Product Code: WGIN
Consumer appliances in India demonstrated robust growth in 2025, outpacing the regional average with a 5% growth rate in retail volume terms and 12% growth in retail current value terms, driven by rising disposable incomes and rapid urbanisation. This growth trajectory is forecast to continue, with a retail volume CAGR of 5% and a retail current value CAGR of 10%, to reach 223.3 million units and INR3,176.2 billion in 2030. The increasing demand for premium and feature-rich appliances, coupled w...
Euromonitor International's Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Home HVAC, Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Robust economic drivers and technology fuel significant expansion for consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
- Rising incomes drive volume and particularly value growth as premiumisation advances
- CHART 2 Haier Appliances India Launches Premium Smart Home Solutions
- Small cooking appliances leads sales, but air conditioners is dynamic due to climate change
- Convenience and customisation contribute to growth
- CHART 3 Samsung Launches 2025 Bespoke AI Appliance Range
- Consumers shift to intelligent, connected consumer appliances to meet their needs
- CHART 4 Godrej Launches New Range of AI-Powered Front-Load Washing Machines
WHAT'S NEXT?
- Dynamism expected to continue as incomes rise and time-saving appliances are demanded
- Premiumisation and technology set to drive growth
- CHART 5 Analyst Insight
- Retail e-commerce expected to gain share, although offline retail will also remain important
- CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
- A fragmented competitive landscape with players differentiating through innovation
- Smart product launches tailored to Indian consumers and retail reach used to differentiate
- Opportunities for businesses in premium and smart appliances
CHANNELS
- Omnichannel strategies drive sales of major appliances
ECONOMIC CONTEXT
- CHART 7 Real GDP Growth and Inflation 2020-2030
- CHART 8 PEST Analysis in India 2025
CONSUMER CONTEXT
- CHART 9 Key Insights on Consumers in India 2025
- CHART 10 Consumer Landscape in India 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
DISHWASHERS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Dishwashers in India expand amid rising urban demand
- CHART 11 Key Trends 2025
INDUSTRY PERFORMANCE
- Rising demand for multifunctionality and compact design dishwashers
- Convenience and customisation drive sales growth
- CHART 12 Bosch Launches 2025 Series 6 Dishwashers Tailored for Indian Kitchens
WHAT'S NEXT?
- Local manufacturing set to drive affordability and accessibility
- Smart features and customisation to support future growth
- CHART 13 IFB Introduces AI-Driven Neptune VX16 and SX16 Models
COMPETITIVE LANDSCAPE
- Top player maintain lead through innovation and localisation
CHANNELS
- Specialist offline retail dominates dishwasher sales
- CHART 14 Analyst Insight
COUNTRY REPORTS DISCLAIMER
HOME LAUNDRY APPLIANCES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising incomes and technology drive growth of home laundry appliances
- CHART 15 Key Trends 2025
NDUSTRY PERFORMANCE
- Rising disposable incomes and urbanisation drive sales
- Automatic washing machines continue to gain share in the local market
- CHART 16 Godrej Launches AI-Powered Energy-Efficient Front-Load Washing Machine
- Convenience and customisation redefine laundry experience
WHAT'S NEXT?
- Manufacturers invest in AI to drive future growth
- Sustainability set to drive innovation with more energy-efficient models
- CHART 17 Analyst Insight
- Multifunctional designs redefine modern home laundry convenience
- CHART 18 Haier Introduces Intelligent, Multifunctional Model
COMPETITIVE LANDSCAPE
- LG and Samsung lead with innovation and strategic expansion
CHANNELS
- Specialists and e-commerce drive sales growth
COUNTRY REPORTS DISCLAIMER
LARGE COOKING APPLIANCES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Urbanisation, premiumisation, and AI drive strong growth in large cooking appliances
- CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
- Faber and Samsung help drive the adoption intelligent large cooking appliances
- CHART 20 Faber Drives Smart Cooking Appliance Evolution in India
- Brands introduce convenient and customised appliances
- CHART 21 Elica Launches i-SMART Chimney Range in 2025
- Hindware and Elica lead innovation with new product launches
- CHART 22 Hindware Debuts Marcus 80-litre and Ottavio 44-litre Built-in Ovens
WHAT'S NEXT?
