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市场调查报告书
商品编码
1887084
加热毛衣市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察,以及2024-2032年预测Heated Sweater Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着消费者对舒适、安全和活动性更高的冬季服装的需求日益增长,全球加热毛衣市场需求持续强劲增长。根据2024年的估值,预计2024年市场规模为1,941万美元,2025年成长至2,142万美元,到2032年达到4,465万美元。 2025年至2032年的复合年增长率预计为10.97%。冬季运动参与度的提高、保暖服装的普及以及高效加热技术的开发是推动产业成长的关键因素。
北美地区在2024年以40.96%的市占率领先全球市场,主要得益于冬季装备的高支出、消费者对保暖服饰的强劲需求,以及美国和加拿大雪上运动的稳定成长。 Ororo、Milwaukee Tool、Gobi Heat和Venture Heat等公司不断推出创新保暖毛衣和外套,推动了该地区市场的快速扩张。
市场驱动因素
全球雪上运动参与人数的不断增长是市场成长的关键驱动因素。滑雪、单板滑雪和冬季健行等活动显着影响了对高保暖上衣、毛衣和连帽衫的需求。纽西兰雪上运动协会(Snow Sports New Zealand)报告称,2024年其雪上运动赛事的净收入增长了17.39%,凸显了参与人数的增长以及对保暖服装需求的增加。具备温度调节、智慧型手机连接和多区域加热功能的加热毛衣已成为寒冷气候下必不可少的户外装备。这些功能有助于使用者放鬆肌肉、改善关节活动范围,并在冬季活动中提升舒适度。
此外,名人代言和网红行销持续推动全球产品认知度的提升。像 Ororo 这样的品牌正透过策略性行销活动推广季节性限量系列和高性能加热服装,加速北美和欧洲消费者的接受度。
市场限制因子
儘管成长潜力巨大,但传统羊毛衫、抓绒外套以及价格适中的非加热冬季服装等替代品构成了重大挑战。内建电池、加热线和智慧温度调节模组的加热毛衣价格昂贵,可能会让注重预算的消费者望而却步。此外,电池故障、过热和产品耐用性等问题仍然是限制市场渗透的挑战,尤其是在价格敏感地区。
市场机会
采用节能加热系统、环保材质和再生纤维混纺的加热毛衣的出现,带来了广阔的市场机会。製造商正积极采用再生聚酯纤维、天然纤维和有机棉,以吸引具有环保意识的消费者。此外,加热元件技术的不断创新,例如石墨烯加热器、轻型电池和柔性布线系统,正在提升加热服装的性能。预计这些创新将推动2025年至2032年间的快速成长。
依材料划分
2024年,抓绒布料凭藉其优异的保暖性能、柔软的质地和易于整合加热系统的优势,引领市场。抓绒加热毛衣仍然是滑雪、骑乘和户外工作的热门选择。羽绒布料的加热毛衣预计将成长更快,因为专业运动员对轻便保暖和短路保护的需求旺盛。由于其防水性和可持续性,聚酯混纺面料(尤其是再生聚酯)越来越受欢迎。
依功率等级划分
2024年,9伏特及以下功率等级的产品占市场主导地位,这得益于其在保暖性、电池效率和安全性方面的出色平衡。 5伏特和7.4伏特系统的保暖毛衣尤其受到日常穿着保暖需求旺盛的消费者的青睐。同时,受12伏特系统在建筑、滑雪、林业和救援等重型应用领域日益普及的推动,9-20伏特功率等级的产品预计将快速成长。
依最终使用者划分
2024年,男性占了最大的市场占有率,这主要归功于他们冬季运动的高参与度和在高科技加热服装上的大量支出。根据美国国家滑雪协会(NSAA)的数据,在2022-23雪季,男性占滑雪参与者的62%。预计从 2025 年到 2032 年,女性市场将成长最快,这主要得益于雪上运动参与度的提高以及人们对时尚保暖外套和毛衣的需求日益增长。
北美
北美市场在 2024 年的价值为 795 万美元,由于其浓厚的冬季运动文化、强大的零售分销网络以及众多高端保暖服装品牌的存在,北美仍将是重要的市场。室内滑雪设施的增加也推动了需求成长。
欧洲
预计从2025年到2032年,欧洲将成为第二大市场和成长最快的地区,这主要得益于滑雪参与率高、技术纺织品创新以及骑乘者和登山者对抓绒保暖毛衣的采用。
亚太地区
中国、印度和东南亚智慧服装製造基地的扩张支撑了市场成长。日本和韩国骑乘活动的增加,以及中国和印度冬季运动参与人数的成长,也推动了需求成长。
其他地区
沙乌地阿拉伯和阿拉伯联合大公国对室内滑雪度假村的需求正在增长,而巴西和阿根廷等南美国家正在采用保暖服装进行户外骑行和徒步旅行。
The global heated sweater market continues to witness strong adoption as consumers increasingly seek advanced winter apparel designed for comfort, safety, and enhanced mobility. According to the 2024 assessment, the market was valued at USD 19.41 million in 2024, and is forecast to grow to USD 21.42 million in 2025, before reaching USD 44.65 million by 2032, at a CAGR of 10.97% between 2025 and 2032. Rising interest in winter sports participation, increasing access to heated apparel, and the development of efficient heating technologies are the key factors supporting industry growth.
