 优质化推动价值成长，而销量却在下滑。
• 图 56 2025 年的主要趋势

产业表现

• 儘管销量下降，但由于可支配收入增加，销售额反而上升了。
• 对咖啡研磨机和咖啡机的优质需求推动了价值和销售量的成长。
• 图 57 分析师观点
• 功能更强大、设计更紧凑的多功能烹饪锅越来越受欢迎。
• 图 58 Bear 推出 6 合 1 多功能烹饪锅，可实现多种烹饪方式

未来展望

• 儘管销量下滑，但优质化预计将推动价值销售。
• 塑造小型厨房电器的创新多功能产品
• 环保节能产品正日益受到重视。

竞争格局

• 美的和浙江苏珀尔以高级产品处于领先地位。
• 新兴企业和创新推动优质化

频道

• 零售电商透过快速配送和互动内容提升销售量
• 家用电器和电子产品专家呼吁那些寻求建议和试用的人士注意。

产品

• 美的推出采用先进技术的更健康的电锅
• 图 59 展示了一种新型低脂电饭煲，其内锅更健康。
• 小米升级智慧水壶，容量更大，功能更强大
• 图 60 小米对其畅销智慧水壶升级，容量更大，功能更强大

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中国吸尘器

关键数据结果

2025年的发展

• 智慧解决方案和收入成长推动中国吸尘器市场成长
• 图 61 2025 年的主要趋势

产业表现

• 透过资助计划实现社会经济和人口变化与成长
• 智慧创新助力扫地机器人销售量大幅成长
• 对清洁效率的需求推动了机器人吸尘器的发展。
• 图 62 石头科技发布了一款配备机械臂的扫地机器人，以提高清洁效率

未来展望

• 预计可支配收入的成长将推动经济成长，但补贴的结束将阻止经济成长的显着增加。
• 价格竞争推动直立式吸尘器销售量持续成长
• 人工智慧驱动的创新重新定义了扫地机器人

竞争格局

• 知名品牌透过创新加剧竞争。
• 图 63 分析师观点
• 消费者需求变化与技术进步带来的品牌机会

频道

• 零售电子商务正在占据主导地位
• Dreame 和 Ecovacs Robotics 推动线下门市扩张

产品

• DJI 以先进的智慧功能驱动创新
• 图 64 大疆推出首款具备高效避障功能的扫地机器人
• Narwal 的先进吸尘器提供极致的便利性
• 图 65 Narwal 推出了一款免维护的干湿两用直立式吸尘器，并附有自滤功能。

国家报告免责声明

中国洗碗机

关键数据结果

2025年的发展

• 收入成长和先进功能将推动洗碗机的快速普及。
• 图 16. 2025 年的主要趋势

产业表现

• 这种动态变化仍在持续，两极化已成为关键特征。
• 嵌入式洗碗机将推动销售成长至2025年。
• 能源效率和永续性正在改变洗碗机市场
• 图 17 美的以创新技术树立永续性新标准

未来展望

• 优质化和细分市场将推动未来的成长
• 嵌入式洗碗机继续保持其主导地位
• 战略伙伴关係和服务化正在塑造洗碗机的未来。
• 图 18 分析师观点

竞争格局

• 美的集团在永续性和创新方面引领产业。
• 推动洗碗机产业发展的新兴企业和创新

频道

• 线下专家透过展示室体验提升销售额
• 零售电子商务凭藉定价、清晰的筛选功能和直播演示而蓬勃发展。

产品

• 消费者观点分散推动洗碗机创新
• 图 19：Rissome 推出小型家庭的 28 公分超薄胶囊洗碗机
• 消费者想要像博世这款新产品一样具有多功能性的产品。
• 图 20 博世推出配备蒸气消毒和沸石烘干功能的高阶洗碗机

国家报告免责声明

Consumer appliances in China experienced a complex performance in 2025, driven by government subsidies and economic factors. Despite challenges such as real estate weakness and muted consumer confidence, growth continued, with dishwashers leading volume growth from a comparatively low base. The integration of smart and AI-powered technology in consumer appliances significantly impacted value growth, with manufacturers like Haier incorporating AI into their products to enhance functionality and t...

Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances navigates headwinds with AI, functionality, and value-driven growth

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Government subsidies drive sales despite economic challenges
• Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
• Smart and AI-powered appliances revolutionise consumer appliances
• CHART 2 Haier's AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances

WHAT'S NEXT?

