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市场调查报告书
商品编码
1616376
电动髮刷市场机会、成长动力、产业趋势分析与预测 2024 - 2032Electric Hairbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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2023 年，全球电动髮刷市场估值为17 亿美元，预计2024 年至2032 年复合年增长率为6.9%。护理并寻求方便的美容程序。随着人们对美容的投入越来越多，对可在家中使用的专业级工具的需求不断增长。电动髮刷透过提供电离、可调节加热设定和多功能性等尖端功能来满足这一需求，使用户足不出户即可获得沙龙品质的效果。线上教学和美容影响者的影响力有助于促进家庭护髮。
这些平台展示了电动髮刷的功效，指导消费者进行各种髮型和护理。人们对个人化美容程序日益增长的需求进一步推动了这一趋势，使电动髮刷在美容爱好者中广受欢迎。市场根据类型进行细分，扁平和圆形电动髮刷是主要类别。扁平刷将在 2023 年引领市场，收入约为 11 亿美元，预计在预测期内复合年增长率为 7.2%。它们的大表面积可以有效地拉直和控製捲曲，这使得它们对头髮较长或较厚的人特别有吸引力。从电源来看，市面上分为有线和无线电动髮刷。到 2023 年，无线市场的份额约为 51.4%，预计未来几年将以 6% 的复合年增长率增长。
无线型号的日益普及归因于其便利性和便携性。这些髮刷由可充电电池供电，让使用者能够灵活地造型，不受电源插座的限制，非常适合经常旅行或喜欢随身造型的人。亚太地区成为领先市场，到 2023 年将占据总市场份额的约 35.2%。仪表。随着该地区的消费者寻求将便利性与专业效果相结合的先进护髮解决方案，对电动髮刷的需求持续飙升。
| 市场范围 | |
|---|---|
| 开始年份 | 2023年 |
| 预测年份 | 2024-2032 |
| 起始值 | 17亿美元 |
| 预测值 | 31亿美元 |
| 复合年增长率 | 6.9% |
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 干扰
- 未来展望
- 製造商
- 经销商
- 衝击力
- 成长动力
- 居家护髮越来越受欢迎
- 技术进步与创新
- 越来越注重个人修饰
- 产业陷阱与挑战
- 高价位
- 产品无效的风险和安全问题
- 成长动力
- 成长潜力分析
- 监管环境
- 定价分析
- 技术概览
- 波特的分析
- PESTEL分析
- 消费者购买行为分析
- 人口统计概览
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按类型，2021 - 2032
- 主要趋势
- 平坦的
- 圆形的
第 6 章：市场估计与预测：按电源划分，2021 - 2032 年
- 主要趋势
- 有线
- 无线
第 7 章：市场估计与预测：依价格范围，2021 - 2032
- 主要趋势
- 低的
- 中等的
- 高的
第 8 章：市场估计与预测：依应用分类，2021 - 2032
- 主要趋势
- 理顺
- 平滑
- 造型
- 软化
- 其他的
第 9 章：市场估计与预测：按配销通路，2021 - 2032 年
- 主要趋势
- 在线的
- 电商平台
- 公司网站
- 离线
- 大型超市/超市
- 专卖店
- 其他零售店
第 10 章：市场估计与预测：按地区，2021 - 2032
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
第 11 章：公司简介
- Braun GmbH
- Conair Corporation
- Dyson Limited
- Helen of Troy Limited
- InStyler, Inc.
- Jemella Group Limited
- Kao Corporation
- Koninklijke Philips NV
- L'Oreal SA
- Mermade Hair Pty Ltd
- Panasonic Corporation
- Revlon, Inc.
- Spectrum Brands Holdings, Inc.
- T3 Micro, Inc.
