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市场调查报告书
商品编码
1880665
服装护理设备市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032 年)Garment Care Appliances Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者在日常生活中越来越重视便利性、效率和高品质的服装护理,全球服饰护理设备市场持续稳定成长。根据最近的一份报告,在蒸汽熨斗、干式熨斗和先进服装护理技术的广泛应用推动下,该市场在 2024 年的价值将达到 677.9 亿美元。预计到 2025 年,在新兴国家可支配收入增加和家庭现代化进程的推动下,该市场将扩张至 709.2 亿美元。长期成长动能依然强劲,预计到 2032 年将达到 1,000.9 亿美元,预测期内复合年增长率 (CAGR) 为 5.05%。
到2024年,亚太地区将占全球33.23%的市场占有率,成为全球需求的主要推动力,这主要得益于快速的城市化进程、纺织业的扩张以及消费者对智慧多功能家用电器的日益增长的需求。主要厂商包括松下电器、摩飞、飞利浦、哈维尔斯、巴贾吉电器和特福。
市场推动因素
推动市场成长的最强劲动力之一是全球旅游业的扩张,这显着增加了对便携式和立式蒸汽熨斗的需求。饭店和连锁饭店越来越多地在客房内配备衣物护理设备,以提高客人的便利性和效率。商务旅行和旅游活动的增加进一步推动了小型蒸气熨斗和除皱解决方案的普及。全球旅游数据显示,到2023年,国际游客支出将增加约11.6%,达到1.9兆美元,将推动对便于旅行的衣物护理产品的需求。
市场限制因子
儘管市场呈上升趋势,但高昂的维修和保养成本仍然是一个主要阻碍因素。消费者常常因为购买家电后不久就需要昂贵的维修而感到沮丧,这导致品牌忠诚度下降,并使他们不愿投资高端机型。消费者普遍认为服务费用过高,这也会阻碍他们购买,因为他们更倾向于选择性价比高、经久耐用的解决方案,进而影响市场渗透率。
市场机会
快速成长的电子商务通路提供了巨大的成长机会。线上平台提供了接触全球品牌、详细产品比较、评论和具有竞争力的价格的广泛管道。製造商越来越多地利用数位市场,绕过中间商,实现直接促销和个人化优惠。新兴国家在线购物的快速发展预计将进一步加速市场渗透。
市场趋势
影响该行业的关键趋势之一是消费者对智慧服装护理设备的兴趣日益浓厚。物联网连接、基于人工智慧的织物识别、远端监控、智慧蒸汽控制和自动洗涤程序等功能正日益受到关注。这些创新提升了便利性,实现了个人化的衣物护理,并提高了能源效率。随着消费者越来越青睐能够减少时间和体力劳动的技术,智慧熨斗和自动蒸气熨斗的需求持续成长。
依类型
蒸气熨斗将在2024年占市场主导地位,并保持成长最快的类别。其高效的除皱功能和对各种织物类型的适用性使其成为家庭和商业用途的理想选择。
干式熨斗以其价格实惠和便携性而闻名,是增长速度第二快的类别。
依应用
预计到2024年,住宅领域将占最大的市场占有率,这主要得益于可支配收入的增长、生活方式的改善以及对便捷家用电器的日益依赖。
由于对大批量服装解决方案的需求不断增长,包括酒店、洗衣服务和服装行业在内的商业领域预计将以最高的复合年增长率增长。
依通路划分
专卖店凭藉其丰富的产品线和直接的产品功能对比,在市场中占领先地位。
受网路普及率、数位支付和优质产品线的推动,线上零售是成长最快的领域。
亚太地区(2024年市场规模:225.3亿美元)
亚太地区占最大的市场占有率,预计也将实现最快的成长,这主要得益于中国、印度和东南亚地区快速的城市化进程、收入水平的提高以及纺织业的蓬勃发展。
欧洲
欧洲是成长速度第二快的地区,这主要得益于其强大的时尚产业、环保法规以及对节能环保家电日益增长的需求。
北美
北美是成长速度第三快的地区,这主要得益于其强大的购买力、快节奏的生活方式以及智慧家电的快速普及。电子商务的高渗透率也进一步推动了需求。
南美洲、中东和非洲
由于中产阶级的壮大、人们对服装护理意识的提高以及对多功能家电日益增长的偏好,预计这两个地区都将保持稳定增长。
如有需要,可提供SEO最佳化版本、HTML报告和详细的区域分析。
The global garment care appliances market continues to grow steadily as consumers increasingly prioritize convenience, efficiency, and fabric care quality in their daily routines. According to the latest report, the market was valued at USD 67.79 billion in 2024, supported by robust adoption of steam irons, dry irons, and advanced garment care technologies. By 2025, the market is projected to increase to USD 70.92 billion, driven by rising disposable incomes and modernization of households across emerging nations. Long-term expansion remains strong, with the industry forecast to reach USD 100.09 billion by 2032, reflecting a CAGR of 5.05% during the forecast period.