• Companies implement different strategies to avoid the anticipated volume decline
• Personal care appliances will continue to dominate, and dishwashers set to perform well
• AI's evolution from gimmick to essential utility and embodied intelligence
• Consumer rationalisation and the rise of niche appliances
• CHART 3 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Midea, Haier and Gree lead with scale and innovation
• Innovation and ecosystems reshape the competition in consumer appliances
• Opportunities by leveraging core capabilities and adopting consumer-first strategies
• Haier's "listening marketing" revolutionises research and development through co-creation
• CHART 4 "Listening Marketing" Brings Haier Huge Success in the Multi-drum Race

CHANNELS

• Retail e-commerce dominates with fast delivery and installation
• Omnichannel strategies are emerging as key to success
• CHART 5 Analyst Insight

PRODUCTS

• Convenience and customisation drive innovative product designs
• CHART 6 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in China 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in China 2025
• CHART 10 Consumer Landscape in China 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• AI and premium features propel growth in air conditioners amidst maturity
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Solid growth continues, driven by subsidy payouts and promotions
• Split air conditioners dominates, with energy-efficient products seeing rising demand
• Improving air quality is important to consumers, not just cooling
• CHART 12 Analyst Insight

WHAT'S NEXT?

• Continued growth anticipated, driven by demand for energy-efficient and smart products
• Split air conditioners will remain dominant, but new trends likely to emerge
• AI-powered technology and eco-efficiency to drive future sales

COMPETITIVE LANDSCAPE

• Midea, Gree and Haier maintain leadership through innovation and channel strength
• Premium and value-driven products have their own consumer bases
• Dreame disrupts sales with an innovative AI-powered air conditioner

CHANNELS

• Retail e-commerce continues its growth, but offline innovation seen
• Retail e-commerce platforms appeal with subsidy integration
• CHART 13 Midea's "Singing Air Conditioner" Goes Viral on Douyin with Two Million Likes

PRODUCTS

• Haier drives innovation with the smart features of its Good Air air conditioner
• CHART 14 Haier Unveils the Good Air Air Conditioners Portfolio with Personalised Comfort
• CHART 15 Gree Debuts Prince of AI Energy Saving Air Conditioner

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volumes dip post-subsidy, but smart features and e-commerce drive value growth
• CHART 21 Key Trends 2025

INDUSTRY PERFORMANCE

• Phasing out of subsidy programme hampers volume performance
• Largest category, blenders, sees decline in 2025, but mixers performs well
• Technological advancements drive market trends

WHAT'S NEXT?

• Smart and compact designs expected to drive sales
• CHART 22 Analyst Insight
• Blenders anticipated to continue to account for the highest sales despite decline
• Technological advancements and design to shape the future, but price will remain crucial
• Design will be important as well as performance

COMPETITIVE LANDSCAPE

• Leading brands reinforce dominance through innovation
• CHART 23 Bear Launches a New Blender With Water-Bean Separation Technology
• Product innovation and distribution expansion likely to be key moving forward

CHANNELS

• Retail e-commerce drives sales of food preparation appliances with competitive pricing
• Midea and Joyoung lead online sales with omnichannel strategies

PRODUCTS

• Smart features redefine the functionality of food preparation appliances
• CHART 24 Supor Launches a New Meat Grinder Equipped With Smart Digital Interface
• Compact blender launched to meet the needs of an increasingly segmented market
• CHART 25 Joyoung Launches a New Small Blender Model With Foldable Handle

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Navigating decline and moving towards growth through innovation and policy
• CHART 26 Key Trends 2025

INDUSTRY PERFORMANCE

• Gradual withdrawal of central government subsidy hampers performance
• Air to water heat pumps leads in challenging market conditions
• Sustainability key as consumers and governments prioritise eco-friendly heating solutions
• CHART 27 Midea Launches Zhen Nuan Ultra-Low Temperature Heat Pump to Support Rural Heating Transition

WHAT'S NEXT?

• Technological integration and government support set to drive growth
• CHART 28 Analyst Insight
• Extreme low temperature technology will be important for northern areas
• Air to water heat pumps will remain dominant

COMPETITIVE LANDSCAPE

• Haier and Midea lead as they adapt to changing consumer demands
• Domestic leaders adapt to changing market conditions through diversification

CHANNELS

• Non-retail channels dominate with integrated solutions
• Retail e-commerce emerges as key distribution channel

PRODUCTS

• AI and smart tech revolutionise heat pumps
• CHART 29 TCL Air Energy Showcases AI-Driven Super-Saving Series at 2025 HPE Expo
• Haier drives innovation with thermoacoustic technology advancements
• CHART 30 Haier Releases Thermoacoustic HP with No Compressor and Refrigerant

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth in home laundry appliances driven by AI, subsidies, and rising incomes
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Urbanisation and income growth fuel demand for premium laundry appliances
• Automatic dryers sees dynamism as fast, effective drying is a priority for more consumers
• Midea drives premiumisation with AI-powered laundry solutions
• CHART 32 COLMO Turing Leads the Upgrading of Laundry Appliances from Smart to True AI

WHAT'S NEXT?

