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市场调查报告书
商品编码
1954660
全球人工智慧视讯生成工具市场:市场规模、占有率、成长率、产业分析、依类型、应用和地区划分的考察以及未来预测(2026-2034)AI Video Generator Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034 |
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2025年全球人工智慧视讯生成工具市场规模为7.168亿美元,预计将从2026年的8.47亿美元成长至2034年的33.5亿美元,预测期内年复合成长率高达18.80%。北美地区凭藉强大的数位基础设施和对人工智慧的早期应用,在2025年占据41.00%的市场占有率,引领市场。
人工智慧视讯生成工具是利用深度学习和自然语言处理(NLP)等人工智慧技术,从文字、图像、文件和语音输入中自动生成视讯内容的软体平台。这些工具显着减少了製作时间、成本和人工干预,使企业和个人都能进行专业的影片製作。
市场成长的驱动力来自行销、教育、社群媒体和企业传播等领域对可扩展且经济高效的影片製作日益成长的需求。对人工智慧和云端技术的投资增加,尤其是在北美和亚太地区,进一步加速了市场扩张。
生成式AI的影响
生成式AI透过实现高品质、可扩展和快速的内容创作,改变影片製作格局。人工智慧平台可自动完成脚本编写、剪辑、旁白和视觉设计,使企业能够以传统方法近一半的时间製作专业影片。这些工具支援多语言客製化、个人化和即时内容生成,让影片製作更具包容性和全球可及性。随着生成式AI技术的进步,人工智慧视讯生成工具的全球普及预计将显着加速。
市场动态
市场驱动因素
影片内容消费的爆炸性成长
全球视讯消费的激增是主要的成长驱动力。根据美国国家通讯与资讯管理局(NTIA)的资料,视讯占全球行动网路流量的65%以上。企业越来越重视以影片为中心的内容策略,以在数位平台上吸引受众。
人工智慧影片产生工具能够快速将文字和资料转化为引人入胜的影片内容,兼具可扩展性和成本效益。行销、教育和娱乐等产业正迅速采用人工智慧工具来满足日益成长的内容需求,预计市场规模将从2025年的7.168亿美元成长到2034年的33.5亿美元。
市场限制因子
监管与法律的不确定性
儘管成长强劲,但监管方面的挑战仍然是限制因素。版权、深度伪造技术的滥用、真实性验证和资料所有权等问题都带来了合规风险。世界各国政府仍在製定合成媒体的法律架构。在内容监管严格的地区,由于合规的复杂性和对声誉的担忧,采用速度可能会比较缓慢。
市场机会
虚拟网红与合成代言人的崛起
虚拟网红和人工智慧生成的品牌大使日益普及,带来了巨大的成长机会。企业利用数位虚拟形象进行行销、讲述品牌故事以及全天候客户互动。这些由人工智慧产生的虚拟形象能够降低製作成本,实现高度个人化的行销活动,并满足消费者对沉浸式数位体验不断变化的需求。
市场趋势
行业特定应用案例
市场正从通用视讯生成转向跨产业的专业应用。企业利用人工智慧工具进行内部培训、製作教育内容、进行个人化行销活动以及进行产品展示。自动在地化、动态故事叙述和受众专属个人化等功能提升用户参与度和营运效率。
依公司类型
市场区隔分为中小企业(SME)和大型企业。
预计到2026年,大型企业将以 50.86%的市场占有率领先。这主要得益于其更高的预算和更强大的AI 整合能力。中小企业预计将以 21.1%的年复合成长率(CAGR)实现最高成长,这主要得益于 AI 工具的可用性和可负担性的提高。
依来源
预计到2026年, "文字转影片" 细分市场将以 46.25%的市场占有率占据主导地位,这主要得益于其能够快速将脚本转换为可扩展的影片内容。 "PowerPoint 转视讯" 细分市场预计在预测期内将实现最高的年复合成长率(CAGR),达到 21.8%。
依应用领域
预计2026年,行销与广告领域将维持领先地位,市场占有率达33.88%,主要得益于对个人化宣传影片的需求。社群媒体领域预计将以23.5%的年复合成长率成长,主要受TikTok和Instagram等平台上短影片需求的推动。
依行业
预计到2026年,媒体与娱乐产业将保持领先地位,市场占有率达23.87%,这主要得益于对人工智慧驱动的内容创作的大量投资。零售和电子商务产业预计将以22.8%的年复合成长率成长,主要受人工智慧驱动的产品介绍影片日益普及的推动。
北美
北美在2025年以2.938亿美元的市场规模占据主导地位,并在2026年达到3.497亿美元,这得益于强大的AI生态系统和早期技术应用。
欧洲
在欧洲,企业对以AI为基础的内容工具的日益普及,推动了2025年市场规模达到1.658亿美元。
亚太地区
亚太地区预计在2025年将达到1.502亿美元,年复合成长率高达23.8%,主要得益于快速的数位转型和新创企业的成长。
南美洲、中东和非洲
南美市场在2025年达到2,940万美元。同时,中东和非洲地区,人工智慧在教育和行销领域的应用不断扩大,2025年达到 7,780万美元。
The global AI video generator market size was valued at USD 716.8 million in 2025 and is projected to grow from USD 847 million in 2026 to USD 3,350.00 million by 2034, registering a robust CAGR of 18.80% during the forecast period. North America dominated the market in 2025 with a 41.00% share, driven by strong digital infrastructure and early AI adoption.
