社群媒体分析市场规模、份额、成长分析（按产品、分析类型、业务功能、垂直产业和地区）—2025 年至 2032 年产业预测

预计到 2023 年，社群媒体分析市场规模将达到 47.9 亿美元，从 2024 年的 59.1 亿美元成长到 2032 年的 317.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 23.4%。

对于希望利用 Facebook、Twitter、Instagram、LinkedIn 和 YouTube 等平台产生的大量数据的组织来说，社群媒体分析市场至关重要。数十亿有效用户每天都会产生大量数据，使企业能够从中获得洞察力，了解目标受众、追踪品牌声誉、监控回馈、识别趋势并发现新的机会。市场成长的动力来自于社群媒体使用量的快速成长以及人工智慧和机器学习技术的整合，这些技术简化了资料收集、情绪分析和趋势检测。儘管存在数据复杂性和隐私问题等挑战，但企业在决策过程中越来越依赖社群媒体洞察，预计这将推动对创新分析解决方案的需求，并对市场轨迹产生重大影响。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析

社群媒体分析市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 软体类型
  • 社交聆听与监控
  • 社群媒体行销
  • 社群媒体广告
  • 社群媒体情报
  • 其他软体类型
• 服务
  • 专业服务
  • 咨询服务
  • 部署和集成
  • 支援和维护
  • 託管服务

社群媒体分析市场规模（按分析类型和复合年增长率）（2025-2032）

• 市场概览
• 预测分析
• 指示性分析
• 诊断分析
• 说明分析

社群媒体分析市场规模（按业务功能和复合年增长率） (2025-2032)

• 市场概览
• 行销
  • 受众细分与定位
  • 社群媒体宣传活动绩效分析
  • 竞争分析
  • 影响力行销分析
  • 趋势分析与预测
  • 客户旅程分析
  • 其他的
• 销售和潜在客户开发
  • 社群媒体分析的策略整合
  • 提高销售量和潜在客户开发
  • 转换率优化分析
  • 销售漏斗追踪与优化
  • 客户获取成本分析
  • 竞争性销售情报
  • 透过地理定位来潜在客户开发
  • 社群媒体资料探勘
  • 其他的
• 金融
  • 诈欺侦测
  • 信用风险评估
  • 客户财务行为分析
  • 监理合规监控
  • 即时危机反应
  • ROI测量
  • 其他的
• 外科手术
  • 品管
  • 供应链风险评估
  • 永续性追踪
  • 需求预测
  • 优化客户网路价值
  • 其他的
• 人力资源（HR）
  • 雇主品牌分析与感知监测
  • 员工敬业度指标
  • 培训与发展评估
  • 员工情绪分析
  • 其他的
• 客户服务
  • 聊天机器人优化
  • 服务绩效指标
  • 客户回馈分析
  • 客户维繫策略
  • 其他的

社群媒体分析市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• BFSI
• 零售与电子商务
• 政府/国防
• 旅游与饭店
• 医疗保健和生命科学
• 媒体与娱乐
• 通讯
• 能源与公共产业
• 教育
• 其他行业

社群媒体分析市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM（US）
• Oracle（US）
• Salesforce（US）
• Adobe（US）
• SAS Institute Inc.（US）
• Qualtrics（US/Australia）
• Digimind（France）
• Talkwalker（Luxembourg）
• Hootsuite（Canada）
• Meltwater（Netherlands）
• Sprout Social（US）
• Cision（US/UK）
• Brandwatch（Cision）（UK）
• Semrush（US）
• HubSpot（US）
• NetBase Quid（US）
• Agorapulse（France）
• Rival IQ（US）
• Sotrender（Poland）
• Emplifi（US）

结论和建议

Social Media Analytics Market size was valued at USD 4.79 billion in 2023 and is poised to grow from USD 5.91 billion in 2024 to USD 31.78 billion by 2032, growing at a CAGR of 23.4% during the forecast period (2025-2032).

The social media analytics market is essential for organizations seeking to harness the vast data generated across platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. With billions of active users generating immense data daily, businesses can extract insights to understand target audiences, track brand reputation, monitor feedback, identify trends, and discover new opportunities. The market's growth is fueled by the rapid increase in social media usage and the integration of AI and machine learning technologies, which streamline data collection, sentiment analysis, and trend detection. As businesses increasingly rely on social media insights for decision-making, despite challenges such as data complexity and privacy issues, the demand for innovative analytics solutions is set to rise, significantly influencing the market's trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Social Media Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Social Media Analytics Market Segments Analysis

Global Social Media Analytics Market is segmented by Offering, Analytics Type, Business Function, Vertical and region. Based on Offering, the market is segmented into Software Type and Services. Based on Analytics Type, the market is segmented into Predictive Analytics, Prescriptive Analytics, Diagnostic Analytics and Descriptive Analytics. Based on Business Function, the market is segmented into Marketing, Sales & Lead Generation, Finance, Operation, Human Resources (Hr) and Customer Services. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Government & Defense, Travel & Hospitality, Healthcare & Lifesciences, Media & Entertainment,Telecommunications, Energy & Utilies, Education and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Social Media Analytics Market

The emergence of social media as a vital channel for businesses to connect with their audience, showcase their offerings, and enhance brand visibility has propelled the demand for social media analytics. Companies increasingly recognize the importance of analyzing social media data to gain insights that facilitate informed decision-making. This demand for data-driven strategies to optimize customer engagement and refine marketing approaches is a key catalyst for the growth of the social media analytics market. As businesses seek to leverage their online presence effectively, the necessity for robust analytics tools to interpret social media performance continues to drive market expansion.

Restraints in the Social Media Analytics Market

The Social Media Analytics market faces significant challenges due to growing concerns related to privacy and data security in the collection and analysis of social media data. As regulatory frameworks become increasingly stringent, analytics providers may struggle to navigate compliance requirements, which could hinder their ability to effectively manage and safeguard user information. These challenges are compounded by the heightened public awareness surrounding data protection issues, potentially impacting the development and deployment of social media analytics tools. Consequently, the need to adhere to these regulations may limit the operational capabilities of providers, thereby restraining market growth and innovation in the sector.

Market Trends of the Social Media Analytics Market

The Social Media Analytics market is witnessing a significant trend towards the integration of Artificial Intelligence (AI) and Machine Learning (ML), revolutionizing how businesses interpret and leverage social media data. These advanced technologies are facilitating sophisticated sentiment analysis, image recognition, and predictive analytics, allowing organizations to glean actionable insights from massive datasets. As a result, companies are increasingly able to understand consumer behavior, tailor marketing strategies, and enhance customer engagement effectively. This trend not only improves decision-making processes but also drives competitive advantage, making AI and ML indispensable tools for brands looking to thrive in the data-driven digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Social Media Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software Type
  • Social Listening And Monitoring
  • Social Media Marketing
  • Social Media Advertising
  • Social Media Intelligence
  • Other Software Types
• Services
  • Professional Services
  • Consulting Services
  • Deployment & Integration
  • Support & Maintenance
  • Managed Services

Global Social Media Analytics Market Size by Analytics Type & CAGR (2025-2032)

• Market Overview
• Predictive Analytics
• Prescriptive Analytics
• Diagnostic Analytics
• Descriptive Analytics

Global Social Media Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Marketing
  • Audience Segmentation And Targeting
  • Social Media Campaign Performance Analytics
  • Competitive Analysis
  • Influencer Marketing Analysis
  • Trend Analysis And Forecasting
  • Customer Journey Analysis
  • Others
• Sales & Lead Generation
  • Strategic Integration Of Social Media Analytics Fo
  • Enhanced Sales And Lead Generation
  • Conversion Rate Optimization Analysis
  • Sales Funnel Tracking And Optimization
  • Customer Acquisition Cost Analysis
  • Competitive Sales Intelligence
  • Geo-Targeted Lead Generation
  • Social Media Data Mining
  • Others
• Finance
  • Fraud Detection
  • Credit Risk Assessment
  • Customer Financial Behavior Analysis
  • Regulatory Compliance Monitoring
  • Real-Time Crisis Response
  • Roi Measurement
  • Others
• Operation
  • Quality Control
  • Supply Chain Risk Assessment
  • Sustainability Tracking
  • Demand Forecasting
  • Customer Network Value Optimization
  • Others
• Human Resources (Hr)
  • Employer Branding Analysis And Perception Monitoring
  • Employee Engagement Metrics
  • Training And Development Assessment
  • Employee Sentiment Analysis
  • Others
• Customer Services
  • Chatbot Optimization
  • Service Performance Metrics
  • Customer Feedback Analysis
  • Customer Retention Strategies
  • Others

Global Social Media Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail & Ecommerce
• Government & Defense
• Travel & Hospitality
• Healthcare & Lifesciences
• Media & Entertainment
• Telecommunications
• Energy & Utilies
• Education
• Other Verticals

Global Social Media Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Analytics Type, Business Function, Vertical)
  • US
  • Canada
• Europe (Offering, Analytics Type, Business Function, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Analytics Type, Business Function, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Analytics Type, Business Function, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Analytics Type, Business Function, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualtrics (US/Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digimind (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Social (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cision (US/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch (Cision) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetBase Quid (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agorapulse (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rival IQ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sotrender (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emplifi (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations