新加坡家电市场

都市化、可支配收入成长以及消费者对便利、节能和健康生活方式的需求推动，新加坡家用电器市场预计到2025年零售量将成长2%。智慧节能家电的需求预计将持续推动这一成长。为取得成功，品牌应专注于产品创新，优先考虑永续性、节能性和智慧功能，并采取全通路策略以满足不断变化的消费者需求。

Euromonitor International发布的《新加坡消费性电子市场》报告全面概​​述了新加坡消费性电子市场的规模和结构。报告提供2021年至2025年的最新零售销售数据，协助您识别推动市场成长的产业。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括新产品开发、产品形态趋势和分销问题。报告也对2030年的市场发展趋势进行了预测。

目标产品：家用空调、大型家电、小型家电

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

购买这份报告的理由：

• 详细了解家电市场整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 创新和智慧策略推动家用电器产业成长

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 都市生活与科技推动消费性电子产品成长
• 图 2 LG NeoChef 2025：智慧变频，节能烹饪
• 智慧和人工智慧功能走向主流化
• 图 3 PRISM+Nanobot Elite AI：具备自清洁与智慧功能的 AI 增强型扫地机器人
• 多功能性和紧凑的设计改变了家用电器的形象。
• 图 4 Toyomi UltiChef：一款适用于紧凑型住宅的 7 合 1 多功能电器

未来展望

• 智慧节能家电推动强劲成长
• 图 5. 分析师观点
• 创新推动整个产业的成长
• 新加坡不断变化的生活方式：塑造家电细分和个人化
• 图 6：家用电器市场成长细分（2024-2029 年）

竞争格局

• 主要企业凭藉其业务广度和创新能力保持领先地位。

频道

• 家电和电子产品专卖店促进线下销售
• 便利性和有竞争力的价格推动了零售电子商务的发展。

经济背景

• 图 7 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图 8 新加坡 PEST 分析（2025 年）

消费者背景

• 图 9 新加坡消费者关键洞察（2025 年）
• 图 10：新加坡消费趋势（2025 年）

国家报告免责声明

资讯来源

新加坡洗碗工

关键数据结果

2025年的发展

• 透过卫生、效率和创新实现稳步成长
• 图 11. 2025 年的主要趋势

产业表现

• 透过卫生、效率和紧凑型创新推动成长
• 图 12 分析师观点
• 嵌入式洗碗机在空间有限的厨房中越来越受欢迎。
• 永续性推动洗碗机销售成长
• 图 13 LG QuadWash 将智慧蒸气清洁带入新加坡厨房

未来展望

• 製造商透过创新和永续的解决方案推动成长
• 新加坡紧凑的居住环境推动了洗碗机的设计和发展
• 永续性和技术将塑造未来的需求。

竞争格局

• 博世和艾尔巴仍然是领先品牌，拥有丰富的产品线和实惠的价格。

频道

• 家用电器和电子产品专家推动洗碗机分销

产品

• 紧凑而多功能的设计促进了成长
• 图14 Mowe 87L Wi-Fi强化玻璃洗碗机
• 本地化影响产品供应与消费者偏好
• 图 15 Dreame Z2000：一款适用于住宅的紧凑型环保洗碗机

国家报告免责声明

新加坡家用洗衣机

关键数据结果

2025年的发展

• 透过智慧高效的创新来适应缓慢成长。
• 图 16. 2025 年的主要趋势

产业表现

• 住宅市场放缓抑制了对房屋升级改造的需求。
• 新加坡全自动洗衣机需求强劲。
• 永续性和能源效率趋势对创新的影响日益增强。
• 图 17 分析师观点

未来展望

• 智慧升级和紧凑型创新将促进永续成长
• 透过便利性、客製化和智慧多工处理来驱动需求
• 图 18 海信发布具有同时大容量洗涤功能的三滚筒洗衣机
• 智慧永续性和特殊功能差异化

竞争格局

• 大型跨国公司透过多元化服务保持其优势。

频道

• 家电和电子产品专卖店促进线下销售
• 零售电子商务以其便利的网路购物吸引了忙碌的消费者。

产品

• 智慧人工智慧功能驱动创新
• 图19 LG在新加坡推出配备人工智慧驱动的负载优化功能的洗车塔

国家报告免责声明

新加坡大型厨房电器

关键数据结果

2025年的发展

• 儘管面临诸多不利因素，消费者对高端高科技大型家电的需求仍然强劲。
• 图 20. 2025 年的主要趋势

产业表现

• 住宅销售放缓影响大型厨房电器
• 便利性和个人化需求推动了对嵌入式炉灶的需求。
• 能源效率提升趋势正在推动智慧烤箱的成长。
• 图 21 博世 HBF114BR0K：第二系列嵌入式烤箱，附 3D 热风和节能功能

未来展望

• 一个建立在升级、智慧技术和永续性上的未来
• 图 22 分析师观点
• 嵌入式炉灶提振了整体需求，而炊具需求则持续下降。
• 优质化正在推动对电磁炉等高端功能的需求。
• 图 23 Fisher & Paykel 92 公分 11 系列：全表面电磁炉

竞争格局

• 主要企业凭藉强大的产品组合和创新能力保持领先地位。

频道

• 建筑商和建筑公司控制着分销管道

产品

• 永续性驱动产品设计创新
• 图 24 Mayer Rotguss 系列：采用火焰集中技术的节能炉灶

国家报告免责声明

新加坡微波炉

关键数据结果

2025年的发展

• 现代生活方式和创新推动永续成长
• 图25. 2025年的主要趋势

产业表现

• 儘管经济波动，忙碌的生活方式仍能维持需求。
• 图 26 LG NeoChef 2025：智慧变频器，节能烹饪
• 随着消费者在有限空间内进行消费，多功能性和紧凑型设计越来越受欢迎。
• 图 27 Mayer MMMW20：价格实惠、设计紧凑的微波炉
• 智慧微波炉：革新新加坡厨房
• 图 28 Panasonic HomeChef Connect：人工智慧与多功能烹饪的结合

未来展望

• 紧凑而多功能的设计将推动未来的销售
• 图 29 分析师观点
• 智能互联演进
• 永续性、安全性和合规性体现在对本地市场发展的定义。

竞争格局

• 松下在竞争激烈的整合格局中保持领先地位

频道

• 家电和电子产品专卖店占据主导地位，但电子商务正在蓬勃发展。

国家报告免责声明

新加坡的冷冻设备

关键数据结果

2025年的发展

• 面向冷冻设备的智慧、永续全通路策略
• 图 30. 2025 年的主要趋势

产业表现

• 永续在成长缓慢的行业中取得成功
• 图 31 博世推出采用永续材料製成的环保产品系列
• 新加坡人希望订製冷藏库能够与现代住宅美学相匹配。
• 图 32 PRISM+推出可客製化的Inspire冷藏库
• 冷冻设备演变为整合式智慧家居中心
• 图 33 分析师观点

未来展望

• 住宅限制将影响新加坡未来对节能冷冻设备的需求。
• 冷冻技术创新：适应新加坡眼光独到且具有环保意识的消费者
• 透过线上和直接面向消费者 (DTC) 模式优化覆盖范围和服务。

竞争格局

• 顶级品牌凭藉全光谱覆盖和创新保持领先地位。

频道

• 家电和电子产品专卖店促进线下销售
• 随着消费者追求便利性，零售电子商务蓬勃发展。

国家报告免责声明

新加坡空调

关键数据结果

2025年的发展

• 能源效率和以旧换新销售推动品类成长
• 图 34 2025 年的主要趋势

产业表现

• 日益严格的能源标准推动了对环保解决方案的需求。
• 图 35 大金 iSmile Eco+ 智慧绿色冷冻，带来更舒适的体验
• 分离式空调在新加坡市场需求旺盛。
• 图 36 分析师观点
• PRISM+Zero 旨在提供价格合理的智慧技术
• 图 37 PRISM+Zero 智慧空调：经济实惠的智慧变频分离式空调

未来展望

• 能源效率仍然是当地消费者关注的主要议题。
• 塑造商务策略的智慧功能

竞争格局

• 知名品牌透过创新和分销来保持其优势。

频道

• 家电和电子产品专家透过安装和售后支援来促进销售。

国家报告免责声明

新加坡的热泵

关键数据结果

2025年的发展

• 智慧科技、多功能性和健康趋势推动韧性
• 图 38 2025 年的主要趋势

产业表现

• 智慧科技为忙碌的新加坡人提供省时的备餐方式
• 图 39 Thermomix™7 为家庭厨师提供逐步烹饪自动化功能
• 搅拌机推动了整体需求，这主要得益于消费者对便利性的偏好。
• 图 40 分析师观点
• 新加坡人对营养保存食品炊具的需求不断成长。
• 图 41 Hurom 推出 H410 慢速果汁机，配备免切割料斗和营养萃取功能

未来展望

• 智慧科技驱动未来需求
• 永续性将推动食品加工设备的未来创新和消费者选择。
• 便利性和个人化定制推动了多功能家电的销售。
• 图 42 Kenwood Cooking Chef 在新加坡上市，可同时进行搅拌和烹饪。

竞争格局

• 领导品牌透过多元化的产品组合保持其优势。

频道

• 家电和电子产品专卖店推动线下零售
• 价格优势和便利性使电子商务广受欢迎。

国家报告免责声明

新加坡个人护理电器

关键数据结果

2025年的发展

• 由于先进且价格适中的产品以及健康趋势的推动，个人护理设备正在蓬勃发展。
• 图 43 2025 年的主要趋势

产业表现

• 社群媒体宣传活动协助网红推动销售成长
• 图 44 YOOSE Mini 2.0：紧凑型电动剃刀，具备干湿两用功能
• 多功能、小巧的家用电器如何满足新加坡人的需求
• 图 45 博朗 7 系列 AIO7580：15 合 1 理容套装，配备专业刀头和 AutoSense 自动感应功能
• 价格亲民的个人护理电器颠覆了市场。
• 图 46. 价格极具竞争力的 Dreame Miracle Pro 吹风机

未来展望

• 人们健康意识的提高推动了对先进产品的需求
• 与Z世代建立联繫：网红行销和个人护理电器季节性促销
• 图 47 分析师观点
• 为了方便和高效，消费者越来越倾向选择多功能理容设备。

竞争格局

• Dreame凭藉其创新的护髮设备确立了自身地位。

频道

• 电子商务仍然是主要的配送管道。

国家报告免责声明

新加坡小型厨具

关键数据结果

2025年的发展

• 城市需求驱动韧性与未来成长
• 图 48 2025 年的主要趋势

产业表现

• 永续性和能源效率推动了可观的销售成长。
• 图 49 Toyomi UltiChef：适用于紧凑型住宅的 7 合 1 多功能电器
• Meyer 的 CrispPRO 系列在多功能性方面树立了新的标准
• 图 50 Mayer CrispPRO 系列：双重加热创新，烹饪更健康、更快捷
• 健康饮食如何推动小型厨房电器的创新
• 图 51 INSSA x Simplus：11L 智慧蒸笼，健康便捷烹饪

未来展望

• 对便利性和本地咖啡文化的需求将支持未来的成长。
• 图 52 分析师观点
• 多功能性、健康和便利性仍然是小型厨房电器的关键发展趋势。
• 安全标准和智慧技术对本地市场的影响

竞争格局

• 高度分散的格局，由两大主要参与者主导。

频道

• 家用电器和电子产品专家凭藉其专业知识在销售中占据主导地位。
• 零售电子商务凭藉具有竞争力的价格和促销活动发展势头强劲。

国家报告免责声明

新加坡的吸尘器

关键数据结果

2025年的发展

• 韧性、数位化参与和创新驱动成长
• 图 53 2025 年的主要趋势

产业表现

• 便利性与个人化：推动真空创新
• 图 54 eufy E20 是一款柔软性、可拆卸的三合一机器人吸尘器
• 品牌正加大对网红行销和社群媒体的投资，以提高消费者参与度。
• 图 55 PRISM+Nanobot Elite AI：具备自清洁和智慧功能的 AI 增强型扫地机器人
• 无线、可携式解决方案推动创新
• 图 56 小米扫地机器人 H40 与 S40：吸尘拖地双模式，具备智慧导航功能

