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市场调查报告书
商品编码
1454035
2030 年汽车资讯娱乐市场预测:按产品类型、车辆类型、连接性、最终用户和地区进行的全球分析In-Car Infotainment Market Forecasts to 2030 - Global Analysis By Product (Display Unit, Audio Unit, Communication Unit, Navigation Unit and Other Products), Component, Vehicle Type, Connectivity, End User and By Geography |
根据Stratistics MRC预测,2023年全球汽车资讯娱乐市场规模将达81亿美元,预计2030年将达到149亿美元,预测期内复合年增长率为9.0%。
汽车资讯娱乐是指车内提供的综合娱乐、导航、通讯和网路服务。它结合了多种功能,包括音讯和视讯播放、卫星导航、免持通话、网路浏览、即时交通资讯以及与智慧型手机和其他行动装置的整合。汽车资讯娱乐系统旨在透过为服务人员和乘客提供在路上存取各种多媒体内容和有用资讯的方式来增强驾驶体验。
根据白皮书研究,资料外洩事件增加了 67%,使美国成为网路攻击的第一目标。各个相关人员正在努力透过将网路安全和威胁侦测系统与资料分析和人工智慧整合来创建更安全的网路安全系统。
电动车和自动驾驶汽车的采用率增加
市场见证了电动车和自动驾驶汽车的采用迅速增加。随着汽车产业转向永续性和改善驾驶体验,电动车 (EV) 和自动驾驶汽车 (AV) 变得越来越普及。为此,汽车资讯娱乐系统正在不断发展,以与这些技术无缝集成,提供电动车充电站搜寻、AV控制介面和连接选项等功能,以满足现代驾驶员的需求,并提供增强功能等高级功能。
复杂性和使用者介面问题
将导航、媒体流和车辆控制等各种功能整合到无缝直观的介面中至关重要但很复杂。迎合不同的用户偏好并确保与不同车型的兼容性增加了汽车资讯娱乐系统的开发和实施的复杂性。整合不同的系统并适应不同的使用者偏好使开发更加复杂。市场面临平衡功能和简单性的复杂性和使用者介面挑战。
对联网汽车的监管支持
随着政府强制执行安全标准并鼓励创新,对连网型汽车市场的监管支援至关重要。 eCall 等法规要求汽车配备自动紧急呼叫系统,鼓励製造商整合先进的连接功能。这些法律规范促进技术进步和市场成长,同时在快速发展的市场环境中优先考虑消费者安全。
网路安全风险
由于数位技术的日益整合,市场面临巨大的网路安全风险。软体保护不足和容易受到骇客攻击等漏洞构成了威胁。连网型汽车和无线通讯的兴起增加了未授权存取、资料外洩甚至远端控制车辆功能的风险。随着车辆越来越依赖软体,强大的网路安全措施对于防止潜在的滥用以及保护使用者的隐私和安全至关重要。
COVID-19 大流行严重影响了汽车资讯娱乐市场,扰乱了供应链、製造业和消费者需求。封锁措施、经济不确定性和消费者支出减少导致汽车销售下降,并影响了汽车资讯娱乐系统的采用。然而,随着消费者寻求更安全、更个人化的车内体验,数位娱乐和连接解决方案已经发生了重大转变。製造商透过强调非接触式介面和整合先进的连接功能来应对不断变化的消费者偏好。
音讯单元部分预计将在预测期内成为最大的部分
预计音讯设备领域在预测期内将是最大的。这些装置采用了蓝牙连接、语音辨识以及与智慧型手机无缝整合等先进技术。此外,联网汽车的成长趋势进一步推动了这些音讯单元的采用,这些音讯单元提供串流服务和导航辅助等功能。随着汽车製造商优先考虑车内娱乐,音讯设备产业预计将在汽车产业继续扩大。
预计蓝牙领域在预测期内将出现最高的复合年增长率
预计蓝牙产业在预测期内将出现最高的复合年增长率。蓝牙技术已在市场上变得无处不在,为设备之间的音讯串流和资料传输提供无缝连接。这项技术整合使服务商能够将智慧型手机和其他相容设备与汽车的音讯系统无线配对,从而提高道路上的便利性和安全性。这项技术的广泛采用证实了其在塑造车上娱乐系统和通讯系统未来方面的重要性。
由于技术进步,预计北美在预测期内将占据最大的市场占有率。由于导航、多媒体串流和智慧型手机整合等丰富的功能,该市场正在经历稳定成长。主要参与者和汽车製造商正在竞相提供无缝且直观的资讯娱乐系统,以满足现代驾驶员的偏好。这种动态情势预示着人工智慧和智慧功能的进一步创新和融合。
预计亚太地区在预测期内将维持最高的复合年增长率。製造商正在改进汽车资讯娱乐系统的使用者介面 (UI) 和使用者体验 (UX),使其更加直观、响应灵敏且易于使用,从而最大限度地减少驾驶员的干扰。电动车的普及和自动驾驶技术的开拓正在推动该地区的市场需求。
According to Stratistics MRC, the Global In-Car Infotainment Market is accounted for $8.1 billion in 2023 and is expected to reach $14.9 billion by 2030 growing at a CAGR of 9.0% during the forecast period. In-car infotainment refers to the integrated entertainment, navigation, communication, and internet services available within vehicles. It combines various features such as audio and video playback, satellite navigation, hands-free calling, internet browsing, real-time traffic updates, and integration with smartphones and other mobile devices. In-car infotainment systems aim to enhance the driving experience by providing drivers and passengers with access to a wide range of multimedia content and useful information while on the road.
According to a white paper study, data breaches have increased by 67%, with the US being the number one target for cyberattacks. Various stakeholders are working on cybersecurity systems to make them safer by integrating cybersecurity and threat detection systems with data analytics and AI.
Rising adoption of electric and autonomous vehicles
The market is witnessing a surge in electric and autonomous vehicle adoption. As the automotive industry shifts towards sustainability and enhanced driving experiences, electric vehicles (EVs) and autonomous vehicles (AVs) are becoming increasingly prevalent. In response, In-Car Infotainment systems are evolving to integrate seamlessly with these technologies, offering advanced features such as EV charging station locators, AV control interfaces, and enhanced connectivity options tailored to the needs of modern drivers.
Complexity and user interface issues
Integrating various features such as navigation, media streaming, and vehicle controls into a seamless and intuitive interface is crucial yet intricate. Accommodating diverse user preferences and ensuring compatibility with different vehicle models adds layers of complexity to the development and implementation of in-car infotainment systems. Integrating diverse systems and accommodating varying user preferences further complicates development. The market faces complexity and user interface challenges as it strives to balance functionality with simplicity.
Regulatory support for connected cars
Regulatory support for connected cars in the market has been pivotal, with governments mandating safety standards and encouraging innovation. Regulations such as eCall, requiring vehicles to be equipped with automatic emergency calling systems, drive manufacturers to integrate advanced connectivity features. Such regulatory frameworks foster technological advancements and market growth while prioritizing consumer safety in the rapidly evolving landscape of the market.
Cybersecurity risks
The market faces significant cybersecurity risks due to the increasing integration of digital technologies. Vulnerabilities such as inadequate software protection and susceptibility to hacking pose threats. With the rise of connected cars and wireless communication, there's an elevated risk of unauthorized access, data breaches, and even remote manipulation of vehicle functions. As vehicles become more reliant on software, robust cybersecurity measures are imperative to safeguard against potential exploits and protect user privacy and safety.
The COVID-19 pandemic significantly impacted the In-Car Infotainment market, causing disruptions in supply chains, manufacturing, and consumer demand. Lockdown measures, economic uncertainties, and reduced consumer spending led to a decline in vehicle sales, thereby affecting the adoption of in-car infotainment systems. However, there was a noticeable shift towards digital entertainment and connectivity solutions as consumers sought safer, more personalized in-car experiences. Manufacturers adapted by focusing on touch less interfaces and integrating advanced connectivity features to meet changing consumer preferences.
The audio unit segment is expected to be the largest during the forecast period
The audio unit segment is expected to be the largest during the forecast period. These units incorporate advanced technologies such as Bluetooth connectivity, voice recognition, and seamless integration with smartphones. Moreover, the rising trend of connected vehicles further boosts the adoption of these audio units, offering features like streaming services and navigation assistance. As automakers prioritize in-car entertainment, the Audio Unit segment is poised for sustained expansion in the automotive industry.
The bluetooth segment is expected to have the highest CAGR during the forecast period
The bluetooth segment is expected to have the highest CAGR during the forecast period. The bluetooth technology has become ubiquitous in the market, offering seamless connectivity for audio streaming and data transfer between devices. Its integration allows drivers to wirelessly pair their smartphones or other compatible devices with the car's audio system, enhancing convenience and safety on the road. This technology's widespread adoption underscores its importance in shaping the future of in-car entertainment and communication systems.
North America is projected to hold the largest market share during the forecast period due to technological advancements. With a surplus of features including navigation, multimedia streaming, and integration with smartphones, the market experiences steady growth. Key players and automotive manufacturers compete to offer seamless and intuitive infotainment systems, catering to the preferences of modern drivers. This dynamic landscape anticipates further innovation and integration of AI and smart functionalities.
Asia Pacific is projected to hold the highest CAGR over the forecast period. Manufacturers are focusing on improving the user interface (UI) and user experience (UX) of in-car infotainment systems to make them more intuitive, responsive, and easy to use, thereby minimizing distractions for drivers. The growing adoption of electric vehicles and the development of autonomous driving technology are driving the demand for the market in the region.
Key players in the market
Some of the key players in In-Car Infotainment market include Volkswagen AG, Harman International, Ford Motor Company, Continental AG, Panasonic Corporation, Delphi Technologies, Pioneer Corporation, Alpine Electronics, Inc., Bosch Limited, Sony Corporation, Visteon Corporation, Garmin Ltd., Audi AG, Mercedes-Benz, Hyundai Motor Group, General Motors Company, Kia Motors Corporation, Tesla, Inc., Nissan Motor Corporation and Honda Motor Co., Ltd.
In March 2023, Alps Alpine Co. Ltd. allied with FreeBit (Japan) to develop a Web 3.0 business model. This alliance is expected to boost Alps Alpine Co Ltd.'s automotive infotainment system business by supporting new architectures.
In January 2023, Garmin recently demonstrated its latest in-cabin solutions for the Automotive OEM at CES 2023. This system features four infotainment touchscreens, an instrument cluster, a cabin monitoring system, wireless headphones, wireless gaming controllers, smartphones, and various entertainment options. It is designed to be unified with a single SoC (system on chip).
In November 2022, Pioneer supplied its display audio units and the premium audio systems to be factory-installed in Toyota's Yaris ATIV sedan. The Pioneer Display Audio offers a nine-inch screen that is Apple CarPlay and Android Auto compatible and the Pioneer Premium Sound System includes six Pioneer-branded speakers.