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市场调查报告书
商品编码
1891490
攻击面管理 (ASM) 市场规模、占有率、成长及全球产业分析:依类型、应用和地区划分的洞察与预测 (2024-2032)Attack Surface Management Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast, 2024-2032 |
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随着企业面临日益复杂的数位化环境和不断增长的网路威胁,全球攻击面管理 (ASM) 市场正在快速扩张。预计到 2024 年,该市场规模将达到 8.565 亿美元,2025 年将达到 10.312 亿美元,到 2032 年将达到 42.911 亿美元,预测期内复合年增长率 (CAGR) 为 22.6%。北美将在 2024 年继续保持领先地位,占 35.06% 的显着市场。这一成长主要得益于快速的数位转型、网路安全的高度普及以及云端技术的广泛应用。
攻击面管理 (ASM) 可协助组织持续识别、监控和保护可能易受网路攻击的外部和内部数位资产。随着云端运算、物联网设备、SaaS 应用和远端办公系统的日益普及,数位足迹显着扩大,使组织面临更多隐藏的漏洞。这种不断扩展的数位环境使得 ASM 成为现代网路安全框架的重要组成部分。
市场影响与趋势
网路攻击的指数级成长正在加速对 ASM 工具的需求。光是 2023 年,网路安全事件就将影响超过 3.43 亿人,而 2021 年至 2023 年全球资料外洩事件激增 72%。影子 IT、配置错误和未知的网路暴露是造成网路安全故障的重要因素,2019 年 38% 的攻击涉及未管理的资产——而 ASM 正好可以应对这项挑战。此外,73% 的 IT 和业务领导者表示,他们对不断扩大的攻击面感到担忧。
影响市场的关键趋势是将 ASM 与更广泛的安全框架(例如扩展检测和回应 (XDR))整合。这种融合简化了威胁情报、资产可见性和回应流程。像 CrowdStrike 这样的公司正在透过 2023 年 9 月收购 Reposify Ltd. 等举措来加强这一趋势,从而提升其外部攻击面映射能力。
生成式 AI 的影响
生成式 AI 正在透过实现自动化和更精确的威胁侦测来变革网路安全。全球各地的公司都在增加对 AI 驱动的网路防御工具的投资,以改善漏洞评估和攻击回应。 2024 年 3 月,Tenable 增强了其 ExposureAI 功能,使组织能够追踪攻击路径并获得 AI 辅助的修復见解。随着攻击面的不断扩大,生成式 AI 将成为 ASM 平台的关键组成部分。
成长驱动因素
市场成长的关键驱动因素是企业数位化足迹的不断扩展。云端服务、行动应用和物联网基础设施的日益普及,正显着增加未管理或未知资产的数量。根据产业调查显示,70% 的企业至少经历过一次由未知或管理不善的连网资产引发的网路攻击。攻击面较大的企业面临的网路安全事件復发风险几乎是其他企业的两倍,这凸显了持续应用安全管理 (ASM) 的必要性。
市场限制因子
儘管成长前景强劲,但应用安全管理 (ASM) 的实施仍面临诸多挑战,尤其是在整合复杂性方面。企业通常难以将 ASM 工具与现有的网路安全系统(例如安全资讯和事件管理 (SIEM)、终端安全平台和漏洞扫描器)整合。涵盖传统系统、第三方软体、云端基础架构和物联网设备的多元化 IT 环境可能会造成相容性问题,从而减缓 ASM 的普及。
依部署方式
预计到 2024 年,云端部署将主导市场,并在 2032 年前保持最高的复合年增长率 (CAGR)。云端部署具有成本效益高、灵活性强和可扩展的资产发现等优势。 Palo Alto Networks 的 Cortex Xpanse Expander (2023) 等工具表明,企业对基于云端的资产安全管理 (ASM) 的依赖性日益增强。同时,在资料隐私要求严格的产业中,本地部署解决方案的需求依然稳定。
依企业类型
到 2023 年,拥有复杂 IT 基础架构的大型企业将占最大的市场占有率。研究表明,33% 的大型企业对其 75% 的攻击面缺乏可见性,凸显了 ASM 的重要性。然而,由于中小企业是网路攻击的主要目标,预计它们将经历最快的成长。
依行业划分
由于网路连线业务的扩张,IT 和通讯产业预计将实现最高的复合年增长率 (CAGR)。由于资料外洩造成的经济损失巨大(预计 2022 年平均损失为 597 万美元),银行、金融服务和保险 (BFSI) 行业在 2024 年引领市场。
北美地区继续占主导地位,在先进的网路安全基础设施和高事件发生率的推动下,预计 2024 年市场规模将达到 3.033 亿美元。亚太地区预计将在 2032 年前实现最快成长,这主要得益于数位化进程的加速和各国政府在网路安全领域的大量投资。随着工业 4.0 的发展,欧洲市场持续扩张,而中东和非洲勒索软体威胁的增加正在推动应用安全管理 (ASM) 的普及。南美洲也因云端运算技术的日益普及而发展势头强劲。
The global attack surface management (ASM) market is expanding rapidly as organizations face increasingly complex digital ecosystems and rising cyber threats. The market was valued at USD 856.5 million in 2024, is expected to grow to USD 1,031.2 million in 2025, and is projected to reach USD 4,291.1 million by 2032, registering a strong CAGR of 22.6% over the forecast period. North America remained the leading regional market in 2024, holding a significant 35.06% share, driven by rapid digital transformation, high cybersecurity adoption, and widespread use of cloud technologies.