Asia Pacific dominated global demand with a 33.23% market share in 2024, led by rapid urbanization, expansion of the textile industry, and growing consumer preference for smart and multifunctional home appliances. Key players operating in the sector include Panasonic Corporation, Morphy Richards, Philips, Havells, Bajaj Electricals, and Tefal, among others.
Market Drivers
One of the most powerful drivers of market growth is the expansion of the global travel and tourism sector, which has significantly boosted demand for portable and upright garment steamers. Hotels and hospitality chains increasingly equip guest rooms with garment care appliances to enhance guest convenience and efficiency. Rising business travel and tourism activities further fuel adoption of compact steamers and rapid-wrinkle-removal solutions. According to global travel data, international visitor spending increased by nearly 11.6% in 2023, reaching USD 1.9 trillion, reinforcing demand for travel-friendly garment care products.
Market Restraints
Despite upward momentum, the market faces a key restraint: high repair and maintenance costs. Many consumers experience dissatisfaction when appliances require expensive repairs shortly after purchase, reducing brand loyalty and creating hesitation to invest in premium models. Perceptions of high service charges also discourage buyers who prefer cost-effective, long-lasting solutions, thereby affecting the market's adoption rate.
Market Opportunities
Flourishing e-commerce channels present substantial growth opportunities. Online platforms offer wide access to global brands, detailed product comparisons, reviews, and competitive prices. Manufacturers increasingly leverage digital marketplaces to bypass intermediaries, enabling direct promotions and personalized offers. The rapid expansion of online shopping in emerging nations is expected to further accelerate market penetration.
Market Trends
A major trend shaping the industry is the rising inclination toward smart garment care appliances. Features such as IoT connectivity, AI-based fabric recognition, remote monitoring, smart steam control, and automated cleaning cycles are gaining traction. These innovations improve convenience, personalize garment care, and enable energy efficiency. As consumers increasingly favor technologies that reduce time and manual effort, demand for smart irons and automated garment steamers continues to grow.
By Type
Steam irons dominated the market in 2024 and remain the fastest-growing category. Their ability to efficiently remove wrinkles and handle diverse fabric types makes them ideal for both households and commercial applications.
Dry irons, known for affordability and portability, represent the second-fastest-growing segment.
By Application
The residential segment held the largest share in 2024, driven by rising disposable incomes, lifestyle upgrades, and increasing dependence on convenient home appliances.
The commercial segment, including hotels, laundry services, and garment businesses, is expected to grow at the highest CAGR, owing to increasing demand for high-capacity garment solutions.
By Distribution Channel
Specialty stores led the market due to wide product availability and the ability to compare features directly.
Online retail is the fastest-growing segment, supported by increased internet usage, digital payments, and superior product variety.
Asia Pacific (2024 Market Size: USD 22.53 billion)
Asia Pacific held the largest share and is expected to grow fastest due to rapid urbanization, rising incomes, and a booming textile industry in China, India, and Southeast Asia.
Europe
Europe is the second fastest-growing region, supported by a strong fashion industry, environmental regulations, and growing demand for energy-efficient and eco-friendly appliances.
North America
North America ranks third, fueled by strong purchasing power, busy lifestyles, and rapid adoption of smart home appliances. High e-commerce penetration further accelerates demand.
South America & Middle East & Africa
Both regions are expected to grow steadily due to rising middle-class populations, increased awareness of garment care, and growing preference for multifunctional appliances.
Conclusion
From USD 67.79 billion in 2024 to USD 100.09 billion by 2032, the global garment care appliances market is poised for significant expansion driven by technology integration, lifestyle modernization, e-commerce growth, and rising fabric-care awareness.
If you want, I can also provide an SEO-optimized version, HTML-formatted report, or regional deep-dive analysis.
Segmentation By Type
By Application
By Distribution Channel
By Region