汽车製造商新收入来源的战略分析

数字工具和技术的发展在汽车行业创造了新的商业模式。 如今，汽车原始设备製造商正在从销售汽车转向提供移动解决方案，通过在多个市场（包括电动汽车、互联移动和自主移动）探索和创造收入机会。

这份报告探索了汽车製造商的新收入来源，提供了市场概览、战略要务、增长机会等。

内容

战略要务

• 为什么增长越来越难？
• 战略要务
• 三大战略要务对汽车製造商新收入来源的影响
• 增长机会加速增长管道引擎

增长机会分析

• 分析范围
• 增长动力
• 抑制增长的因素

新商业模式概览

• 新商业模式机会：概述
• 汽车原始设备製造商的新商业模式机会
• 汽车原始设备製造商在其他收入来源中的存在
• 新业务模式带来的创收挑战

新商业模式战略：联网和自动驾驶汽车

新商业模式战略：电动汽车

新商业模式战略：MaaS

新商业模式战略：资产货币化

新商业模式分析

• 新商业模式的能力分析
• 对汽车行业新机遇的波特五力分析
• 未来业务领域的预测

成长机会

• 增长机会 1：通过互联汽车数据获利
• 增长机会 2：电动汽车业务领域的收益
• 增长机会 3：通过全渠道销售创收
• 附件
• 免责声明

Evolving Digital Transformation, Changing Customer Needs, and Adaptive Technology Strategies of Global Automotive OEMs Create Several Revenue Generation Opportunities

The growth of digital tools and technologies has created new business models for the automotive industry. Today's automotive OEMs are shifting from selling cars to providing mobility solutions by exploring opportunities in several markets, such as electric vehicles, connected and autonomous mobility, and others, to create revenue opportunities. This report aims to identify various business models connected to emerging markets and how automotive OEMs can generate extra revenue. For automakers, there are several lucrative additional revenue-generating areas, including mobility as a service, commercial charging stations, non-fungible tokens, purpose-built vehicles, and connected car features.

The study includes the following:

• It summarizes new opportunities for automakers to expand their business models across the entire value chain and establishes the current methods used by automotive OEMs in each new area of revenue generation.

• It categorizes the 4 primary areas of the automotive value chain with opportunities for additional revenue streams. These include connected cars, electric vehicle strategies, mobility as a service, and asset monetization.

• It identifies the top automotive OEMs' initiatives in revenue growth sectors and groups them by growth prospects.

• It offers individual case studies to discuss the standout activities of major automakers across the world and how they utilize the additional revenue stream areas to monetize, cut costs, and create high-level brand integration with customers and social media followers of the brand.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Emerging Revenue Streams of Automakers
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Growth Drivers
• Growth Restraints

New Business Model Overview

• New Business Model Opportunities: Overview
• New Business Model Opportunities for Automotive OEMs
• Presence of Automotive OEMs in Additional Revenue Streams
• Challenges in Monetization Through New Business Models

New Business Model Strategies: Connected and Autonomous Vehicle

• Connected Vehicle Data Monetization Segmentation
• Connected Vehicle Data Monetization
• Monetization Through App Stores
• Connect Car Fleet Management Activities by OEMs
• Value Potential Analysis for Connected App Monetization Techniques
• Connected OS Monetization Capability Analysis
• General Motors Connected Car Data Monetization Techniques
• Ford Connected Car Data Monetization Techniques
• Tesla Connected Car Data Monetization Techniques
• Toyota Connected Car Data Monetization Techniques

New Business Model Strategies: Electric Vehicle

• Electric Vehicle Monetization Segmentation
• Monetization Through EV Charging Infrastructure
• EV Charging Infrastructure Monetization Through Major OEMs
• Second Life Applications: Battery Repurposing-Select OEM Activity
• Opportunities in EV Robot Charging Business: Ziggy Case Study
• EV Platform Development and Associated Business Opportunities
• EV Strategies by Volkswagen

New Business Model Strategies: MaaS

• Different Areas of Monetization Opportunities by MaaS OEMs
• OEMs' Mobility Initiatives in MaaS Areas
• Shared Mobility Capability Analysis for Top OEMs
• Mercedes Benz and BMW: Partnership in MaaS Areas
• SEAT: Mobility Service Business Opportunity Areas
• Revenue Generation Through Purpose-built Vehicle Development

New Business Model Strategies: Asset Monetization

• Asset Monetization Segments
• Revenue Through Social Media
• Business Opportunities Through Contract Manufacturing
• Revenue Through Merchandising
• Revenue from Carbon Credits
• Non-fungible Token Sales in Automotive
• Pre-owned Cars Business Model by OEMs

New Business Model Analysis

• New Business Model Capability Analysis
• New Business Model Capability Analysis (continued)
• Porter's 5 Forces on New Business Opportunities in Automotive
• Future Business Area Prediction

Growth Opportunity Universe

• Growth Opportunity 1: Monetization Through Connected Vehicle Data
• Growth Opportunity 1: Monetization Through Connected Vehicle Data (continued)
• Growth Opportunity 2: Revenue from Electric Vehicle Business Areas
• Growth Opportunity 2: Revenue from Electric Vehicle Business Areas (continued)
• Growth Opportunity 3: Revenue Generation Through Omnichannel Sales
• Growth Opportunity 3: Revenue Generation Through Omnichannel Sales (continued)
• List of Exhibits
• Legal Disclaimer