查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1637768

欧洲社群媒体分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Europe Social Media Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

欧洲社群媒体分析市场规模预计在 2025 年为 36.6 亿美元，预计到 2030 年将达到 73.1 亿美元，预测期（2025-2030 年）的复合年增长率为 14.82%。

欧洲社群媒体分析-市场-IMG1

在欧洲，由于对商业智慧和 BI 技术以及更复杂的分析工具的需求不断增加，以及网路用户数量庞大，社群媒体分析的使用正在增长。

主要亮点

  • 随着越来越多的用户可以上网，预计未来几年行动电话普及率将大幅成长。根据世界银行的统计，德国拥有大量活跃网路用户，并且在社群媒体领域处于领先地位。存取社群媒体内容的最常见来源之一是行动电话。
  • 欧洲社群商务的成长归因于消费者与品牌之间互动的增多，再加上 Facebook、Ignite 和 TikTok 上的购物功能。随着这一趋势在全球蔓延，社群网路平台、零售商和科技巨头正在增加对社群媒体分析的投资。
  • 随着企业努力追踪用户行为并快速回应社群媒体对话，对即时分析的需求日益增长。整合人工智慧和机器学习以更好地了解客户行为，可以实现高级情绪和预测分析。
  • 在预测期内，市场成长预计会因统一社群媒体分析的需求而受到阻碍。由于缺乏一个通用的解决方案来管理日益增加的未分类资料。

欧洲社群媒体分析市场的趋势

云端运算正在不断壮大

  • 全部区域许多组织对云端服务的使用和规划正在增加，预计将推动市场快速成长。在采用云端运算方面，大型企业比新兴企业和中小型企业对迁移到云端运算更加谨慎。
  • 社交网路透过在云端储存系统中储存大量多媒体内容来促进网路的使用。社群媒体上最常共用的内容是影片和照片。影片和照片占用大量资源，可能会降低应用程式和伺服器的速度。
  • 随着越来越多地采用云端部署模型来增强业务能力，市场预计将会成长。预计社群媒体分析市场规模也将受到云端部署的改进效能、增加储存容量、灵活性和成本效益特性的刺激。
  • 此外，云端处理还可以降低灾难发生时备份和復原资料的成本。简单地将资料储存在一个地方的风险要大得多。如果那里发生了什么事情，检索资料几乎是不切实际的。特别是在社交网路中，用户的资料都储存在那里，我们不能丢失其中的任何部分。

媒体和娱乐占据最大市场占有率

  • 在欧洲，社群媒体领域是通讯和娱乐领域中成长最快的类别之一。
  • Netflix、Amazon Prime 和 CBS 等网路使用数位媒体分析来收集观看次数最多的节目的资料，对其进行分析，并向其客户提供类似的建议。在德国，利用模拟模型测试不同的定价方案、广告策略和社会场景，使广播公司能够就行销宣传活动、销售额预测和定价做出真正的商业决策。
  • Netflix 和 Disney+ 等美国串流媒体服务的主要泛欧竞争对手即将在英国、德国和加拿大推出串流媒体服务，押注北欧电视剧的吸引力。 2022 年 9 月，拥有瑞典 Viaplay 的北欧娱乐集团宣布，到 2023 年，它将进入 16 个国家，除美国、荷兰、波兰和波罗的海国家外，还将进入奥地利和瑞士。
  • 随着社群媒体平台的兴起，分析在寻找有关消费者洞察和使用模式的资讯方面发挥关键作用。该工具可在 Facebook 和 Instagram 等多个平台上使用，为消费者取得竞争情报。 Instagram 使用 Instagram Analytics，并使用追踪者数量等指标透过分析工具来计算追踪者成长率。
  • 为了确保更好的表现，名人和电视台正在使用 Facebook 等线上平台来观察粉丝的讨论和评论。此外，Nike、阿迪达斯等知名品牌也会根据其产品线选择拥有大量粉丝的明星，合作制定行销策略，以扩大这些产品的影响力。

欧洲社群媒体分析产业概况

随着市场上出现几家小型解决方案供应商，欧洲社群媒体分析市场的竞争格局预计将变得半固体。解决方案供应商正在越来越多地与跨行业的公司合作，以加速采用社交媒体分析解决方案。此外，现有的市场参与者正在创新他们的解决方案以保持竞争优势。

2023 年 6 月，Adobe Systems Inc. 宣布推出新服务 Firefly，该服务将支援 100 多种语言的文字提示，使世界各地的用户能够使用独立的 Firefly 网路服务以自己的母语生成图像和文字效果。全球推出其新的生成式人工智慧模型。该服务已在地化为 20 种语言，目前提供法语、德语、日语、西班牙语和巴西葡萄牙语。

2023 年 2 月， 销售团队宣布推出“通讯业者”，这是一项基于为通讯业开发的创新构建的新产品，可自动化常见流程、改善客户体验并降低营运成本、人工智慧和自动化解决方案。这将透过与 WhatsApp 的新整合来促进和丰富客户互动。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 对社群媒体分析市场的影响评估

第五章 市场动态

  • 市场驱动因素
    • 社群媒体用户数量呈指数级增长
    • 更重视有针对性的行销和竞争情报
  • 市场限制
    • 非结构化资料的兴起
    • 复杂的社群媒体工作流程分析和缺乏意识

第六章 市场细分

  • 按组件
    • 监控
    • 测量
    • 分析与见解
  • 按部署形式
    • 本地
    • 云
  • 按最终用户产业
    • BFSI
    • 资讯科技/通讯
    • 零售
    • 卫生保健
    • 政府服务
    • 媒体与娱乐
    • 公共产业
    • 运输和物流
    • 其他最终用户
  • 按国家
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙

第七章 竞争格局

  • 公司简介
    • IBM Corporation
    • SAS Institute Inc.
    • Clarabridge Inc.
    • Adobe Systems Incorporated
    • Oracle Corporation
    • Salesforce.com

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 46914

The Europe Social Media Analytics Market size is estimated at USD 3.66 billion in 2025, and is expected to reach USD 7.31 billion by 2030, at a CAGR of 14.82% during the forecast period (2025-2030).

Europe Social Media Analytics - Market - IMG1

Europe's use of social media Analytics is growing due to increased demand for business intelligence and BI techniques in combination with more sophisticated analytic tools, as well as a huge number of internet users.

Key Highlights

  • As a growing number of users gain access to the internet, it is estimated that there will be massive growth in mobile phone penetration over the next few years, and this would boost the market for Social Media Analytics. Germany has a high number of active Internet users, which contributes to the development of Social Media as per World Bank statistics. One of the most common sources for accessing social media content is a mobile phone.
  • The growth of Social Commerce in Europe can be attributed to increased interaction between consumers and brands, combined with shopping features made available on Facebook, Ignite, or TikTok. Social network platforms, retailers, and technology giants have been increasing their investments in Analytics of Social Media as the trend has spread to this part of the world.
  • As companies strive to track the behavior of users and quickly react to social media conversations, there's a growing appetite for real-time analytics. Integrating artificial intelligence and machine learning, which gives customers a deeper understanding of their behavior, will allow for advanced sentiment analysis and predictive analytics.
  • The market growth is expected to be impeded by the need for uniform social media analytic measures over the forecast period. And along with a lack of one common solution for managing increased volumes of uncategorized data.

Europe Social Media Analytics Market Trends

Cloud to Show Significant Growth

  • The cloud and plan are increasingly being used or planned by many organizations across the region, which is expected to lead to rapid market growth. It has been seen that larger enterprises are more cautious in the transition to the cloud than start-ups and SMEs when it comes to the adoption of the cloud.
  • Social networks make it easier for the Internet to be used, as they store a lot of multimedia content in Cloud Storage Systems. Videos and photographs, which take up most of the available space on a given site, are the most commonly shared content on Social Media. They can slow down applications and servers with all their resource needs.
  • The market is expected to grow as more and more cloud deployment models are adopted in order to enhance business capabilities. The growth of the market size for Social Media Analytics is also anticipated to be stimulated by improved performance, increasing storage capacity, flexibility, and cost-effectiveness characteristics of cloud deployment.
  • In addition, by reducing the cost of Backup and restoring data in the event of a disaster, cloud computing becomes useful. It's much more risky if you just store the data in one place. It's nearly impracticable to retrieve the data when something happens there. In particular, it is useful for social networks as their users' data are stored there, and they cannot afford to lose any part of this.

Media and Entertainment to Hold the Highest Market Share

  • In Europe, the social media space represents one of the fastest-growing categories of communication and entertainment; it is becoming a useful way to expose brands and content to both active and prospective readers, especially young people.
  • To gather data from the most watched programs and analyze them in order to give customers similar recommendations, networks such as Netflix, Amazon Prime, or CBS use digital media analysis. In Germany, the use of simulation models, which allow broadcasters to make real business decisions on marketing campaigns, sales projections, and pricing, is being carried out in order to test a range of price scenarios, advertising strategies as well and societal scenarios.
  • In the UK, Germany, and Canada, a major pan-European rival to US streaming services such as Netflix and Disney Plus is set to launch, betting on the appeal of Nordic drama. In September 2022, Nordic Entertainment Group, which owned Viaplay in Sweden, announced that it would enter into 16 countries by 2023, with Austria and Switzerland being added to the US, Netherlands, Poland, and Baltics.
  • Analytics play an important role in finding consumer insights and information about the use patterns of social media platforms as they become more widespread. This tool can be used by a number of platforms, like Facebook and Instagram, for gaining competitive information on consumers. Instagram uses Instagram analytics, where metrics such as follower count are utilized to calculate follower growth rate using analytics tools.
  • To ensure a better performance, celebrities and TV channels are using online platforms such as Facebook for the observation of debates and reviews from fans. In addition, celebrities with large followings are selected by popular brands such as Nike, Adidas, and others based on their product lines to collaborate in marketing strategies aimed at widening the reach of these products.

Europe Social Media Analytics Industry Overview

The competitive landscape of the Europe social media analytics market is expected to move towards semi-consolidated, owing to the emergence of several small and medium-sized solution providers in the market. The solution providers are increasingly collaborating with several companies across the industries to boost the adoption of their Social Media analytics solutions. Also, the existing market players are innovating their solutions to compete.

In June 2023, Adobe Systems Incorporated announced the global expansion of Firefly Adobe's new generative AI models to support text prompts in over 100 languages, enabling users across the world to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages, with versions in French, German, Japanese, Spanish, and Brazilian Portuguese available now.

In February 2023, Salesforce announced the New Analytics, AI, and Automation Solutions for Communications Providers and Analytics, which automate common processes, drive improved customer experience, and reduce operating costs embedded in innovations developed for the communications industry. This will facilitate and enrich the interaction of customers through a new integration with WhatsApp.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assesment of COVID-19 impact on Social Media Analytics Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Exponential of number of social media users
    • 5.1.2 Inreased Emphasis On Targeted MARKEting and Competitive Intelligence
  • 5.2 Market Restraints
    • 5.2.1 Growing volume of unstructured data
    • 5.2.2 Complex social Media workflow analytics and Lack of Awareness

6 MARKET SEGMENTATION

  • 6.1 Component
    • 6.1.1 Monitoring
    • 6.1.2 Measurement
    • 6.1.3 Analytics and Insight
  • 6.2 Mode of Deployement
    • 6.2.1 On-Premise
    • 6.2.2 Cloud
  • 6.3 End-user Vertical
    • 6.3.1 BFSI
    • 6.3.2 IT and Telecommunication
    • 6.3.3 Retail
    • 6.3.4 Healthcare
    • 6.3.5 Government Service
    • 6.3.6 Media and Entertainment
    • 6.3.7 Utilities
    • 6.3.8 Transportation and Logistics
    • 6.3.9 Other End-users
  • 6.4 Country
    • 6.4.1 United Kingdom
    • 6.4.2 Germany
    • 6.4.3 France
    • 6.4.4 Italy
    • 6.4.5 Spain

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 SAS Institute Inc.
    • 7.1.3 Clarabridge Inc.
    • 7.1.4 Adobe Systems Incorporated
    • 7.1.5 Oracle Corporation
    • 7.1.6 Salesforce.com

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET