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市场调查报告书
商品编码
1886976
加工鸡肉市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024年至2032年的预测Processed Poultry Meat Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者越来越倾向于便利、富含蛋白质的食品选择,全球加工鸡肉市场持续保持显着成长。根据最新产业数据,预计2024年全球鸡肉市场规模将达3,811.9亿美元,2025年将成长至4,115.6亿美元。预计到2032年,市场规模将显着成长至7,541.4亿美元,2025年至2032年的复合年增长率(CAGR)为9.04%。北美预计将在2024年占43.12%的市场占有率,成为市场主导者,这主要得益于消费者对高蛋白饮食的强劲需求、便捷鸡肉零食的流行以及美国农业部(USDA)为扩大国内加工能力而进行的大量投资。
市场概览
鸡肉加工产品包括鸡块、香肠、午餐肉以及罐装或冷冻鸡肉,所有这些产品都经过加工处理,旨在延长保质期并提升风味。由于价格实惠、脂肪含量低且营养价值高,鸡肉与牛肉和猪肉相比越来越受欢迎。全球市场由JBS S.A.、泰森食品、嘉吉、Suguna Foods和丹麦皇冠等主要企业引领,这些企业不断创新,以满足消费者对预製、包装和增值鸡肉产品日益增长的需求。
市场趋势
影响市场的最重要趋势之一是消费者越来越倾向于选择有机和永续生产的鸡肉。注重健康的消费者愿意为不含抗生素、不含激素且经过有机加工的家禽支付更高的价格。这种转变源于人们对动物福利、环境永续性以及天然、加工最少的食品所带来的长期健康益处的日益关注。因此,製造商正在扩大其有机家禽产品线,并投资于环保生产系统。
市场驱动因素
便利性与保存期限
预製食品和即食食品消费量的快速成长是推动市场成长最强劲的动力之一。忙碌的都会人群越来越倾向选择烹饪快速、又不失美味和营养的食品。加工鸡肉保质期长,风味和品质稳定,因此成为零食、冷冻食品和快餐食品的首选原料。全球蛋白质消费量的成长,尤其是在年轻一代和注重健康的消费者群体中,进一步推动了市场需求。
可支配所得增加及高蛋白摄取
随着发展中地区可支配所得的增加和全球中产阶级的壮大,消费者越来越倾向选择高品质的加工蛋白产品。鸡肉作为一种优质瘦肉蛋白,随着人们对其健康益处的认识不断提高,正变得越来越受欢迎。这种转变在亚太、拉丁美洲和中东等快速成长的市场尤为明显。
市场限制因子
加工鸡肉市场的成长面临来自植物蛋白产业的挑战。许多消费者出于健康、伦理和环境方面的原因,正在转向素食主义和纯素食主义。 Beyond Meat、Impossible Foods 和 MorningStar Farms 等公司,以及 Tyson Foods 和 Hormel 等大型动物蛋白生产商,正在进军植物性食品领域,重塑消费者偏好,并给鸡肉市场带来竞争压力,尤其是在发达经济体。
市场机会
技术进步为製造商提供了巨大的机会。对基于物联网的食品安全系统、人工智慧驱动的污染检测和预测分析的投资增加,正在改变家禽加工方式。监测温度、湿度和微生物风险的感测器可确保产品品质稳定并减少浪费。这些创新为製造商提供了竞争优势,并增强了他们满足全球食品安全标准的能力。
依产品类型
到 2024 年,鸡块将凭藉其便利性、广泛的供应以及从快餐连锁店到家庭厨房的普及度,占市场主导地位。由于鸡肉香肠相比猪肉香肠更注重健康,且在全球美食中用途广泛,预计鸡肉香肠将实现最高增长。
依类型
冷冻产品占市场主导地位。冷冻透过抑制微生物活性显着延长保质期。冷藏加工正在快速成长,尤其是在高端零售市场,这得益于消费者对更新鲜、更天然产品的追求。
依最终使用者
零售领域占市场主导地位,这主要得益于大型超市和大卖场网络提供种类繁多的产品和积极的促销活动。由于全球速食连锁店和速食店的扩张,餐饮服务业持续成长。
北美(市场规模:2024 年达 1,643.7 亿美元)
该地区保持全球领先地位,这得益于对高蛋白食品的强劲需求、消费者对便捷鸡肉产品日益增长的偏好,以及美国农业部 (USDA) 的大量投资,其中包括 2024 年用于扩大加工能力的 1.1 亿美元。
欧洲
随着消费者更加重视永续性和高品质的加工肉製品,对不含抗生素的有机鸡肉产品的需求正在增长。
亚太地区
中国和印度的快速城市化、人口成长、收入提高以及庞大的国内家禽产业正在推动该地区的需求。
南美洲
巴西是全球领先的家禽出口国,预计到2025年初,鸡肉进口量将年增13.8%,反映出强劲的国际需求。
中东和非洲
快餐连锁店的扩张以及人们对家禽肉而非红肉的偏好日益增长,都支撑了该地区的稳定增长。
The global processed poultry meat market continues to witness exceptional growth as consumers increasingly shift toward convenient, protein-rich food options. According to the latest industry data, the market size reached USD 381.19 billion in 2024, is projected to rise to USD 411.56 billion in 2025, and is expected to climb significantly to USD 754.14 billion by 2032, expanding at a CAGR of 9.04% from 2025-2032. North America led the market with a 43.12% share in 2024, driven by strong consumer demand for high-protein diets, the popularity of convenient poultry snacks, and substantial USDA investments to expand domestic processing capacity.
Market Overview
Processed poultry meat includes products such as chicken nuggets, sausages, luncheon meats, and canned or frozen poultry, all manufactured to extend shelf life and enhance flavor. The category has become increasingly popular compared to beef and pork due to poultry's affordability, lower fat content, and superior nutritional profile. The global landscape is dominated by major companies including JBS S.A., Tyson Foods, Cargill Inc., Suguna Foods, Danish Crown, and others who continuously innovate to meet growing demand for prepared, packaged, and value-added poultry products.
Market Trends
One of the most significant trends shaping the market is the rising preference for organic and sustainably produced poultry. Health-conscious consumers are willing to pay premium prices for antibiotic-free, hormone-free, and organically processed poultry meat. This shift is driven by increasing awareness of animal welfare, environmental sustainability, and the long-term health benefits associated with natural and minimally processed foods. As a result, manufacturers are expanding their organic poultry product lines and investing in eco-friendly production systems.
Market Drivers
Convenience and Extended Shelf Life
The rapid rise in ready-to-eat and ready-to-cook meal consumption is one of the strongest drivers of market growth. Urban populations with busy lifestyles increasingly demand foods that reduce cooking time without compromising on taste or nutrition. Processed poultry provides a longer shelf life, improved flavor, and consistency, making it a preferred ingredient for snacks, frozen meals, and fast-food products. Growing global protein consumption, particularly among younger and health-conscious consumers, further amplifies demand.
Rising Disposable Incomes and Higher Protein Intake
As disposable incomes rise across developing regions and the global middle class expands, consumers are opting for premium, processed protein products. Poultry meat-known for its lean protein-is increasingly preferred as consumers become more aware of health benefits. This shift is particularly evident in rapidly developing markets across Asia Pacific, Latin America, and the Middle East.
Market Restraints
The growth of the processed poultry meat market faces a challenge from the expanding plant-based protein industry. Many consumers are moving toward vegetarianism or veganism for health, ethical, or environmental reasons. Companies such as Beyond Meat, Impossible Foods, and MorningStar Farms, along with animal protein giants like Tyson Foods and Hormel entering the plant-based sector, are reshaping consumer preferences and putting competitive pressure on the poultry market-especially in developed economies.
Market Opportunities
Technology advancements present significant opportunities for manufacturers. Increasing investment in IoT-based food safety systems, AI-driven contamination detection, and predictive analytics is transforming poultry processing. Sensors used to monitor temperature, humidity, and microbial risks ensure consistent quality and reduce spoilage. These innovations offer manufacturers a competitive advantage and enhance their ability to meet global food safety standards.
By Product Type
Nuggets dominated the market in 2024, thanks to their convenience, wide availability, and popularity across fast-food chains and home kitchens. Chicken sausages are expected to witness the highest growth due to their healthier positioning compared to pork sausages and their versatility in global cuisines.
By Type
The frozen segment leads the market because frozen poultry significantly extends shelf life by slowing microbial activity. Chilled poultry is growing quickly as consumers perceive it to be fresher and more natural, particularly in premium retail markets.
By End-User
The retail segment dominates due to large supermarket and hypermarket networks offering extensive product variety and aggressive promotions. The foodservice segment continues to grow with the expansion of fast-food chains and quick-service restaurants worldwide.
North America (2024 Market Size: USD 164.37 billion)
The region remains the global leader, driven by strong demand for high-protein foods, growing preference for convenient poultry products, and substantial USDA investments-including USD 110 million in 2024 to expand processing capacity.
Europe
Demand for antibiotic-free, organic poultry products is rising as consumers prioritize sustainability and high-quality processed meat options.
Asia Pacific
Rapid urbanization, population growth, rising incomes, and large domestic poultry industries in China and India propel regional demand.
South America
Brazil is a global powerhouse in poultry exports, with 13.8% YoY growth in chicken imports in early 2025, reflecting strong international demand.
Middle East & Africa
Steady growth is supported by expanding fast-food chains and growing preference for poultry over red meat.
Conclusion
With the market expanding from USD 381.19 billion in 2024 to USD 754.14 billion by 2032, processed poultry meat remains one of the fastest-growing segments in the global meat industry. Strong consumer demand, innovation in processing technologies, and expanding global distribution networks will continue to drive growth in the years ahead.
Segmentation By Product Type
By Type
By End-User
By Region