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市场调查报告书
商品编码
1887046
露营睡袋市场规模、占有率、成长及全球产业分析:按类型、应用和地区划分的洞察,以及2024-2032年预测Camping Sleeping Bags Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着户外休閒活动在旅客、探险爱好者和自然爱好者中日益普及,全球露营睡袋市场持续扩张。根据财富商业洞察(Fortune Business Insights)预测,在可支配收入增加、中产阶级参与户外休閒活动的比例上升以及露营作为一种休閒活动越来越受欢迎等因素的推动下,该市场预计将在2024年达到134.8亿美元。由于市场对舒适、保暖和高性能睡袋的需求持续成长,预计到 2025 年,市场规模将达到 144.2 亿美元。在产品创新、对永续发展日益增长的关注以及全球露营活动稳步增长的推动下,预计到 2032 年,市场规模将达到 242.9 亿美元。
北美将在 2024 年以 57.86% 的市场占有率引领全球市场,这主要得益于当地广泛的露营文化、户外休閒活动的高参与度以及对高品质、防风雨户外装备投资的不断增加。预计到 2024 年,该地区的市场规模将达到 78 亿美元,这反映了强劲的消费支出和主要品牌的存在。
市场洞察与成长因素
健行、背包旅行、探险旅行和过夜露营等户外活动的日益普及,持续推动着对露营睡袋的需求。根据户外产业协会 (OIA) 的数据,美国户外休閒参与者人数将从 2022 年的 1.681 亿激增至 2023 年的 1.758 亿,这将推动对高品质装备的需求,以支持户外生活方式。
露营正日益被认为是一种经济实惠且令人愉悦的休閒旅游方式,尤其受到寻求短途週末度假的国内旅行者的青睐。这种转变正在推动对兼具保暖性、舒适性和便携性的耐用睡袋的投资。此外,世界各地露营地数量的不断增长,例如将于 2025 年在西班牙开放的占地 8.5 公顷的尼普图诺露营地,也为市场扩张创造了更多机会。
为了满足现代户外爱好者的需求,製造商正在开发创新设计,例如轻质合成保暖材料、更高的温度等级和紧凑的收纳方案。女性参与户外活动的比例从2022年的50%上升到2023年的51.9%,也促进了产品普及。
市场限制因子
由于原料成本波动,包括合成保暖材料、羽绒填充物和布料,该行业面临巨大的挑战。供应链中断和地缘政治趋势会导致製造成本不稳定,并影响获利能力。多个市场仿冒品的增加也是一个限制因素,劣质材料製成的低品质睡袋会削弱消费者信任,并对品牌声誉产生负面影响。
市场机会
永续性已成为露营睡袋市场的重要机会。具有环保意识的消费者越来越倾向于选择使用回收材料和符合道德规范的布料製成的产品。 Rab 等公司于 2023 年推出了 "材料真相" (Material Facts)透明度计划,而 Therm-a-rest 则提供由 100% 回收的 GRS 认证尼龙製成的睡袋,这些公司正在帮助树立环保户外装备的新标准。可持续露营装备日益增长的吸引力预计将在未来十年推动显着的需求成长。
此外,智慧功能的集成,例如应用程式控制的温度设定、加热内衬和节能隔热层,正在塑造下一代露营睡袋,吸引精通科技的探险家们的目光。
按类型
2024 年,矩形睡袋凭藉其宽敞的空间、舒适性和多功能性占据了市场主导地位。
木乃伊睡袋因其出色的保暖性、轻盈的结构以及在单人旅行者中日益增长的受欢迎程度,预计将快速增长。
依材质划分
由于价格实惠、防潮且在潮湿天气下表现出色,2024年合成纤维填充睡袋市场占有率最大。
由于羽绒具有出色的保暖重量比和压缩性,预计羽绒填充睡袋市场占有率将稳步增长。
依通路划分
2024年,包括户外用品专卖店在内的线下零售商将主导市场,因为消费者更倾向于亲自体验睡袋的品质和合身度。
由于产品种类丰富、提供线上独家系列产品以及便利的配送服务,预计线上商店/电子商务将大幅成长。
北美
预计到2024年,北美市场将引领全球,达到78亿美元,这得益于其浓厚的露营文化、较高的可支配收入以及众多户外场所和国家公园。
欧洲
由于户外活动参与度的提高以及对永续环保露营装备的强烈偏好,预计欧洲市场将保持稳定成长。
亚太地区
由于中产阶级收入的增长以及人们对露营兴趣的日益浓厚,预计中国、印度、日本和澳洲的市场将实现显着增长。
南美/中东/非洲
不断扩大的露营设施、蓬勃发展的旅游业以及户外休閒活动的日益普及预计将推动市场成长。
The global camping sleeping bags market continues to expand as outdoor recreation becomes increasingly popular among travelers, adventure seekers, and nature enthusiasts. According to Fortune Business Insights, the market was valued at USD 13.48 billion in 2024, supported by rising disposable incomes, expanding middle-class participation in outdoor recreation, and a growing preference for camping as leisure tourism. The market is projected to reach USD 14.42 billion in 2025, reflecting consistent demand for comfortable, insulated, and high-performance sleeping gear. By 2032, the market is expected to climb to USD 24.29 billion, driven by product innovation, sustainability trends, and the steady growth of global camping activities.
North America dominated the global market in 2024 with a 57.86% share, fueled by widespread camping culture, high participation in outdoor recreation, and increasing investment in premium and weather-resistant outdoor equipment. The region's market size reached USD 7.80 billion in 2024, reflecting strong consumer spending and the presence of leading brands.
Market Insights and Growth Drivers
The rising popularity of outdoor activities-including hiking, backpacking, adventure travel, and overnight camping-continues to drive the demand for camping sleeping bags. According to the Outdoor Industry Association (OIA), outdoor recreation participation in the U.S. surged from 168.1 million people in 2022 to 175.8 million in 2023, boosting the need for high-quality gear designed to support outdoor lifestyles.
Camping is increasingly seen as an affordable and enjoyable form of leisure tourism, particularly among domestic travelers seeking short weekend getaways. This shift encourages consumers to invest in durable sleeping bags that provide warmth, comfort, and portability. Additionally, the growing number of campsites across the world-such as the 8.5-hectare Neptuno campsite opened in Spain in 2025-creates further opportunities for market expansion.
Manufacturers are responding by developing innovative designs featuring lightweight synthetic insulation, enhanced temperature ratings, and compact storage options to meet the needs of modern outdoor enthusiasts. The rising participation of women in outdoor activities, which increased from 50% in 2022 to 51.9% in 2023, is also contributing to broader product adoption.
Market Restraints
The industry faces notable challenges, particularly due to fluctuations in raw material costs such as synthetic insulation, down fill, and fabric materials. Supply chain disruptions and geopolitical developments often lead to instability in manufacturing expenses, affecting profitability. The growing presence of counterfeit products in several markets poses another constraint, as low-quality sleeping bags made from inferior materials undermine consumer trust and negatively impact brand reputation.
Market Opportunities
Sustainability has emerged as a major opportunity within the camping sleeping bags market. Environmentally conscious consumers increasingly prefer products made from recycled materials and ethically sourced fabrics. Companies such as Rab-with its Material Facts transparency initiative launched in 2023-and Therm-a-rest, offering 100% recycled GRS-certified nylon sleeping bags, are helping set new standards for eco-friendly outdoor gear. The rising appeal of sustainable camping products is expected to attract significant demand over the coming decade.
Moreover, the integration of smart features such as app-controlled temperature settings, heated liners, and energy-efficient insulation is shaping the next generation of camping sleeping bags, appealing to tech-savvy adventurers.
By Type
Rectangular sleeping bags dominated the market in 2024 due to their spaciousness, comfort, and multipurpose usability.
Mummy sleeping bags are expected to grow rapidly owing to their superior thermal efficiency, lightweight structure, and rising popularity among solo travelers.
By Material
The synthetic fill segment held the largest share in 2024 because of its affordability, moisture resistance, and strong performance in damp weather.
The down fill segment is projected to grow steadily, favored for its warmth-to-weight ratio and compressibility.
By Distribution Channel
Offline retail stores-including specialty outdoor stores-dominated in 2024 due to consumer preference for in-person evaluation of sleeping bag quality and fit.
Online stores/e-commerce are expected to witness strong growth due to wider product availability, exclusive online collections, and convenient home delivery.
North America
The region dominated with USD 7.80 billion in 2024, driven by strong camping culture, high disposable income, and a large number of outdoor locations and national parks.
Europe
Expected to grow steadily due to increasing outdoor participation and a strong preference for sustainable, environmentally friendly camping products.
Asia Pacific
Set to grow significantly owing to rising middle-class incomes and increased interest in camping across China, India, Japan, and Australia.
South America & Middle East/Africa
Growth supported by expanding camping infrastructure, rising tourism, and increasing engagement in outdoor recreation.
Conclusion
Growing from USD 13.48 billion in 2024 to a projected USD 24.29 billion by 2032, the camping sleeping bags market is poised for strong long-term expansion. With innovation, sustainability, and global outdoor participation on the rise, the sector remains one of the most dynamic segments of the outdoor recreation equipment industry.
Segmentation By Type
By Material
By Distribution Channel
By Region