• Value growth projected as disposable incomes rise and consumers demand advanced features
• AI-powered laundry solutions anticipated to drive premiumisation
• Changing consumer needs and sustainability set to reshape the landscape

COMPETITIVE LANDSCAPE

• Haier dominates with innovative laundry solutions
• CHART 33 Analyst Insight
• New entrants challenge established players with innovative offerings
• Haier sees success through "listening marketing"
• CHART 34 "Listening Marketing" Brings Haier Huge Success

CHANNELS

• Retail e-commerce dominates, with promotions and livestreaming fuelling sales
• Offline retail still plays a significant role in driving sales of premium products
• Home laundry appliances brands to pivot to D2C and "digital listening"

PRODUCTS

• Multi-drum designs become a differentiating factor for leading brands
• CHART 35 Multi-drum Designs Become a Must-have for Home Laundry Appliance Leaders

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and government subsidies support continued solid growth
• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Retail volumes rise thanks to subsidies and improving economic conditions
• Haier drives premiumisation with AI-powered cooker hoods
• CHART 37 Haier Unveils AI-Powered Fully Automatic Cooker Hoods at AWE 2025
• Range cookers declines amid housing market softness

WHAT'S NEXT?

• Built-in hobs will continue to lead, but decline expected as subsidies taper off
• AI-driven premiumisation set to drive growth
• Multifunctional and built-in products expected to see the best performances

COMPETITIVE LANDSCAPE

• Core incumbent brands maintain their lead through kitchen-centric strategies
• CHART 38 Analyst Insight
• Players in range cookers struggle, while those offering smart products fare better

CHANNELS

• Offline experiences drive premium sales but retail e-commerce gains traction

PRODUCTS

• Advanced algorithms in ovens redefine cooking experiences
• CHART 39 Midea's Micro-Steam-Grill-Stew-Fry Oven Delivers Algorithmic Precision
• Robam's integrated kitchen suites offer coordinated smart products
• CHART 40 Robam Introduces Multiple Kitchen Suites with Style-Themed Sets in 2025

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and multifunctionality shape microwaves amidst volume dip
• CHART 41 Key Trends 2025

INDUSTRY PERFORMANCE

• Although economic slowdown drives volume delcine, multifunctionality is important
• Freestanding microwaves dominates
• Technological advancements fuel growth for high-end models
• CHART 42 Midea Launches its Little Taste Retro Multifunction Microwave

WHAT'S NEXT?

• Microwaves expected to decline, with affordable products likely to maintain dominance
• Built-in microwaves to remain a niche despite growing demand for premium features
• Intelligence and multifunctionality to drive innovation and growth

COMPETITIVE LANDSCAPE

• Midea and Galanz maintain dominance through competitive pricing
• CHART 43 Analyst Insight
• New entrants capitalise on premium and multifunctional trends

CHANNELS

• Retail e-commerce dominates microwaves with competitive pricing
• Offline retailers still have their place, often for sales of premium products

PRODUCTS

• Galanz drives innovation with design and technology
• CHART 44 Galanz Expands Retro Microwave Line to Capture Young Consumers' Aesthetic Preferences
• Xiaomi targets those on a budget with a sylish, reliable microwave model
• CHART 45 Xiaomi Launches Mijia 20l Energy-Saving Microwave with "Back to Basics" Design

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value grows amidst static volumes, driven by innovation and premium demand
• CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

• Appliance subsidy programmes and rising incomes drive stability in a challenging year
• Hair care appliances leads growth, but other categories see decline
• Portability redefines personal care appliances in China
• CHART 47 Panasonic Launches New Foldable Hair Dryer with Relatively Higher Power

WHAT'S NEXT?

• Value growth expected to be driven by quality and design
• Polarisation likely between value products and premium innovation
• Body shavers will appeal with smart feature integration and performance upgrades

COMPETITIVE LANDSCAPE

• Leading companies in personal care appliances see increasing competition
• Demand for brands offering portable and compact personal care appliances
• Opportunities emerging from market trends and innovations

CHANNELS

• Retail e-commerce dominates as consumers seek convenience
• Multi-channel approach emerges as key retail strategy
• CHART 48 Analyst Insight

PRODUCTS

• Dreame drives innovation with advanced health features
• CHART 49 Dreame Launches X30 Premium Hair Dryer with Advanced Hair Care Technology
• Smart technology enhances the user experience with personalisation
• CHART 50 Braun Launches New Men's Shaver Series 9 2.0 with SkinAir Technology

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation contributes to value growth amidst slowing volume growth
• CHART 51 Key Trends 2025

INDUSTRY PERFORMANCE

• Midea drives premiumisation with innovative large capacity models
• Multi-door fridge freezers drive sales despite the maturity of refrigeration appliances
• Premiumisation and innovation drive value growth
• CHART 52 Midea Launches Industry's Largest 750l Built-in Fridge Freezer
• Product improvement through constant consumer feedback
• CHART 53 Haier's Wheat Wave Fridge-Freezer Thrives on "Listening Marketing"

WHAT'S NEXT?

• Premiumisation and innovation expected, but volume growth will be difficult to achieve
• Retention of nutrients will be increasingly important, even beyond the premium segment
• AI and sustainability to shape the future of refrigeration appliances

COMPETITIVE LANDSCAPE

• Haier, Midea and Hisense dominate with premiumisation and innovation
• Emerging players drive innovation and dynamism
• CHART 54 Analyst Insight

CHANNELS

• Retail e-commerce dominates through promotions and livestreaming
• Social commerce gains traction for sales of new premium refrigeration appliances

PRODUCTS

• Nitrogen preservation revolutionises food storage solutions
• CHART 55 Casarte and Fotile Pioneer Nitrogen-Based Freshness Technologies

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation drives value growth amidst volume decline
• CHART 56 Key Trends 2025

INDUSTRY PERFORMANCE

• Value sales grow despite volume decline as disposable incomes rise
• Coffee mills and coffee machines drive value and volume growth with premium demand
• CHART 57 Analyst Insight
• Multi-cookers with enhanced functionality and compact design are increasingly popular
• CHART 58 Bear Launches a New 6-in-1 Multi-Cooker for Versatile Cooking

WHAT'S NEXT?

• Despite volume decline, premiumisation expected to drive value sales
• Innovative and multifunctional products to shape small cooking appliances
• Eco-friendly and energy efficient products likely to come to the fore

COMPETITIVE LANDSCAPE

• Midea and Zhejiang Supor dominate with premium offerings
• Emerging players and innovation drive premiumisation

CHANNELS

• Retail e-commerce drives sales with fast delivery and engaging content
• Appliances and electronics specialists appeal to those looking for advice and trials

PRODUCTS

• Midea introduces healthier rice cookers with advanced technology
• CHART 59 idea Introduces New Low Fat Electric Multi-Cooker with Healthier Inner Pot
• Xiaomi upgrades smart kettles with larger capacity and enhanced features
• CHART 60 Xiaomi Upgrades Top-Selling Smart Kettle with Larger Capacity and Enhanced Features

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart solutions and rising incomes propel growth in vacuum cleaners in China
• CHART 61 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by socioeconomic and demographic changes, and subsidy programmes
• Robotic vacuum cleaners sees higher volume growth due to smart innovations
• Demand for cleaning efficacy drives advances in robotic vacuum cleaners
• CHART 62 Roborock Launches a Robotic Vacuum Cleaner with a Robotic Arm to Ensure Cleaning Efficacy

WHAT'S NEXT?

• Rising disposable incomes set to drive growth, but end of subsidies to prevent stronger rise
• Price wars to drive continued volume dynamism for upright vacuum cleaners
• AI-powered innovation to redefine robotic vacuum cleaners

COMPETITIVE LANDSCAPE

• Leading brands intensify the competition through innovation
• CHART 63 Analyst Insight
• Opportunities for brands through changing consumer demands and technological advances

CHANNELS

• Retail e-commerce increases its dominance
• Dreame and Ecovacs Robotics drive offline outlet expansion

PRODUCTS

• DJI drives innovation with advanced smart features
• CHART 64 DJI Launches its First Robotic Vacuum Cleaners with Highly Efficient Obstacle Avoidance
• Advanced vacuum cleaner from Narwal offers ultimate convenience
• CHART 65 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and advanced features propel rapid expansion for dishwashers
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Dynamism continues, with polarisation an important feature
• Built-in dishwashers lead sales and growth in 2025
• Energy efficiency and sustainability are reshaping the dishwashers landscape
• CHART 17 Midea Sets New Benchmark in Sustainability with Innovative Technologies

WHAT'S NEXT?

• Premiumisation and segmentation set to drive growth in the future
• Built-in dishwashers to extend its dominance
• Strategic partnerships and servitisation to shape dishwashers in the future
• CHART 18 Analyst Insight

COMPETITIVE LANDSCAPE

• Midea takes the lead through sustainability and innovation
• Emerging players and innovation to drive dynamics in dishwashers

CHANNELS

• Offline specialists drive sales through showroom experience
• Retail e-commerce gains traction with pricing, clear filters, and livestream demonstrations

PRODUCTS

• Segmented consumer focus drives innovation in dishwashers
• CHART 19 Lissome Launches 28cm Ultra-Slim Capsule Dishwasher for Micro-Households
• Consumers look for multifunctional products, such as the new launch from Bosch
• CHART 20 Bosch Introduces Premium Dishwasher with Steam Sterilisation and Zeolite Drying

COUNTRY REPORTS DISCLAIMER