纯素补充剂市场规模、份额和增长分析（按成分、形式、分销渠道和地区）- 2025-2032 年行业预测

纯素补充剂市场规模预计将在 2023 年达到 89.1 亿美元，并从 2024 年的 97.4 亿美元增长到 2032 年的 198.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.3%。

随着人们健康意识的增强和素食主义的流行，纯素补充剂市场预计在未来几年将大幅增长。消费者越来越多地转向永续和符合道德规范的产品，这可能会进一步刺激需求。对创新纯素配方研发的投资将增强市场动态，而更广泛的纯素补充剂种类将拓宽可能的应用范围。此外，支持性监管环境加上人们对素食主义健康益处的认识不断提高也有望促进素食消费。然而，补充剂价格上涨、配方复杂、对功效的怀疑以及新兴市场准入有限等挑战可能会限制市场成长。总体来看，该行业面临一定的障碍，但显示出巨大的潜力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

纯素补充剂市场规模（按成分和复合年增长率） (2025-2032)

• 市场概况
• 维生素和矿物质
• 蛋白质补充剂
• 欧米茄脂肪酸
• 植物补品
• 其他成分

纯素补充剂市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 胶囊
• 药片
• 粉末
• 软糖
• 液体
• 其他形式

纯素补充剂市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 网路零售
• 线下零售
• 专卖店
• 药局
• 超级市场/大卖场
• 其他管道

纯素补充品市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Deva Nutrition LLC（United States）
• Vega（Canada）
• NOW Foods（United States）
• Nordic Naturals（United States）
• PlantFusion（United States）
• Orgain, LLC（United States）
• Solgar, Inc.（United States）
• Nutricost（United States）
• NutraBlast（United States）
• Holland & Barrett（United Kingdom）
• Swisse Wellness PTY LTD（Australia）
• Garden of Life（United States）
• Vital Nutrients（United States）
• Now Health Group, Inc.（United States）
• Herbaland Naturals Inc.（Canada）
• Aloha（United States）

结论和建议

Vegan Supplements Market size was valued at USD 8.91 billion in 2023 and is poised to grow from USD 9.74 billion in 2024 to USD 19.84 billion by 2032, growing at a CAGR of 9.3% during the forecast period (2025-2032).

The vegan supplements market is poised for significant growth in the coming years, driven by rising health consciousness and the popularity of veganism. Consumers are increasingly leaning towards sustainable, ethically sourced products, which will further elevate demand. Investment in research and development of innovative vegan formulations is set to enhance market dynamics, while a broader range of available vegan supplements will expand application possibilities. Additionally, a supportive regulatory landscape coupled with increased awareness of veganism's health benefits is expected to boost consumption. However, challenges such as high supplement costs, formulation complexities, skepticism about efficacy, and limited access in developing regions may constrain market growth. Overall, the sector exhibits considerable potential despite facing certain hurdles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vegan Supplements Market Segments Analysis

Global Vegan Supplements Market is segmented by Ingredient, Form, Distribution Channel and region. Based on Ingredient, the market is segmented into Vitamins & Minerals, Protein Supplements, Omega Fatty Acids, Botanical Supplements and Other Ingredients. Based on Form, the market is segmented into Capsules, Tablets, Powders, Gummies, Liquids and Other Forms. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores, Pharmacies, Supermarkets/Hypermarkets and Other Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vegan Supplements Market

The rising prevalence of veganism as a prominent lifestyle and dietary choice worldwide is expected to considerably benefit the global vegan supplements market in the coming years. As more individuals adopt vegan principles, the demand for supplements that provide essential nutrients without conflicting with those values is increasing. Vegan supplements enable consumers to meet their nutritional needs while staying true to their dietary beliefs, making them an appealing option for health-conscious individuals. The growing awareness around plant-based diets and the importance of adequate nutrition is likely to further drive the growth of the vegan supplements market, reflecting broader shifts in consumer preferences.

Restraints in the Vegan Supplements Market

The Vegan Supplements market faces a significant constraint due to widespread misinformation and a general lack of awareness regarding the effectiveness of these products when compared to traditional animal-based alternatives. This skepticism can lead potential consumers to hesitate in adopting vegan supplements, ultimately hindering sales and revenue growth within the industry. To effectively address this challenge, companies must focus on educating consumers and dispelling myths surrounding vegan supplements. By increasing awareness and providing accurate information, businesses can overcome this restraint, fostering greater trust in these products and subsequently boosting market growth and consumer acceptance.

Market Trends of the Vegan Supplements Market

The vegan supplements market is witnessing a significant surge, particularly in emerging markets across Asia Pacific, the Middle East, and South America. This trend is driven by increasing consumer awareness about the health benefits of vegan lifestyles coupled with a rapid urbanization process that fosters a demand for convenient, plant-based nutrition options. Countries like Brazil, India, China, Saudi Arabia, the UAE, Japan, and Australia are at the forefront of this movement, with a growing population of health-conscious consumers gravitating towards vegan supplements. The convergence of these factors is poised to drive substantial growth in the global vegan supplements market, reflecting an evolving dietary landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Vegan Supplements Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Vitamins & Minerals
• Protein Supplements
• Omega Fatty Acids
• Botanical Supplements
• Other Ingredients

Global Vegan Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Capsules
• Tablets
• Powders
• Gummies
• Liquids
• Other Forms

Global Vegan Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Specialty Stores
• Pharmacies
• Supermarkets/Hypermarkets
• Other Channels

Global Vegan Supplements Market Size & CAGR (2025-2032)

• North America (Ingredient, Form, Distribution Channel)
  • US
  • Canada
• Europe (Ingredient, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Ingredient, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Ingredient, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Ingredient, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Deva Nutrition LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nordic Naturals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlantFusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solgar, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutricost (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraBlast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holland & Barrett (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness PTY LTD (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vital Nutrients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Health Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland Naturals Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aloha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations