汽车应用商店市场战略分析

本报告提供汽车应用商店市场的研究和分析，提供对新业务模式的洞察、增长机会分析等。

内容

战略要务

• 为什么成长越来越难？
• 战略要务 8 (TM)
• 三大战略要务对汽车应用商店行业的影响
• 增长机会推动增长管道引擎 (TM)

增长机会分析

• 应用商店解码
• 汽车应用商店价值链
• 应用商店的演变
• 汽车数字媒体：未开发的可能性
• 应用商店经济
• Google 进军汽车领域
• Android Auto 的应用生态系统：汽车应用库
• Apple 的汽车行业计划
• 市场增长分析 - 投资和重点领域
• 汽车製造商的战略选择
• 最近在 OEM 应用商店领域的努力
• 应用商店为汽车製造商创造了新的收入来源
• 应用商店生态系统
• 应用商店采用的主要要求
• 对一级供应商应用商店格局的战略投资
• Harman Ignite 应用商店
• 佛吉亚 Aptoide 应用商店
• 伟世通 AllGo 应用商店
• App Store 数据管理 - 区域差异
• 内部应用路线图
• 从应用即服务转向洞察即服务
• 增长驱动力
• 抑制增长的因素
• 成功和发展的战略要务
• 对 OEM 有哪些好处？
• 汽车製造商应用商店：展望未来

增长机会

• 增长机会 1：OEM 建立品牌应用商店
• 增长机会 2：数据安全和隐私对 App Store 的成功至关重要
• 增长机会三：支付接口与 App-Store 的整合
• 图表列表
• 免责声明

Digitization to Ensure Transformational Growth of OEMs and Other Stakeholders, Creating New and Renewable Revenue Streams

This strategic analysis of app stores offers insight into a new business model that will shape the automotive industry in the coming years. The in-car app store ecosystem consists primarily of automakers, brands, platform providers, app store developers, payment integrators, and users. The study also analyzes current developments in the in-car app store, white-label app store providers, services, and technology and partnerships that are in place today, as well as likely developments that will occur in this space.

Automakers can transcend their current role as manufacturers to become technology partners by embracing digital transformation and enhancing the customer journey throughout the vehicle's lifecycle through vehicle infotainment and introducing new touchpoints by creating an app store platform. By leveraging the mobile app store and incorporating it in vehicles, automotive companies are providing a new channel for consumers to extend their digital lifestyle, which will become an important determinant of purchase. Building an app store will become an essential feature that may help truly distinguish the vehicle ownership experience. Vehicle owners who are digitally savvy will expect the same ease of use and experience found in the smartphone industry. The challenge is to identify the right tools and partners to develop the right solutions and have a positive impact on the vehicle ownership journey. This study investigates potential avenues for new customer-facing tools to pioneer customer experience and potential ways for the app store platform automotive adoption.

Secondary and primary research methods helped develop the analysis and identify opportunities. The evolution of the app store, recent OEM initiatives in the app store domain, ecosystem analysis, and future roadmap are also analyzed. The study addresses new business models, growth opportunities and recommendations for different stakeholders to envision better customer-centric decisions and integrate technology and connectivity in cars.

Research Scope:

• Decode the app store for the automotive sector.

• Identify existing and upcoming business models offered for the in-vehicle app store.

• Classify ecosystem players according to their functions in the market.

• Analyze the future impact of app store data generated from the vehicles.

• Describe the structure of the automotive app store value chain.

• Analyze Tier I suppliers' strategic investment in the app store landscape.

• Map future roadmap of automotive app store.

Key Issues Addressed:

• How will a similar app store to smartphone industry be integrated in the automotive industry?

• Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?

• Which important factors are influencing innovation in the app store ecosystem?

• What are the key industry initiatives? Which participants are impacting technology development?

• What future growth opportunities will present themselves?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive App Store Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Decoding App Store
• Automotive App Store Value Chain
• Evolution of the App Store
• Automotive Digital Medium: Untapped Potential
• App Store Economy
• Google's Foray into the Automotive Space
• Android Auto's App Ecosystem: Cars App Library
• Apple's Plan for the Automotive Industry
• Market Growth Analysis-Investments and Focus Areas
• Strategic Options for Automakers
• OEM Recent Initiatives in App Store Domain
• App Store to Create New Income Streams for Automakers
• App Store Ecosystem
• Key Requirements for App Store Adoption
• Tier I Suppliers' Strategic Investment in App Store Landscape
• Harman Ignite App Store
• Faurecia Aptoide App store
• Visteon AllGo App Store
• App Store Data Management-Regional Differences
• In-Car Applications Roadmap
• Migration from App-as-a-Service to Insights-as-a-Service
• Growth Drivers
• Growth Restraints
• Strategic Imperatives for Success and Growth
• What's in it for OEMs?
• Automakers App Stores: The Way Forward

Growth Opportunity Universe

• Growth Opportunity 1: OEM Building Branded App Store
• Growth Opportunity 1: OEM Building Branded App Store (continued)
• Growth Opportunity 2: Data Security and Privacy Critical for App Store Success
• Growth Opportunity 2: Data Security and Privacy Critical for App Store Success (continued)
• Growth Opportunity 3: Integrating Payment Interface in App-Store
• Growth Opportunity 3: Integrating Payment Interface in App-Store (continued)
• List of Exhibits
• Legal Disclaimer