![]() |
市场调查报告书
商品编码
1887000
桨式髮梳市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024年至2032年的预测Paddle Hair Brush Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
随着消费者对高级护髮工具的兴趣在沙龙和家庭中不断增长,全球桨式髮梳市场持续扩张。根据2024年的市场分析,2024年全球扁平髮梳市场规模为3.3757亿美元。预计2025年将达到3.5379亿美元,2032年显着成长至5.1063亿美元,2025年至2032年的复合年增长率(CAGR)为5.38%。 亚太地区在全球市场占主导地位,2024年市占率达到35.71%,主要得益于中国、日本和韩国对沙龙级美髮工具的强劲需求以及护髮产品支出的成长。 市场洞察与成长因素 扁平髮梳广泛用于梳理、拉直、柔顺和造型,是专业沙龙和居家美髮的必备工具。 2024年,美髮沙龙的兴起以及消费者对在家中获得沙龙级造型效果的需求不断增长,推动了对扁平梳的强劲需求。由于扁平梳能够抚平毛鳞片并提升秀髮光泽,髮型师们也越来越推荐在剪髮后使用扁平梳进行护理。
主要生产商——G.B. Kent & Sons Plc.、Denman、宁波博爱国际贸易有限公司、欧莱雅集团和BaByliss——积极致力于生产环保型扁平梳,以满足2024年至2025年的可持续发展预期。
科技创新也正在推动新产品的普及。 2024年,MARC Hairtools推出了一系列先进的美髮工具,包括带有球形尼龙刷毛的电动振动扁平梳,可用于头皮依摩并改善头髮顺滑度。这些创新产品吸引了年轻消费者和专业美髮师的浓厚兴趣。
市场动态
成长推动因素
主要成长推动因素包括电动、振动和带有感测器的桨式梳越来越受欢迎。消费者越来越青睐不仅能梳开头髮,还能促进头皮健康的梳子。符合人体工学的设计、先进的刷毛技术和精密设计的造型功能预计将在2024年推动产品普及,并在2025年以后继续推动市场需求。
限制因子
儘管需求强劲,但市场面临着提供低成本替代品的非正规製造商的激烈竞争。原料成本的波动,尤其是木材、塑胶和永续材料的成本,也是一项挑战,增加了知名品牌的采购成本。
机会
环保意识的消费趋势正在创造新的成长机会。对纯素、低过敏性和可持续的桨形梳的需求持续增长。劳动人口的快速成长,尤其是在印度等国家,女性劳动参与率已从2017-18年的24.6%飙升至2023-2024年的47.6%,这进一步加速了高品质美髮工具的普及。
依材质划分
2024年,合成材料细分市场占主导地位,这主要得益于消费者对价格实惠且经久耐用的尼龙和聚酯纤维材质梳子的高需求。这些产品在超市和百货公司均有贩售。
有机材料细分市场(包括木质和再生材料製成的梳子)预计将在2025年至2032年间实现最快增长,这主要得益于可持续发展趋势和符合道德规范的生产方式。
依最终使用者划分
2024年,女性用户占了最大的市场占有率,这主要得益于她们对髮型设计和护理的浓厚兴趣。在美国,2024年女性平均每年在护髮产品上的花费为877美元,而男性则为592美元。
男性使用者是成长最快的群体,这主要归功于他们日益注重个人护理,以及受名人潮流启发而广泛使用造型工具。
依应用领域划分
2024年,专业用途推动了收入成长,因为沙龙和水疗中心增加了对高品质扁平梳的采购。同时,预计到2032年,个人用途市场将以最快的速度成长,这主要得益于人们对角质层护理、头髮梳理和居家造型习惯的认识不断提高。
亚太地区 - 最大市场(2024 年)
亚太地区引领全球市场,预计到 2024 年将达到 1.2053 亿美元。中国、日本和韩国消费者对脱髮、头皮损伤和头髮稀疏问题的日益关注,推动了对角质层梳的需求。
欧洲 - 成长最快的地区
对名人代言的造型工具和时尚前卫的护髮产品的强劲需求,推动了欧洲市场的快速成长。
北美 - 稳定成长
美国和加拿大市场产品更新换代率高,且不断推出创新造型工具,推动了市场扩张。
The global paddle hair brush market continues to expand as consumer interest in advanced hair grooming tools accelerates across salons and households. According to the 2024 market analysis, the global paddle hair brush market was valued at USD 337.57 million in 2024. The market is further projected to reach USD 353.79 million in 2025 and grow significantly to USD 510.63 million by 2032, exhibiting a CAGR of 5.38% from 2025 to 2032.
Asia Pacific dominated the global market with a 35.71% share in 2024, driven by China, Japan, and South Korea's strong demand for salon-grade grooming tools and rising spending on haircare products.
Market Insights and Growth Factors
Paddle hair brushes are widely used for detangling, straightening, smoothing, and styling, making them indispensable tools across professional salons and household grooming routines. In 2024, the rising number of hairdressing salons and consumers' growing inclination toward salon-like styling results at home supported strong demand for paddle brushes. Hairdressers increasingly recommend paddle brushes for post-haircut maintenance due to their ability to smooth cuticles and enhance shine.
Major industry players-including G.B. Kent & Sons Plc., Denman, Ningbo Biofriendly International Trading Co., Ltd., L'Oreal S.A., and BaByliss-focused actively on producing eco-friendly paddle brushes to meet sustainability expectations in 2024 and 2025.
Technological advancements are driving new product adoption as well. In 2024, MARC Hairtools launched a new line of advanced hair tools, including electric and vibrating paddle brushes equipped with ball-tipped nylon bristles designed to massage the scalp and improve hair smoothness. These innovations appeal strongly to younger consumers and salon professionals.
Market Dynamics
Drivers
A major growth driver includes the rising popularity of electric, vibrating, and sensor-based paddle brushes. Increasingly, consumers prefer brushes that not only detangle but also contribute to scalp health. Ergonomic designs, advanced bristle technologies, and precision-engineered styling features contributed to higher product adoption in 2024 and are expected to continue boosting demand throughout 2025 and beyond.
Restraints
Despite strong demand, the market faces significant competition from unorganized manufacturers offering low-priced alternatives. Fluctuating raw material costs-particularly wood, plastic, and sustainable materials-also pose challenges, increasing procurement expenses for established brands.
Opportunities
Eco-conscious purchasing trends are creating new growth opportunities. Demand for vegan, hypoallergenic, and sustainably crafted paddle brushes continues to rise. Rapid growth in working women's population, especially in countries such as India where female workforce participation surged from 24.6% in 2017-18 to 47.6% in 2023-24, further accelerates the adoption of high-quality hair styling tools.
By Material
The synthetic segment dominated the market in 2024 due to high demand for affordable, durable nylon and polyester-based brushes. These products are easily accessible in supermarkets and department stores.
The organic segment-including wood and recycled material-based brushes-is expected to grow at the fastest rate from 2025 to 2032, driven by sustainability trends and ethical manufacturing.
By End-User
The women's segment accounted for the largest market share in 2024, driven by strong interest in hair styling and personal grooming. In the U.S., women spent an average of USD 877 annually on hair care products in 2024, compared to USD 592 by men.
Men represent the fastest-growing segment due to increasing grooming habits and rising adoption of styling tools inspired by celebrity trends.
By Application
Professional usage dominated revenue growth in 2024 as salons and spas expanded their purchases of high-quality paddle brushes. Meanwhile, the personal-use segment is projected to grow fastest through 2032 due to rising awareness of cuticle care, detangling, and at-home styling routines.
Asia Pacific - Largest Market (2024)
With USD 120.53 million market size in 2024, Asia Pacific leads the global market. Rising concerns about hair fall, scalp damage, and baldness in China, Japan, and South Korea fuel demand for cuticle paddle brushes.
Europe - Fastest-Growing Region
Celebrity-endorsed styling tools and strong demand for fashion-oriented hair products drive rapid growth.
North America - Steady Growth
High product replacement rates and frequent launches of innovative styling tools support market expansion in the U.S. and Canada.
Conclusion
The paddle hair brush market is set for strong expansion from 2024 to 2032, driven by innovation, sustainability, and rising global grooming awareness. With the market expected to reach USD 510.63 million by 2032, industry players focusing on eco-friendly materials, advanced technologies, and professional-grade designs are positioned to lead the next wave of growth.
Segmentation By Material
By End-User
By Application
By Region