越南家用电器市场

2025年，家用电器零售呈现稳健成长，主要受收入水准提高和都市化的推动。日益增强的环保意识、更严格的政府监管以及不断上涨的能源成本也促使消费者持续转向节能智慧家电。市场竞争格局仍维持中等集中度，儘管部分小型品牌不断扩张，但主要企业仍维持主导。

Euromonitor International发布的《越南家用电器市场》报告全面分析了越南家用电器市场的规模和结构。报告提供2021年至2025年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括新产品开发、产品形态趋势和分销管道等。报告也对2030年的市场发展趋势进行了预测。

目标产品：家用空调、大型家电、小型家电

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解家电市场整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 消费性电子产品受益于都市化加快和可支配收入增加。

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 收入成长和都市化推动家用电器市场成长
• 智慧人工智慧技术改变了家用电器的功能。
• 图 2. 三星的 AI 智慧冷冻系统重新定义了便利性
• 对节能产品的需求推动了永续家电的销售。
• 图3：节能型Casper XC-09IU38以仅950万越南盾的价格吸引消费者。
• 影响者行销和社群媒体推动消费性电子产品的成长

未来展望

• 收入成长和都市化推动家用电器市场成长
• 图 4. 分析师观点
• 儘管电子商务蓬勃发展，但家电和电子产品专卖店仍处于领先地位。
• 便利性、健康和永续性将塑造未来对智慧家电的需求。
• 图 5：家用电器市场成长细分（2024-2029 年）

竞争格局

• 松下和飞利浦目前处于领先地位，但国内外参与企业也将影响股价走势。

频道

• 家电及电子产品专卖店以丰富的产品线引领线下销售

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图 7 越南 PEST 分析（2025 年）

消费者背景

• 图 8. 越南消费者关键洞察（2025 年）
• 图 9：越南消费趋势（2025 年）

国家报告免责声明

资讯来源

越南的洗碗工

关键数据结果

2025年的发展

• 对洗碗机的需求持续从小规模扩大。
• 图 10. 2025 年的主要趋势

产业表现

• 营收成长推动了对便利家用电器的需求。
• 永续性推动洗碗机设计创新
• 图 11 LG 发表新款 QuadWash TrueSteam 洗碗机
• 随着人们对便利性的需求不断增长，人工智慧洗碗机正在兴起。
• 在图 12 中，Comfee 洗碗机以其先进的 AI 加热和烘干技术脱颖而出。

未来展望

• 随着可支配收入的增加，洗碗机市场预计将继续扩张。
• 图 13 分析师观点
• 智慧技术与永续性持续塑造创新
• 全通路零售有助于提高洗碗机的使用率。

竞争格局

• BSH Hausgerate GmbH 保持其洗碗机领先地位
• 博世推动洗碗机优质化
• 图 14 博世将高端欧洲产品引进越南厨房
• 洗碗机产业新旧参与企业的扩张机会

频道

• 分销主要由家用电器和电子设备专家主导。

国家报告免责声明

越南家用洗衣设备

关键数据结果

2025年的发展

• 越来越多的家庭选择节能型家用洗衣机
• 图 15. 2025 年的主要趋势

产业表现

• 全自动洗衣机的需求受益于可支配收入的成长。
• 在越南，对永续性的需求日益增长，并逐渐成为一种常态。
• 图16 LG AI DD 2.0变频器采用变频直驱技术，在越南留下了深刻印象。
• 智慧人工智慧技术驱动创新
• 图17：Aquacolor AI洗衣机（型号AW12-BD4377U1L）在越南的受欢迎程度

未来展望

• 消费者预计将优先考虑永续洗衣机
• 随着消费者期望的提高，智慧家电将持续受到欢迎。
• 图 18 分析师观点
• 零售电子商务可望透过创新的零售策略推动销售成长。

竞争格局

• 三星和东芝凭藉成熟的品牌影响力领先，而海信正在快速成长。
• 三星的上市案例反映了消费者细分的重要性

频道

• 一家领先的家电和电子产品零售商，拥有广泛的经销店网路和服务。

国家报告免责声明

越南的大型烹饪用具

关键数据结果

2025年的发展

• 生活水准的提高增加了对大型厨房电器的需求。
• 图 19. 2025 年的主要趋势

产业表现

• 优质化推动了对嵌入式厨房电器的需求。
• 图 20 Sunhouse 在越南推出 Mama MMB52025BN-PRO
• 具备节能功能的智慧大型厨房电器正在推动市场需求。
• 越来越多的消费者选择方便、可客製化的大型炊具
• 图 21 Comfee AI Knob CIH-52DHP 是一款配备 AI 的便利 IH 炉具。

未来展望

• 由于消费者偏好不断变化，对大型厨房电器的需求持续成长。
• 图 22 分析师观点
• 智慧、节能的大型厨房电器预计将继续受到欢迎。
• 零售电子商务正逐渐成为日益重要的通路。

竞争格局

• Sunhouse集团股份公司凭藉强大的製造和分销能力处于领先地位

频道

• 在社群电商兴起的推动下，零售电子商务持续成长。

国家报告免责声明

越式微波炉

关键数据结果

2025年的发展

• 微波炉正受益于消费者对便利性日益增长的需求。
• 图 23：2025 年的主要趋势

产业表现

• 快节奏的生活方式推动了需求成长，高级产品越来越受到青睐。
• 图 24. Mirror Lake 微波炉 MW3-EG26PE (BM)VN 是按照精湛製程的精神製造​​的。
• 对永续微波炉的需求正在上升
• 图 25 小米米家 20L 节能微波炉注重节能
• 都市区更青睐小巧、多功能的产品。
• 图 26 Bear WBL-H20S2 20L 无转盘微波炉

未来展望

• 随着需求的增长，功能齐全且外观精美的微波炉将变得更加普及。
• 强制微波炉贴标籤将加剧竞争。
• 图 27 分析师观点
• 零售电子商务帮助小众品牌瞄准年轻消费者群体，进而拓展业务。

竞争格局

• 儘管竞争加剧，夏普仍保持领先。

频道

• 儘管电子商务发展迅速，线下零售通路仍占据主导地位。

国家报告免责声明

越南的冷冻设备

关键数据结果

2025年的发展

• 在地化服务成为关键的差异化因素。
• 图 28：2025 年的主要趋势

产业表现

• 生活水准的提高将增加农村地区对基本冷冻设备的需求。
• 图 29 松下 Harmony+ Edition 旨在适应不断变化的生活方式
• 电费上涨推动了对节能冷藏库的需求。
• 越南正在兴起智慧人工智慧製冷设备。

未来展望

• 都市化的加速将持续支撑对冷冻设备的需求。
• 强制性标籤检视持续加速节能产品的普及。
• 图 30 分析师观点
• 对智慧、人工智慧製冷设备的需求预计将加速成长。
• 图 31 三星的 AI 智慧冰箱吸引了科技消费者

竞争格局

• 三星凭藉创新和行销努力保持领先地位

频道

• 分销主要由家用电器和电子设备专家主导。

国家报告免责声明

越南的空调

关键数据结果

2025年的发展

• 对智慧节能空调的需求日益增长
• 图 32 2025 年的主要趋势

产业表现

• 区域需求和创新推动成长，而优质化则改变市场格局。
• 图 33 松下发布 2025 XU空调，具备即时空气品质警报功能
• 随着电费上涨，越来越多的消费者开始转向节能型空调。
• 图34：节能型Casper XC-09IU38以仅950万越南盾的价格吸引消费者。
• 智慧人工智慧空调在富裕人群中越来越受欢迎。
• 图 35 三星推出客製化 AI Windfree Combo Gallery，配备 AI Comfort 功能

未来展望

• 农村需求和创新将推动预测期内的销售成长。
• 由于政府监管力道加大，节能空调持续普及。
• 图 36 分析师观点
• 利用人工智慧功能瞄准注重健康的消费者

竞争格局

• 领先企业透过创新和行销来保持竞争优势。
• 产品组合扩张、促销活动和零售曝光度的提升推动了Casper的持续成长。

频道

• 儘管零售电子商务蓬勃发展，但专业家电和电子产品商店仍然占据主导地位。

国家报告免责声明

越南菜烹饪设备

关键数据结果

2025年的发展

• 影响者和社交媒体促进了食品製备的成长
• 图 37 2025 年的主要趋势

产业表现

• 消费者正在推动对多功能和注重健康的家用电器的需求。
• 对健康和福祉的关注塑造了都市区需求
• 图 38 Hurom E50ST 慢速果汁机保留了维生素、酵素和营养素。
• 可携式多功能搅拌机越来越受欢迎
• 图 39 乐扣乐扣 (Lock & Lock) Jenniferoom可携式搅拌机 75W 2000mAh JRK-BLP101

未来展望

• 多功能食品加工设备可望推动需求成长。
• 图 40 分析师观点
• 智慧食品烹饪设备的普及预计将加速。
• 烹饪用具有望成为生活风格产品。

竞争格局

• 飞利浦电子越南有限公司巩固其领先地位
• 品牌正在利用社交媒体来提高知名度并促进销售。
• 图 41：Thu Nhi Eat Clean 在 TikTok 上推广 Milk Nut Blender。

频道

• 儘管线下零售业仍占据主导地位，但网红和社群媒体推动了零售电商的成长。

国家报告免责声明

越南个人护理电器

关键数据结果

2025年的发展

• 可支配收入的成长推动了对个人护理设备的需求。
• 图 42 2025 年的主要趋势

产业表现

• 影响者行销推动了美髮产品的成长
• 图 43 Masuto 与多位 KOL 合作，以提高品牌知名度和销售额
• 智慧人工智慧技术提升使用者体验
• 多功能性和紧凑的设计吸引了消费者
• 图 44 飞利浦 Sonicare ProtectiveClean 5300 提升使用者体验

未来展望

• 健康、福祉和先进功能透过优质化推动成长。
• 图 45 分析师观点
• 社群媒体与电子商务塑造销售的未来
• 多功能智慧家庭设备预计将会越来越受欢迎。

竞争格局

• 松下越南有限公司凭藉创新产品处于领先地位

频道

• 电子商务平台透过便利的购物体验和促销活动推动销售成长。

国家报告免责声明

越南小型厨房用具

关键数据结果

2025年的发展

• 随着营收成长和网红行销的推动，小型厨房电器销售也在成长。
• 图 46 2025 年的主要趋势

产业表现

• 小型厨房电器受益于社群媒体曝光度的提高
• 健康生活方式影响着人们对小型炊具的需求。
• 图 47 OCOO 营养保鲜蒸煮器
• 人工智慧驱动的产品推动了小型厨房电器的创新
• 图 48 飞利浦气炸锅 5000 系列 XXL 互联智慧烹饪

未来展望

• 可支配收入的增加推动了对小型烹饪电器的需求。
• 图 49 分析师观点
• 预计对智慧、多功能产品的需求将会增加
• 利用零售电子商务和社交媒体推动销售和产品创新

竞争格局

• 夏普凭藉精准的产品策略保持领先。

频道

• 透过积极的推广来促进成长

国家报告免责声明

越南吸尘器

关键数据结果

2025年的发展

• 吸尘器的需求持续成长，小规模扩大。
• 图 50 2025 年的主要趋势

产业表现

• 人们对健康和保健的日益关注推动了对吸尘器的需求。
• 社群媒体正日益影响人们对吸尘器的需求。
• 图 51 知名 KOL Duy Luan D Thuong 提升吸尘器销售
• 人工智慧模型打造的智慧吸尘器
• 图 52 三星将于 2025 年推出客製版 AI Jet Ultra 并升级现有型号

未来展望

• 手持式吸尘器预计仍将是成长最快的类别。
• 图 53 分析师观点
• 人工智慧机器人吸尘器将继续发展壮大。
• 社群媒体平台更有可能成为行销宣传活动的优先选择。

竞争格局

• 日立以创新保持领先地位
• Dreame 充分利用了机器人吸尘器市场的成长
• 图 54 Dreame Aqua 10 Pro 高阶人工智慧机器人将于 2025 年进入越南市场

频道

• 越来越多的品牌转向社群电商和直接面向消费者的模式来提升销售。

国家报告免责声明

Consumer appliances experienced robust retail volume growth in 2025, driven by rising incomes and urbanisation. The industry was also marked by a steady shift towards energy-efficient and smart appliances, driven by increasing environmental awareness, reinforced by government regulations and the rising cost of energy. The competitive landscape remained moderately concentrated, with the top players retaining their lead despite the expansion of smaller brands. To succeed, manufacturers are betting...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances benefits from rising urbanisation and higher disposable incomes

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising incomes and urbanisation drive growth for consumer appliances
• Smart and AI-powered technologies transform appliance functionality
• CHART 2 Samsung AI-Driven Smart Refrigeration Redefines Convenience
• Demand for energy efficiency boosts sales of sustainable consumer appliances
• CHART 3 Power-Saving Casper XC-09IU38 Attracts Consumers at Only VND9.5 Million
• Influencer marketing and social media drive growth for consumer appliances

WHAT'S NEXT?

• Rising incomes and urbanisation set to fuel growth in consumer appliances
• CHART 4 Analyst Insight
• Appliances and electronics specialists to maintain lead despite rise in e-commerce
• Convenience, wellness and sustainability to shape future demand for smart appliances
• CHART 5 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Panasonic and Philips lead, but local and other international players impact share dynamics

CHANNELS

• Appliances and electronics specialists dominates offline sales with a wide product range

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Vietnam 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Vietnam 2025
• CHART 9 Consumer Landscape in Vietnam 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

DISHWASHERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for dishwashers continues to expand from a small base
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising incomes fuel demand for convenient home appliances
• Sustainability drives innovation in dishwasher designs
• CHART 11 LG Launches New Version of its QuadWash TrueSteam Dishwasher
• AI-powered dishwashers are emerging as demand for convenience rises
• CHART 12 Comfee Dishwasher Stands Out with its Advanced AI Heat Dry technology

WHAT'S NEXT?

• Dishwashers expected to continue expanding as disposable incomes rise
• CHART 13 Analyst Insight
• Smart technologies and sustainability will continue shaping innovation
• Omnichannel retailing will contribute to improved dishwasher penetration

COMPETITIVE LANDSCAPE

• BSH Hausgerate GmbH retains its lead in dishwashers
• Bosch drives premiumisation in dishwashers
• CHART 14 Bosch Brings European Premium Products to Vietnamese Kitchens
• Opportunities for expansion for new and existing players in dishwashers

CHANNELS

• Appliances and electronics specialists dominates distribution

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• More households are opting for energy-efficient home laundry appliances
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Demand for automatic washing machines benefits from rising disposable incomes
• Demand for sustainability is growing, increasingly becoming a standard in Vietnam
• CHART 16 LG AI DD 2.0 Inverter with Inverter Direct Drive Makes an Impression in Vietnam
• Smart and AI-powered technologies drive innovation
• CHART 17 AQUA COLOR AI Washing Machine (Model AW12-BD4377U1L) Appeals in Vietnam

WHAT'S NEXT?

• Consumers expected to prioritise sustainable laundry appliances
• Smart appliances to continue gaining traction as consumer expectations rise
• CHART 18 Analyst Insight
• Retail e-commerce expected to drive sales growth through innovative retail strategies

COMPETITIVE LANDSCAPE

• Samsung and Toshiba lead with an established brand presence, while Hisense grows
• Consumer segmentation exemplified by Samsung launch

CHANNELS

• Appliances and electronics specialists leads with extensive outlet networks and services

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising standard of living boosts demand for large cooking appliances
• CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Premiumisation drives demand for built-in cooking appliances
• CHART 20 Sunhouse Introduces Mama MMB52025BN-PRO in Vietnam
• Smart large cooking appliances with energy-efficient features drive demand
• More consumers opt for convenient and customised large cooking appliances
• CHART 21 Comfee AI Knob CIH-52DHP Introduces Convenient AI-Powered Induction Hob

WHAT'S NEXT?

• Shifting consumer preferences will continue driving demand for large cooking appliances
• CHART 22 Analyst Insight
• Smart, energy-efficient large cooking appliances expected to continue to gain traction
• Retail e-commerce will emerge as an increasingly important distribution channel

COMPETITIVE LANDSCAPE

• Sunhouse Group JSC leads with strong manufacturing and distribution

CHANNELS

• Retail e-commerce drives growth, driven in part by the emergence of social commerce

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Microwaves benefits from increased consumer demand for convenience
• CHART 23 Key Trends 2025

INDUSTRY PERFORMANCE

• Busy lifestyles drive demand, with premium products increasingly favoured
• CHART 24 The Mirror Lake Microwave MW3-EG26PE(BM)VN is Crafted Based on the Takumi Spirit
• Demand for sustainable microwaves is increasing
• CHART 25 Xiaomi Mijia 20-litre Energy-Saving Microwave Focuses on Energy Saving
• Compact and multifunctional products are favoured in urban areas
• CHART 26 Bear WBL-H20S2 20L Turntable-Free Microwave

WHAT'S NEXT?

• Multifunctional, aesthetic microwaves will become more accessible as demand rises
• Mandatory labelling for microwaves will intensify the competition
• CHART 27 Analyst Insight
• Retail e-commerce will support expansion for niche brands targeting young consumers

COMPETITIVE LANDSCAPE

• Sharp maintains its lead, although the competition intensifies

CHANNELS

• Offline retail channels remain dominant despite e-commerce growth

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Localised offerings emerge as an important differentiating tool
• CHART 28 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising living standards increase demand for basic refrigeration appliances in rural areas
• CHART 29 Panasonic's Harmony + Edition Aims to Address Evolving Lifestyles
• Rising cost of electricity drives demand for energy-efficient refrigerators
• Smart and AI-powered refrigeration appliances are emerging in Vietnam

WHAT'S NEXT?

• Rising urbanisation will continue supporting demand for refrigeration appliances
• Mandatory labelling will continue to accelerate the adoption of energy-efficient products
• CHART 30 Analyst Insight
• Demand for smart and AI-powered refrigeration appliances expected to accelerate
• CHART 31 Samsung AI-Driven Smart Refrigeration Appliances Attract Tech-savvy Consumers

COMPETITIVE LANDSCAPE

• Samsung maintains its lead through innovation and marketing efforts

CHANNELS

• Appliances and electronics specialists dominates distribution

COUNTRY REPORTS DISCLAIMER

AIR CONDITIONERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising demand for smart and energy-efficient air conditioners
• CHART 32 Key Trends 2025

INDUSTRY PERFORMANCE

• Rural demand and innovation drive growth, with premiumisation reshaping the landscape
• CHART 33 Panasonic Launches 2025 XU Air Conditioner with Real-Time Air Quality Alerts
• More consumers turn to energy-efficient air conditioners as electricity costs rise
• CHART 34 Power-Saving Casper XC-09IU38, Available at Only VND9.5 Million, Attracts Consumers
• Smart and AI-powered air conditioners gain traction amongst affluent consumers
• CHART 35 Samsung Launches the Bespoke AI Wind-Free Combo Gallery with AI Comfort

WHAT'S NEXT?

• Rural demand and innovation to drive sales growth in the forecast period
• Energy-efficient air conditioners to continue expanding as government intensifies scrutiny
• CHART 36 Analyst Insight
• AI-powered features to increasingly target health-conscious consumers

COMPETITIVE LANDSCAPE

• Leading players maintain dominance through innovation and marketing
• Portfolio expansion, promotions, and greater retail visibility drive the continued rise of Casper

CHANNELS

• Appliances and electronics specialists still dominates, despite the rise of retail e-commerce

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Influencers and social media contribute to growth for food preparation appliances
• CHART 37 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers drive demand for versatile and health-oriented appliances
• Health and wellness focus shapes demand in urban areas
• CHART 38 Hurom E50ST Slow Juicer Preserves Vitamins, Enzymes, and Nutrients.
• Portable and multifunctional blenders gain popularity
• CHART 39 Jenniferoom Portable Blender 75W 2000mAh JRK-BLP101 by Lock &Lock

WHAT'S NEXT?

• Multifunctional food preparation appliances likely to drive demand
• CHART 40 Analyst Insight
• Connected food preparation appliances expected to gain momentum
• Food preparation appliances anticipated to become lifestyle products

COMPETITIVE LANDSCAPE

• Philips Electronics Vietnam Co Ltd strengthens its lead
• Brands turn to social media to raise their profile and drive sales
• CHART 41 Thu Nhi Eat Clean's Promotion of the Milk Nut Blender on TikTok

CHANNELS

• Influencers and social media drive growth for retail e-commerce despite offline dominance

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising disposable incomes drive demand for personal care appliances
• CHART 42 Key Trends 2025

INDUSTRY PERFORMANCE

• Influencer marketing drives growth for hair care appliances
• CHART 43 Masuto Collaborates With Multiple KOLs to Promote Brand Awareness and Sales
• Smart and AI-powered technology enhance the user experience
• Multifunctionality and compact design drive consumer preference
• CHART 44 The Philips Sonicare ProtectiveClean 5300 Upgrades Users' Experience

WHAT'S NEXT?

• Health and wellbeing and advanced features set to drive growth through premiumisation
• CHART 45 Analyst Insight
• Social media and e-commerce will shape the future of sales
• Multifunctional, smart appliances set to increase in popularity

COMPETITIVE LANDSCAPE

• Panasonic Vietnam Co Ltd leads with innovative products

CHANNELS

• E-commerce platforms drive sales growth with convenience and promotions

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Small cooking appliances sees growth as incomes rise and influencers drive sales
• CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

• Small cooking appliances benefits from increased visibility on social media
• Health and wellness is shaping demand for small cooking appliances
• CHART 47 OCOO Nutrient-Preserving Cooker
• AI-powered products drive innovation in small cooking appliances
• CHART 48 I-Driven Smart Cooking with Philips Airfryer 5000 Series XXL Connected

WHAT'S NEXT?

• Increasing disposable incomes to fuel demand for small cooking appliances
• CHART 49 Analyst Insight
• Smart and multifunctional products anticipated to see rising demand
• Retail e-commerce and social media to drive sales and product innovation

COMPETITIVE LANDSCAPE

• Sharp maintains its lead through targeted offerings

CHANNELS

• E-commerce platforms drive growth with aggressive promotions

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for vacuum cleaners continues to rise from a small base
• CHART 50 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising health and wellness focus supports demand for vacuum cleaners
• Social media is increasingly shaping demand for vacuum cleaners
• CHART 51 Duy Luan D? Thuong, a Famous KOL, Boosts Sales of Vacuum Cleaners
• Smart vacuum cleaners shaped by AI-powered models
• CHART 52 Samsung Upgrades its Model with the Introduction of Bespoke AI Jet Ultra in 2025

WHAT'S NEXT?

• Handheld vacuum cleaners expected to remain the fastest growing category
• CHART 53 Analyst Insight
• AI-powered robotic vacuum cleaners will continue to gain momentum
• Marketing campaigns likely to prioritise social media platforms

COMPETITIVE LANDSCAPE

• Hitachi maintains its leadership through innovation
• Dreame capitalises on the growth of robotic vacuum cleaners
• CHART 54 Dreame Aqua 10 Pro Advanced AI-Powered Robotix Entered Vietnam in 2025

CHANNELS

• More brands are turning to social commerce and direct-to-consumer to boost sales

COUNTRY REPORTS DISCLAIMER