印尼消费性电器产品市场

2025年印尼消费性电器产品市场呈现喜忧参半的局面。受经济不确定性，大型家电销售下滑，而小型家电则在电子商务和社群媒体趋势的推动下持续成长。消费者信心略有下降，但某些家电的需求依然旺盛，这主要得益于永续性、能源效率以及健康养生等趋势的驱动。

Euromonitor International发布的《印尼消费电器产品市场》报告全面分析了印尼消费性电子市场的规模和结构。报告提供2021年至2025年的最新零售销售数据，协助您识别推动市场成长的产业。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括新产品开发、产品形态趋势和分销管道等。报告也对2030年的市场发展趋势进行了预测。

目标产品：家用空调、大型家电、小型家电

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况消费性电器产品市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 小家电推动了整个消费性电器产品市场的积极成长

关键数据结果

• 图1. 2025年的主要趋势
• 图 2 分析师观点

产业表现

• 大型家用电器销售疲软，而小型家用电器销售却呈现成长态势。
• 冷冻设备因其增强的健康功能而推动增值销售。
• 影响者和社交媒体推动了价格实惠的家用电器的销售
• 图3 Miyako与顶级网红合作，重塑品牌形象

未来展望

• 能源效率推动家用电器成长
• 以以金额为准，冷冻设备仍然是最大的类别。
• 能源效率、价格可负担性和在地化将塑造消费性电子产品的未来。
• 图 4：家用电器市场成长细分（2024-2029 年）

竞争格局

• Miyako 和 Sharp 以价格适中的高级产品引领市场。
• 併购活动再形成竞争格局
• 美的低功耗1/2 PK分离式变频空调
• 图5：美的发布低功耗1/2 PK分离式变频空调

频道

• 家电和电子产品专卖店引领线下销售
• 电子商务成为主要分销管道
• 预计2026年不会出现新的零售品牌或概念。

产品

• 永续性和能源效率驱动创新
• 影响者和社群媒体塑造消费行为
• 健康和保健功能正变得越来越普及。
• 图 6. 夏普最新 Shine 系列冷藏库可使食物保鲜更久。

经济背景

• 图 7 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图 8 印尼 PEST 分析（2025 年）

消费者背景

• 图 9. 印尼消费者关键洞察（2025 年）
• 图 10 印尼消费者趋势（2025 年）

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资讯来源

印尼空调

关键数据结果

2025年的发展

• 随着新品牌的涌入和电子商务的成长，竞争格局正变得日益动态。
• 图 11. 2025 年的主要趋势
• 图 12 分析师观点

产业表现

• 儘管趋势积极，但销售成长放缓。
• 分离式空调仍然是主流。
• 美的和大金透过创新功能提升了销售额
• 图 13 大金 Nusantara Prestige 是印尼的首款机型。
• 图14 TCL推出AI变频空调，价格低于竞争对手

未来展望

• 製造商优先考虑能源效率和当地需求。
• 分离式空调仍占据主导地位，可携式空调份额成长
• 创新和在地化推动业务成长

竞争格局

• 大金和夏普在本地化和创新方面处于领先地位
• 新参与企业以创新改变竞争格局。
• 美的低功耗1/2 PK分离式变频空调
• 图15 美的发布低功耗1/2PK分离式变频空调

频道

• 家电和电子产品专卖店促进线下销售
• 品牌商店因其全面的客户体验而越来越受欢迎。
• 零售电子商务凭藉具有竞争力的价格和便利性而蓬勃发展。

产品

• 能源效率和在地化驱动创新
• 新进入者和在地化策略加剧了竞争。
• 价格竞争推动电子商务发展

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印尼的洗碗工

关键数据结果

2025年的发展

• 节能和紧凑的设计推动了洗碗机的成长
• 图 16. 2025 年的主要趋势
• 图 17 分析师观点

产业表现

• 製造商透过提高能源效率和紧凑设计来促进销售。
• 图 18：「Veres, Bosch」宣传活动旨在推广该公司的桌上型洗碗机和其他产品。
• 由于消费者偏好，独立式洗碗机在销售中占据主导地位。
• 图 19 海福乐新款桌上型洗碗机体积小巧，功能强大
• 永续性和能源效率推动了可观的销售成长。
• 图 20：Technogas 新型洗碗机，重点在于能源效率

未来展望

• 製造商透过提高能源效率和紧凑型设计来促进销售。
• 消费者仍将偏好独立洗碗机。
• 旨在改变消费者认知并推动成长的宣传活动

竞争格局

• 伊莱克斯和美的透过策略倡议推动市场集中化
• 美的收购Teka，增强洗碗机市场竞争

频道

• 家用电器和电子产品专家引领通路
• 零售电子商务在年轻的都市区消费者中越来越受欢迎。
• 永续性和意识提升宣传活动将推动未来成长

产品

• 製造商透过提高能源效率和紧凑型设计来促进销售。
• 在地化工作和数位行销提升了消费者认知度

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印尼食品炊具

关键数据结果

2025年的发展

• 健康意识的提高正在推动食品加工设备市场的成长。
• 图 21. 2025 年的主要趋势
• 图 22 分析师观点

产业表现

• 电子商务和日益增强的健康意识推动了销售额的强劲成长。
• 图 23 Ninja Blast可携式搅拌机进入印尼市场
• 搅拌机因其价格实惠和用途广泛而占据市场主导地位。
• 图 24 Samono 与颇受欢迎的 Z 世代妈妈网红合作，以提高品牌知名度
• 影响者和社群媒体能够促进销售和提升品牌知名度。

未来展望

• 实惠的价格和电子商务推动了长期成长。
• 搅拌机凭藉其多功能性和价格优势，继续保持市场主导地位。
• 创新和Z世代的影响将塑造未来趋势

竞争格局

• 飞利浦和新兴品牌引领市场竞争
• 新兴品牌和数位行销开闢了新的机会

频道

• 家电和电子产品专家利用他们的专业知识促进销售。
• 电子商务已成为成长最快的分销管道
• 影响者与社群媒体塑造零售格局

产品

• 价格承受能力和健康趋势推动创新
• 迎合注重健康的消费者的创新产品
• 图 25 Ecentio 慢速榨汁机以实惠的价格提供健康的生活方式
• 创新和不断变化的消费者偏好如何影响企业

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印尼家用洗衣机

关键数据结果

2025年的发展

• 经济不确定性将导致2025年家用洗衣机销售下降。
• 图 26 2025 年的主要趋势
• 图 27 分析师观点

产业表现

• 经济不确定性和消费者偏好变化导致业绩下滑
• 提供实际的解决方案促成了自动洗衣干衣机市场的快速成长。
• 永续性和能源效率驱动着消费者的偏好。
• 图28 美的MA200洗衣机实现了高效能

未来展望

• 智慧洗衣机有望推动未来的成长
• 自动洗衣机推动成长
• 永续性和能源效率塑造了该行业

竞争格局

• 夏普和Aqua在在地化和创新方面处于领先地位
• 图 29：东芝新款洗衣机即使在水流较弱的情况下也能提供优异的效能。
• 中国品牌以价格亲民的创新推动成长

频道

• 家用电器和电子产品专家引领分销
• 零售电子商务在年轻的都市区消费者中越来越受欢迎。
• 2026年不会出现新的零售品牌或概念。

产品

• 永续性透过节能特性推动创新。
• 便利性和个人化需求推动了对智慧洗衣解决方案的需求。
• 图 30 海尔新款 Aqua 洗衣机配备人工智慧，提升便利性
• 在地化影响品牌占有率和产品开发

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印尼的大型烹饪用具

关键数据结果

2025年的发展

• 随着对创新产品的需求不断增长，大型厨房电器市场预计将在2025年实现成长。
• 图 31 2025 年的主要趋势
• 图 32 分析师观点

产业表现

• 厨房升级改造需求强劲成长
• 内建烹饪功能促进销售
• 永续性驱动创新与销售成长
• 图 33 Modena 发布新型节能模式嵌入式炉灶

未来展望

• Modena 和 Rinnai 透过提高能源效率推动优质化。
• 预计电炉会越来越受欢迎。
• 永续性和智慧技术将推动未来的成长

竞争格局

• 摩德纳以价格适中的高级产品保持领先地位。
• 美的收购Teka将加剧市场竞争。
• 图34：方太推出了一款外观简约、易于清洁的智慧型嵌入式炉具
• 林内（Rinnai）新款嵌入式炉具提供更高的安全性和智慧控制功能。
• 图 35 林内新型嵌入式炉具实现智慧烹饪

频道

• 建筑商透过与承包商伙伴关係提高销售额
• 便利性和折扣是电子商务的驱动力。
• 不会出现新的零售概念或合作项目。

产品

• Modena 和 Rinnai 引领能源效率创新
• 美的收购Teka预计将加剧整个市场的竞争。
• 建筑商和电子商务推动销售

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印尼微波炉

关键数据结果

2025年的发展

• 便利餐食解决方案日益普及，推动微波炉销售成长
• 图 36 2025 年的主要趋势
• 图 37 分析师观点

产业表现

• 经济性和能源效率推动强劲成长
• 独立式微波炉销售占主导地位
• 图 38 伊莱克斯组合式微波炉提供多种烹调解决方案
• 影响产业发展的关键趋势
• 图 39 LG NeoChef 微波炉配备了便利的智慧功能

未来展望

• 由于便利性，快速的都市化导致微波炉销售增加。
• 独立式微波炉仍然是主流，但功能更加智慧。
• 能源效率和智慧能力塑造产业

竞争格局

• 夏普和LG凭藉具有竞争力的价格和创新能力保持领先地位。
• 图 40：Panasonic低功率微波炉在公寓业主中很受欢迎
• 新兴参与者和创新将塑造未来的竞争格局。

频道

• 家用电器和电子产品专家引领微波炉分销
• 竞争性定价推动零售电子商务发展
• 2026年不会出现新的零售品牌或概念。

产品

• 智慧功能推动创新和销售成长
• 能源效率和多功能性推动销售
• 经济不确定性中，创新驱动成长

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印尼个人护理电器

关键数据结果

2025年的发展

• 价格实惠的产品和社交媒体的影响力推动了成长。
• 图 41 2025 年的主要趋势
• 图 42 分析师观点

产业表现

• 价格亲民的品牌推动两位数成长
• 美髮产品销售成长迅速
• 市场塑造者及多功能性
• 图 43 Enchen 推出价格亲民的刮鬍刀和理髮器，可与顶级品牌媲美。

未来展望

• 价格亲民的品牌和多功能性预计将推动未来的成长。
• 影响者和社群媒体将继续塑造消费者的偏好。
• 多功能性推动关键品类的成长
• 图 44 Enchen 为大众市场推出 5 合 1 多功能刮鬍刀

竞争格局

• 飞利浦凭藉着广泛的分销管道和创新能力保持领先地位。
• 预计不会有併购，并将持续创新。

频道

• 由于产品种类繁多，电子商务引领个人护理电器的销售。
• 2026年不会出现新的零售品牌或概念。
• 多功能性和价格优势推动了关键类别的成长

产品

• Enchen凭藉创新且价格合理的产品推动成长
• 图 45：恩辰任命韩国顶级明星担任品牌大使，以提高品牌知名度
• 影响者和社交媒体提高了产品知名度
• 电子商务是主要分销管道

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印尼冷冻设备

关键数据结果

2025年的发展

• 经济不确定性会对冷冻设备的性能产生负面影响。
• 图 46 2025 年的主要趋势
• 图 47 分析师观点

产业表现

• 经济不确定性导致需求放缓
• 冷藏库和冷冻库是最大的类别。
• 永续性推动了可观的销售成长。
• 图 48：美的推出具有节能功能的大容量冷藏库

未来展望

• 消费者正在推动对节能型、高阶冷冻设备的需求。
• 冷藏库和冷冻库占据市场主导地位，预计在预测期内将成长最快。
• 永续性和智慧技术将塑造未来的销售格局

竞争格局

• 夏普和宝利通凭藉其区域独家产品引领冷冻设备市场。
• 没有发生重大併购或新产品发布。

频道

• 家电和电子产品专卖店促进线下销售
• 零售电子商务在年轻的都市区消费者中越来越受欢迎。
• 到2026年，将不会出现任何新兴零售品牌或概念。

产品

• 永续性和能源效率驱动创新
• 图 49 Polytron 推出售价低于 $800 美元的四门冷藏库
• 产能提升和本地化将影响产品阵容。
• 图 50 夏普最新 Shine 系列冷藏库可使食物保鲜更久。

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印尼小型炊具

关键数据结果

2025年的发展

• 可支配所得增加和都市化进程推动成长
• 图 51 2025 年的主要趋势
• 图 52 分析师观点

产业表现

• 实惠的价格和节能性推动了销售成长
• 气炸锅是最具活力的产品
• 影响市场的主要趋势
• 图 53：Ravel 的新款电锅注重健康，并具有低能耗功能。

未来展望

• 价格实惠且节能的产品推动了销售成长。
• 电锅仍然是最大的产品类别。
• 永续性和多功能性将塑造未来的产业格局。

竞争格局

• Rinnai 和当地企业以实惠的价格占据主导地位。
• 节能、多功能家用电器的需求日益增长
• 飞利浦推出低功耗多功能气炸锅
• 图 54 飞利浦 NA230/00 是一款低功率多功能气炸锅

频道

• 电子产品量贩店和线上商店正在引领线下通路的销售。
• 由于价格竞争激烈，零售电子商务正在快速成长。
• 2026年不会出现新的零售品牌或概念。

产品

• 能源效率和多功能性推动销售
• 经济实惠和多功能性推动市场成长

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印尼吸尘器

关键数据结果

2025年的发展

• 儘管经济环境严峻，吸尘器市场仍维持强劲成长。
• 图 55 2025 年的主要趋势
• 图 56 分析师观点

产业表现

• 添可和德尔玛透过创新功能和行销策略提升销量
• 标准吸尘器占据了市场份额的大部分。
• 无线和可携式解决方案推动了强劲成长

未来展望

• 品牌利用便利性和智慧功能
• 由于其创新功能，机器人吸尘器预计将继续保持显着成长。
• 社群媒体和电子商务有助于提升销售额和品牌知名度。

竞争格局

• 广东德尔玛科技与科沃斯机器人引领吸尘器市场
• Tineco的创新方法颠覆了传统的市场动态。

频道

• 家用电器和电子产品专卖店仍然是主要管道
• 由于价格竞争激烈，零售电子商务正在快速成长。

产品

• 添科和德尔玛凭藉智能能力引领创新
• 图 57 Dearma 的轻量吸尘器承诺轻鬆清洁
• 图 58 添可 (Tineco) 的 Pure One Station 5 透过智慧和客製化功能提供便利
• 影响者和社群媒体能够促进销售和提升品牌知名度。
• 在经济状况，创新是推动业务成长的动力。

国家报告免责声明

The consumer appliances market in Indonesia exhibited a mixed performance in 2025, with major appliances experiencing a decline in volume sales due to economic uncertainty, while small appliances continued to grow, driven by e-commerce and social media trends. Despite only a slight decrease in consumer confidence, certain consumer appliances remained in demand, driven by trends such as sustainability, energy efficiency, and health and wellness. Indonesia's urban population reached 171 million in...

Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Small appliances driving positive growth in the overall consumer appliances market

KEY DATA FINDINGS

• CHART 1 Key Trends 2025
• CHART 2 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish major appliances sales contrast with small appliances growth
• Refrigeration appliances leads value sales, driven by health features
• Influencers and social media drive sales of affordable appliances
• CHART 3 Miyako Engages with Top Influencers to Change its Brand Image

WHAT'S NEXT?