未来展望

• 预计预测期内将保持持续成长和创新。
• 图 57 分析师观点
• 社群媒体在促进兴趣和教育方面的持续影响
• 电子商务和永续性仍然是影响销售的关键因素。

竞争格局

• 在竞争格局分散的市场中，戴森巩固了其领先地位。

频道

• 家电和电子产品专卖店推动线下销售和电子商务成长

国家报告免责声明

Consumer appliances in Singapore recorded 2% retail volume growth in 2025, driven by urbanisation, increasing disposable income, and a desire for convenience, energy savings, and health-conscious living. The industry is set to continue growing, driven by demand for smart and energy-efficient appliances. To succeed, brands should focus on product innovation, emphasising sustainability, energy efficiency, and smart features, while adopting omnichannel strategies to meet changing consumer needs.

Euromonitor International's Consumer Appliances in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Unlocking growth in consumer appliances with innovation and smart strategies

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth of consumer appliances driven by urban lifestyles and technology
• CHART 2 LG NeoChef 2025: Smart Inverter for Energy-Efficient Cooking
• Smart and AI-powered features become mainstream
• CHART 3 PRISM+ Nanobot Elite AI: AI-Enhanced Robot Vacuum with Self-Cleaning and Smart Features
• Multifunctionality and compact design reshape appliance landscape
• CHART 4 Toyomi UltiChef: The 7-in-1 is Multifunctional Appliance for Compact Homes

WHAT'S NEXT?

• Solid growth to be driven by smart and energy-efficient appliances
• CHART 5 Analyst Insight
• Technological innovation to drive growth across the industry
• Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
• CHART 6 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Leading companies maintain positions through breadth and innovation

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce gains ground, driven by convenience and competitive pricing

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in Singapore 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in Singapore 2025
• CHART 10 Consumer Landscape in Singapore 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

DISHWASHERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth driven by hygiene, efficiency, and innovation
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Driving growth through hygiene, efficiency, and compact innovation
• CHART 12 Analyst Insight
• Built-in dishwashers gain traction in space-limited kitchens
• Sustainability drives value sales growth in dishwashers
• CHART 13 LG QuadWash Brings Smart Steam Cleaning to Singapore's Kitchens

WHAT'S NEXT?

• Manufacturers to drive growth with innovative and sustainable solutions
• Singapore's compact living to drive design and growth in dishwashers
• Sustainability and technology to shape future demand

COMPETITIVE LANDSCAPE

• Bosch and Elba remain leading brands with diverse offerings and affordability

CHANNELS

• Appliances and electronics specialists drive dishwasher distribution

PRODUCTS

• Compact and multifunctional designs drive growth
• CHART 14 Mowe 87L Wi-Fi Tempered Glass Dishwasher
• Localisation shapes product offerings and consumer preferences
• CHART 15 Dreame Z2000: Compact, Eco-Friendly Dishwasher for HDB Homes

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Adapting to slow growth with smart, efficient innovations
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Slowing housing market dampens demand for upgrades
• Automatic washing machines dominate demand in Singapore
• Sustainability and energy efficiency trend plays increasingly influential role in innovation
• CHART 17 Analyst Insight

WHAT'S NEXT?

• Sustained growth to be driven by smart upgrades and compact innovations
• Driving demand through convenience, customisation, and smart multi-tasking
• CHART 18 Hisense Unveils Triple-Drum Washer with Simultaneous Multi-Load Capability
• Differentiating through smart sustainability and specialised features

COMPETITIVE LANDSCAPE

• Leading multinationals maintain dominance through diverse offerings

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce attracts busy consumers with convenience of online shopping

PRODUCTS

• Smart and AI-powered features drive innovation
• CHART 19 LG Launches WashTower in Singapore with AI-Driven Load Optimisation

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite headwinds, consumers drive demand for premium, tech-driven large appliances
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Slowdown in new home sales impacts large cooking appliances
• Convenience and customisation trend drives demand for built-in hobs
• Trend towards energy efficiency supports growth of smart ovens
• CHART 21 Bosch HBF114BR0K: Series 2 Built-in Oven with 3D HotAir and Energy-Saving Features

WHAT'S NEXT?

• A future forged in upgrades, smart tech, and sustainability
• CHART 22 Analyst Insight
• Built-in hobs to drive overall demand, while cookers will continue to decline
• Premiumisation fuels demand for high-end features such as induction hobs
• CHART 23 Fisher & Paykel 92cm Series 11: Full Surface Induction Hob

COMPETITIVE LANDSCAPE

• Top players maintain lead through strong portfolios and innovation

CHANNELS

• Builder merchants and construction dominates distribution

PRODUCTS

• Sustainability drives innovation in product design
• CHART 24 Mayer Rotguss Series: Energy-Efficient Hob with Flame-Focus Technology

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustained growth driven by modern lifestyles and innovation
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Busy lifestyles sustain demand despite economic fluctuations
• CHART 26 LG NeoChef 2025: Smart Inverter for Energy-Efficient Cooking
• The rise of multifunctionality and compact design as consumers manage limited space
• CHART 27 Mayer MMMW20: Affordable Microwave with Compact Design
• Smart microwaves: Revolutionising kitchens in Singapore
• CHART 28 Panasonic HomeChef Connect: AI Meets Multi-Cooking

WHAT'S NEXT?

• Compact and multifunctional designs to drive future sales
• CHART 29 Analyst Insight
• The smart and connected evolution
• Sustainability, safety, and compliance to defining development in local market

COMPETITIVE LANDSCAPE

• Panasonic retains leadership of consolidated competitive landscape

CHANNELS

• Appliances and electronics specialists dominates, but e-commerce makes gains

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart, sustainable, and omnichannel strategies for refrigeration appliances
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Sustainable developments win in a slow-growing category
• CHART 31 Bosch Launches Eco-Friendly Line Made with Sustainable Materials
• Singaporeans seek customised refrigeration to complement modern home aesthetics
• CHART 32 PRISM+ Launches Customisable Inspire Refrigerators
• Refrigeration appliances evolve into integrated smart home hubs
• CHART 33 Analyst Insight

WHAT'S NEXT?

• Housing constraints to shape future demand for energy-efficient refrigeration in Singapore
• Innovation in refrigeration: Adapting to Singapore's discerning, eco-conscious consumers
• Optimising reach and service through online and DTC models

COMPETITIVE LANDSCAPE

• Top brands maintain lead through full-spectrum coverage and innovation

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce grows as consumers seek convenience

COUNTRY REPORTS DISCLAIMER

AIR CONDITIONERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Category growth driven by energy efficiency and replacement sales
• CHART 34 Key Trends 2025

INDUSTRY PERFORMANCE

• Stricter energy standards drive demand for eco-friendly solutions
• CHART 35 Daikin Elevates Comfort with iSmile Eco+ Smart and Green Cooling
• Split air conditioners dominate demand in Singapore
• CHART 36 Analyst Insight
• PRISM+ Zero aims to offer affordable smart technology
• CHART 37 PRISM+ Zero Smart Air Conditioner: Affordable Smart Inverter Split

WHAT'S NEXT?

• Energy efficiency will remain a major concern for local consumers
• Smart features to shape business strategies

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through innovation and distribution

CHANNELS

• Appliances and electronics specialists drive sales through installation and aftersales support

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience driven by smart tech, multifunctionality, and health trends
• CHART 38 Key Trends 2025

INDUSTRY PERFORMANCE

• Smart technology offers time-saving food preparation for busy Singaporeans
• CHART 39 Thermomix TM7 Offers Step-by-Step Cooking Automation for Home Chefs
• Blenders drive overall demand, supported by consumer preference for convenience
• CHART 40 Analyst Insight
• Singaporeans drive demand for nutrition-preserving food preparation appliances
• CHART 41 Hurom Launches H410 Slow Juicer with No-Cut Hopper and Nutrient-Rich Extraction

WHAT'S NEXT?

