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市场调查报告书
商品编码
1887074
电烤炉市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024年至2032年的预测Electric Grill Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者转向便利、环保和节能的烹饪解决方案,全球电烤炉市场持续成长。根据最新的2024年产业报告,2024年全球电烤炉市场价值为27.9亿美元。预计到2025年,这一数字将增长至29.4亿美元,并在2032年达到44.1亿美元,主要得益于便携式烤炉日益普及、烧烤文化兴起以及智能烤炉技术的进步。北美地区在2024年以47.31%的市占率引领全球市场,这主要得益于较高的住宅和商业使用率、广泛的烧烤文化以及产品在零售和电子商务通路的强大渗透率。
市场动态及关键成长因素
全球对烧烤的兴趣日益浓厚,是推动电烤炉需求成长的主要动力。现代消费者无论在室内或室外都更倾向于烧烤体验,而电烤炉则提供了一种无烟、高效且易于使用的替代方案,可取代传统的木炭和燃气烤炉。这一趋势在美国、德国、加拿大、英国和澳洲尤为明显,这些国家户外休閒活动和烧烤文化根深蒂固。
生活方式的改变,尤其是年轻消费者的生活方式改变,进一步推动了市场扩张。人们越来越多地参与户外活动、露营、豪华露营、房车旅行和露台聚会,这带动了对便携式电烤炉的需求。同时,人们对家庭烹饪的兴趣日益浓厚,促使餐厅和咖啡馆开始提供烧烤菜餚,从而增加了商业领域的需求。
市场趋势:社群媒体行销的崛起
社群媒体行销的快速崛起是影响电烤炉市场的一大趋势。为了更好地与消费者互动、突出产品特性并扩大覆盖范围,製造商正在加大对Instagram、YouTube、LinkedIn、Facebook和TikTok等平台数位广告活动的投入。精准广告、网红合作以及以食谱为基础的推广内容有助于提升品牌知名度并增强消费者忠诚度。社群媒体正成为消费者购买决策的关键因素,消费者越来越依赖线上评论和影片简报。
机会:科技创新驱动扩张
智慧型连网烧烤解决方案的不断进步带来了巨大的成长机会。 Weber、Holland Grills和Taylor Commercial Foodservice等电烤炉製造商正在整合Wi-Fi和蓝牙连接功能,使用户能够远端监控温度、接收烹饪提醒并存取预设食谱。此外,最新的电烤炉采用了改进的加热元件,例如红外线线圈,以实现更均匀的热量分布和更快的烹饪速度。凭藉其可折迭设计、紧凑的结构和增强的节能工程,电烤炉非常适合公寓、阳台和城市公共居住环境。
挑战:产品成本高且生产成本波动
儘管需求强劲,但高昂的产品成本正在阻碍市场成长。电烤炉采用优质材料製造,例如不銹钢、不沾涂层和耐用塑料,并融合了先进技术,增加了生产成本。原材料和劳动力成本的频繁波动以及供应链中断进一步影响了价格。因此,消费者越来越多地选择传统的木炭和燃气烤炉,尤其是在价格敏感的市场。
受户外休閒活动日益增加的推动,便携式电烤炉细分市场将引领市场,到2024年将保持51.37%的市场占有率。预计到 2024 年,嵌入式烧烤炉将占 29% 的市场占有率,并因户外厨房和智慧家庭升级支出增加而实现最高的复合年增长率。
依应用领域划分,商业领域预计将以 5.61% 的复合年增长率增长,这主要得益于餐厅、酒店和咖啡馆优先考虑无烟室内烧烤解决方案。同时,住宅领域预计将实现 6.6% 的复合年增长率,这主要得益于 DIY 烧烤派对和居家烹饪体验的流行。
依分销管道划分,线下零售通路将在 2025 年占主导地位,市场占有率将达到 83%,而线上通路将以 6.74% 的复合年增长率实现最高增长,这主要得益于产品评论、比较功能和诱人的折扣。
北美市场规模预计在2024年将达到13.2亿美元,仍将保持最大,这主要得益于消费者对节能厨具的强劲需求以及成熟的餐饮服务业。欧洲市场预计到2025年将达到7.9亿美元,主要受家庭烹饪趋势成长和先进智慧烤架普及的推动。预计到 2025 年,亚太地区市场规模将达到 4.9 亿美元,这主要得益于中国、日本、印度和澳洲可支配收入的成长、都市化进程的加速以及餐饮文化的蓬勃发展。
以下列出的所有公司均提供类似资讯。
The global electric grill market continues to grow as consumers shift toward convenient, eco-friendly, and energy-efficient cooking solutions. According to the latest 2024 industry report, the global electric grill market size was valued at USD 2.79 billion in 2024. This value is projected to rise to USD 2.94 billion in 2025, eventually reaching USD 4.41 billion by 2032, driven by the increasing adoption of portable grills, the rising barbeque culture, and advancements in smart grilling technologies. North America leads the global market with a 47.31% share in 2024, fueled by high usage across residential and commercial spaces, widespread barbeque culture, and strong product penetration across retail and e-commerce channels.
Market Dynamics and Key Growth Drivers
The rising global enthusiasm for barbeque and grilled foods is a major force behind electric grill demand. Consumers today prefer outdoor and indoor grilling experiences, with electric grills offering a smoke-free, efficient, and easy-to-use alternative to traditional charcoal and gas grills. The trend is especially prominent in the U.S., Germany, Canada, the U.K., and Australia, where outdoor leisure activities and BBQ culture are deeply ingrained.
Changing lifestyles, particularly among younger consumers, are further boosting market expansion. Increased participation in outdoor events, camping, glamping, RV travel, and terrace gatherings increases the need for portable electric grills. At the same time, rising interest in home cooking has pushed restaurants and cafes to include grilled menu options, enhancing demand from the commercial sector.
Market Trends: Surge in Social Media Marketing
A major trend shaping the electric grill market is the rapid rise of social media marketing. Manufacturers are increasingly investing in digital advertising campaigns through Instagram, YouTube, LinkedIn, Facebook, and TikTok to engage consumers, showcase product features, and expand their reach. Targeted ads, influencer collaborations, and recipe-based promotional content help brands improve visibility and strengthen consumer loyalty. With customers relying heavily on online reviews and video demonstrations, social media is becoming a decisive factor behind consumer purchase decisions.
Opportunities: Technological Advancements Fuel Expansion
Ongoing advancements in smart and connected grilling solutions present significant growth opportunities. Electric grill manufacturers, including Weber, Holland Grill, and Taylor Commercial Foodservice, LLC, are integrating Wi-Fi and Bluetooth connectivity, allowing users to remotely monitor temperature, receive cooking alerts, and access preprogrammed recipes. Modern grills also utilize improved heating elements such as infrared coils, enabling even heat distribution and faster cooking. Enhanced foldable designs, compact structures, and energy-efficient engineering make electric grills ideal for apartments, balconies, and shared urban living environments.
Challenges: High Product Costs and Changing Production Expenses
Despite strong demand, high product costs continue to restrain market growth. Electric grills are manufactured using premium materials-stainless steel, non-stick coatings, durable plastics-and incorporate advanced technologies, which increase production expenses. Frequent changes in raw material costs, labor rates, and supply chain disruptions further impact pricing. As a result, consumers often opt for traditional charcoal or gas grills, especially in price-sensitive markets.
The portable segment leads the market and is expected to hold 51.37% share in 2024, supported by growing outdoor leisure activities. Built-in grills, which held 29% share in 2024, are expected to grow at the highest CAGR due to increasing spending on outdoor kitchens and smart home upgrades.
By application, the commercial segment is projected to grow at a 5.61% CAGR, driven by restaurants, hotels, and cafes prioritizing smoke-free, indoor-friendly grill solutions. The residential segment is expected to achieve a 6.6% CAGR, with rising popularity of DIY grill parties and home-based cooking experiences.
The offline retail segment dominates distribution with an 83% share in 2025, while the online segment is projected to record the highest CAGR of 6.74%, boosted by product reviews, comparisons, and attractive discounts.
North America remains the largest market, valued at USD 1.32 billion in 2024, driven by strong consumer preference for energy-efficient cooking appliances and a well-established restaurant sector. Europe is projected to reach USD 0.79 billion in 2025, supported by growing home-cooking trends and advanced smart grill adoption. Asia Pacific, expected to reach USD 0.49 billion in 2025, benefits from rising disposable incomes, growing urbanization, and expanding restaurant culture in China, Japan, India, and Australia.
Segmentation
By Type
By Application
By Distribution Channel
By Region
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