- Smart features set to drive continued growth
- Cooker hoods expected to drive growth due to innovation and upgrading
- Omnichannel retailing anticipated to shape sales in the future
COMPETITIVE LANDSCAPE
- Faber maintains its lead with intelligent kitchen innovations
- Opportunities for growth will remain, which could impact the competitive landscape
CHANNELS
- Exclusive brand stores drive premium sales through immersive experiences
- Retail e-commerce sees growth, although from a low base
COUNTRY REPORTS DISCLAIMER
MICROWAVES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Smart technology adoption and multifunctionality drive continued expansion for microwaves
- CHART 23 Key Trends 2025
INDUSTRY PERFORMANCE
- Smart appliances drive premiumisation and growth
- CHART 24 LG Launches 32-litre Wi-Fi-Enabled Charcoal Convection Microwave Oven
- Multifunctionality and compact design drive innovation
- CHART 25 Midea Launches Multi-Function Convection Microwave Ovens
- Consumers look for convenient and personalised food preparation
- CHART 26 Panasonic Launches AI-Enabled Inverter Microwave Ovens in India
WHAT'S NEXT?
- Rising incomes and urbanisation expected to drive demand
- Smart microwaves will incorporate AI and sensor technologies for precise cooking
- Sustainability to become an increasing concern
COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation
- Opportunities remain for businesses in a growing category
CHANNELS
- Offline retail and e-commerce both drive sales, with a move to omnichannel strategies
COUNTRY REPORTS DISCLAIMER
REFRIGERATION APPLIANCES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Energy efficiency standards drive innovation and price increases
- CHART 27 Key Trends 2025
INDUSTRY PERFORMANCE
- Samsung drives smart refrigeration growth with AI innovation
- Sales of refrigeration appliances propelled by energy-saving innovations
- CHART 28 Whirlpool Launches India's Fastest Convertible Refrigerator IntelliFresh Pro in 2025
WHAT'S NEXT?
- Advanced design and technology to drive consumer preference
- Appliance designs evolve to suit local storage and lifestyle needs
- CHART 29 Analyst Insight
- Side-by-side fridge freezers gain popularity with modular kitchens
- CHART 30 Haier Launches India's Only 4-Door Convertible Side-by-Side Refrigerator
COMPETITIVE LANDSCAPE
- Samsung and LG maintain lead through relentless innovation
CHANNELS
- Omnichannel retailing boosts sales of premium appliances
COUNTRY REPORTS DISCLAIMER
AIR CONDITIONERS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Record heatwaves and urbanisation drive significant growth and innovation in air conditioners
- CHART 31 Key Trends 2025
INDUSTRY PERFORMANCE
- Energy efficiency drives value growth in air conditioners
- CHART 32 LG Upgrades ThinQ App with Enhanced Energy Manager Feature to Empower Indian Consumers
- Split air conditioners dominates and drives growth
- Smart features drive premiumisation
- CHART 33 Blue Star Launches India's Largest Smart Air Conditioner Portfolio with AI Features and Voice Assistant
- Eco-friendly developments, including from Carrier Midea and Samsung, have an impact
- CHART 34 Samsung's 2025 Bespoke AI WindFree ACs Redefine Eco-Friendly Climate Control for India
WHAT'S NEXT?
- Companies invest in circular economy, which could hamper growth in the primary market
- Digital commerce expected to shape air conditioners
- Localisation trend will lead to higher local manufacturing capacity
COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation
CHANNELS
- Appliances and electronics specialists leads as advice is important
- Retail e-commerce continues to gain traction
COUNTRY REPORTS DISCLAIMER
FOOD PREPARATION APPLIANCES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premiumisation and health trends drive steady growth for food preparation appliances
- CHART 35 Key Trends 2025
INDUSTRY PERFORMANCE
- Premiumisation drives value growth despite volume saturation
- CHART 36 Philips Reinvents Mixer Grinders for Indian Kitchens with MicroGrind Technology
- Blenders remains the largest category, but juice extractors sees strongest growth
- Multifunctionality drives innovation in food preparation appliances
- CHART 37 Usha Launches Turbo X Mixer Grinder: Redefining Space-Saving Versatility
- Consumers favour food preparation appliances that support healthy living
- CHART 38 Crompton's Ameo Fresh Nutri Blender Reinforces Health and Wellness Trend
WHAT'S NEXT?
- Premiumisation anticipated due to rising incomes and health consciousness
- Blenders will remain dominant, while juice extractors set to show dynamic growth
- Modular kitchens and AI-driven appliances to shape the future
COMPETITIVE LANDSCAPE
- Bajaj, Philips and Preethi lead through innovation and premiumisation
CHANNELS
- Appliances and electronics specialists drives offline sales
- Retail e-commerce maintains its rising trend, especially for smaller, lower-value products
COUNTRY REPORTS DISCLAIMER
PERSONAL CARE APPLIANCES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Innovation and urbanisation drive personal care appliances in India to outperform
- CHART 39 Key Trends 2025
INDUSTRY PERFORMANCE
- Strong growth driven by urbanisation and rising incomes
- Innovative multifunctional and compact designs drive growth
- CHART 40 Vega Launches the LitStyle Hair Dryer Brush
- Cordless and portable solutions drive product innovation
- Convenience and customisation trend leads to user-centric personal care appliances
- CHART 41 Philips Launches AI-Powered Premium Electric Shavers Featuring SkinIQ Technology
WHAT'S NEXT?
- Growth set to continue, with brands likely to focus on eco-friendly products
- Hair care appliances expected to maintain the largest share, with AI-powered devices rising
- Inclusive products anticipated to drive growth and brand differentiation
COMPETITIVE LANDSCAPE
- Philips maintains a strong lead through innovation, wide distribution, and digital marketing
CHANNELS
- Convenience and accessibility drive the dominance of retail e-commerce
- Appliances and electronics specialists remains an important channel due to expert advice
COUNTRY REPORTS DISCLAIMER
SMALL COOKING APPLIANCES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Shifting consumer behaviours and urbanisation fuel robust growth
- CHART 42 Key Trends 2025
INDUSTRY PERFORMANCE
- Tefal contributes to growth with its multifunctional appliances
- CHART 43 Tefal Launches Locally Designed Multifunctional Products
- Health and wellness trend impacts growth of small cooking appliances
- CHART 44 Geek Expands with AI-Powered Electric Pressure Cooker, and Electric Steamers
- Convenience and customisation drive product innovation
- CHART 45 Cellecor Expands into Small Kitchen Appliances in India
WHAT'S NEXT?
- Kettles set to maintain its strong growth trend and become a staple in Indian kitchens
- Brands expected to adapt to busy urban lifestyles and prioritise sustainability
- CHART 46 Analyst Insight
- Health and wellness and smart technologies anticipated to impact small cooking appliances
COMPETITIVE LANDSCAPE
- Leading brands maintain dominance through innovation
- Opportunities remain for businesses in a growing category
CHANNELS
- E-commerce dynamic despite offline dominance, with omnichannel strategies proliferating
COUNTRY REPORTS DISCLAIMER
VACUUM CLEANERS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising incomes and smart technology adoption fuel double-digit growth for vacuum cleaners
- CHART 47 Key Trends 2025
INDUSTRY PERFORMANCE
- Smart and AI-powered technology drives premiumisation
- CHART 48 Haier Launches CIVIC X11 Robot Vacuum Cleaner Series with Advanced AI
- Standard vacuum cleaners remains dominant, robotic vacuum cleaners sees dynamic growth
- Health and wellness focus drives demand for advanced hygiene features
- CHART 49 Eureka Forbes Launches Forbes SmartClean Robotic Vacuum Cleaners
- Cordless and portable solutions drive design innovation
- CHART 50 Acerpure India Launches Advanced Cordless Vacuum Cleaner Range
WHAT'S NEXT?
- All-in-one cleaning solutions set to gain traction in urban Indian households
- Robotic vacuum cleaners will continue to see the highest growth
- CHART 51 Analyst Insight
- Local production to shape future trends
COMPETITIVE LANDSCAPE
- Leading brands consolidate share through innovation
CHANNELS
- Offline retail dominates sales through expert consultations
- Retail e-commerce gains share with competitive pricing and promotions
COUNTRY REPORTS DISCLAIMER