• Smart technology to drive future demand
• Sustainability to drive future innovation and consumer choice in food preparation appliances
• Convenience and customisation to drive sales of multifunctional appliances
• CHART 42 Kenwood Cooking Chef Launches in Singapore with Simultaneous Mixing and Cooking

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through diverse portfolios

CHANNELS

• Appliances and electronics specialists drive offline retail sales
• E-commerce gains traction with competitive pricing and convenience

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Personal care appliances thrive on advanced, affordable products and health trends
• CHART 43 Key Trends 2025

INDUSTRY PERFORMANCE

• Influencers drive sales growth through social media campaigns
• CHART 44 YOOSE Mini 2.0: Compact Electric Shaver with Wet and Dry Functionality
• How multifunctional and compact appliances meet Singaporeans' needs
• CHART 45 Braun Series 7 AIO7580: 15-in-1 Grooming Kit with ProBlade and AutoSense
• How budget-friendly personal care appliances are disrupting the market
• CHART 46 Dreame Miracle Pro Hair Dryer with Competitive Pricing

WHAT'S NEXT?

• Increasing health consciousness to drive demand for advanced products
• Connecting with Gen Z: Influencer marketing and seasonal sales in personal care appliances
• CHART 47 Analyst Insight
• Consumers to further embrace multifunctional grooming devices for convenience and efficiency

COMPETITIVE LANDSCAPE

• Dreame gains ground with innovative hair care appliances

CHANNELS

• E-commerce remains leading distribution channel overall

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience and future growth driven by urban needs
• CHART 48 Key Trends 2025

INDUSTRY PERFORMANCE

• Sustainability and energy efficiency drive value sales growth
• CHART 49 Toyomi UltiChef: The 7-in-1 is Multifunctional Appliance for Compact Homes
• Mayer CrispPRO series sets new standard for multifunctionality
• CHART 50 Mayer CrispPRO Series: Dual Heating Innovation for Healthier, Faster Cooking
• How healthy eating drives innovation in small cooking appliances
• CHART 51 INSSA x Simplus: The 11L Smart Steamer for Healthy, Convenient Cooking

WHAT'S NEXT?

• Future growth to be supported by demand for convenience and local coffee culture
• CHART 52 Analyst Insight
• Multifunctionality, health, and convenience to remain important trends in small cooking appliances
• Impact of safety standards and smart technology in local market

COMPETITIVE LANDSCAPE

• Fairly fragmented landscape led by two major players

CHANNELS

• Appliances and electronics specialists dominate sales through expertise
• Retail e-commerce gains traction with competitive pricing and promotions

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience, digital engagement, and innovation driving growth
• CHART 53 Key Trends 2025

INDUSTRY PERFORMANCE

• Convenience and customisation: Driving innovation in vacuum cleaners
• CHART 54 eufy E20 is Detachable 3-in-1 Robot Vacuum for Flexibility
• Brands invest in influencer marketing and social media to engage with consumers
• CHART 55 PRISM+ Nanobot Elite AI: AI-Enhanced Robot Vacuum with Self-Cleaning and Smart Features
• Cordless and portable solutions drive innovation
• CHART 56 Xiaomi Robot Vacuum H40 and S40: Dual Vacuum-Mop Models with Smart Navigation

WHAT'S NEXT?

• Sustained growth and innovation predicted for the forecast period
• CHART 57 Analyst Insight
• Ongoing impact of social media in driving interest and education
• E-commerce and sustainability to remain major factors shaping sales

COMPETITIVE LANDSCAPE

• Dyson strengthens lead of fragmented competitive landscape

CHANNELS

• Appliances and electronics specialists drive offline sales, while e-commerce makes gains

COUNTRY REPORTS DISCLAIMER