Attack surface management helps organizations continuously identify, monitor, and secure external and internal digital assets that may be vulnerable to cyberattacks. With businesses increasingly adopting cloud computing, IoT devices, SaaS applications, and remote work systems, digital footprints have grown substantially, exposing organizations to more hidden vulnerabilities. These expanding digital environments have made ASM a crucial part of modern cybersecurity frameworks.
Market Impact and Trends
The exponential rise in cyberattacks is accelerating demand for ASM tools. In 2023 alone, cyber incidents affected over 343 million individuals, while global data breaches between 2021 and 2023 surged by 72%. Shadow IT, misconfigurations, and unknown internet exposures contributed significantly to cybersecurity failures, with 38% of attacks in 2019 linked to unmanaged assets-an issue that ASM directly addresses. Furthermore, 73% of IT and business leaders reported concerns about the growing size of their attack surface.
A major trend shaping the market is the integration of ASM with broader security frameworks, such as Extended Detection and Response (XDR). This convergence streamlines threat intelligence, asset visibility, and response processes. Companies like CrowdStrike strengthened this movement through acquisitions such as Reposify Ltd. in September 2023, enhancing their capabilities in external attack surface mapping.
Impact of Generative AI
Generative AI is reshaping cybersecurity by enabling automation and more precise threat detection. Enterprises worldwide are increasing investment in AI-driven cyber defense tools to improve vulnerability assessment and attack response. In March 2024, Tenable introduced upgrades to its ExposureAI capabilities, allowing organizations to trace attack paths and receive AI-supported remediation insights. As attack surfaces continue to expand, generative AI will become a critical component of ASM platforms.
Growth Drivers
A key driver of market growth is the expansion of digital footprints across organizations. With more businesses adopting cloud services, mobile applications, and IoT infrastructures, the volume of unmanaged or unknown assets has risen dramatically. Industry studies show that 70% of organizations have experienced at least one cyberattack stemming from unknown or poorly managed internet-facing assets. Companies with larger attack surfaces face nearly double the risk of recurring cyber incidents, emphasizing the need for continuous ASM.
Market Restraints
Despite strong growth prospects, ASM adoption faces challenges, particularly related to integration complexities. Organizations often struggle to merge ASM tools with existing cybersecurity systems such as SIEM, endpoint security platforms, and vulnerability scanners. Diverse IT environments-spanning legacy systems, third-party software, cloud infrastructure, and IoT devices-introduce compatibility issues that may slow ASM deployment.
By Deployment
The cloud-based segment dominated the market in 2024 and is expected to record the highest CAGR through 2032. Cloud deployments offer cost-effectiveness, flexibility, and scalable asset discovery. Tools such as Palo Alto Networks' Cortex Xpanse Expander (2023) demonstrate the increasing reliance on cloud-based ASM. Meanwhile, on-premise solutions continue to hold steady demand among sectors with stringent data privacy requirements.
By Enterprise Type
Large enterprises held the largest share in 2023 due to their complex IT infrastructures. Studies show that 33% of large organizations cannot see 75% of their attack surface, highlighting the importance of ASM. SMEs, however, will grow fastest as they become prime targets for cyberattacks.
By Industry
The IT & telecom sector is expected to achieve the highest CAGR, driven by growing Internet-connected operations. The BFSI industry led the market in 2024 due to the high financial cost of breaches-estimated at USD 5.97 million on average in 2022.
North America remained dominant with USD 303.3 million in 2024, supported by advanced cybersecurity infrastructures and high incident volumes. Asia Pacific is projected to grow fastest through 2032 as digital adoption accelerates and governments invest heavily in cybersecurity. Europe continues to expand amid Industry 4.0 advancements, while the Middle East & Africa face rising ransomware threats that are boosting ASM adoption. South America is also gaining traction due to increasing cloud technology usage.
Conclusion
With the global market expected to reach USD 4.29 billion by 2032, attack surface management is set to become an essential layer of enterprise cybersecurity. Rising digital footprints, advanced AI integration, and escalating cyber threats will drive sustained growth across industries and regions.
Segmentation By Deployment
By Enterprise Type
By Industry
By Region