全球社交媒体分析市场的增长机会

社交媒体分析可以是预测性的、规定性的和描述性的，帮助企业了解问题的不同部分，以便他们能够战略性地解决问题。 社交媒体分析与其他客户之声 (VoC) 数据（例如调查和评论）相结合，可用于公司的营销、销售、服务和参与计划及策略，以提供丰富的客户体验。

本报告审视了全球社交媒体分析市场，并提供了市场概况以及战略要务、增长机会等。

内容

定义

战略要务

• 为什么增长变得越来越困难？
• 战略要务
• 三大战略要务对社交媒体分析的影响
• 增长机会加速管道增长引擎

成长环境

• 社交媒体分析市场环境

值得关注的主要趋势

• 社交媒体分析的 15 大趋势

主要增长动力和製约因素

社交媒体分析和客户趋势

社交媒体分析的好处

联络中心和社交媒体分析

社交媒体分析和客户体验用例

• 社交媒体分析 - CX 用例

社交媒体分析解决方案 - 提供商格局

• 社交媒体分析解决方案 - 提供商资料
• 社交媒体分析 - 提供商细分
• 供应商范围

增长机会

• 增长机会 1 - 合作伙伴关係和併购
• 增长机会 2 - 增强可视化和报告功能
• 增长机会 3 - 强调安全性和数据合规性
• 附件
• 免责声明

Social Media Analytics Will Uncap Businesses' Future Growth Potential And Transform Customer Experiences

Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence.

Social media analytics can be predictive, prescriptive, or descriptive; it helps businesses understand the different parts of a problem, thereby enabling them to tackle issues strategically. When combined with other voice-of-the-customer (VoC) data (obtained from surveys, reviews, and other sources), social media analytics can be leveraged to inform a business's marketing, sales, service, and engagement initiatives and strategies to offer fulfilling customer experiences.

This Frost & Sullivan study discusses top 10 trends, growth drivers, restraints, and growth opportunities in the social media analytics market.

Table of Contents

Definitions

• Relevant Definitions for This Study

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Global Social Media Analytics Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• Social Media Analytics Market Environment

Top Trends to Watch

• Top 15 Social Media Analytics Trends

Key Growth Drivers and Restraints

• Growth Drivers
• Growth Restraints

Social Media Analytics and Customer Journeys

• Social Media Analytics across the Customer Journey
• Customer and Business Actions through the Social Customer Journey

Reaping Benefits with Social Media Analytics

• Benefits of Social Media Analytics

Contact Centers and Social Media Analytics

• Evolution of the Contact Center with Social Media Analytics
• Evolutionary Technology Explained
• Contact Center Solution Providers Leverage Social Media for Customer Care

Social Media Analytics and CX Use-Cases

• Social Media Analysis-CX Use-Cases

Social Media Analytics Solutions- Provider Landscape

• Social Media Analytics Solutions-Provider Profiles
• Social Media Analytics-Provider Segmentation
• Vendor Scoping

Growth Opportunity Universe

• Growth Opportunity 1-Partnerships and Mergers and Acquisitions
• Growth Opportunity 2-Enhancement of Visualization and Reporting Capabilities
• Growth Opportunity 3-Emphasis on Security and Data Compliance
• List of Exhibits
• Legal Disclaimer