元宇宙中的内容货币化：运营商的增长机会

Global Content Monetization Opportunities for Telcos in the Metaverse

出版日期: 2023年04月17日 | 出版商:

Frost & Sullivan | 英文 54 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

这份报告探讨了 Metaverse 中的内容货币化，并为运营商提供了增长机会，使他们能够在这个仍处于起步阶段但显示出明显增长迹象的市场中成为 Metaverse 内容聚合商。寻找

内容

战略要务

为什么增长变得越来越困难？
战略要务 8 (TM)
前 3 大战略要务对元宇宙中运营商的内容货币化机会的影响
增长机会推动增长 Pipeline Engine(TM)

定义

全球元宇宙用户调查结果（2022 年）

Frost & Sullivan 2022 年 IT 决策者调查
投资沉浸式技术
Metaverse 业务潜力和部署状态
加入 Metaverse 的主要好处

增长机会分析

Metaverse 中电信公司尚未开发的机会
虚拟宇宙中电信公司的服务状态
构建 Metaverse 生态系统 - 积木
虚拟世界在通信网络上运行
从连通性到内容聚合器
增长动力
抑制增长的因素

电信公司作为 Metaverse 内容聚合商的潜在商业模式

创新案例研究

KDDI 虚拟涩谷/虚拟大阪
KT Meta Lounge 和 Genieverse
LG U+ 虚拟办公室、U+Kids Zoo 和 Moono NFT
NTT Docomo XR World、XR City、Qonoq
橙色虚拟商店
SK Telecom 的 Ifland
Telefonica 虚拟体验区
来自 Verizon Communications 的移动 AR 内容
Vodafone 元宇宙商店和 5G 现实
更多电信运营商 Metaverse 内容货币化示例
电信公司可以向韩国电信公司学习什么

增长机会领域

增长机会 1：新的 Metaverse 平台
成长机会 2：沉浸式工作服务
增长机会 3：游戏和娱乐体验
增长机会 4：沉浸式购物
图表列表
免责声明

简介目录

Product Code: K8B8-70

Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers

Diversification beyond a telco's core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market.

The metaverse arena is expected to offer telcos a new battleground to position themselves as digital content aggregators and recoup their investment in evolving network infrastructure. A growing number of information and communications technology (ICT) megatrends are gaining force and helping to unlock the power of the metaverse.

The evolution of 5G, IoT, cloud-based technologies, low-code and no-code platforms, blockchain, edge computing, and 3D engines are some of the main building blocks of the ongoing digital transformation. Telecommunications operators need to capitalize on the technological developments shaping the evolution toward immersive experiences.

Telcos can leverage powerful technologies to bring the metaverse to life to create new business models, drive customer engagement, gain a competitive edge, and monetize existing network infrastructure.

This Frost & Sullivan study explores the opportunities for telecommunication operators to become metaverse content aggregators in a market still in its nascent phases, but showing clear signs of growth. Frost & Sullivan expects that this analysis will provide telco operators with valuable insights to increase their footprint and penetration opportunities within the emerging metaverse space

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Telco Content Monetization Opportunities in the Metaverse
Growth Opportunities Fuel the Growth Pipeline Engine™