AI video generators are software-based platforms that leverage artificial intelligence technologies such as deep learning and natural language processing (NLP) to automatically create video content from text, images, documents, or audio inputs. These tools significantly reduce production time, cost, and human intervention, making professional video creation accessible to businesses and individuals.
The market growth is fueled by rising demand for scalable, cost-efficient video production across marketing, education, social media, and enterprise communication sectors. Increased investments in AI and cloud technologies, particularly in North America and Asia Pacific, are further accelerating market expansion.
Impact of Generative AI
Generative AI is transforming the video production landscape by enabling high-quality, scalable, and rapid content creation. AI-powered platforms automate scripting, editing, voiceovers, and visual design, allowing businesses to produce professional videos in nearly half the time required by traditional methods. These tools support multilingual customization, personalization, and real-time content generation, making video creation more inclusive and globally accessible. As generative AI technology advances, global adoption of AI video generators is expected to accelerate significantly.
Market Dynamics
Market Drivers
Explosive Growth in Video Content Consumption
The rapid increase in global video consumption is a primary growth driver. According to the U.S. National Telecommunications and Information Administration (NTIA), videos account for over 65% of global mobile internet traffic. Businesses are increasingly prioritizing video-centric content strategies to engage audiences across digital platforms.
AI video generators allow companies to quickly transform text or data into engaging video content, enabling scalability and cost efficiency. Industries such as marketing, education, and entertainment are rapidly integrating AI-based tools to meet growing content demand, thereby driving market expansion from USD 716.8 million in 2025 toward USD 3,350.00 million by 2034.
Market Restraints
Regulatory and Legal Uncertainty
Despite strong growth, regulatory challenges pose restraints. Issues related to copyright, deepfake misuse, authenticity verification, and data ownership create compliance risks. Governments worldwide are still developing legal frameworks for synthetic media. In regions with strict content regulations, adoption may slow due to compliance complexities and reputational concerns.
Market Opportunities
Rise of Virtual Influencers and Synthetic Spokespersons
The increasing popularity of virtual influencers and AI-generated brand ambassadors presents substantial growth opportunities. Companies are leveraging digital avatars for marketing, storytelling, and 24/7 customer engagement. These AI-generated personalities reduce production costs and enable hyper-personalized campaigns, aligning with evolving consumer demand for immersive digital experiences.
Market Trends
Specialized Industry Use Cases
The market is shifting from general-purpose video generation to specialized applications across industries. Businesses are using AI tools for corporate training, educational content, personalized marketing campaigns, and product demonstrations. Features such as automated localization, dynamic storytelling, and viewer-specific personalization are enhancing engagement and operational efficiency.
By Enterprise Type
The market is segmented into SMEs and large enterprises.
In 2026, large enterprises are projected to lead with a 50.86% market share, driven by higher budgets and large-scale AI integration capabilities. SMEs are expected to grow at the highest CAGR of 21.1% due to increasing affordability and accessibility of AI tools.
By Source
The text-to-video segment is expected to dominate, accounting for 46.25% share in 2026, owing to its ability to rapidly convert scripts into scalable video content. The PowerPoint-to-video segment is projected to register the highest CAGR of 21.8% during the forecast period.
By Application
In 2026, the Marketing & Advertising segment is projected to lead with a 33.88% share, fueled by demand for personalized promotional videos. The social media segment is anticipated to grow at the highest CAGR of 23.5%, driven by short-form video demand on platforms such as TikTok and Instagram.
By Industry
The Media & Entertainment segment is projected to lead in 2026 with a 23.87% share, owing to heavy investment in AI-powered content production. Retail & e-commerce is expected to grow at the highest CAGR of 22.8% due to increasing adoption of AI-driven product showcase videos.
North America
North America dominated the market with USD 293.8 million in 2025 and reached USD 349.7 million in 2026, supported by strong AI ecosystems and early technology adoption.
Europe
Europe generated USD 165.8 million in 2025, driven by rising adoption of AI-based content tools across enterprises.
Asia Pacific
Asia Pacific is expected to reach USD 150.2 million in 2025, registering the highest CAGR of 23.8% due to rapid digitalization and startup growth.
South America & Middle East & Africa
South America was valued at USD 29.4 million in 2025, while the Middle East & Africa reached USD 77.8 million in 2025, supported by growing AI implementation in education and marketing sectors.
Competitive Landscape
Key players include Veed Limited, Synthesia Limited, Colossyan Inc., Canva, Steve AI, DeepBrain AI Ltd., Moovly, D-ID, HeyGen, Runway AI, Alphabet Inc., and Elai.io. Companies are focusing on technological innovation, product launches, and strategic partnerships to enhance global presence.
Recent developments in 2025 include AI-powered video model upgrades, enterprise AI collaborations, and generative ad creation tools, reflecting rapid innovation within the industry.
Conclusion
The AI video generator market is poised for exponential growth, expanding from USD 716.8 million in 2025 to USD 847 million in 2026, and reaching USD 3,350.00 million by 2034 at a CAGR of 18.80%. Driven by rising video consumption, generative AI advancements, and increasing enterprise adoption, the market presents significant opportunities across industries. While regulatory uncertainties pose challenges, continuous innovation and expanding use cases are expected to sustain strong growth momentum through 2034.
Segmentation By Enterprise Type
By Source
By Application
By Industry
By Region