• Energy efficiency driving growth in consumer appliances
• Refrigeration appliances to remain largest category in value terms
• Energy efficiency, affordability and localisation shaping the future of consumer appliances
• CHART 4 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Miyako and Sharp lead the market with their affordable premium offerings
• Merger and acquisition activity reshaping competitive dynamics
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 5 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists lead offline sales
• E-commerce gains traction as a major distribution channel
• No new retail brands or concepts expected to emerge in 2026

PRODUCTS

• Sustainability and energy efficiency driving innovation
• Influencers and social media shape consumer behaviour
• Health and wellness features gain traction
• CHART 6 Sharp's Latest Shine Series Fridge Keeps Fresh Food Longer

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in Indonesia 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in Indonesia 2025
• CHART 10 Consumer Landscape in Indonesia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competitive landscape becoming increasingly dynamic with the entry of new brands and e-commerce growth
• CHART 11 Key Trends 2025
• CHART 12 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing sales growth despite favourable trends
• Split air conditioners remain dominant
• Midea and Daikin drive sales with innovative features
• CHART 13 Daikin's Nusantara Prestige is its First Indonesian-made Model
• CHART 14 TCL Launches an AI Inverter Air Conditioner at a Lower Price than its Competitors

WHAT'S NEXT?

• Manufacturers prioritise energy efficiency and local needs
• Split air conditioners maintain dominance, portable units grow
• Innovation and localisation drive business growth

COMPETITIVE LANDSCAPE

• Daikin and Sharp lead through localisation and innovation
• New entrants shake up competitive dynamics with innovation
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 15 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists drive offline sales
• Brand stores gain popularity with comprehensive customer experience
• Retail e-commerce gains traction with competitive pricing and convenience

PRODUCTS

• Energy efficiency and localisation drive innovation
• New entrants and localised strategies boost competition
• E-commerce gains traction with competitive pricing

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy efficiency and compact designs among the growth drivers for dishwashers
• CHART 16 Key Trends 2025
• CHART 17 Analyst Insight

INDUSTRY PERFORMANCE

• Manufacturers drive sales through energy-efficient and compact designs
• CHART 18 "Beres, Bosch" Campaign Looks to Promote Products Like the Company's Table-Top Dishwashers
• Freestanding dishwashers dominate sales due to consumer preferences
• CHART 19 Hafele's New Table-Top Dishwasher is Compact but Offers Powerful Cleaning
• Sustainability and energy efficiency drive value sales growth
• CHART 20 New Tecnogas Dishwasher Designed to Offer Energy Efficiency

WHAT'S NEXT?

• Manufacturers will drive sales through energy efficiency and compact designs
• Freestanding dishwashers to remain dominant due to consumer preferences
• Awareness campaigns to shift consumer perceptions and drive growth

COMPETITIVE LANDSCAPE

• Electrolux and Midea drive concentration through strategic moves
• Midea's acquisition of Teka to boost competition in the dishwashers market

CHANNELS

• Appliances and electronics specialists lead distribution channels
• Retail e-commerce grows in popularity among young urban consumers
• Sustainability and awareness campaigns to drive future growth

PRODUCTS

• Manufacturers drive sales through energy efficiency and compact designs
• Localisation efforts and digital marketing drive consumer awareness

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Increasing health awareness is helping drive growth in food preparation appliances
• CHART 21 Key Trends 2025
• CHART 22 Analyst Insight

INDUSTRY PERFORMANCE

• Strong sales growth driven by e-commerce and health awareness
• CHART 23 Ninja Blast Portable Blender Enters Indonesian Market
• Blenders dominate market share thanks to their affordability and versatility
• CHART 24 Samono Partners with Popular Gen Z Mom Influencer to Build Brand Awareness
• Influencers and social media drive sales and brand awareness

WHAT'S NEXT?

• Affordable pricing and e-commerce drive long-term growth
• Blenders will maintain their dominance thanks to their versatility and affordability
• Innovation and Gen Z influence will shape future trends

COMPETITIVE LANDSCAPE

• Philips and emerging brands drive market competition
• Emerging brands and digital marketing open up new opportunities

CHANNELS

• Appliances and electronics specialists drive sales through expertise
• E-commerce emerges as fastest-growing distribution channel
• Influencers and social media shape retail environment

PRODUCTS

• Affordability and health trends drive innovation
• Innovative products cater to health-conscious consumers
• CHART 25 Ecentio Slow Juicer Offers Healthy Lifestyle at Affordable Pricing
• Business impact of innovation and changing consumer preferences

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic uncertainties see home laundry appliances sales decline in 2025
• CHART 26 Key Trends 2025
• CHART 27 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish performance amidst economic uncertainties and shifting consumer preferences
• Automatic washer dryers seeing dynamic growth as they offer practical solutions
• Sustainability and energy efficiency drive consumer preferences
• CHART 28 Midea's MA200 Washing Machine Offers Efficiency and Energy Savings

WHAT'S NEXT?

• Smart laundry appliances expected to drive future growth
• Automatic washing machines to drive growth
• Sustainability and energy efficiency to shape the industry

COMPETITIVE LANDSCAPE

• Sharp and Aqua lead through localisation and innovation
• CHART 29 Toshiba's New Washing Machine Can Deliver a Strong Performance Despite Weak Water Flow
• Chinese brands drive growth with affordable innovations

CHANNELS

• Appliances and electronics specialists lead distribution
• Retail e-commerce gains traction among young urban consumers
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Sustainability drives innovation with energy-efficient features
• Convenience and customisation drive demand for smart laundry solutions
• CHART 30 Haier's New Aqua Washing Machine Incorporates AI to Boost Convenience
• Localisation influences brand shares and product development

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Large cooking appliances growing in 2025, boosted by demand for innovative products
• CHART 31 Key Trends 2025
• CHART 32 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by kitchen upgrades
• Built-in cooking leads sales
• Sustainability drives innovation and sales growth
• CHART 33 Modena Launches New Built-In Hobs with Energy Saving Modes

WHAT'S NEXT?

• Modena and Rinnai drive premiumisation with energy efficiency
• Electric hobs expected to gain traction
• Sustainability and smart technology fuel future growth

COMPETITIVE LANDSCAPE

• Modena maintains lead with affordable premium offerings
• Midea's acquisition of Teka boosts competition in the market
• CHART 34 Fotile Releases Easily Cleanable Smart Built-In Hobs with Minimalist Finishing
• Rinnai's new built-in hobs offer enhanced safety and smart controls
• CHART 35 Rinnai's New Built-In Hobs Deliver Intelligent Cooking

CHANNELS

• Builder merchants drive sales through contractor partnerships
• E-commerce gains traction with convenience and discounts
• No new retail concepts or collaborations emerge

PRODUCTS

• Modena and Rinnai lead innovation with energy efficiency
• Midea's acquisition of Teka expected to boost competition in the overall market
• Builder merchants and e-commerce drive sales

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising popularity of convenient meal solutions helps drive growth in sales of microwaves
• CHART 36 Key Trends 2025
• CHART 37 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by affordability and energy efficiency
• Freestanding microwaves dominate sales
• CHART 38 Electrolux Combination Microwave Oven Offers Multiple Cooking Solutions
• Key trends shaping the industry
• CHART 39 LG NeoChef Microwave Oven Offers Smart Features for Convenience

WHAT'S NEXT?

• Rapid urbanisation driving microwave sales thanks to their convenience
• Freestanding microwaves will remain dominant, more smart features
• Energy efficiency and smart features to shape industry

COMPETITIVE LANDSCAPE

• Sharp and LG maintain lead with competitive pricing and innovation
• CHART 40 Panasonic's Low-Watt Microwave Popular with Apartment Owners
• Emerging players and innovation to shape future competition

CHANNELS

• Appliances and electronics specialists lead microwave distribution
• Retail e-commerce gaining traction with competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Smart features drive innovation and sales growth
• Energy efficiency and multi-functionality boost sales
• Innovation fuels growth amidst economic uncertainties

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable products and social media influence helping to drive growth
• CHART 41 Key Trends 2025
• CHART 42 Analyst Insight

INDUSTRY PERFORMANCE

• Affordable brands drive double-digit growth
• Hair care appliances dominate sales
• Influencers and multi-functionality shaping the market
• CHART 43 Enchen Releases Affordable Shavers and Hair Clippers to Rival Top Brands

WHAT'S NEXT?

• Affordable brands and multi-functionality expected to fuel future growth
• Influencers and social media will continue shaping consumer preferences
• Multi-functionality will drive growth in key categories
• CHART 44 Enchen Launches 5-in-1 Multi-Functional Shaver for the Mass Market

COMPETITIVE LANDSCAPE

• Philips maintains lead through broad distribution and innovation
• No mergers or acquisitions, continued innovation expected

CHANNELS

• E-commerce leads personal care appliances sales thanks to its wide product range
• No new retail brands or concepts emerge in 2026
• Multi-functionality and affordability drive growth in key categories

PRODUCTS

• Enchen drives growth with innovative and affordable products
• CHART 45 Enchen Engages Top Korean Star as Brand Ambassador to Build Awareness
• Influencers and social media boost product visibility
• E-commerce the leading distribution channel

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Refrigeration appliances performance negatively impacted by economic uncertainties
• CHART 46 Key Trends 2025
• CHART 47 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing demand amidst economic uncertainties
• Fridge freezers the largest category
• Sustainability drives value sales growth
• CHART 48 Midea Launches its Large-Capacity Refrigerator with Energy-Efficient Features

WHAT'S NEXT?

• Consumers drive demand for energy-efficient and premium refrigeration appliances
• Fridge freezers dominate market and will see the fastest growth over the forecast period
• Sustainability and smart technology will be shaping future sales

COMPETITIVE LANDSCAPE

• Sharp and Polytron lead refrigeration appliances with localised offerings
• No significant mergers or new product launches observed

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce gains traction among young urban consumers
• No emerging retail brands or concepts in 2026

PRODUCTS

• Sustainability and energy efficiency drive innovation
• CHART 49 Polytron Launches 4-Door Fridge Freezer at Under USD800
• Increasing capacity and localisation shape product offerings
• CHART 50 Sharp's Latest Shine Series Fridge Keeps Food Fresh Longer

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising disposable income and increasing urbanisation help drive growth
• CHART 51 Key Trends 2025
• CHART 52 Analyst Insight

INDUSTRY PERFORMANCE

• Affordability and energy efficiency driving sales growth
• Air fryers the most dynamic product
• Key trends shaping the market
• CHART 53 Ravelle's New Rice Cooker Offers Health-Focused and Low-Wattage Features

WHAT'S NEXT?

• Affordable and energy-efficient products will drive sales growth
• Rice cookers will remain largest category
• Sustainability and multi-functionality will be shaping future industry landscape

COMPETITIVE LANDSCAPE

• Rinnai and local players dominate with affordable offers
• Growing demand for energy-efficient and multi-functional appliances
• Philips launches low-wattage multi-functional air fryer model
• CHART 54 Philips NA230/00 is a Low-Wattage Multi-Functional Air Fryer

CHANNELS

• Appliances and electronics stores lead sales through offline channels
• Retail e-commerce grows rapidly with its competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Energy efficiency and multi-functionality driving sales
• Affordability and versatility fuel market growth

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth for vacuum cleaners despite a challenging economic environment
• CHART 55 Key Trends 2025
• CHART 56 Analyst Insight

INDUSTRY PERFORMANCE

• Tineco and Deerma drive sales with innovative features and marketing
• Standard vacuum cleaners dominate market share
• Cordless and portable solutions driving dynamic growth

WHAT'S NEXT?

• Brands capitalise on convenience and smart features
• Robotic vacuum cleaners will continue to see strong growth with their innovative features
• Social media and e-commerce will help drive sales and awareness

COMPETITIVE LANDSCAPE

• Guangdong Deerma Technology and Ecovacs Robotics lead vacuum cleaners
• Tineco's innovative approach disrupts traditional market dynamics

CHANNELS

• Appliances and electronics specialists still the leading channel
• Retail e-commerce grows rapidly with its competitive pricing

PRODUCTS

• Tineco and Deerma lead innovation with smart features
• CHART 57 Deerma's Lightweight Vacuum Cleaner Promises Effortless Cleaning
• CHART 58 Tineco's Pure One Station 5 Offers Convenience Through Smart and Customised Features
• Influencers and social media drive sales and awareness
• Innovation drives business growth in a challenging economy

COUNTRY REPORTS DISCLAIMER