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市场调查报告书
商品编码
1890748
游戏引擎市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测(2024-2032)Game Engine Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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随着游戏逐渐成为主流娱乐和商业工具,全球游戏引擎市场持续快速扩张。根据最新的产业评估,2024年该市场规模将达到30.4亿美元,反映出全球对高效能、功能丰富的游戏引擎的强劲需求。预计到2025年,该市场规模将达到34.3亿美元,并持续显着成长,到2032年将达到84.2亿美元。预测期内强劲的复合年增长率(13.7%)表明,在沉浸式技术、游戏普及率不断提高以及下一代互动应用兴起的推动下,该市场潜力巨大。北美将在2024年以36.18%的市占率引领全球市场,这体现了其在游戏开发、先进技术应用和强劲的消费者需求方面的优势。
游戏引擎(用于简化视讯游戏製作的软体框架)正在发展成为重要的工具,不仅在游戏产业,而且在数位模拟、培训、虚拟製作和AR/VR体验领域也发挥着重要作用。开发者正在利用引擎和专有工具(例如Unity Technologies、Epic Games的Unreal Engine、Crytek和Godot Engine)高效地开发游戏,同时专注于创意和游戏机制。根据6Sense在2023年进行的一项调查,Unity引擎驱动着全球27.2%的游戏,而Epic Games引擎则占了16.2%的市场占有率,凸显了这两家公司强大的市场地位。
市场成长驱动因素
全球游戏玩家数量的成长是推动市场成长最强劲的动力之一。技术进步、电子竞技的扩张以及直播和社交游戏社群的兴起,正在推动各个年龄层的游戏普及。对逼真环境、基于物理的互动以及电影级视觉效果日益增长的需求,正在加速支援 3D 渲染、光线追踪和 AR/VR 整合的高级引擎的开发。合作关係和技术进步也进一步推动了游戏的普及。例如,2023 年 12 月,Godot 引擎与 Google 和 The Forge 合作,以增强其在行动游戏方面的最佳化。
新冠疫情也对市场成长产生了正面影响。全球萤幕使用时间的激增和远端办公的普及推动了游戏消费。这提升了对 Unity 和 Unreal 等引擎的需求,这些引擎为行动游戏、主机游戏、虚拟活动和线上学习体验提供支援。
生成式人工智慧的影响
生成式人工智慧正在透过自动化资源创建、世界建构、声音设计和测试,彻底改变游戏引擎生态系统。开发者现在可以在更短的时间内创建复杂的环境、角色模型和自适应音讯。 NVIDIA ACE 等工具(将于 2024 年 8 月发布)整合了生成式人工智慧,可实现高级数位人交互,使 "机甲破坏者" (Mecha Break)成为首款采用该技术的游戏。
市场挑战
高效能游戏引擎需要强大的硬件,这限制了它们在新兴市场低阶设备上的普及。像 Godot 这样的开源替代方案提供免费客製化,为 Unity 和 Unreal 等商业供应商带来了价格压力。产业研究表明,85% 的非主流游戏引擎定价低于 19.99 美元,加剧了市场竞争。此外,游戏日益复杂,推高了开发成本,为小型工作室带来了挑战。
未来机会
游戏引擎的应用范围正在从娱乐扩展到医疗保健、汽车设计、房地产视觉化、虚拟製作、教育等领域,从而创造新的收入来源。由 Meta、微软和 Epic Games 引领的全球元宇宙发展趋势,将高度依赖即时 3D 引擎来打造沉浸式、互联互通的虚拟生态系统。
区域市场展望
北美将继续保持领先地位,预计到 2024 年市场规模将达到 11 亿美元,这主要得益于 EA、Rockstar 和 Epic Games 等大型工作室的推动。预计到 2025 年,仅美国市场规模就将达到 8.6 亿美元,这主要得益于行动游戏的强劲成长以及 Unity 和 Unreal 引擎在大学和培训计画中的广泛应用。
亚太地区将成为第二大区域市场,预计到 2025 年市场规模将达到 8.3 亿美元。中国、日本和韩国智慧型手机的高普及率、蓬勃发展的电竞文化以及快速发展的行动游戏产业正在推动该地区的扩张。
预计到 2025 年,欧洲市场规模将达到约 7.9 亿美元。该市场的发展得益于育碧、CD Projekt Red 和 Remedy Entertainment 等知名工作室的支持,以及利用 Godot 等高性价比引擎进行独立游戏开发的增加。
The global game engine market continues to expand rapidly as gaming evolves into a mainstream entertainment and enterprise tool. According to the latest industry assessment, the market was valued at USD 3.04 billion in 2024, reflecting strong global demand for high-performance, feature-rich engines. By 2025, the market is projected to reach USD 3.43 billion, advancing steadily toward a significant expansion to USD 8.42 billion by 2032. With a solid CAGR of 13.7% during the forecast period, the market demonstrates robust potential driven by immersive technologies, rising gaming adoption, and new-generation interactive applications. North America led the global landscape with a 36.18% share in 2024, underscoring the region's dominance in game development, advanced technology adoption, and strong consumer demand.
Game engines-software frameworks that streamline video game creation-have evolved into essential tools not only for gaming but also for digital simulation, training, virtual production, and AR/VR experiences. Developers rely on engines such as Unity Technologies, Epic Games' Unreal Engine, Crytek, Godot Engine, and proprietary tools to build games efficiently while focusing on creativity and gameplay mechanics. According to a 2023 6Sense survey, Unity powered 27.2% of global games, while Epic Games held 16.2%, highlighting their strong market presence.
Market Growth Drivers
The expansion of the global gaming population is one of the strongest contributors to market growth. Gaming adoption increased across all age groups due to improved technology, esports expansion, and the rise of live streaming and social gaming communities. Growing demand for realistic environments, physics-based interactions, and cinematic-quality visuals accelerates the development of advanced engines that support 3D rendering, ray tracing, and AR/VR integration. Partnerships and technical advancements further boost adoption; for example, in December 2023, Godot Engine partnered with Google and The Forge to enhance mobile game optimization.
The COVID-19 pandemic also positively influenced market growth as global screen time surged and remote lifestyles boosted gaming consumption. This increased demand for engines such as Unity and Unreal to power mobile games, console titles, virtual events, and online learning experiences.
Impact of Generative AI
Generative AI is revolutionizing the game engine ecosystem by automating asset creation, world-building, sound design, and testing. Developers can now produce complex environments, character models, and adaptive audio with significantly reduced timelines. Tools such as NVIDIA ACE, launched in August 2024, integrate generative AI to create advanced digital human interactions, with Mecha BREAK becoming the first game to adopt this technology.
Market Challenges
High-performance game engines require powerful hardware, which limits adoption in low-end devices across emerging markets. Open-source alternatives such as Godot, which offer free customization, create pricing pressure for commercial vendors such as Unity and Unreal. An industry survey revealed that 85% of game engines priced outside major players cost under USD 19.99, intensifying market competition. Additionally, rising game complexity increases development costs, posing challenges for small studios.
Opportunities Ahead
Game engines are expanding beyond entertainment into healthcare, automotive design, real estate visualization, virtual production, and education, creating significant new revenue streams. The global push toward the metaverse, led by Meta, Microsoft, and Epic Games, will rely heavily on real-time 3D engines to create immersive, interconnected virtual ecosystems.
Regional Market Outlook
North America dominated with a USD 1.10 billion market size in 2024, supported by major studios such as EA, Rockstar, and Epic Games. The U.S. alone is expected to reach USD 0.86 billion in 2025, driven by strong mobile gaming growth and widespread adoption of Unity and Unreal in universities and training programs.
Asia Pacific is set to be the second-largest regional market, with a USD 0.83 billion valuation in 2025. Strong smartphone penetration, booming esports culture, and rapid mobile game development in China, Japan, and South Korea fuel regional expansion.
Europe reached an estimated USD 0.79 billion in 2025, supported by renowned studios including Ubisoft, CD Projekt Red, and Remedy Entertainment, and rising indie game development powered by cost-effective engines such as Godot.
Conclusion
With the market rising from USD 3.04 billion in 2024 to a projected USD 8.42 billion by 2032, the game engine industry is set for transformative growth. Generative AI, metaverse integration, AR/VR applications, and global gaming expansion will continue to push the boundaries of real-time interactive development, securing game engines as core tools for the digital future.
Segmentation By Type
By Genre
By Platform
By Region
Companies Profiled in the Report Unity Technologies (U.S.), Epic Games, Inc. (U.S.), RPG Maker (U.S.), AppOnboard, Inc. (U.S.), Cocos (China), Clickteam (France), Crytek GmbH (Germany), GameSalad (U.S.), YoYo Games Ltd. (U.K.), Stencyl LLC (U.S.), etc.