Product Code: 21150
Global Maternity & Personal Care Market was valued at USD 59.06 billion in 2024 and is expected to grow to USD 87.44 billion by 2030 with a CAGR of 6.80% during the forecast period. The global maternity and personal care market is witnessing steady growth, driven by increasing awareness of maternal health, wellness, and hygiene. Consumers are seeking safe, natural, and effective products tailored for pregnancy, postpartum care, and personal grooming. Rising disposable incomes, urbanization, and changing lifestyles are encouraging the adoption of premium and specialized solutions, including skincare, hair care, and personal hygiene products. Additionally, the growth of e-commerce and social media influence is enabling greater product accessibility and awareness. Innovations in product formulations, packaging, and convenience are further enhancing consumer engagement, making maternity and personal care an evolving and dynamic market segment worldwide.
Market Overview |
Forecast Period | 2026-2030 |
Market Size 2024 | USD 59.06 Billion |
Market Size 2030 | USD 87.44 Billion |
CAGR 2025-2030 | 6.80% |
Fastest Growing Segment | Online |
Largest Market | North America |
Key Market Drivers
Rising Awareness of Maternal Health and Wellness
One of the most significant drivers of the maternity and personal care market is the increasing awareness of maternal health and wellness among women. Modern consumers are more informed about the physical, emotional, and hormonal changes that occur during pregnancy and postpartum periods. According to the World Health Organization (WHO), over 90% of women worldwide experience pregnancy-related health concerns, highlighting the need for specialized care. This awareness has created demand for products such as stretch mark creams, pregnancy-safe skincare, prenatal vitamins, and postpartum recovery aids. Healthcare professionals and wellness advocates contribute to this trend by emphasizing preventive care and safe product usage. Campaigns promoting mental well-being during and after pregnancy have encouraged the adoption of products supporting comfort, hygiene, and self-care. This heightened consciousness drives innovation and expansion across the maternity and personal care sector.
Key Market Challenges
Regulatory and Safety Compliance Challenges
One of the most critical challenges in the maternity and personal care market is navigating stringent regulatory requirements and ensuring product safety. Products targeted toward pregnant and postpartum women must meet strict guidelines imposed by health authorities in different countries. Regulatory bodies often require extensive testing for ingredients, packaging, and claims, which can significantly increase development time and costs. Any safety concerns or non-compliance can lead to product recalls, legal repercussions, and damage to brand reputation. Furthermore, differences in regulations across regions make it challenging for global brands to maintain uniform product offerings. Companies must invest in rigorous quality control and continuous monitoring of emerging guidelines to ensure compliance, which can be both resource-intensive and complex. This regulatory landscape can slow product launches and limit market expansion, posing a significant hurdle for new entrants and existing players alike.
Key Market Trends
Integration of Technology and Personalized Solutions
Technological advancements are shaping the maternity and personal care market, giving rise to personalized and tech-driven solutions. Companies are leveraging biotechnology, dermatological research, and digital tools to create products tailored to individual needs, such as skin type, hair texture, or pregnancy stage. Personalized subscription boxes, AI-powered skincare recommendations, and smart wellness devices are becoming more prevalent. These innovations allow consumers to receive targeted care, enhancing product efficacy and satisfaction. Mobile apps, virtual consultations, and online diagnostic tools are enabling mothers to make informed choices regarding prenatal and postnatal care. This trend toward personalization not only strengthens consumer engagement but also differentiates brands in an increasingly competitive market.
Key Market Players
- Unilever plc,
- Amoralia
- Edgewell Personal Care Company
- Seraphine Limited
- Kaya Ltd
- Destination Maternity Corporation
- Johnson & Johnson Services, Inc.
- Mama Mio Inc.
- Jubiliant Ingrevea Limited
- Proctor & Gamble Company
Report Scope:
In this report, the Global Maternity & Personal Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Maternity & Personal Care Market, By Type:
- Skin Care
- Hair Care
- Maternity Clothing & Apparel
- Others
Maternity & Personal Care Market, By Sales Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Pharmacies/Drugstores
- Online
- Others
Maternity & Personal Care Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- South America
- Argentina
- Colombia
- Brazil
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Maternity & Personal Care Market.
Available Customizations:
Global Maternity & Personal Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Methodology Landscape
- 2.2. Objective of the Study
- 2.3. Baseline Methodology
- 2.4. Formulation of the Scope
- 2.5. Assumptions and Limitations
- 2.6. Sources of Research
- 2.7. Approach for the Market Study
- 2.8. Methodology Followed for Calculation of Market Size & Market Shares
- 2.9. Forecasting Methodology
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions
- 3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
- 4.1. Brand Awareness
- 4.2. Factors Influence Purchase Decision
5. Global Maternity & Personal Care Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Type (Skin Care, Hair Care, Maternity Clothing & Apparel, Others)
- 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drugstores, Online, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
- 5.3. Market Map
6. North America Maternity & Personal Care Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Sales Channel
- 6.2.3. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Maternity & Personal Care Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Type
- 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Maternity & Personal Care Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Type
- 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Maternity & Personal Care Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Type
- 6.3.3.2.2. By Sales Channel
7. Europe Maternity & Personal Care Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Sales Channel
- 7.2.3. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. France Maternity & Personal Care Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Type
- 7.3.1.2.2. By Sales Channel
- 7.3.2. Germany Maternity & Personal Care Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Type
- 7.3.2.2.2. By Sales Channel
- 7.3.3. Spain Maternity & Personal Care Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Type
- 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Maternity & Personal Care Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Type
- 7.3.4.2.2. By Sales Channel
- 7.3.5. United Kingdom Maternity & Personal Care Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Type
- 7.3.5.2.2. By Sales Channel
8. Asia-Pacific Maternity & Personal Care Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Sales Channel
- 8.2.3. By Country
- 8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Maternity & Personal Care Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Type
- 8.3.1.2.2. By Sales Channel
- 8.3.2.Japan Maternity & Personal Care Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Type
- 8.3.2.2.2. By Sales Channel
- 8.3.3. India Maternity & Personal Care Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Type
- 8.3.3.2.2. By Sales Channel
- 8.3.4. South Korea Maternity & Personal Care Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Type
- 8.3.4.2.2. By Sales Channel
- 8.3.5. Indonesia Maternity & Personal Care Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Type
- 8.3.5.2.2. By Sales Channel
9. Middle East & Africa Maternity & Personal Care Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Sales Channel
- 9.2.3. By Country
- 9.3. MEA: Country Analysis
- 9.3.1. South Africa Maternity & Personal Care Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Type
- 9.3.1.2.2. By Sales Channel
- 9.3.2. Saudi Arabia Maternity & Personal Care Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Type
- 9.3.2.2.2. By Sales Channel
- 9.3.3. UAE Maternity & Personal Care Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Type
- 9.3.3.2.2. By Sales Channel
- 9.3.4. Turkey Maternity & Personal Care Market Outlook
- 9.3.4.1. Market Size & Forecast
- 9.3.4.2. Market Share & Forecast
- 9.3.4.2.1. By Type
- 9.3.4.2.2. By Sales Channel
10. South America Maternity & Personal Care Market Outlook
- 10.1. Market Size & Forecast
- 10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Sales Channel
- 10.2.3. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Maternity & Personal Care Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Type
- 10.3.1.2.2. By Sales Channel
- 10.3.2. Argentina Maternity & Personal Care Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Type
- 10.3.2.2.2. By Sales Channel
- 10.3.3. Colombia Maternity & Personal Care Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Type
- 10.3.3.2.2. By Sales Channel
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Disruptions: Conflicts, Pandemics and Trade Barriers
14. Porters Five Forces Analysis
- 14.1. Competition in the Industry
- 14.2. Potential of New Entrants
- 14.3. Power of Suppliers
- 14.4. Power of Customers
- 14.5. Threat of Substitute Products
15. Competitive Landscape
- 15.1. Company Profiles
- 15.1.1. Unilever plc
- 15.1.1.1. Business Overview
- 15.1.1.2. Company Snapshot
- 15.1.1.3. Products & Services
- 15.1.1.4. Financials (As Per Availability)
- 15.1.1.5. Key Market Focus & Geographical Presence
- 15.1.1.6. Recent Developments
- 15.1.1.7. Key Management Personnel
- 15.1.2. Amoralia
- 15.1.3. Edgewell Personal Care Company
- 15.1.4. Seraphine Limited
- 15.1.5. Kaya Ltd
- 15.1.6. Destination Maternity Corporation
- 15.1.7. Johnson & Johnson Services, Inc.
- 15.1.8. Mama Mio Inc.
- 15.1.9. Jubiliant Ingrevea Limited
- 15.1.10. Proctor & Gamble Company
16. Strategic Recommendations
17. About Us & Disclaimer