North America led the global market with a dominant 40.96% share in 2024, driven by high spending on winter gear, strong consumer preference for heated apparel, and steady growth in snow sports across the U.S. and Canada. Companies such as Ororo, Milwaukee Tool, Gobi Heat, and Venture Heat continue to launch innovative heated sweaters and jackets, contributing to rapid expansion in the region.
Market Drivers
A major driver for market growth is the increasing number of snow sports participants globally. Activities such as skiing, snowboarding, and winter trekking have significantly influenced demand for advanced heated tops, sweaters, and hoodies. Snow Sports New Zealand reported a 17.39% rise in net revenues from snow sports events in 2024, highlighting growing participation and demand for heating-enabled apparel. Heated sweaters equipped with adjustable temperature controls, smartphone connectivity, and multi-zone heating elements have become essential outdoor gear in cold regions. These capabilities offer users improved muscle relaxation, better joint mobility, and greater comfort during winter activities.
Additionally, celebrity-endorsed advertising campaigns and influencer-driven branding continue to boost product awareness worldwide. Brands like Ororo promote seasonal collections and high-performance heated apparel through strategic campaigns, accelerating consumer adoption across North America and Europe.
Market Restraints
Despite strong growth prospects, alternative winter clothing such as traditional wool sweaters, fleece jackets, and affordable non-heated winter wear pose competition. The high cost of heated sweaters-owing to integrated batteries, heating wires, and smart temperature modules-can deter budget-conscious consumers. Moreover, concerns related to battery malfunction, overheating, and product durability remain challenges that could restrict broader market penetration, especially in price-sensitive regions.
Market Opportunities
The emergence of heated sweaters made using energy-efficient heating systems, eco-friendly materials, and recycled fabric blends presents promising opportunities. Manufacturers are increasingly using recycled polyester, natural fibers, and organic cotton to appeal to environmentally conscious consumers. In addition, ongoing advancements in heating elements, such as graphene-based heaters, lightweight batteries, and flexible wiring systems, are expanding the performance capabilities of heated apparel. These innovations will support rapid growth from 2025 to 2032.
By Material
The fleece segment led the market in 2024 due to its insulation efficiency, soft texture, and ease of integrating heating systems. Fleece-based heated sweaters remain widely preferred for snow sports, biking, and outdoor work. The down segment is projected to grow faster due to strong adoption among professional athletes who require lightweight warmth and short-circuit protection. Polyester blends-especially recycled polyester-are gaining popularity due to water resistance and sustainability trends.
By Power Rating
The below 9 volts segment dominated in 2024, driven by its balance of warmth, battery efficiency, and safety. Sweaters operating on 5V and 7.4V systems are especially popular among consumers seeking adequate warmth for daily use. Meanwhile, the 9-20 volts segment is expected to expand rapidly, with rising adoption of 12V systems in heavy-duty applications such as construction work, skiing, forestry, and rescue operations.
By End-User
Men accounted for the largest market share in 2024 due to their higher participation in winter sports and greater spending on technologically advanced heated apparel. According to NSAA, men represented 62% of ski sports participants in 2022-23. The women's segment is projected to grow fastest during 2025-2032, driven by rising participation in snow sports and growing preference for stylish heated jackets and sweaters.
North America
Valued at USD 7.95 million in 2024, North America remains the leading market due to strong winter sports culture, high retail availability, and premium heated apparel brands. Growing numbers of indoor ski facilities also fuel demand.
Europe
Europe represents the second-largest market and the fastest-growing region for 2025-2032, driven by high skiing participation, technical textile innovation, and adoption of fleece-based heated sweaters among bikers and mountaineers.
Asia Pacific
Growth is supported by expanding smart clothing manufacturing bases in China, India, and Southeast Asia. Increased biking activity in Japan and South Korea, along with rising winter sports participation in China and India, also boosts demand.
Rest of the World
Demand is rising in indoor ski facilities across Saudi Arabia and UAE, while South American countries like Brazil and Argentina are adopting heated apparel for outdoor cycling and hiking.
Conclusion
With the market growing from USD 19.41 million in 2024 to USD 44.65 million by 2032, the heated sweater industry is set for strong expansion. Advancements in heating technology, rising global participation in winter activities, and eco-friendly product innovations will drive significant opportunities across major regions.
Segmentation By Material
By Power Rating
By End-User
By Region