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市场调查报告书
商品编码
1886987
纯素营养补充品市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024年至2032年的预测Vegan Supplements Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者越来越重视植物性营养、永续的生活方式和符合伦理的消费,全球纯素营养补充品市场正在稳步扩张。根据最新估计,该市场在2024年的价值为109.3亿美元,预计到2025年将达到114.8亿美元。预计到2032年,该市场将进一步显着成长至165.4亿美元,2025年至2032年的复合年增长率(CAGR)为5.35%。这一强劲的成长趋势得益于人们健康意识的增强、对清洁标籤的需求、对环境问题的关注以及纯素、素食和弹性素食在全球范围内的流行。
市场概览
纯素营养补充品不含动物性成分,旨在满足植物性饮食族群的营养需求。这些补充剂因其提供源自植物的必需维生素、蛋白质、矿物质和微量营养素,而备受注重健康的消费者青睐。全球领先的公司包括 Rockete Freres、Kerry Group plc、雀巢公司、雅培公司和安丽公司,它们都在不断拓展产品组合、加强全球分销网络,并加大研发投入以满足日益增长的市场需求。
预计到 2024 年,北美将占市场主导地位,市场占有率达到 46.94%,这反映了植物性饮食的普及、高端营养补充剂的创新以及强大的数位化零售渗透率。
市场驱动因素
人们对动物虐待、工业化农业和环境恶化的认识不断提高,正促使消费者转向植物性饮食。纯素营养补充品被视为比传统补充剂更干净、更符合伦理的选择,减少了对动物性成分的依赖。消费者对低脂、低钠、营养丰富的植物性产品的偏好,大大推动了市场扩张。
线上零售的快速发展为纯素营养补充剂品牌创造了巨大的成长机遇,这得益于更便捷的购买管道、更轻鬆的价格比较、全球覆盖以及消费者教育的提升。亚马逊、Healthkart、沃尔玛和iHerb等平台以订阅模式、自有品牌产品和极具竞争力的价格吸引消费者。这种加速的数位化进程使得纯素营养补充剂在全球广泛普及且易于购买。
市场限制因子
儘管人们对植物性成分(尤其是大豆)的兴趣日益浓厚,但过敏症的增加仍然是一个挑战。大豆是美国食品药物管理局 (FDA) 认定的八大主要过敏原之一,影响美国约 0.4% 的婴儿,这限制了大豆蛋白补充剂的广泛应用。此外,寻找明胶替代品、确保颜色稳定性以及满足清洁标籤要求,都为品牌带来了生产上的复杂性。
市场机会
最大的机会在于个人化营养领域,这主要得益于人们对根据个人健康目标量身定制的营养补充剂的需求不断增长。 2025 年 Dr. Vegan 的调查报告显示,86% 的受访者希望从医疗保健专业人员那里获得个性化的营养建议,这表明定制植物补充剂、基于 DNA 的营养检测包和人工智能驱动的膳食解决方案将具有长期增长潜力。
市场趋势
清洁标籤仍然是至关重要的趋势。消费者越来越倾向于选择非基因改造、无动物实验、可持续生产且标籤透明的膳食补充剂。美国食品药物管理局 (FDA) 等监管机构持续执行严格的标籤标准,促使消费者对品牌提出更高的透明度和品质要求。
依类型
维生素细分市场将在 2024 年引领市场,并有望保持其领先地位,这主要得益于营养缺乏症的增加、生活方式的改变以及人们对预防保健日益增长的兴趣。预计到 2025 年,植物蛋白将占市场占有率的 39%。由于消费者对植物蛋白粉、蛋白棒和蛋白质奶昔的需求不断增长,蛋白质市场正在快速成长。
依成分划分
由于大豆蛋白具有完整的氨基酸谱、价格实惠且易于消化,因此预计到 2025 年,大豆蛋白将占全球市场占有率的 58%。豌豆蛋白补充剂深受注重过敏的消费者欢迎,预计成长最快,复合年增长率 (CAGR) 为 6.02%。
依剂型划分
2024 年,咀嚼片补充剂凭藉其易用性和良好的口感,占市场占有率的 38%,位居榜首。随着消费者对便利性的日益追求,软糖、片剂和粉剂等剂型的市占率也持续成长。
依通路划分
预计到 2025 年,大众零售商凭藉其广泛的产品供应和丰富的产品种类,将占市场主导地位,市场占有率达 30%。同时,受订阅模式和数位化健康趋势的推动,线上零售预计将以 6.49% 的复合年增长率 (CAGR) 实现最快成长。
北美
北美引领全球市场,预计到 2024 年市场规模将达到 51.3 亿美元。光是美国市场预计到 2025 年就将达到 42 亿美元,这得益于素食主义的兴起、强大的膳食补充剂品牌以及人们对符合伦理的营养日益增长的偏好。
欧洲
欧洲是第二大市场,预计到 2025 年市场规模将达到 34.7 亿美元,这主要得益于预防保健、清洁标籤趋势以及德国、法国和英国素食主义的兴起。
亚太地区
预计到2025年,该地区市场规模将达到23.6亿美元,主要驱动因素包括日益增强的健康意识、城市化进程、人口老化以及印度、日本和中国日益盛行的健身文化。
南美洲、中东和非洲
这些地区受惠于植物蛋白需求的成长、数位零售业的蓬勃发展、人口老化等因素。巴西、阿根廷和阿联酋正崛起为极具潜力的市场。
The global vegan supplements market is expanding steadily as consumers increasingly prioritize plant-based nutrition, sustainable lifestyles, and ethical consumption. According to the latest estimates, the market was valued at USD 10.93 billion in 2024, is projected to reach USD 11.48 billion in 2025, and is expected to rise significantly to USD 16.54 billion by 2032, growing at a CAGR of 5.35% from 2025 to 2032. This strong upward trajectory is fueled by rising health awareness, clean-label demand, environmental concerns, and the growing popularity of vegan, vegetarian, and flexitarian diets worldwide.