- Target Corporation
- Wahl Clipper Corporation
The Global Electric Hairbrush Market was valued at USD 1.7 billion in 2023 and is projected to grow at 6.9% CAGR from 2024 to 2032. A significant driver of this growth is the increasing trend of at-home hair care, as consumers prioritize self-care and seek convenient beauty routines. As people become more invested in their grooming, there is a rising demand for professional-grade tools that can be used at home. Electric hairbrushes address this need by offering cutting-edge features such as ionization, adjustable heat settings, and multifunctionality, enabling users to achieve salon-quality results without leaving their homes. The influence of online tutorials and beauty influencers help promote at-home hair care.
These platforms showcase the effectiveness of electric hairbrushes, guiding consumers on various hairstyles and treatments. This trend is further fueled by the growing desire for personalized grooming routines, making electric hairbrushes popular among beauty enthusiasts. The market is segmented based on type, with flat and round electric hairbrushes being the primary categories. The flat segment led the market in 2023, accounting for approximately USD 1.1 billion in revenue and anticipated to grow at a CAGR of 7.2% during the forecast period.These brushes, characterized by their paddle-like design, are particularly effective for detangling and smoothing hair. Their large surface area allows for efficient straightening and frizz control, making them especially appealing to individuals with longer or thicker hair. In terms of power source, the market is divided into corded and cordless electric hairbrushes. The cordless segment held a share of about 51.4% in 2023 and is projected to grow at a CAGR of 6% in the coming years.
The increasing popularity of cordless models is attributed to their convenience and portability. These hairbrushes, powered by rechargeable batteries, offer users the flexibility to style their hair without the limitations of power outlets, making them ideal for those who travel frequently or prefer on-the-go styling options. The Asia-Pacific region emerged as the leading market, capturing approximately 35.2% of the total market share in 2023. This region is experiencing commendable growth in the electric hairbrush market, attributed to the rising disposable incomes, urbanization, and an increasing emphasis on personal grooming. As consumers in this region seek advanced hair care solutions that combine convenience with professional results, the demand for electric hairbrushes continues to soar.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $1.7 Billion |
| Forecast Value | $3.1 Billion |
| CAGR | 6.9% |
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Disruptions
- 3.1.3 Future outlook
- 3.1.4 Manufacturers
- 3.1.5 Distributors
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising popularity of at-home hair care
- 3.2.1.2 Technological advancements and innovations
- 3.2.1.3 Growing focus on personal grooming
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 High price points
- 3.2.2.2 Risk of product inefficacy and safety concerns
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.5 Pricing analysis
- 3.6 Technological overview
- 3.7 Porter's analysis
- 3.8 PESTEL analysis
- 3.9 Consumer buying behaviour analysis
- 3.10 Demographic overview
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)
- 5.1 Key trends
- 5.2 Flat
- 5.3 Round
Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2032, (USD Billion) (Million Units)
- 6.1 Key trends
- 6.2 Corded
- 6.3 Cordless
Chapter 7 Market Estimates & Forecast, By Price range, 2021 - 2032, (USD Billion) (Million Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion) (Million Units)
- 8.1 Key trends
- 8.2 Detangle
- 8.3 Smoothing
- 8.4 Styling
- 8.5 Softening
- 8.6 Others
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-commerce platforms
- 9.2.2 Company websites
- 9.3 Offline
- 9.3.1 Hypermarkets/Supermarkets
- 9.3.2 Specialty stores
- 9.3.3 Other retail stores
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
Chapter 11 Company Profiles
- 11.1 Braun GmbH
- 11.2 Conair Corporation
- 11.3 Dyson Limited
- 11.4 Helen of Troy Limited
- 11.5 InStyler, Inc.
- 11.6 Jemella Group Limited
- 11.7 Kao Corporation
- 11.8 Koninklijke Philips N.V.
- 11.9 L'Oreal S.A.
- 11.10 Mermade Hair Pty Ltd
- 11.11 Panasonic Corporation
- 11.12 Revlon, Inc.
- 11.13 Spectrum Brands Holdings, Inc.
- 11.14 T3 Micro, Inc.
- 11.15 Target Corporation
- 11.16 Wahl Clipper Corporation