Market Overview
Vegan supplements-free from animal-derived ingredients-are formulated to meet nutritional needs for individuals following plant-based diets. These supplements provide essential vitamins, proteins, minerals, and micronutrients sourced from plants, making them highly attractive to health-conscious consumers. Key global players include Roquette Freres, Kerry Group plc, Nestle S.A., Abbott Laboratories, and Amway Corporation, all of which are expanding product portfolios, strengthening global distribution, and investing in R&D to meet escalating demand.
In 2024, North America dominated the market with a 46.94% share, reflecting growing plant-based adoption, premium supplement innovation, and strong digital retail penetration.
Market Drivers
Growing awareness regarding animal cruelty, industrial farming, and environmental degradation is pushing consumers toward plant-based diets. Vegan supplements are viewed as cleaner, ethical alternatives to conventional supplements, reducing reliance on animal-derived ingredients. The shift toward low-fat, low-sodium, and nutrient-rich plant-based products has significantly contributed to market expansion.
The online retail boom has unlocked massive growth opportunities for vegan supplement brands by improving accessibility, price comparison, global reach, and consumer education. Platforms such as Amazon, Healthkart, Walmart, and iHerb are attracting consumers with subscription models, private-label offerings, and competitive pricing. This digital acceleration has made vegan supplements widely available and easier to purchase worldwide.
Market Restraints
Despite growing interest, rising allergies to plant-based ingredients-particularly soy-pose challenges. Soy is among the eight major allergens identified by the FDA, affecting around 0.4% of infants in the U.S., which limits adoption of soy-based protein supplements. Additionally, sourcing alternatives to gelatin, ensuring color stability, and meeting clean-label requirements create manufacturing complexities for brands.
Market Opportunities
The biggest opportunity lies in personalized nutrition, driven by rising demand for tailored supplements aligned with individual health goals. A 2025 Dr. Vegan survey reported that 86% of participants expect healthcare professionals to offer nutrition-based personalized advice, signaling strong long-term growth for customized plant-based supplements, DNA-based nutrition kits, and AI-driven dietary solutions.
Market Trends
Clean-label preferences remain a defining trend. Consumers increasingly demand supplements that are non-GMO, cruelty-free, sustainably produced, and transparently labeled. Regulatory bodies such as the FDA continue enforcing strict labeling norms, pushing brands toward greater clarity and quality.
By Type
The vitamin segment dominated in 2024 and is expected to retain leadership due to rising deficiencies, lifestyle changes, and increased focus on preventive health. In 2025, it is projected to hold 39% of the market. The protein segment is growing rapidly, driven by demand for plant-based protein powders, bars, and shakes.
By Source
The soy segment will command 58% of the global market share in 2025 due to its complete amino acid profile, affordability, and high digestibility. Pea-based supplements are expected to grow fastest with a 6.02% CAGR, favored by allergy-conscious consumers.
By Form
Chewable supplements led with 38% of the share in 2024, owing to ease of use and pleasant taste. Gummies, tablets, and powders continue to expand with rising consumer convenience preferences.
By Distribution Channel
Mass merchandisers will dominate with 30% share in 2025, offering broad accessibility and product variety. Online retail, however, will rise fastest with a 6.49% CAGR, supported by subscription models and digital wellness trends.
North America
With a USD 5.13 billion market size in 2024, North America leads globally. The U.S. market alone is projected to reach USD 4.20 billion in 2025, supported by robust vegan adoption, strong supplement brands, and increasing preference for ethical nutrition.
Europe
Europe is the second-largest region, set to reach USD 3.47 billion in 2025, driven by preventive health trends, clean-label preferences, and rising veganism across Germany, France, and the U.K.
Asia Pacific
The region will reach USD 2.36 billion in 2025, fueled by health awareness, urbanization, aging populations, and growing fitness culture in India, Japan, and China.
South America & Middle East & Africa
Together, these regions benefit from rising plant-based protein interest, digital retail growth, and increasing elderly populations. Brazil, Argentina, and the UAE are emerging as promising markets.
Conclusion
With the global vegan supplements market set to reach USD 16.54 billion by 2032, the category is positioned for sustained long-term growth. Rising ethical consumption, technological innovations, and personalized nutrition trends will continue driving demand across all major regions worldwide.
Segmentation By Type
By Source
By Form
By Distribution Channel
By Region